8/8/2019 AARO

1/11

8/8/2019 AARO

2/11

Agenda

1- Company Profile (Mission,

Vision,Values)

2-SWAT ANALYSIS

3-BCG MATRIX

4-MARKTING PLAN (Segmenting ,

targeting, positioning )

5-4ps (product, price ,place pormotion)

8/8/2019 AARO

3/11

Etisalat is one of thelargest telecommunications companies in the worldand theleading operator inthe Middle East andAfrica, headquartered in the UAE. Etisalat operates in 18 countriesacross Asia, the Middle East andAfrica, servicing over 100m

customers out of a total population of approximately1.9bn people. In 2009, Etisalat reportedannual Net Revenues of AED 30.831billionand Net Profits of AED 8.836 billion

markinga 5% and 16% increaserespectively,compared to 2008. Etisalat is rated by Moody's: Aa2,Standard& Poor's: A + and Fitch Ratings: A+.

Etisalat isacomprehensive telecommunications provider offeringa one-stop shop for mobileandfixed-linevoiceanddata services to individuals,enterprisesand international telecommunicationscompanies, ISPs, content providers and mobile operators.

It offers avarietyof hi-tech complimentary services to the telecommunications industry including

managerialand technical training, SIM card manufacturing,payment solutions,clearing houseservices, peering,voiceanddata transit,and submarineandlandcable services. Etisalat has areputation forlaunching theright service to theright audienceat theright market at the

right time. This has been seen timeandagain, with the introduction of mobile, GSM, Internet, NGN fixedand mobile broadband services into the Middle East,AsiaandAfrica.

Etisalat isalso the major hub in the Middle East, for internet,voice,mobilebroadband, broadcast, roamingandcorporatedata services, with anextensiveregionalandintercontinentalnetwork. It is thelargest carrier of internationalvoice traffic in the Middle East andAfricaand the 12th largest voicecarrier in the world. Etisalat is thelargest comprehensiveproviderofcarrierand wholesale services in theregion with Points of Presence(PoP) in New York, London,Amsterdam, Frankfurt, Paris and Singapore providinga trulyglobalreach. Etisalat has 525 roaming

agreementsconnecting 185 countries enabling BlackBerry, 3G andvoiceroaming. Etisalat isa major investor in Thuraya, one of the worlds leading satellitegeo-mobilecommunication

systems coveringapproximately two thirds of the planets surface. In 2009 the Etisalat group received seventeen industryawards and including three for innovationand

three forcustomer service. It has beennamedBest Overall Operator in the Middle East six times since2006 and was named Best InternationalCarrierat the World Communications Awards in 2008.

Company Profile

8/8/2019 AARO

4/11

Our VisionA world where peoples reach is not limited by matter or

distance.People willeffortlessly movearound the world, staying in

touch with family, makingnew friends as theygo,as wellas developingnew interests.Businesses of all sizes, no longer limited by distance, will beable to reach new markets. Innovative technologies willopen up fresh opportunities across the globe, allowing thesupply of new goods and services to everyone who wantsthem.

Our MissionTo extend peoples reach.At Etisalat, we are actively developing advanced

networks that will enable people to develop, to learnand to grow

8/8/2019 AARO

5/11

External Assessment: Marketplace,

competitors, social trends, technology,

regulatory environment, economic cycles .

Internal Assessment: Organizational

assets, resources, people, culture,

systems, partnerships, suppliers, . . .

Easy to Understand

Apply at any

organizational level

Needs to be

Analytical and

Specific

Be honest about your

weaknesses

Good Points Possible Pitfalls

SWOT SWOT

8/8/2019 AARO

6/11

Strengths Etisalat operates in 18 countries across Asia, the Middle East and

Africaareas.

servicing over 100m customers

- Etisalat is also the major hub in the Middle East, for internet,voice, mobile broadband, broadcast, roaming and corporatedata services,

- Etisalat Misr acquired approximately 1 million subscribers andover 10 million subscribers, today making it one of our successstories

8/8/2019 AARO

7/11

Weakness-Reduced Employees Satisfaction

- High exposure to foreign currency debts.

Opportunities

-Growing market demand.

- Delay to launch in the 3rd operator.

8/8/2019 AARO

8/11

Threats

Vodafone &Mobinil .

Liberalization of EGP against USD/Euro.

Reduced disposable income .

Taxes will start

8/8/2019 AARO

9/11

StarUSB Modem

?Question MarkCorporate Rate

Plans

Cash Cow Dog

BCG Matrix

MarketGrowth

Rate

Relative Market Share

High Low

High

Low

8/8/2019 AARO

10/11

Segmentation

8/8/2019 AARO

11/11

Thank you!