Congratulations on deciding to become a Women Build Team Leader!

Habitat for Humanity was founded on the conviction that every man, woman and child should have a decent, safe, and affordable home to live in. We bring people together to build homes, communities and hope. Women Build is a unique opportunity for you to make a difference in the lives of Putnam County families. Substandard housing is a threat to children’s health, growth, and potential. By providing simple and decent homes, these families have an opportunity to thrive. All money raised during this event will support the building of our Habitat Women Build home in West End Place. As a Team Leader, you will inspire and motivate other like-minded women to pick up a hammer and get involved to create positive change in our communities. You will all learn some construction skills and will even get a little pampering along the way! If you aren’t the girl who likes to get dirty, just form a team and fundraise anyway! This packet will give you some ideas for recruiting and energizing your team, as well as tips for making your fundraising efforts a success in support of Habitat’s mission to provide a safe, decent place for all children in Putnam County to rest their heads at night. Thank you for your leadership and dedication! We could not continue our mission were it not for generous people like you! Warm regards, Abby Williams Christa McKinney Women Build Chair 2017 Women Build Co-Chair 2017

Abby Williams Christa McKinney

The Team Leader is critical in making Women Build a success. Here’s a step-by-step outline to help you find success!

For Questions or Concerns, reach out to your Team Leader Coordinator Michelle Anderson Email: meanderson3@outlook.com Phone: 713-408-0320

Set Goals Establish goals for fundraising and how many women you want to recruit. Communicate your plan to

Michelle Anderson, meanderson3@outlook.com. (Team leaders reserving 10 or more spots will be asked to commit to a certain level of fundraising that is beyond $250/person.)

Stay in touch Check your team website at least once a week to see how your recruitment and team fundraising efforts are progressing. By August 1st, everyone on the team should have some funds raised.

Interact Send encouraging reminders along the way to make sure people are still planning to build and fundraise. You can send these emails via the Giveffect website or your personal email account. Offer to help your girlfriends in their fundraising. Ensure they know how to use the fundraising email templates on the website, which can be customized. Be sure to share tips and examples with everyone on your team.

Remind your team of deadlines and incentives Although $250 is the minimum required to participate in the Build, many women set a goal based on the amount needed to earn a particular incentive. Be sure your team members know what’s in store for them if they raise more money. Successful fundraisers will receive their incentives on build day.

Build You and your team will schedule your day with Amy Jennings, Volunteer Coordinator. Schedule by September 1st. Work starts at 8:30 am on your build day. Make sure all your girlfriends know where to go!

Recruit Girlfriends Use Giveffect to invite friends, family, colleagues, book club members, or anyone you know to join your team. Spots fill quickly as Women Build is a popular event! Customize the email recruitment example to invite women to build on your day.

Fundraise Be sure that everyone you recruit as a builder understands that each builder is responsible for raising donations or paying the $250 minimum gift by the deadline of August 14th or she will be asked to forfeit her build spot. This money helps funds our Women Build. Fundraising pages must be set up within 1 week of reserving spots or the deadline provided. Habitat has a great website where you can create your own personal fundraising page and very easily ask for donations from friends, family, and colleagues: https://www.giveffect.com/campaigns/4503-women-build-2017 If donors prefer not to use the website, a copy of a donor form is in this handbook. Donors may send checks to the Putnam County Habitat for Humanity office-728 E 15th St Cookeville, TN 38501. Be sure donors write your team name and Women Build in the memo line so your team gets credit for the donation. (see Page 8)

1

The deadline for raising money is August 14th. Prior to that date, you will receive a list of teams and individuals

(even though you can always access your team stats on the website) who are below the $250. An example of an email

with a call to action is on page 8. The best time to share this kind of information with your team is when they have

time to do something about it, so give them an opportunity to close the gap and keep their build spot by staying in

touch with them about their fundraising.

TIP!

Prizes are cumulative,

so the more you raise,

the more you receive!

Women Build branded T-shirt and a build day opportunity

2

All of the above, plus a Tote Bag

All of the above, plus a Habitat Double-wall Stainless Steel Cup

All of the above, plus a Pink Tool Belt

All Fundraising Incentives Shirt, Bag, Cup, Tool belt

Plus an Engraved Hammer Trophy!

Your team at Wall-Raising Day w/ Special Lunch Engraved Hammer Trophy

Framed Photo of your team Your team’s logo on our Women Build Shirt

Get them passionate about Habitat’s mission and get them pumped to spend the day working in construction with perks

of pampering! Just the way Women Build should be!

Begin by thinking of groups you are involved in that might like to be invited to the build: Perhaps you are part of a women’s investment group, church group, book

club, or professional association – those are good places to begin your list.

Host a House Party: Have your potential team members over to your house for a

party. A representative from Habitat is available to make a brief presentation about Women Build, answer questions, and get your team members registered on the website.

Women Build at Work: If you are recruiting team members from your place of work,

a representative from Habitat is available to come to your work place and make a brief presentation about Women Build, answer questions and get your team members registered on the website.

Make your list as broad as possible: Your target is to sign up a group of friends

and/or family who are committed to donating or raising money for Women Build. Include each of your friends, and encourage them to invite their other friends. Use this as an opportunity to make new friends!

3

4

The answer is always no, until you ask

Your family and friends want to donate, they just forget

Crucial step. Don’t forget to thank your donors. Every dollar counts and they are more likely

to give again if they are thanked!

Make a donation to yourself—$25 Ask 4 family members for $25 each—$100 Ask 5 neighbors for $5 each—$25 Ask 15 friends for $10 each—$150 Use our memory jogger to think of all the people you can ask a donation from. If you feel comfortable, you can ask for a bigger donation—$50 -$100

Make a donation to yourself—$25 Ask 4 family members for $25 each—$100 Ask 5 neighbors for $5 each—$25 Ask 10 friends for $15 each—$150

Don’t forget to ask your company about matching gifts and watch your donations double! All donations to Putnam County Habitat for Humanity are tax deductible.

Make a donation to yourself—$50 Ask 5 family members for $25 each—$125 Ask 5 neighbors for $10 each—$50 Ask 15 friends for $20 each—$300 Share your Classy fundraising page on social media—$100 Use our memory jogger to think of all the people you can ask a donation from. If you feel comfortable, you can ask for a bigger donation—$100 Clean out your garage for a yard sale—$100 Have two bake sales—$100 Collect spare change around your house — $25

Plan a Dress-Down Day/Casual Fridays/Spirit Day Steps to success:

Dress-Down Fridays will be offered on (list specific days.) Participants will pay $5 on those days to dress casually/in favorite sports team apparel, etc. Participants will turn in funds to their team leader. The event will be promoted via email the week before each Dress-Down Friday.

Send Out a Vendor Letter Steps to success:

Compile a list of all company vendors, such as janitorial services, food services, tech support, building management, insurance carrier, and legal services. Write the letter. A sample vendor letter is available. Follow up! Contact your vendors by phone and/or email to encourage them to donate to your team.

Use Incentives to Encourage Team Registration and Fundraising Steps to success:

Raffle off the following: The CEO parking space for a month to the team member who raises the most funds that month Lunch with the CEO for the first three team members who raise $500 A day off (with pay!) for the top team fundraiser at the end of the campaign.

Ask everyone you know to donate, join your team, or start a team of their own. Send your fundraising letter, with a link to your webpage, to your holiday card list, business and networking contacts, company vendors – everyone! Do you use Facebook/Twitter/Instagram/LinkedIn? Be sure to promote your fundraising efforts on those sites and include a link to your fundraising webpage. As you create a fundraising plan for your team, consider planning one (or more) of the following successful fundraising events to help your team reach its goal. (Work with your executive leadership to secure approval for all company fundraising activities.)

5

Writing letters and using your personal Habitat webpage are proven, successful fundraising methods. When asking for donations, remember these helpful tips:

Organize a Bake Sale Steps to success:

The sale will be held on (specific day and location) Create a list of potential bakers and enlist their support Recruit volunteers to take shifts throughout the day The event will be promoted to all employees by email and flyers the week before the sale

Organize a Wii Tournament Over Lunch Steps to success:

The tournament will be held on (specific day, time, and location) Charge $15 per person to participate Solicit local businesses for prizes The event will be promoted for two weeks before the tournament by inter-company memo, email,

and morning announcements

Host a Party Plan a spaghetti dinner/pancake breakfast/block party/Wii tournament, etc. Steps to success:

Invite your family and friends. Send out invitations or use Giveffect to organize your guest list electronically.

Ask for a flat donation at the door.

Organize a Neighborhood Garage/Yard Sale A great way to clean out the house and raise big bucks for Putnam County Habitat for Humanity. Steps to success:

Invite neighbors to participate. More families = more funds raised. Promote the event in your local newspaper and with flyers throughout your community

Fundraise at Your Child’s School Organize a Dress-Down Day, Favorite Sports Team Day, or a bake sale. Steps to success:

Work with your child’s teachers and principal

Plan a Weekend Car Wash Host a car wash on your block, or ask a local religious group or business to use its parking lot for the weekend. Steps to success:

Charge a flat rate for cars, trucks and the dirtiest vehicles Recruit your family and friends to help Post flyers and signs throughout your community

Place Collection Canisters/Coin Boxes in Local Businesses Ask your local bakery, restaurants, dry cleaner, dentist, etc. to place a collection container at the front desk. Watch that spare change add up! Steps to success:

Commit to a collection timeline with each business. Be ready to share why businesses should support the good work of Habitat for Humanity.

Don’t forget to ask your company about matching gifts!

6

What if someone on my list would like to participate, but cannot come on my assigned day? That’s just fine. Have them email Amy Jennings, amy@pchabitat.org for information on volunteering another day. What if someone can only stay half the day? We strongly encourage participants to stay the entire day (8:30 am – 3:30 pm) as they will feel a greater sense of accomplishment and take part in all the perks the day has to offer, but we do understand if some schedules do not permit the end time at 3:30 pm. Contact Amy Jennings at amy@pchabitat.org, if this is a concern for the team. I have more than 10 people who want to come. What do I do now? Check with Amy Jennings to see if space is available. What does Habitat for Humanity do with the funds raised? Habitat uses the funds to advance our mission of building homes, communities and hope. What if someone wants to make a general donation to help out our team? Wonderful! You can later move the money to a woman who may need help reaching the $250 goal. If my team members receive donations in the form of cash or checks, what should they do? While the online fundraising tool is handy, cash and checks are welcome, too! Just have your team members provide the donation form (on page 7 of this packet) to their donors. Donations should be sent to Habitat for Humanity by August 14, 2017. All checks should be made out to Putnam County Habitat for Humanity, with “Women Build (or WB)” and the participant’s name written in the memo line. When sending funds to Habitat, please ask all your team members to include a copy of their donation form (a copy is in this handbook) because we want to be sure to credit the right person for the gifts! Your cash/checks will be credited to your web page as “offline” donations. How will my supporters be recognized? Habitat will send a thank you letter to each person who supports you financially. Don’t forget to take pictures of your team working and send to your supporters.

7

Thank you for supporting me as part of the

Putnam County Habitat for Humanity Women Build. Please complete and mail this form along with your donation, by August 14, 2017, to:

Putnam County Habitat for Humanity ATTN: Women Build

728 E 15th St Cookeville, TN 38501

I would like a tax receipt for my donation Name of Woman/Team you are supporting:______________________________ Your name:________________________________________________________ Address:___________________________________________________________ City_____________________ State____________________ Zip___________ Email___________________________ Phone Number:__________________ Amount of support: $________________ Method of payment: Cash Check (please indicate Women Build/Woman and/or Team on the memo line) If you’d like to make your donation by credit card, please make the donation on our website:

https://www.giveffect.com/campaigns/4503-women-build-2017

Some areas I am interested in learning more about!

Building on a Habitat house

Volunteering in the Habitat Restore

Serving on a Habitat Committee

Helping at Habitat Special Events

8

Recruitment Email Invitation Example (customize the items in italics)

Hello friends and family, I’d love to have you join me for Putnam County Habitat for Humanity’s Women Build! This event will bring women together for a day of construction with a little pampering in support of hard-working families. No construction experience is necessary and all tools and safety items are supplied. Crew leaders from Putnam County Habitat for Humanity will teach us what we need to know. And more importantly, this day will change your life…I promise! As a team leader, I am reaching out to see if you will be one of the women on my team. Each woman is responsible for raising a minimum of $250 to participate. Putnam County Habitat has a great website where you can create your own page and easily ask for a donation from friends, family and colleagues. I am really excited to participate and I hope you can join my team! Spots fill quickly, so I encourage you to sign up today at: https://www.giveffect.com/campaigns/4503-women-build-2017 If you’re not able to participate, you can make a donation to our team. Your donation is 100% tax deductible and supports the mission of Putnam County Habitat for Humanity “to build homes, communities and hope.” Did you know that all of your money supports local families? Putnam County Habitat gives families a hand up, not a hand out. That means families become stable. Children do better in school, and parents do better at work. Then, they reach out to the community and help others. That’s the way to change the world. Will you join me? Sincerely, (Your Name) (Team Name Team Leader)

Women Below $250 When Money Deadline is Near Example (Customize italics. For better results, personalize your email – don’t make it a group message. The best time to send this email is when action can still be taken before the woman loses her build spot.)

Dear “Name”: Thank you for registering to build with our team this year. In order to keep your spot, you need (calculate $ needed and insert here) by this Monday, August 14th at 5pm. You can donate via the website (https://www.giveffect.com/campaigns/4503-women-build-2017) or take a check to the Habitat Office, 728 E 15th St Cookeville, TN 38501. If you have any questions or need help please contact me via email or my cell at (enter number).

Kind regards, (Your Name) (Team Name Team Leader)

9