1

a2sf.org

Season No. 32 • June 12 – July 5, 2015

SPONSORSHIPOPPORTUNITIES

2

Sponsorship Benefits & Value Proposition The Ann Arbor Summer Festival is a high-profile property that offers prestige, turn-key events, targeted audiences, and relevant marketing platforms. Festival sponsorships offer opportunities to build brand awareness, drive traffic to your business, launch new products or services, and connect with your consumers in a fun and relaxed atmosphere. We pride ourselves on being Michigan’s largest, most accessible and attended community and entertainment experience.

Sponsors receive benefits such as frequent brand exposure through naming mentions on-site as well as in publicity and promotion; sales opportunities through sampling and display; fully integrated hospitality packages; and direct alignment with Ann Arbor’s well-educated, high-income consumers and lucrative family market.

• Exposure to over 80,000 attendees • Multiple programming platforms offering targeted lifestyle and experiential marketing • Inclusion in a high-profile marketing and media campaign • Support of one of the area’s favorite cultural events • Demonstrated commitment to community and quality of life

Investment Categories • Series Sponsor $15,000+ • Lead Sponsor $7,500–14,999 • Presenting Sponsor $2,500–7,499 • Supporting Sponsor $1,000–5,000

Event DescriptionThe Ann Arbor Summer Festival is a celebration of performing arts, outdoor entertainment, and community spirit. A boutique music and arts festival, the three-week gathering offers dozens of performances, activities, exhibitions, and screenings representative of the best in music, dance, comedy, film, street arts, and family entertainment.

Now entering its 32nd season, the Ann Arbor Summer Festival produces two concurrent programs, one indoor and one outdoor, at various venues and spaces across the University of Michigan campus and in downtown Ann Arbor. The indoor Mainstage series includes ticketed performances of world-class music, dance, theater, and comedy. The outdoor program, Top of the Park, is held along a beautiful campus green and offers admission-free concerts, movies under the stars, open-air spectacles, and unique family attractions.

Contact Leslie Keeton, Director of Development (734) 994-5999, ext. 202 or keeton@a2sf.org

Align your brand with the Ann Arbor Summer Festival

2

3

Property: TOP Special Outdoor Attractions (exclusive)Rights Fee: $25,000–$15,000 (based on attraction/shows) ($14,999, $12,500, $7,500 non-exclusive) Overview: Large-scale spectacles and site-specific performances at and around Top of the Park. Previous Artists: Architects of Air, Strange Fruit, Tangle, Transe Expresse

Package: Dance Series (exclusive)Genre: Traditional, modern, and classicalRights Fee: $15,000Properties: (1) Mainstage show + (1) Top of the Park film Previous Artists: MOMIX, Pilobolus, STREB, Diavolo, Savion Glover

Package: Family Series (exclusive)Genre: Physical theater, circus, and variety artsRights Fee: $15,000Properties: (1) Mainstage show + (1) Top of the Park filmPrevious Artists: Circa, Golden Dragon Acrobats, Tom Tom Crew

Package: Fringe Series (exclusive)Genre: Experimental, alt-cabaret, and performance art Rights Fee: $15,000Properties: (1) Mainstage show + (3) Top of the Park artistsPrevious Artists: Meow Meow, Neal Medlyn, Taylor Mac, John Waters

Package: Global Series (exclusive)Genre: World, ethnic, and multiculturalRights Fee: $15,000 Properties: (1) Mainstage show + (3) Top of the Park bands Previous Artists: Gilberto Gil, Cesaria Evora, Zap Mama, Afro-Cuban All Stars

Package: Jazz Series (exclusive)Genre: Jazz, swing, and songbookRights Fee: $15,000 Properties: (1) Mainstage show + (3) Top of the Park bands Previous Artists: Diana Krall, Esperanza Spalding, Trombone Shorty, John Pizzarelli

Package: Pop Series (exclusive)Genre: Contemporary pop, rock, and indieRights Fee: 15,000 Properties: (1) Mainstage show + (3) Top of the Park bands Previous Artists: Elvis Costello, Al Green, kd lang, Chris Isaak, Feist, CAKE

Package: Roots Series (exclusive) Genre: Country, folk, and blues Rights Fee: $15,000 Properties: (1) Mainstage show + (3) Top of the Park bands Previous Artists: Bonnie Raitt, Willie Nelson, Lyle Lovett, John Hiatt, Buddy Guy

Series Sponsor Packages (Investment: $25,000-$15,000)

Photo credit: Myra Klarman3

4

Guaranteed Sponsor ID in Non-Measured Media:

Publications & Collateral Material Season Brochure (30,000 pieces) • Logo on sponsor recognition page

Festival At A Glance (40,000 pieces) • Logo in sponsor recognition section

Festival Guide (15,000 pieces) • Logo on sponsored event page • Logo on sponsor recognition page • Full-page, four-color advertisement ($1,500 value)

Email Blasts (16,000+ opt-in members) • Logo in bi-weekly e-blasts throughout festival • Logo with link in connection with sponsored event

Mobile App (14,000+ mobile downloads) • Inclusion in the sponsor gallery on the Festival’s Mobile App, available on the iTunes App Store and Android Apps on Google Play

Ticket Stock • Name on front of tickets for sponsored Mainstage event (i.e. “Sponsored by...”) Press Releases • Name inclusion in season press kit; regional and national distribution

On-Site Signage • Logo on (1) sponsor recognition lobby sign at indoor venue kiosk (top-tier placement) • Logo on (2) sponsor recognition banners at Top of the Park (top-tier placement) • Logo on slide projected prior to movie screening at Top of the Park on night of sponsored event and throughout festival season

Verbal Recognition • Name recognition as sponsor by stage emcees/PA announcements with multiple mentions on night of sponsored event and throughout festival season • Opportunity for sponsor representative to be invited onstage to welcome festivalgoers and to present company message on night of sponsored event

Series Sponsor Benefits

4

5

Guaranteed Visibility on Festival Web Site: (787,248 pageviews on a2sf.org in 2014 from 258,352 visitors)

• Logo with link on homepage revolving sponsor banner; 12 months • Logo with link on all internal pages’ revolving sponsor banner; 12 months (150+ pages) • Logo with link on sponsored event splash page • Logo with on sponsor recognition page • Inclusion in sponsor gallery on the Festival’s Mobile App (14,000+ mobile app downloads)

Tickets & Hospitality:

Corporate Party • Use of one of the private hospitality spaces at Top of the Park for one night, pending date availability ($1,250–$2,000 value)

Ticket Discount • 10% Discount for groups of 20+ employees per sponsored event

Sampling & Display: • Opportunity to set-up a sponsor branded pop-up tent at Top of the Park on select evenings to promote your company through samplings or demonstrations • Opportunity to distribute company product/coupons/literature at points throughout Top of the Park on select evenings

Promotional Rights & Additional Benefits: Festival Branding

• Ability to use Ann Arbor Summer Festival name, logo, and web link in company’s sponsor-related marketing and promotional efforts

Series Sponsor Benefits (continued)

5

6 Photo credit: Myra Klarman

Property: TOP Special Outdoor Attractions (non-exclusive)Rights Fee: $14,999, $12,500, $7,500 (based on attraction/shows)Overview: Large-scale spectacles and site-specific performances at and around Top of the Park. Previous Artists: Architects of Air, Strange Fruit, Tangle, Transe Express

Property: KidZone Tent (exclusive)Rights Fee: $12,500 for entire festival seasonOverview: Children’s activity tent entertaining hundreds of families 21 nights at Top of the Park. Previous Presenters: U of M Museum of Natural History, C.S. Motts Children’s Hospital

Property: Outdoor Cinema (exclusive)Rights Fee: $12,500 for (13) movies with presenting naming rightsOverview: Movies projected on an inflatable screen, including comedies, action, adventure, and cult classics.Previous Films: Wizard of Oz, Hunger Games, Despicable Me, Gravity, Vertigo

Property: Retreat: Mind-Body Sessions on the Lawn (exclusive)Rights Fee: $12,500 for entire series, (21) workshops ($6,250 non exclusive)Overview: Free wellness workshops at Top of the Park.Previous Presenters: A2 Yoga, World Dance Workout, Diva Hoops, Aikido Yoshokai

Property: Bike Night (exclusive)Rights Fee: $10,000 for six (6) nights ($5,000 non-exclusive)Overview: Complimentary bike valet services and tune-ups.

Property: First Friday | Opening Night (exclusive)Rights Fee: $7,500 for (1) night: June 12, 2015Overview: The opening night celebration at Top of the Park.

Property: Kids Rock | Family Concert Series (exclusive)Rights Fee: $7,500 for entire series; (3) Sundays at Top of the ParkOverview: Free concert series for families, featuring the best children’s musicians on the national kindie-rock scene.Previous Artists: Dirty Sock Funtime Band, The Not Its, Aaron Nigel Smith

Property: Mobile App (exclusive) Rights Fee: $7,500 for entire festival seasonOverview: A2SF’s mobile app provides sponsor branding opportunities at the fingertips of thousands of guests. 14,000+ mobile downloads.

Property: Rock & Recycle (exclusive) Rights Fee: $7,500 for entire festival seasonOverview: Onsite recycling, waste management, and environmental stewardship program at the festival.

Property: So Long Sunday | Closing Night (exclusive)Rights Fee: $7,500 for (1) night: July 5, 2015 Overview: The closing night festivities at Top of the Park.

Lead Sponsor Properties (Investment: $7,500–14,999)

6

7

Guaranteed Sponsor ID in Non-Measured Media:

Publications & Collateral Material Season Brochure (30,000 pieces) • Logo on sponsor recognition page

Festival At A Glance (40,000 pieces) • Logo in sponsor recognition section

Festival Guide (15,000 pieces) • Logo on sponsored event page • Logo on sponsor recognition page • Half-page, four-color advertisement ($1,000 value)

Email Blasts (16,000+ opt-in members) • Logo in bi-weekly e-blasts throughout festival • Logo with link in connection with sponsored event

Mobile App (14,000+ mobile downloads) • Inclusion in the sponsor gallery on the Festival’s Mobile App, available on the iTunes App Store and Android Apps on Google Play

Ticket Stock • Name on front of tickets for sponsored Mainstage event (i.e. “Sponsored by...”) Press Releases • Name inclusion in season press kit; regional and national distribution

On-Site Signage • Logo on (1) sponsor recognition lobby sign at indoor venue kiosk (top-tier placement) • Logo on (2) sponsor recognition banners at Top of the Park (top-tier placement) • Logo on slide projected prior to movie screening at Top of the Park on night of sponsored event and throughout festival season

Verbal Recognition • Name recognition as sponsor by stage emcees/PA announcements with multiple mentions on night of sponsored event and throughout festival season • Opportunity for sponsor representative to be invited onstage to welcome festivalgoers and to present company message on night of sponsored event

Lead Sponsor Benefits

7

8

Guaranteed Visibility on Festival Web Site: (787,248 pageviews on a2sf.org in 2014 from 258,352 visitors)

• Logo with link on homepage revolving sponsor banner; 12 months • Logo with link on all internal pages’ revolving sponsor banner; 12 months (150+ pages) • Logo with link on sponsored event splash page • Logo with on sponsor recognition page • Inclusion in sponsor gallery on the Festival’s Mobile App (14,000+ mobile app downloads)

Tickets & Hospitality:

Corporate Party • Use of one of the private hospitality spaces at Top of the Park for one night, pending date availability ($1250–$2000 value)

Ticket Discount • 10% Discount for groups of 20+ employees per sponsored event

Promotional Rights & Additional Benefits:

Festival Branding

• Ability to use Ann Arbor Summer Festival name, logo, and web link in company’s sponsor-related marketing and promotional efforts

Lead Sponsor Benefits (continued)

8

9Photo credit: Myra Klarman

Property: Mainstage Show (2015 lineup TBA)Rights Fee: $5,000 for (1) performance, non-exclusiveOverview: Ticketed indoor concerts and preformances.Previous Artists: CAKE, Lily Tomlin, Steve Martin, Feist, Willie Nelson, Esperanza Spalding

Property: Education Outreach Program (exclusive) Rights Fee: $5,000 for a series of free educational workshops during the season (exact number to be determined)Overview: Activities include master classes, panels, and lectures.Previous Artists: Gilberto Gil, Aaron Nigel Smith, Architects of Air, MOMIX

Property: Volunteer Program (exclusive) Rights Fee: $5,000 for entire festival seasonOverview: Support and engagement of hundreds of volunteers.

Property: Beer Tasting Tuesday (exclusive) Rights Fee: $5,000 for entire series; (3) Tuesday nightsOverview: Ticketed outdoor craft beer tasting in The Grove.

Property: Wind Down Wednesday (exclusive) Rights Fee: $5,000 for entire series; (3) Wednesday nightsOverview: Ticketed outdoor wine tasting in The Grove.

Property: Bike Night (non-exclusive)Rights Fee: $5,000 for six (6) nights ($10,000 exclusive)Overview: Complimentary bike valet services and tune-ups. Previous Partners: Bike A2, Wheels in Motion, Washtenaw Biking and Walking Coalition

Property: Visual Arts & Street Performance (exclusive)Rights Fee: $2,500 per attraction or installationOverview: Photo exhibits, street pavement art, and roaming artists. Previous Artists: Myra Klarman, Spontaneous Art, David Zinz, Circus Bacchanal

Property: Good Neighbor Ticket Program (exclusive) Rights Fee: $2,500 for entire festival season Overview: Complimentary ticket program for social service organizations to select indoor Mainstage performances.

Property: Student Ticket Program (exclusive) Rights Fee: $2,500 for entire festival season Overview: Discounted ticket program for indoor shows.

Presenting Sponsor Properties (Investment: $2,500–7,499)

9

10

Guaranteed Sponsor ID in Non-Measured Media:

Publications & Collateral Material

Season Brochure (30,000 pieces) • Logo on sponsor recognition page Festival At A Glance (40,000 pieces) • Logo in sponsor recognition section

Festival Guide (15,000 pieces) • Logo on sponsored event page • Logo on sponsor recognition page • Quarter-page, four-color advertisement ($500 value)

Email Blasts (16,000+ opt-in members) • Logo with link in connection with sponsored event

Mobile App (14,000+ mobile downloads) • Inclusion in the sponsor gallery on the Festival’s Mobile App, available on the iTunes App Store and Android Apps on Google Play

On-Site Signage • Logo on (1) sponsor recognition lobby sign at indoor venue kiosk • Logo on (2) sponsor recognition banners at Top of the Park • Logo on slide projected prior to movie screening at Top of the Park on night of sponsored event and throughout festival season

Verbal Recognition • Name recognition as sponsor by stage emcees/PA announcements with multiple mentions on night(s) of sponsored event • Opportunity for sponsor representative to be invited onstage to welcome festivalgoers and to present company message on night of sponsored event*

Press Releases • Name inclusion in season press kit; regional and national distribution

Guaranteed Visibility on Festival Web Site: (787,248 pageviews on a2sf.org in 2014 from 258,352 visitors)

• Logo with link on sponsored event splash page • Logo with link on sponsor recognition page • Inclusion in sponsor gallery on the Festival’s Mobile App (12,000+ mobile downloads)

Tickets & Hospitality: Ticket Discount • 10% Discount for groups of 20+ employees per sponsored event

Presenting Sponsor Benefits

10

11

Property: Hospitality SponsorRights Fee: $5,000 ($2,499 sponsorship + tent rental fee) Overview: Advance access to private party reservation dates with the option of 1-2 tents included

Property: Top of the Park Movie SponsorRights Fee: $1,000 per movieOverview: Lineup to include a variety of film genres

Property: Top of the Park Band Sponsor Rights Fee: $1,000 per bandOverview: Lineup to include a variety of music genres

Supporting Sponsor Properties & Benefits (Investment $1,000–2,499)

Guaranteed Sponsor ID in Non-Measured Media:

Publications & Collateral Material Festival Guide (15,000 pieces) • Text credit on sponsor recognition page

Email Blasts (16,000+ opt-in members) • Text credit in connection with sponsored event

On-Site Signage & Verbal Recognition • Text credit on sponsor recognition lobby sign at indoor venue kiosk • Text credit on (2) sponsor recognition banners at Top of the Park • Logo or text credit on slide projected prior to movie screening at Top of the Park • Name recognition as sponsor by stage emcees/PA announcements with multiple mentions on night(s) of sponsored event

Guaranteed Visibility on Festival Web Site:

(779,066 pageviews on a2sf.org in 2014 from 238,029 visitors)

• Text credit with link on sponsored event splash page • Text credit with link on sponsor recognition page

11

1212

Series Sponsorship

“In Ann Arbor, I can think of no better sponsorship venue than the Ann Arbor Summer Festival. It is a high profile event that has directly led to business opportunities for us, and has helped cement us as a leader in the community. Beyond that, it is an ideal place to invite clients and partners in order to be a part of a postive, kinetic, feel-good atmosphere.”

-Jim Hume, Principal, Phire Branding Company

24 DAYS, 9 PERFORMANCE VENUES, 140+ PERFORMANCES AND EVENTS

400+ LOCAL, NATIONAL AND INTERNATIONAL ARTISTS

80,000+ ATTENDEES

WEBSITEunique visitors

787,248website page views

A2SF AUDIENCE & DEMOGRAPHICS

258,352a2sf.org

00:02:30time on site

MOBILE APP 14,860total active usersavailable on the app store & google play

750,588screen views

590photobooth photos

35,000 + DIGITAL CONNECTIONS 48% 16,193 E-NEWS 34% 12,026 FACEBOOK 14% 5,199 TWITTER 4% 1,620 INSTAGRAM

VISITOR AGE VISITOR ORIGIN

30% under 18

70% over 18

40% southeast michigan

25% the midwest

20% united states

15% international

Based on data from 10/1/13 - 9/16/1412

13

Sponsorship Activation & Recent PartnersSponsor Activation & Recent Partners

Sponsorship ActivationSponsorship is an opportunity for companies to engage with consumers in authentic ways that highlight brand values and at the same time provide memorable experiences that deliver strong marketing results.

If you want to realize a sponsorship’s full potential and make your investment work for you, we encourage you to explore and consider sponsor activation opportunities with the Ann Arbor Summer Festival. Activation can enhance the event experience and is often very powerful in spreading positive word of mouth for brands with a very specific audience. In addition to the listed package benefits of signage, hospitality, and media ex-posure, you can use your festival contract as the starting point to activate your sponsorship into an integrated marketing program. The festival staff can offer great activation ideas that are relevant to your company’s marketing objectives, enhance the overall event, and improve the attendee experience.

Recent Partnerships Long-term, loyal sponsors and a high sponsor renewal rate are indicative of the festival’s successful history and reflect the consistent delivery of value to our event partners. Sponsors typically align themselves with the festival for five or more seasons, with some involved for over 30 years. National and regional brand partners have included: American Express • Chevrolet • Comerica Bank • Aveda Institute • Edward Jones • Elastizell • Fifth Third Bank • General Motors • Heineken • JJR • Mike’s Hard Lemonade Co. • Meijer • Miller Lite • Rehmann • St. Joseph Mercy Health System • Target • Toyota • University of Michigan Health System • Whole Foods Market

Local business supporters and community friends include: Allergy & Immunology Associates • Ann Arbor Area Convention & Visitors Bureau • Ann Arbor State Bank • Arbor Brewing Company • Bank of Ann Arbor • Benard L. Maas Foundation • Columbia Asset Management • ECO PHYSICS, INC. • Enlighten • Enspire Dental • First Martin Corporation • Greenhills School • Highlander Graphics • Honigman • Howard Hanna • Kapnick Insurance Group • LLamasoft • Michigan Oral Surgeons • Mac Arthur Corporation • Miller Canfield • O&W Inc. • Phire Group • Pollock Investment Advisors • Reinhart • State Street Area Association • Talmer West Bank • Underground Printing • Ulitho • U.S. Wine Imports

Media partners include: Ann Arbor Observer • Ann Arbor’s 107one • Between the Lines • Current • MLive • Michigan Radio • The Ann • WCBN • WEMU

More Information Please contact Leslie Keeton at (734) 994-5999 ext 202, or keeton@a2sf.org, to discuss our full range of partnership opportunities. For more information about the Ann Arbor Summer Festival, please visit www.a2sf.org.

13