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Let’s talk about our brand identity
What the world is saying
Insert head office launch title here
Issue 1 | March 2016
With the recent launch of our new brand, now’s an exciting time for design at Pearson. In our quarterly newsletter you’ll find all the latest on the rollout of our new identity, plus a wealth of expert insight and useful hints and tips. Design adds value to our business in so many ways, from the products and services we provide, to the places and ways in which we work. Design Matters is here to help you explore the possibilities of our vibrant and flexible new visual identity, and discover how to bring our brand and our unique values beautifully to life for our audiences around the world.
When the world’s leading learning company rebrands, it’s big news – especially when it’s such a fresh and radical redesign. As expected, the launch sparked much debate, not just among all of us at Pearson, but also across the design and education sectors. Of course, debate is healthy and it’s never possible to please everyone, but we’re pleased that the general reaction has been broadly positive. And without doubt, we’ve fulfilled one of our objectives, which was to get people talking about Pearson. So now for the rollout...
Read more about it:Design WeekBrand New Under ConsiderationThe Bookseller
‘‘This is a smart, fun and comprehensive redesign
that will help bring Pearson to the forefront
’’
Photography is a powerful tool for capturing the magic of learning and making an emotional connection with our audiences, and it’s a crucial element of our rebrand. For launch, we worked with renowned artist collaboration platform Talenthouse to create a bespoke image library, setting up a competition with expert judges including our brand team, creative agencies and renowned photographer Rankin. We picked 120 images and are now in the process of commissioning more to fill in the gaps to ensure a broad and relevant range of imagery. We’re inviting our Pearson colleagues to submit new images, specifically depicting higher education and adult learners.
To download the brief and find out more please click below. Good luck, and happy snapping!
Find out more
What’s your idea of a perfect illustration brief?A clear and concise description of the heart of the message the illustration should convey. Listing any specific subject matter to incorporate (or not) always helps too.
Once you’ve received the brief, what happens next?I research any areas I need to and usually write a list of symbols to represent ideas. Then I think of different ways to tie the symbols together visually. I like to start right away on the computer with color in lieu of traditional sketching.
How long does the process take?I usually work very quickly, but it really depends on how long it takes to find a good concept. Having a good concept is very important to me.
What challenges do you face along the way? I’ve learned that if an idea doesn’t come right away, to take a break. Usually a good idea comes when I’m doing something else.
What’s the best thing about working with Pearson?The opportunity to work on such an inspiring subject matter as learning. My favorite thing about illustration is I feel like I learn something new for each illustration I do.
To see more work from Lauren and our other illustrators, please click the illustration tab on the images and illustrations section of the Brand Hub:
brand.pearson.com
See how our teams are rolling out the new brand Aiming higher From a new logo to brand colors, typography, icons and illustrations, everything’s working together perfectly on the website redesign for the Pearson Education site in the U.S. Have a browse, and see how the North America Strategy & Marketing team implemented our new brand identity, consistently, swiftly and beautifully.
pearsoned.com
Living the brandAround the world, our colleagues have been busily implementing the new branding, and realizing what a powerful tool it represents. In China, the rebrand was launched at an event attended by 250 employees. Meanwhile our Brazilian team has moved equally swiftly, transforming their offices and branding their latest event for 500 members of their sales and leadership teams. We’d love to see how your team has been using the new brand – please send your examples to:
Let us be your guideIf you’re creating materials for the master brand, visit our Brand Hub for full guidelines and visual assets, including newly updated App Icon and Masthead Guidelines plus our ever-expanding illustration and photography libraries.
brand.pearson.com
Brand New Under Consideration
Focus on... photography
News, tips and best practice in Pearson brand design
Design Matters
Bringing the brand to life
We’d love to find out what you like most about our new brand. And if there’s anything you need to know, or you’d like to see featured in
Design Matters in the future, please email us at: [email protected]
Lauren Rolwing, illustrator for PearsonThis issue we’re joined by illustrator Lauren Rolwing, creator of some of the beautifully clever images that appear in our rebrand. A resident of Nashville, USA, Lauren counts Paul Rand, Saul Bass, architecture, fashion and film among her influences.
Five questions for...
Top left: Alan Bennett Top right: Christof VanDerWaltBottom: Danny Fernandez
Top: Brazil Bottom left: Pearson Brand MerchandiseBottom right: Beijing Pearson Experience Day
the curious
Find out more at pearson.com
Illus
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by L
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Life rewards
Words from our internal feedback:
alive creative engaginglearning culture freshness
playful clean love new boldclever curiosity elegant
