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Hello
My name is Aaron Petz. I’m a CD with years of experience on key accounts like Apple, Sony, & Visa.
#BOOM
#WORK
NBCUniversalAward winning advertising by yours truly.
I was lead the team that created and deployed one of the most impactful campaigns NBC has launched to date. With a plan to broadcast across multiple media outlets, our assignment was clear: Be effective, be innovative, and turn heads. Looks like the 20+ wrapped double-decker buses, 30+ full-page LA Times ads, and the Time Square billboards did the trick. After all, I brought home 2 Gold Creativity Awards.
CareMore.Now more than ever mantra.
It’s more than just a mantra—it’s a daily affirmation. Every morning before they begin checking emails, returning phone calls or pouring that first cup of coffee, we ask every CareMore employee to take a moment to Remember. I completed a study of mantras for Caremore, which were beloved throughout the entire senior leadership team. So much infact, that they choose to keep every single concept we presented. All of which are currently being rolled-out at CareMore’s HQ.
NBC’s Biggest Loser Advertising with affirmations
NBCUniversal reached out to me for a simple poster concept for “The Biggest loser”. Being the mindful group of folks we are - we decided to build out a branding campaign rather than just a simple poster. We concepted many different ideas, but decided to get to the heart of the matter. “The Biggest Loser” is about digging deep within oneself and making a decision to change. With that this award winning campaign was underway. A Simple manifesto / daily affirmation about digging a little deeper and going that extra mile.
Apple WellnessYou bring the will - we have the ways.
I’ve worked with Apple on many different projects—from new product innovations and consumer-facing marketing, to internal training and HR campaigns. Apple’s “You bring the will, we have the ways” campaign highlights my ability to produce countless ideas, within budget and on brand. These posters were used by Apple HR to promote quitting tobacco — I created a collection of over 35 posters that went viral and ultimately produced a dramatic company-wide decrease in tobacco use.
Kensington Use it or lose it.
Kensington completed its biggest product innovation in years and we helped unveil it internationally. For ClickSafe, we were engaged to create print and online ads, collateral, VAR toolkits, and an interactive micro-site that encouraged IT pros to submit stolen laptop stories they had heard from employees. The victory? Kensington reached its quarterly goal for new leads in just two weeks.
DUFL A full service luxury travel app.
I was commissioned by DUFL during their beta launch to help drive awareness of their imminent game changing app. I built an entire brand voice and architecture that enabled onlookers to opt in to an exclusive beta. I then rolled out a direct response email marketing campaign that drove people to the site and converted them into beta clients. Finally, we rewarded each user for inviting their friends and family and gave a referee a reward as well.The result? A guaranteed, effective, and re-purposed marketing campaign that actually works.
CareMoreIt’s what we do.
I was tasked with rolling out CareMore on the East Coast, targeting customers from rural Virginia to the projects of Brooklyn. In other words, it needed to be a nimble and modular campaign. We targeted different audiences in each location and executed creative and messaging that was on brand and could reach each segment accurately. In the 60 days we were allotted, we moved mountains using microsites, broadcast, sales collateral, disruptive street awareness and much more.
HyBikesElectric bikes that make smart cars look dumb.
For this amazing indie company that leads the world in electric bicycles, I wanted a website that showed off the beauty and integrity of the bikes themselves. With striking headlines and an avant-garde style of navigation, I pointed attention to what mattered most the product. After taking a spin around the block with my team - I realized that this brand stood for something, quality and fun. The results spoke for themselves, hitting record high sales goals which resulted in the need for 3 more retail locations.
Southwest AirlinesDing! Trivia is more fun with rewards.
I developed this interactive kiosk for Southwest Airlines to attract new customers to its Rapid Rewards program. The kiosk also assisted current customers with travel tips to help them get the most out of their membership and gain the biggest rewards. Enjoyable, entertaining, and engaging are words I’ve heard to describe the experience. I think I may have put the fun back into flying.
Citrix. GoToTrainingOnline training made easy. Be there.
My concept for the “Be There” campaign was to position Citrix as the leader in training when an urgent deadline is pressing. Ultimately, I told the story of end users who needed high-impact performance from their leadership team - I personified upper management’s lifestyles within our campaign.
H Hotels Brand first, build next.
H Hotels is an amazing new hotel built to accommodate a lower price point consumer traveling in Eastern Europe. They specialize in high-value guests who are looking for aesthetically pleasing interiors at a more affordable price. And since Millennials are their target, my thorough knowledge of the consumer habits associated with this demographic made me a perfect fit for the rebrand and international rollout.
ApplepediaCentralizing Apple’s Data, by design.
Apple asked me to design and build their highly scalable and intuitive internal communication tool called ApplePedia. This internal facing web app enables Apple’s entire staff to quickly navigate through positioning statements, release dates, features and products sold by Apple computers (translated in over 56 different languages). ApplePedia is also an extremely effective tool for Apple’s leadership team because it enables them to quickly centralize information for any aspect of the business.
eSalesDashThe Game-changing Way to Increase Sales Performance.
I partnered with eSalesDash - the leader in call center gamification - to design, build, market and deploy its SaaS offering. Since the launch, eSalesDash has seen dramatic growth from the BPO space. I carefully crafted a “cloak and dagger” sales strategy that has scaled their user-ship up, over 1000%. Let’s just say - freemium to premium is the new black.
Edward Life Sciences This Moment is Everything.
When rolling out the biggest innovation in heart valve technology - the leader in the industry chose me as their go-to. I built a strong and compelling story around Edwards’ transcatheter heart valve using 3D renderings, parallax scrolling, and big brand imagery. I then enabled the user to download white papers and watch videos. Simply put, this trendsetting micro-site took the industry by storm.
#MORE
ReferencesJENNIFER VOLLMAN
Executive Director
602.820.4055
newglobalcitizens.org
ERIC OWEN
Chief Executive Officer
480.326.8379
esalesdash.com
MIKE DEL PRETE
Chief Executive Officer
602.501.2426
wehearthouses.com
CHRISTINE THOMPSON
Founder & Partner
615.477.9799
veritifoundation.org
SCOTT HANNUM
Chief Operations Officer
602.214.6984
esalesdash.com
JOSH ITANO
Principal & Founder
714.337.4215
aethirinc.com
Thank Youfor your time, consideration, & the chance to share with you.
