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Looking to reach the most passionate dental professionals? There will be nearly 2,000 dental professionals at AACD 2013 in Seattle, April 24 - 27. This guide will show you the many opportunities to sponsor events and advertise so that your name is out there in front of the most progressive minds in dentistry.
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Seattle 2013April 24 - 27
29th Annual AACD Scientific Session
www.AACDconference.com
sponsorship and advertising guide
Platinum SPonSor – $80,000 (uSD)
• Full-page,4-colordisplayadvertisementintheJournal of Cosmetic Dentistry*
• FourcomplimentaryticketstotheCelebrationofExcellencegala
• SponsorshiprecognitionontheAACDWebsite• Signagepromotingyoursponsorshipsatthe
annualAACDScientificSession• Sponsorshipnameintheprogramguide• Signagetodisplayatyourbooth
GolD SPonSor – $50,000 - $79,999 (uSD)
• Half-page,4-colordisplayadvertisementintheJournal of Cosmetic Dentistry*
• ThreecomplimentaryticketstotheCelebrationofExcellencegala
• SponsorshiprecognitionontheAACDWebsite• Signagepromotingyoursponsorshipsatthe
annualAACDScientificSession• Sponsorshipnameintheprogramguide
Silver SPonSor – $10,000 - $49,999 (uSD)
• Quarter-page,4-colordisplayadvertisementintheJournal of Cosmetic Dentistry*
• SponsorshiprecognitionontheAACDWebsite• TwocomplimentaryticketstotheCelebrationof
Excellencegala• Signagepromotingyoursponsorshipsatthe
annualAACDScientificSession• Sponsorshipnameintheprogramguide
Bronze SPonSor – $2,500 - $9,999 (uSD)
• SponsorshiprecognitionontheAACDWebsite• Signagepromotingyoursponsorshipsatthe
annualAACDScientificSession• Sponsorshipnameintheprogramguide
*RestrictionsonadvertisementsintheJournal of Cosmetic Dentistryapply.
2013ACCRUEDSPONSORSHIPLEVELSAACD CONFERENCE • WEDNEsDAy, ApRil 24 - sAtuRDAy, ApRil 27 • sEAttlE, WA
TheAmericanAcademyofCosmeticDentistry(AACD)valuesthefinancialcommitmentsmadebyoursupporters.WegreatlyappreciateyourcontinualsupportoftheAACDthroughoutourfiscalyear.Inrecognitionofyourefforts,wewillcombinebothyoureducationalandeventsupportalongwithyouradvertisingdollarstodeterminetheScientificSessionsponsorshiplevel.Thesesponsorshiplevelsarebasedontheaccrualoffinancialsupportfromthepreviousyear’sconferencetothecurrentyear’sconference.
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CorPorate leCture
$6,500: Thursday - Sold out, Friday - Sold out, Saturday - Morning
Thecorporatesponsoredlecturesarestructuredtofamiliarizeattendeeswithparticulartechniquesormaterialsinathree-hourlectureformat.LectureswillbeofferedinmorningandafternoonsessionsonThursday,Friday,andSaturdayatthescientificsession.Attendanceforthelecturewilldependonroomcapacity.
CORpORAtE HANDs-ON WORksHOp$9,000: Full Day (2 Sessions) $6,000: Half Day (1 Session)
Hands-onworkshopsaredesignedtofamiliarizeattendeeswithparticulartechniquesand/ormaterialsinathree-hourhands-onexperience.TheseworkshopsareofferedThursdaythroughSaturdayatthescientificsessionandattendanceislimited.Workshopsetupisclassroomstyle,amaximumof50participants,butfinalattendancenumberswilldependonroomcapacity.Workshopsmustdevoteatleast75%oftheclasstimetohands-onclinicalapplicationsandsponsorsmustprovideaqualifiedinstructorforevery25participants.
PreSentation & ContraCt SuBmiSSion
Thepresenter(s)name,title,synopsis,andlearningobjec-tivesmustbesubmittedwitheachsponsorshipcontract.Presentationinformationmustbesubmittedelectronically.PerBoardapprovedpolicy,theAACDProfessionalEducationCommittee(PEC)hasfinalapprovalofthecorporatepresentations.ShouldaprogramorspeakerbeturneddownbythePEC,thedecisionmaybeappealedtotheBoardofDirectors.Presentationswillbereviewedforprogramcontentandprogramcompatibilitypriortoacceptingthesponsorshipcontract.Submityourcontractandpresentationinforma-tionto:
CarolSchwickrathAACDProfessionalEducation&EventManager402WestWilsonStreet,Madison,WI53703Fax:608.222.9540|e-mail:[email protected]
EDUCATIONALSPONSORSHIPOPPORTUNITIESAACDistheworld’s#1sourceforcontinuingeducationamongcosmeticdentistryprofessionals.Bepartofthepremiereducationalprogrammingforcosmeticdentistrybysponsoringacorporatelectureand/oracorporatehands-onworkshop.Theseeducationalpresentationsaredescribedbelow.
SoCial enGaGementS
Areyoulookingforwaystonetworkwithtargetedkeydecisionmakerswhileenhancingcustomerloyalty,increaseyourawareness,and/orgenerategoodwillinthecosmeticdentalprofession?Thefollowingareasamplingoftheopportunitiesavailabletodojustthat.
WElCOmE RECEptiON: $20,000–Attachyourcompany’snamewiththeeventthatofficiallywelcomestheattendeestothescientificsession.Thiseventisknowntobememorableandunforgettabletoeveryoneinatten-dance.TheWelcomeReceptionisthelargestnetworkingopportunityweofferandattendanceisexpectedtobebetween2,000-2,500participants.Thissponsorshipislimitedtoonesponsorandwillentitlethesponsorto:
•Sponsorshiprecognitionintheprogramguide
•Logooneventsignage
•Recognitionincorporatedintotheevent
•Eightinvitationstotheevent
•Sponsorshiprecognitioninpre-conferencecommunica-tionsincludingsocialmedia,eblasts,andwebsite
•Networkingwiththeworld’sleadingcosmeticdentalprofessionals
EDitORiAl RECEptiON: sOlD Out
ACCREDitED mEmbERs RECEptiON: SolD out
ACCREDitAtiON mENtORiNg RECEptiON: SolD out
ApEX student scholarship: Call for pricingInvestinthefutureofcosmeticdentistry.SponsorastudentorstudentstoattendtheAACD2013meeting.Eligibleundergraduaterecipientwillreceivefulltuition,round-tripairfare,andhotelattheannualscientificsession.100%ofyourcontributionwillgodirectlytothescholarshiprecipient.
givE bACk A smilE RECEptiON: $6,000–Sponsoragreateventthatalsogivesback!TheGiveBackaSmilefundraisereventwillbeheldonThursdayeveningApril25.Eventsponsorshipincludes5freetickets,specialrecogni-tionontheAACDandGBASwebsites,programguide,andonsitesignage.Specificeventdetailstofollow.
SOCIALEVENTANDSCIENTIFICSESSIONRELATEDSPONSORSHIPSChoosefromthislistofsponsorshipopportunities—orcombinetwoormoreopportunities—toreachthelevelofrecogni-tionyouwanttoachievewiththeworld’spremiercosmeticdentalprofessionals.PleasecontactJeffRoachviae-mailatjeffr@aacd.comorbyphoneat608.237.8823todiscussyoursponsorshipprogram.
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Promotional BranDinGPromoteyourcompanyfarbeyondthescientificsessionbyshowcasingyourcompany’slogo/nameontheofficialattendeekeepsakesthatallattendeeswillreceiveuponregistrationandwilllikelytakehomewiththemtouseformonthsorevenyearstocome.
Exhibit Hall social: $15,000 (1 Night)$25,000 (2 Nights)–Becomingthetitlesponsorofoneorbothexhibithallsocialreceptionswillprovideyourcompanywithamazingrecognitionfromattendees.Yoursponsorshipwillbefeaturedwithintheeventandinmanypre-conferencecommunications.
tote bags: $15,000–Highlightyourbrandontheofficialattendeetotebag.Continuetoseeyourbrandnotonlyatthescientificsession,butforyearstocomeasattendeeskeepandreusetheAACDtotebag.
lanyards: $12,000–Thisitemisanecessityforallattendees,sowhynotbeassociatedwitheachoneofthem.LetourmembersknowyousupportAACD!(Product Supplied Price = $8,000)
meeting mobile App: $10,000 – PromoteyourcompanytoAACD2013attendeesthroughtheirsmartphones.Attendeeswillpersonalizetheirconferenceexperiencesbydownloadingtheappandutilizingfeaturessuchasanitinerary,eventlisting,courseinformation,exhibitorlisting,andfacilityandexhibithallfloorplans.ThiswillbeoneofthemosthighlypromotedbrandingopportunitiesofAACD2013.
Hotel Room keys: $6,500–TakeadvantageofthisuniquebrandingopportunityontheguestroomkeysforthehosthotelSeattleSheraton.
Room Drops: $3,500–Yourcompanywillhavetheopportunitytohaveanitemorbrochureofyourchoiceplacedoutsidethedoororonadoorhangerofattendees’roomsatthehosthotel-SheratonSeattle.Sponsorselectsthedesireddateandtimefortheroomdropandwillprovideallroomdropmaterials.Thisisagreatwaytoreachalloftheattendeesdirectly!
SiGnaGeTheWashingtonStateConventionCenteroffershighexposuresignageopportunitieswhichcanmakeyourbrandstandoutfromtherest.Photosofspecificsignageareasareavailableuponrequest.
interactive Digital Wall: $20,000–Maximizeyourexposureonthisuniqueinteractivedigitalwallwhichwillbelocatedoutsidetheexhibithallmainentranceandnearmeetingregistration.
Conference Escalators: Grabattendee’sattentionastheymovethroughouttheNorthEscalatorsoftheconven-tioncenter.Callforpricing,artworkrequirements,anddeadline.PicturedBelow.
Conference staircase: Usethisuniquemarketingopportunitytoenhanceyourbrandortellastory.ThishightrafficareaislocatedatthemainentrancetotheWashingtonStateConventionCenter.14available“faces”forgraphics.Callforpricing,artworkrequirements,anddeadline.PicturedBelow.
south lobby: Bringyourexposuretogreatheights.Four-sidesignageisavailablealongtheSouthLobbyescalatorswhichwillbeusedtotravelto/frombreakfastandthegeneralsessions.Callforpricing,artworkrequire-ments,anddeadline.Notpictured.
other opportunities –Wewelcomeuniqueideas.HelpAACDcreateinnovativewaystoshowcaseyourcompany.ContacttheAACDExecutiveOfficetoday.*PleasenoteallpromotionalitemswillbeprovidedbyAACDunlessagreedtootherwise
TheAACDmaintainsfirstrightofrefusaltocompanieswishingtosponsoraneventorscientificsessionmaterialsforwhichasponsorhasalreadybeenestablished.AttendingexhibitingcompanieswillbegivenfirstpriorityforallScientificSessionsponsorshipopportunitiesuntilMarch1,2013.AfterMarch1,2013,remainingsponsorshipopportunitieswillbecomeavailabletobothexhibitingandnon-exhibitingcompanies.TheAACDExecutiveCommitteehasfinalapprovalonallsponsorships.
PROGRAMGUIDEADVERTISING• limitED spACE AvAilAblE •
TheProgramGuidefeaturesseventabpages,sixfacingpages(lefthandpagefacingatabpage),oneinsidefrontcover,oneinsidebackcover,onebackcover,onebellyband,andonebookmarkavailableforadvertising.Alladsareprinted4-colorandthebookisspiralbound.
ADvERtisiNg spECs:
Tab Pages (7):• Trimmeasurement-8.5”x11”• Livearea-7.75”x10”• Bleedmeasurement-9.0”x11.5”
(¼”onallsides)• 4-coloradprovidedinelectronicformat*• Colorlogoinelectronicformatfortabarea*
Facing Pages (6):• Trimmeasurement-8.5”x11”• Livearea-7.5”x10”• Bleedmeasurement-9.0”x11.5”
(¼”onallsides)• 4-coloradprovidedinelectronicformat*
Covers (3):• Trimmeasurement-9”x11”• Livearea-8”x10”• Bleedmeasurement-9.5”x11.5”
(¼”onallsides)• 4-coloradprovidedinelectronicformat*
Bellyband (1) & Bookmark (1):• Pleasecontactusforfurtherinformation
MaterialsareduenolaterthanFriday,March1,2013.Duetothespecialnatureofthescientificsessionprogramguide,alladvertisementsmust be prepaid.PaymentisduebyMarch1,2013.Allinvoicesmustbepaidinordertoexhibitatthe2013scientificsession.
••• Due to the limited number of advertisements available, reservations are taken on a first-come, first-served basis.
Contact information: JeffRoachjeffr@aacd.com800.543.9220Phone608.237.8823DirectLine608.222.9540Fax
* 10% discount for AAcd corporAte MeMbers
aCCePtaBle eleCtroniC format (mAC & pC FORmAt):
Press Quality PDf createdfromnativefile(withbleedisrequired–embedallfonts)
Other less desirable formats include (Mac & PC format)*:
• PhotoshopCS4(flattenedTIFfile,withbleed&cropmarks)
• InDesignCS4(withbleed&cropmarks)• IllustratorCS4
(textturnedtooutlines,withbleed&cropmarks)• QuarkXpress(6.0)
(NativeQuarkfileswillnotbeaccepted.AllQuarkfilesmustbesentasPressQualityPDF)
* Placed on: CD-ROM only* When sending Press Quality PDF it is required to have bleed.
Ifsendingnativefiles,donotsendanyunusedfiles.Besuretoincludeallplacedartalongwithprinter&screenfonts,acolorproofprintedat100%,andaprintoutofthediskdirectory.
* A Placement Order Form listing publication and placement MUST be included with all ads.
pRiCEs ARE As FOllOWs:
Tab Pages (7):(TableofContents,Wednesday,Thursday,Friday,Saturday,Speakers,andExhibitors)................... $2,500(USD)
Facing Pages (6):(Wednesday,Thursday,Friday,Saturday,Speakers,andExhibitors) ....................$2,300(USD)
inside Front Cover:...........................$4,300(USD)inside back Cover:...........................$4,200(USD)back Cover:.......................................$4,500(USD)
AACD2013SPONSORSHIPANDADVERTISINGFORM
Company & Contact information
CompanyName:_________________________________________________________________________________________________________
Address:________________________________________________________________________________________________________________
City:__________________________________________________ State:_______________________ Zip:_____________________________
Phone: ____________________________________________________________ Email:_____________________________________________
SponsorContactName: __________________________________________________________________________________________________
SPonSorShiPS anD aDvertiSinG (circle your choice)
Sponsorship item/s total $_____________________________
Allcompaniesapplyingforsponsorshipmustcompleteandsubmitanapplication.TheAACDwill not processtheapplicationuntilfullpaymentisreceived.
MeTHOD OF PayMenT:
CheckNo.:____________ Amount:$_________________________
CreditCardNo.:_____________________________________________ ExpDate:________________ CardSecurityCode:___________
NameasitAppearsonCreditCard: ________________________________________________________________________________________
CardholderSignature:_____________________________________________________________________________________________________
I/Wehavereadandwillabidebytheconditionssetforthonthiscontract,whichtheundersignedapplicantagreesispartofthiscontractforsponsorship.
______________________________________________________________________ Date:_____________________Authorized Signature/Title
Return to: Jeff Roach 402 West Wilson street, madison, Wi 53703Fax: 608.222.9540 | E-mail: [email protected]
eDuCational SPonSorShiPS ( Sat)
CorporateLecture........................$6,500(USD)CorporateCorporateHands-OnWorkshop
FullDay(2Sessions)..........................$9,000(USD)HalfDay(1Session)...........................$6,000(USD)
*ContactAACDProfessionalEducationfordetailsSoCial enGaGementSWelcomeReception................................$20,000EditorialReception............................SOLDOUTAccreditedMembers
Reception........................................SOLDOUTAccreditationMentoring
Reception........................................SOLDOUTGBASReception...........................$6,000(USD)ExhibitHallSocialReception
1night(Thurs.orFri.)...................$15,0002Nights(Thurs.&Fri.)................ $25,000
Promotional BranDinGToteBags......................................... $15,000(USD)MeetingMobileApp................. $10,000(USD)Lanyards............................................$12,000(USD)
ProductSupplied..................$8,000(USD)HotelRoomKeys..........................$6,500(USD)HotelRoomDrops........................$3,500(USD)SiGnaGeInteractiveDigitalWall.............$20,000(USD)NorthConference
Escalators................................ CallforPricingMainEntranceStaircase....... CallforPricingSouthLobby.................................. CallforPricing
pROgRAm bOOk ADvERtisiNgTabPages...........................................$2,500(USD)FacingPages....................................$2,300(USD)InsideFrontCover........................$4,300(USD)InsideBackCover........................$4,200(USD)BackCover........................................$4,500(USD)
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AdvertisersandtheiragenciesassumeanyliabilityforthecontentoftheiradvertisementsinallAACDpublicationsandtheAACDWebsite,includinganyclaimsarisingtherefrom.TheAACDreservestherighttorejectanyadvertise-mentconsideredunsuitableaccordingtoAACDpolicy.ThecurrenteditoroftheJournal of Cosmetic Dentistry cannotbeutilizedinanyadvertisementforproductendorsement.OfficersoftheAcademy,membersoftheBoardofDirectors,andmembersoftheAmericanBoardofCosmeticDentistrymayendorseproducts,butmaynotincludetheirAcademypositionintheendorsement.AllelectedorappointedofficialsoftheAcademywhoutilizetheirtitlesintheirspeaking,writing,oradvertisementsmustincludeadisclaimerthatstates:“TheAACDdoesnotendorseanyproductsorcommercialtechniques.TheopinionsIexpressherearemyownandshouldinnowaybeinterpretedtoimplythattheynecessarilyrepresentthoseoftheAACD.”Inaddition,theAACDdoesnotrenttheuseofourmailinglistorpublishadsforcompetingdentalmeetingsintheJournal of Cosmetic Dentistry,theAcademy Connection,throughtheAACDeUpdate,orontheAACDWebsite.Anexampleofa“competingmeeting”isonetakingplacewithin30daysofthestartorfinishoftheannualAACDscientificsessionorregionalmeeting.
pAymENt tERms AND CANCEllAtiON pOliCyInvoicesmustbepaidwithin30daysofthedateofbilling.Ifaninvoiceispast30days,paymentneedstoaccompanythenewartworkforthenextad.Ifasecondadvertisementisscheduledwiththeoriginalinvoiceoutstanding,theadvertisingwillonlybeallowedtorunifpaymentforthenewadvertisementandfortheoutstandinginvoiceaccompaniestheartworkforthenewad.Coveradvertisementscannotbecanceled.Nocancel-lationswillbeacceptedaftertheartworkdeadlinehaspassed.Cancellationssubmittedfewerthantwoweekspriortotheartworkdeadlinewillbechargeda$250(USD)administrativefee.Anyadvertisercancelingacontractafterithasbegunwillbechargedashortrateinadditiontothe$250(USD)administrativefee.Theshortrateisdependentuponthetotalnumberofadvertisementsthathaverun.Allinvoicesthatbecomepastduewillbeassesseda5%latefeeforeachmonththeinvoiceremainsoverdue.AllaccountsmustremaincurrentinordertoexhibitattheannualAACDscientificsessionorregionalmeeting.
ProDuCtion CharGeSTheAACDonlyacceptsdigitalartworkasoutlinedintheadvertisingspecificationsguidelines.Anyvariationsmadetoartworksubmittedmayresultinadditionalcharges.
aD SuBmiSSion reQuirementSPleaseusethefollowingspecificationsforMacintoshandPCPlatformswhencreatingadsfortheJournal of Cosmetic Dentistry,AnnualAACDScientificSessionPreliminaryGuideandProgramGuide,RegionalMeetingProgramBook,Academy Connection,AACDeUpdateandAACDWebsite.
Preferred Software for ad Submissions•PressqualityPDF,withallfontsfullyembedded,showcropmarksandbleed
•AdobeIllustrator®Photoshop®InDesign®CS4•QuarkXPress™(NativeQuarkfileswillNOTbeaccepted,asAdobeInDesignisusedforlayoutofourpublications.AllQuarkfilesmustbesentaspressqualityPDFshowingcropmarksandbleed.)
Fonts•Postscriptfontsonly;noTrueTypeorMultimasterfonts• Includeallprinterandscreenfonts•Noappliedstylesforboldoritalic•ChangefontstooutlinesinIllustrator®,InDesign,andallapplicableprograms.
•FlattenallPhotoshop®files
Proofs for Print•Colorproofsmustbeprovided•TheAACDisnotliableforanyvariationsofanadifaproofisnotprovided
Saving Files for Print• Includeallhigh-resolutionsupportfiles•Adsizeiscorrect;CMYKfilesonly;300dpiforallart•SaveasTIF,EPSorAI(JPGorLZWnotaccepted)•Diskdirectorymustbeincluded• Indicatetheissuedateandpublicationname
Printing Specifications•Directtoplate;Four-color•Perfectbinding(JcD)•Spiralbound(Scientific SessionProgram Guide)•SaddleStitched(Academy connection, Scientific
Session Preliminary Guide, regional Meeting Program Guide)
Website Requirements•Adsizeiscorrect;RGBfiles;72dpiforallart•SaveasJPG,GIForPNG•ContactAACDforsizeandfilespecifications
Contact• DirectorofStrategicPartnerships, JeffRoach
[email protected], [email protected],or800.543.9220
• ArtDirector,LynnetteRogersandGraphicDesigner,[email protected]
ADVERTISINGPOLICY&SUBMISSIONREQUIREMENTS
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