ABOUT BB8BB-8 is more than a toy - it’s your companion.Over the years, the experience of Star Wars™ has always lived on screen and in our imaginations. The characters, worlds, and adventures have become an unforgettable part of our lives, and toys have kept that magic in our hearts long after we’ve left the theater. Thanks to advancements in technology, it is now possible to bring a new part of Star Wars: The Force Awakens™ into your home in an incredibly authentic way. For the first time, a real Droid™ is finally making its way into your world. DRIVESlide your finger on the driving pad to guide your Droid. BB-8 will go wherever you point and hold, and he’ll even react to collisions. If you want to see more of his personality, enter the droid commander, choose an icon, and BB-8 will show off a range of expressions.

PATROLTap into Patrol to send BB-8 off on his own. His autonomous behavior allows him to move around, get familiar with your space, and investigate the surroundings. Tap the play button to get BB-8 on the move.

HOLOGRAPHIC MESSAGINGNo Droid is complete without holographic messaging. Now you can make your own thanks to BB-8. Record a video and BB-8 will transform it into a virtual hologram. 

1. Whom will you sell the BB-8 and Why?1. Children: - As a Toy, As a Entertainment2. Corporate Office: - Presentation, Video Recording, Holographic Messaging 3. Government Offices: - Holographic Technology and ETC.4. Schools and Colleges: - For Presentation, for kids in play schools

We are in a world where security is a major issue to the developing technology, so for example if a manager want to send an info to his team leader there is a chance that someone also can see that info. Because of this holographic messaging somehow are the other v can transfer info with safety. It also helps as a projector and recording videos is it’s another special feature.

2. MARKETING APPROACH: Today in this world marketing is a basic word to sell your product even this product need marketing. So I suggest some marketing approaches like promotion in1 .Social Media.2. Mobile Marketing.3. Advertising With Star Actors. 4. Conducting promotion programs for kids and different age group for people in shopping malls.5. Nowadays selling the product in ecommerce is also a kind of marketing or promotion. 6. Auto-expo shows.

3. What will be the reach of the approach?1. in Social Media:

Create a page on Facebook.

Make account and hashtags on twitter.

Promoting through Whatsapp and on Instagram 2.In Mobile Marketing: Create a game for mobiles.

In every app we can promote through mobile advertising.

3. Advertising Star With Actors:Promotion with Salman Khan.

Conducting promotion programs for kids and different age group for people in shopping malls and in public places.Nowadays selling the product in ecommerce is also a kind of marketing or promotion for example flipkarts, Snapdeal, Amazon etc. 4. Auto-expo shows. As it is related to technology and automation so it has to be promoted and displayed in auto expo shows in various countries.

4. What will be estimated cost of the approach?

Free of cost in social media apart from that sponsor advertising is also available.

For games it will be costing around 10lakhs, and for advertisement 0.1$ per every hit.

For Actors it will be costing around 5 crores.

Promoting shopping malls and in public places it will be costing around 25k per day.

Promoting Product in ecommerce they will be charging 30% of the Price of The Product.

(Pratik Ray Khatri)

-PGDMRMM -Roll No. 30 -Business Analytics

Professor- Harman Bhogal