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Ag Net Agribusiness presentation 252
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This presentation was produced and is copyrighted by Stewart- Peterson®, Inc. 2004-2005. Permission is granted for use by active AgEdNet.com® subscribers. All other use is prohibited.
STEWART-PETERSON and AGEDNET.COM are registered trademarks of Stewart-Peterson, Inc.
Agribusiness Library
AB252 Promoting Your Business and Products
MAIN IDEA:
• How can I attract more customers to my business?
Let people know you are in business by:
1. Advertising your products and services
2. Other promotions
3. Public relations activities
1. Advertising
• A way to inform and persuade customers
• Methods: publications, radio spots, television ads, Internet ads
• Purpose: Specific messages to inform customers about products or services
Check our sale prices good this weekend only …
2. Other Promotions
• Wide range of methods, may include• Sponsoring local events
• Items like pens imprinted with contact information
• Purpose: Remind people you are in business, tell them your location and how to reach you.
For more gardening tips, check our website at …
3. Public relations
• Establishing a favorable image and reputation for yourself and your company
• Methods:• Being helpful and friendly with your
customers.
• Link to worthwhile local events
• News stories about your business
Our restaurant serves only organicproduce from local farmers …
Making your plan …
• Pick a descriptive business name.• Set aside funds in your budget.• Paid advertising can be controlled and
targeted.• Repeat your message over time.• Plan and schedule messages to meet
goals.• Target the most likely customers.
Where to advertise:
• Make choice based on cost vs. market• Newspapers are convenient but have a short life.• Yellow page ads are useful and convenient, but
competitors are also listed.• Outdoor signs and billboards
for repeat viewing• Radio advertising can
be targeted.• Magazines and television
are very expensive.
Other promotions:
• Direct mail• Expensive if too broad• Inexpensive if targeted to right group• Lists may be costly
• Specialty giveaway items like calendars, magnets, pens
• Co-op advertising with cost shared by manufacturer
This presentation was produced and is copyrighted by Stewart- Peterson®, Inc. 2004-2005. Permission is granted for use by active AgEdNet.com® subscribers. All other use is prohibited.
STEWART-PETERSON and AGEDNET.COM are registered trademarks of Stewart-Peterson, Inc.
www.agednet.com
800-236-7862