Planning of the

posters

There She Goes

By Craig Turner, Reema Patria and

Celeste Noble

500 DAYS OF SUMMER POSTERANALYSIS

BY CRAIG TURNER

1

This small quote tellsthe audience that thefilm is a romanticcomedy genre.

The explosive stylemakes it stand out ofthe page, this makesthe audience moreintrigued to look forfurther information.

We know that thefilm will span over500 days in thesummer time.

We know who themain actors involvedare, this wouldattract their fans.

We know this guywill be important inthe film.

Looking at this first posterit is clear there is norelease date of a comingsoon image. The posteritself only gives away littlefeatures that theaudience know will bemore apparent in the film.

The simple city boundarysuggests the film is goingto be set in a city.

This shows that themain character likestaking photos,potentially aphotographer

2

Quote at the top, thisquote is on all theposters so far, it tellsthe audience what toexpect but that therewill be a difference.

We are nowintroduced to thefemale character, thenumber of pictures isa fore shadow ontheir relation.

The same picturesas on the first poster,however beingsmaller the mainfocus is taken offhim.

We know the title ofthe film from the startthis isn't anythingnew but lets theaudience know.

Credits have nowbeen added whichallow the audience tosee who is in it andsee if their peopleare involved, it alsoallows the reader tofind furtherinformation about thefilm online etc.

These names showthe viewer who themain people are,their fans will alsoknow.

This close up, Point of viewshot shows the femalecharacter, this would attracta male audience and shelooks naturally attractive.Also women will see howshe looks natural and findher inspiring.

This image of theguy shows he is themain character,however he hasbeen seen in theother two posters,this suggest he isnow going to be theguy with the girl.

This quote is beingshown again, I thinkthis will make thefilm appeal more tomen more so thanother romanticcomedy.

This release date now showsthat it will be released in thesummer, unknowingly yet themain female character is calledSummer so this is a play onwords. It also gives the audiencea reference/idea when it will bereleased.

The dull backgroundcould pre figure adull situation, thisrelates to the sloganand makes theaudience feelsympathetic for theguy.

These names of themain characters likebefore will attracttheir fans and otherfans who weren'tunaware of the filmpreviously

Coming soon, thisshows the audience

that the film iscoming soon andthey don’t have towait much longer,blue stands out.

4

The cloudy bluebackground, prefigures light anddarkness ahead.

The title being blueis a neutral colour,showing male andfemale, or somethingthat just happens

Fans see the maincharacters and want

to watch the filmknowing their

favourite actors arein it

The images showhappy times and

how they get alongtogether, howeverthe main one in the

library looks, likethey are falling out

This quote will makethe audience want to

watch it more andthe star rating makesthe audience morelikely to go a watch

the film

The characterlooking down,suggests he isthinking of memories,this shows they wontlast, relating to theprevious quote.

FRIENDS WITH BENEFITS POSTER

ANALYSIS

BY CRAIG TURNER

The background is plain, the

colour isn't plain white which

means its easy on the eyes

and the dullness makes the

characters stand out against

it. this makes the audience

concentrate specifically on the

two characters.

The main characters

names are in big

bold letters, this

allows their fans to

be aware of their up

and coming film, this

will make them want

to watch the film and

promote it amongst

their friends.

The blue in the title is

natural which can be

suggested as male

and/or female. this

can attract both male

and female

audiences.

The two characters are quite stereotypical and suggestive, the male

character is looking at the female character like he has something g

suggestive in mind, this can be used to say all men think like that and it is

the norm. however she is looking towards the audience to suggest she is

teasing him, this again can be suggested the norm for the situation, as a

result the audience can relate and would be more likely to want to watch

the film. It also gives an insight into what the characters are like and how

they will unravel through the film.

The hands suggest sexual intercourse which could relate to the title of the

film and lets the audience use images to create a title, however the facial

expressions of the characters suggests they are only friends.

The rating has not yet

been confirmed this

can suggest it will

have an adult rating

and that the audience

should know what to

expect, relates to the

title.

The main characters

names are in big

bold letters, this

allows their fans to

be aware of their up

and coming film, this

will make them want

to watch the film and

promote it amongst

their friends.

The background is plain, this

makes the audience

concentrate specifically on the

two characters. The colour

isn't plain white which means

its easy on the eyes and the

dullness makes the characters

stand out against it. The two characters are quite

stereotypical and suggestive, the

male character is looking at the

female character like he has

something g suggestive in mind,

this can be used to say all men

think like that and it is the norm.

however she is looking towards

the audience to suggest she is

teasing him, this again can be

suggested the norm for the

situation, as a result the audience

can relate and would be more

likely to want to watch the film. It

also gives an insight into what the

characters are like and how they

will unravel through the film.

July 2011 says the film is

coming out in the

summer, this gives the

audience a date in which

they can expect to see

the film.

Being related to

Facebook it is

advertising the film

for free, and share

with countless

millions

KNOCKED UP POSTER ANALYSIS

BY CRAIG TURNER

The anchorage text is bold

and red; the red represents

the urgency in the situation

but also the love hat develops

in the film.

The image is very limited and

teases the audience curiosity

about the film. The image also

sets the tone of the film with

the comedic element of the

focus of the stomachs. It also

shows a clear difference

between the characters by

cleverly using mis-én-scene

as the male appears to be

scruffy in contrast the female

appears to be groomed,

emphasising that their worlds

are very different.

The slogan gives away the

plot of the film and gives more

information about the

protagonists more then the

image itself.

The actors and actresses

names are a selling point to

gain interest of the audience

of their favourite actor or

actress in the film, for example

Seth Rogen is popular for

comedy films.

The layout of the poster

immediately makes the

audience focus to the image,

to give the audience an insight

of the plot and establish that

the film is a romantic comedy

or a “brom-com”.

The logos and names are

more noticeable compared to

the other posters.

The website is on every

poster to give the audience a

chance to find out more about

the film.

The information is very limited

as the age and release date is

not shown.

The white background

makes the image, slogan

and anchorage text

stands out more

compared to the other

posters.

The main image is set in a

hospital room, which gives

away the plot. The image tells

the audience what type of

characters are which was

hidden from the previous

poster. The audience can

establish the relationship and

stereotypes of each

protagonist, for example the

female is glamorous

compared to the male who

appears geeky and lazy. The

relationship is distant as

neither are looking at each

other or holding hands. The

fact the female protagonist

has direct eye contact towards

the audience means that the

film is aimed at women, as the

plot is revolves around a

situation women go through.

The anchorage text is bold

and contrasts from the

background. The colour pink

represents love, specifically

aiming at women.

Another deliberate selling

point is showing Seth Rogen

and Katherine Heigl whom are

popular actors.

The pun of pregnancy in

relation to the release date

sets the tone of the film. There

is still no date or age

certificate for the film.

The quote teases the

audience to go and watch the

film. It also builds a high

expectation of the film.

The layout is very vivid yet

simple and is more eye-

catching compared to the first

poster as it reveals more

about the film.

The pun is a selling point, as it

involves another successful

film that sets a high

expectation of this film, which

encourages the audience to

go and watch the movie.

The slogan explains the whole

plot of the film and specifically

aimed at an older audience

from the ages of 20 onwards.

The main image is an extreme

long shot, showing you the

main protagonists in the film.

From the main image the

audience can recognise the

relationship and personalities

of the protagonists. As the

woman is glamorous

compared to the men who

appears geeky and the

relationship between them is

very distant as they do not

have any direct eye contact.

However the male has eye

contract towards the audience

this time showing concern

making the poster comedic.

The anchorage text is bold

and contrasts from the main

image which is dull compared

to the title. The colour red

symbolises the urgency of the

situation/plot. As it is a

“bromantic comedy” it could

symbolise their love which

develops in the film.

The fact the poster mentions

Judd Apatow and the film “40

Year Old Virgin is a selling

point and builds up high

expectations for this film. It

also attracts a male audience

as well as a female audience

as Knocked Up is considered

a brom-com which is a

romantic comedy aimed at

men, which Judd Apatow is

famous for making.

The logos are larger and more

noticeable then the previous

poster.

The slogan gives away the

plot of the film to attract

potential audience members.

The release date has a joke

about pregnancy which the

film is about. It also allows

potential audience members

to book the day off to go and

watch the film

members.

This poster reveals more

information to the audience

compared to the others and

mainly focuses on the main

protagonist in the film.

The colour scheme and layout

is very vivid and bright.

The direct slogan is a

rhetorical question and breaks

the fourth wall between

audience and media text. The

slogan makes the audience

part of the narrative and

sympathizes with the plot. The

slogan gives the audience a

perception of the protagonist.

It is aimed at women as it is a

romantic comedy.

The main image is mainly

focused on the protagonist.

The image gives the audience

a clear perception that he is

not the ideal man to be a

father; this is shown through

his facial expression and the

direct eye contact with the

audience. The fact there is

only an image of Seth Rogan

is a selling point as he is a

popular actor.

The anchorage text is bold

and contrasts from the green

background which could

symbolise luck. The colour red

could symbolise either love or

danger that is included in the

film.

This is one of the selling

points of the poster, as it gives

a high expectation of this film.

The release date and pun

shows that it is a romantic

comedy and gives away the

plot.

Certificate of film is finally

issued on the last poster.

Logos of universal pictures

are smaller and far less from

the previous posters. The

website is shown through all

throughout the posters for

extra information.

The sketches were created in 'Autodesk Sketchbook' which is a software based sketching tool, the

reason I used this instead of by hand is because I have a drawing pad and being on the computer I

can make better designs and make changes without the fate marks of previous changes. Also I knew

what images I liked to used and then used the images as rough guides for sizes when putting the two

next to each other.

'Quality affected by the render, the file size was too big so I had to reduce quality; however some

sketch lines were affected.'

Sketch

DRAFT 1

Sketch

DRAFT 2