A/B Testing in Web Design for Value Discovery

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    https://www.facebook.com/note.php?note_id=122869103919
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    http://whichtestwon.com/archives/20992http://www.usableinterface.com/articles/homepage.phphttp://www.bryaneisenberg.com/the-conversion-trinity-the-3-step-magic-formula-to-increase-click-throughs-conversions/http://unbounce.com/a-b-testing/shocking-results/http://www.folklore.org/StoryView.py?story=Saving_Lives.txt
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    http://unbounce.com/a-b-testing/shocking-results/http://www.quicksprout.com/2013/01/14/11-obvious-ab-tests-you-should-try/http://www.quicksprout.com/2013/01/14/11-obvious-ab-tests-you-should-try/
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    http://www.salestrainingplus.com/sales-marketing-information/sales-and-marketing-articles/55-building-trust-results-in-customer-loyaltyhttp://googleblog.blogspot.com/2008/04/what-makes-design-googley.htmlhttp://www.quicksprout.com/2012/08/13/how-to-create-an-explainer-video-that-converts/http://www.quicksprout.com/2012/08/13/how-to-create-an-explainer-video-that-converts/http://www.quicksprout.com/2012/08/13/how-to-create-an-explainer-video-that-converts/
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    http://unbounce.com/a-b-testing/shocking-results/http://visualwebsiteoptimizer.com/split-testing-blog/customer-testimonials-increase-sales/http://www.guardian.co.uk/sustainable-business/consumer-trust-boots-reputationhttp://unbounce.com/a-b-testing/shocking-results/
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    http://nytmarketing.whsites.net/mediakit/pos/http://visualwebsiteoptimizer.com/split-testing-blog/amd-3600-social-sharing-increase/http://econsultancy.com/us/blog/9958-88-of-consumers-consult-reviews-when-making-a-purchasehttp://econsultancy.com/us/blog/10922-eight-user-testing-case-studies-that-achieved-amazing-results
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    http://econsultancy.com/us/blog/10922-eight-user-testing-case-studies-that-achieved-amazing-resultshttp://jedmurphy.blogspot.com/2011/11/amazon-looks-to-users-to-socially-share.htmlhttp://nytmarketing.whsites.net/mediakit/pos/
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    http://econsultancy.com/us/blog/10922-eight-user-testing-case-studies-that-achieved-amazing-resultshttp://www.quicksprout.com/2012/10/08/what-spending-252000-on-conversion-rate-optimization-taught-me/
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    http://www.annenbergpublicpolicycenter.org/Downloads/Information_And_Society/Turow_APPC_Report_WEB_FINAL.pdfhttp://online.wsj.com/article_email/SB10001424127887323777204578189391813881534-lMyQjAxMTAyMDIwMzEyNDMyWj.htmlhttp://online.wsj.com/article/SB10001424052702304458604577488822667325882.htmlhttp://abcnews.go.com/Technology/story?id=119399&page=1#.UWKukZNCggwhttp://techcrunch.com/2013/01/12/current-conversion-rate-and-desired-confidence-interval-will-help-you-avoid-analysis-paralysis-stop-running-stupid-tests/http://blog.custora.com/2012/05/a-bayesian-approach-to-ab-testing/
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    http://searchengineland.com/when-ab-testing-prices-proceed-with-caution-108534http://www.cnn.com/2005/LAW/06/24/ramasastry.website.prices/index.html?_s=PM:LAW
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