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EFG2HI%JK!!LMH
Age Group of people who
participatedinthis survey:
50 - 60
20 - 30
40 - 50
under 20
Have you ever purchased
a productvia mail order(telephone/fax)?(excludingonline
shoping)
No
Yes
Mediumsyou use for researchor gettinginformation
priortopurchasing product
Google search
Local productshop
Website/printmedia
Online shopsDistributer
Any other
Brandcustomer service
BrandCatalogues
Online Forum
Whatdoyou doononline shoppingsite?
Productbrowsing
Informationsearch
Customer ratingand review
Comparison-shopping
Plansfor future Purchase
Purchase product
Any other things
Whatdo you dowith
Delay inpurchase decision
Continue withshopp ing
Any other
Doyou know security issuesononline shoppingsite
No
VeriSignSecured
MasterCare secure code
Doyou know you cantransactonline withyourDebitCard for
IndianSite?
Yes
No
If notthenwhy?
Any other
Idontbelieve
Tofeel thatproduct
(Questionrelated toabove answer)
Tounderstand the scale
Whatstopped you for purchasingwhenyou were
ononlineshoppingsite
Costof shippingto high
Requestedtoomuch personal info
Concernedaboutwebsite security
Confusinginterface of website
Will purchase later
Site unclear ondelivery time
Productoutof stock
Noorder tracking
Changedmindabout the product
Longand confusingcheckoutprocess
Any other
E-COMMERCE BUYING PATTERNS IN INDIAN CONTEXT
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