A SUMMER INTERN REPORTON

U-TURN INDORESubmitted in partial fulfilment for the award of the degreeBachelor of Business AdministrationPrestige Institute of Management & Research, Indore

Submitted by,Rohan Khandelwal

BBA Semester V Guided by PROF:Sharda HAryani Faculty PIMR

DECLARATION BY THE CANDIDATE

I the undersigned solemnly declare that the summer internship report entitled A study of MARKETING STRATEGIES is based on my own work carried out during the course of my study under the supervision of Mr. SHRIVARDHAN MANDHANYAN I assert that statements made and conclusions drawn are an outcome of my bonafide work. I further declare that to the best of my knowledge and belief the report does not contain any part of this work which has been submitted for the award of BBA degree or any other degree/diploma/certificate in this University or any other University of India or abroad.

AARADHYA JAIN

DATE : 30th June 2015

TO WHOMSOEVER IT MAY CONCERN

This is to certify that AARADHYA JAIN of BBA V Semester has successfully completed summer internship for a period of 4 weeks from 1st June to 30th June , 2015 with UTURN in the MARKETING DEPARTMENT OF U-TURN STORE

As per our working and reporting standard he has performed exceptionally well during the training programme.

We wish him all the success for his future.

Shrivardhan Mandhanyan Owner U TURN STORE

ACKNOWLEDGEMENT

I take this opportunity to express my profound gratitude and deep regards to my guide Mr. Shrivardhan mandhanyan for his exemplary guidance, monitoring and constant encouragement throughout the course of this training. The help and guidance given to me by him shall carry me a long way in the journey of life on which I am about to embark.

Lastly, I am thankful to staff of U-TURN for answering my each query regarding the process of the company. I am obliged to the staff members for the relevant information provided by them in their respected fields. I am grateful for their cooperation during the period of my assignment.

I am making this project not only for marks but also to increase my knowledge.

THANKS AGAIN TO ALL WHO HELPED ME.

EXECUTIVE SUMMARY/ PREFACE

Dont find customers for your product, find products for your customer. In todays highly competitive business environment placing the right people in the right position is very critical for the success of any organization.I am privileged to be one of the student who got an opportunity to do my training with U-TURN. My involvement in the project has been challenging and has provided me a platform to leverage my potential in the most constructive way to learn things practically.

I got to learn, how to deal with the customer, how to place the orders and increase the sales which was suitable best to my company.

INTRODUCTION TO U-TURN INDORE

U-TURN INDORE is a certified distributor of multibrand clothing for men and kids . Founded in 2013.In India there is wide range of multi brand stores offered by different companies UTURN has come with more than 80 international brands in clothing with attractive selling strategies. In todays scenario multi brand store is a need of customers , taking this need in consideration UTURN offers complete range of men and kids wear .WE OFFER : A.MENS WEAR 1 TROUSERS2 SHIRTS 3 TSHIRT 4 DENIM B. KIDS WEAR

CONTENTCompany study:- Industry study

Company introduction

Companys goals and objective

Organization structure

Products and services

Project Introduction

My Work

Statement of problem

My learning

SWOT

INDUSTRY STUDY

Retailing in India is one of the pillars of its economy and accounts for about 22 percent of its GDP.[1][2] The Indian retail market is estimated to be US$ 500 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion peopleIndian Retail GroupMarket Reach in 2011 and Notes[41]

Pantaloon Retail65 stores and 21 factory outlets in 35 cities, 2 million square feet space

Shoppers Stop51 stores in 23 cities, 3.2 million square feet space

Spencers Retail200 stores in 45 cities, 1 million square feet space

Reliance Retail708 mart and supermarkets, 20 wholesale stores in 15 cities, 508 fashion and lifestyle1206 crore (US$190million) per month sales in 2013[42]

Bharti Retail74 Easyday stores, plans to add 10 million square feet by 2017

Birla More575 stores nationwide

Tata Trent59 Westside mall stores, 13 hypermarkets

Lifestyle Retail15 lifestyle stores, 8 home centers

Future Group193 stores in 3 cities,[43] one of three largest supermarkets retailer in India by sales916 crore (US$140million) per month sales in 2013[42]

Marketing of two or more similar and competing products by the same firm under different and unrelated brands. While these brands eat into each others' sales (see cannibalism), multi-brand strategy does have some advantages as a means of (1) obtaining greater shelf space and leaving little for competitors' products, (2) saturating a market by filling all price and quality gaps, (3) catering to brand-switchers users who like to experiment with different brands, and (4) keeping the firm's managers on their toes by generating internal competition.

COMPANYS PROFILE

As a distributor of more than 80 international brand we work as a mediator between the company and coustomer.U-TURN indore come into existence in year 2013 march serving the whole indore city with more than 80 international brand at one store from a French collection to jack n jones of clothing with low to high prices. We provides best offers to the coustomer As market is growing , it has come up with new competitors and our major competitors are jade blue, pantaloons and Westside .

GOALS AND OBJECTIVES Introducing customers to modern fashion clothes Providing international brands at lower prices Market share maximizes Sales maximization Keeping people updated Providing quality product

COMPANY STRUCTURE

U-TURN is a sole propritership firm as the owners work at administration level managing a number of employees that includes 1 accountant2 team of promoters3. team of sales persons 4. auditor 5. sales manager Our team comprises following members: Charted accountant Sales specialist Marketing specialist And a business advisor

ORGANISATIONAL STRUCTURE

MARKETING STRATEGIES Hoarding near main areas in the city

Discount and sale offers for customer attraction

Brand endorsed by Hollywood and bollywood actors The company always come with new sales promoting strategies

PROJECT INTRODUCTION

Being a distributor of a well known 80 international brand we need to deal with some standard rules that may be number of staff timely delivery, proper account records for that an effective human resource management is needed.HUMAN RESOURCE MANAGEMENT :Theprocessof hiring anddevelopingemployeesso that they become more valuable to theorganization.Human ResourceManagementincludes conductingjobanalyses,planningpersonnelneeds,recruitingtherightpeople for the job, orienting andtraining,managingwagesandsalaries,providingbenefitsandincentives, evaluatingperformance, resolvingdisputes, and communicating with all employees at all levels.Examplesof corequalitiesof HR management are extensiveknowledgeof theindustry,leadership, andeffectivenegotiationskills.

OBJECTIVES :

To recruit best employees for organization Training and development of employees To help the organization to reach its goals To ensure effective utilization and maximum development of human resource To ensure respect for human beings To identify and satisfy the need of individuals To ensure the reconciliation of individual goals with those of organization To achieve and maintain the high morale among employees To provide the organization with well trained and well motivated employees To increase the fullest the employees job satisfaction and self actualization To develop and maintain a quality of work life To be ethically and socially responsible To develop overall personality of each employee as its multidimensional aspect To enhance employees capabilities to perform present jobs Fair remuneration

MY WORK

During the internship my work was toIncrease the sales Generate more demand from coustomerPromote new brands in store

Process :

Explanation

As mentioned in the above process we visited different customers, introducing the international brands to the customers their features .

All this work was under a senior person who guided me in completing my task. Statement of problem

The human resource thought to be the core of any organization or business. It is most difficult resource to deal with. the most tough job was to convince the customer to order the good quality branded clothes which are costly compare to local brands .

There is certainly a need of developing brand image of the company in the market because of competitive market.

Company is having good organizational structure still there is a lack of communication between owner and employees.

Still the job was very enjoyable and I learned so much.

My learning

Every endeavor undertaken to accomplish challenging goals, can only be successful under the experienced and encouraging guidance. I am privileged to have undergone training at UTURN

Following are the point that I have learned

be polite when you talk hear others point of view as well dont stuck with your point be positive To be punctual Work as a team

Learn about Marketing, types of marketing, importance.

S.W.O.T ANALYSIS

STRENGHT:- Efficient workforce. Prompt and reliable services. Ethical business practices..

WEAKNESS:- Limited market: As company deal with only one state . Experience: As company is established in 2013 hence they have less experience.

OPPORTUNITY :- New and fashionable branded clothes To open stores in more city or near by areas

THREAT:- Competition is very high Fashion gets outdated Offers Only for mens and kids only

SUGGESTIONS

More local promotion can be done. Company can train their employees for better promotion. Give proper attention to the customer in the showroom Order can be taken online. Communication gap can be filled by a proper organizational structure, on each level every employee should have some authority which help them in making decision at right time. Company can consistently put his effort for brand building and development for prospective future to cater the growing demand . Firm should promote their products via social networking sites, products trade etc.

CONCLUSIONS

After the completion of industrial training we enhanced competencies and competitiveness in our respective area of specialization. We tried to relate the experience in the workplace with knowledge learned in the institute and applied the knowledge on the job under supervision.Here, we gained the experience and knowledge that can be used for suitable ob without delay after studies.We learn to hone soft skills appropriate to the work environment. Also get improvised in communication skills. We assessed career ability, knowledge and confidence as well as enhanced our marketability to be more competitive.With experience, knowledge and skills acquired during industrial training we will be better prepared to face working world.

REFERENCE

www.wikipedia.com www.google.com Human resource management adwin flippo.