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©Bradley Arant Boult Cummings LLP
AARMR 2019
Haydn RichardsAugust 7, 2019
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Data Collection: Active and Passive
• Active: Voluntarily provided by customer• Passive: Browser tracking, third-party
applications• Automatic software logs• Cookie placements• FTC: 57% of busiest e-Commerce sites
allow third-party cookie placement, but only 22% disclose that
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Data Collection: Active v. Passive
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