Sydney Royal Easter ShowThursday 5th April – Wednesday 18th

April 2012

ABC Exhibition Trailer Event Report

Sydney Royal Easter Show 2012

• Launch of the brand new Exhibition Trailer• 800, 000 people through the gate, with numbers

only dropping on last few days due to heavy rain• ABC – 10th year sponsor• Won Gold Exhibitor Award 2nd year in a row• 2500 participants in the TV & Radio Studios with

recordings downloaded at www.abc.net.au/trailer , our new-look website

Sydney Royal Easter Show 2012

Sydney Royal Easter Show 2012

Sydney Royal Easter Show 2012• Daily Kids Concerts – 6th – 9th April featuring Jay Laga’aia, BIPS, Miffy & Teddy Rock. • NSW Country Hour broadcasting over 3 days.• New host of Gardening Australia Costa doing meet & greets and demonstrations

over 2 days.• Bajo & Hex from Good Game signing fan cards over 2 days.• Talent Development live performances over 2 days.• ABC Shop record Easter Show sales over long weekend. Double their 2011 sales

result! ABC Commercial Digital promoting Reading Eggs over 2 days. The set up had 4 x

Samsung Galaxy tabs running Reading Eggs and 2 x iPads running Bananas in Pyjamas Beach Fun. They spoke to 80 families and had excellent feedback.

Sydney Royal Easter Show 2012

Sydney Royal Easter Show 2012

Sydney Royal Easter Show 2012

Sydney Royal Easter Show 2012