A0946 Customer Service Ver2

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    Introduction

    Leveraging superior customer service management to

    sustain market differentiation, improve customer loyalty

    and maximise your ROI.

    In todays increasingly competitive marketplace,

    effectively managing the customer relationship is

    essential to both short-term success and long-term

    growth. Customers are notorious for their poor loyalty,

    it is imperative organisations integrate customer

    management into their overall business strategy.

    Masterclass Highlights

    Are you looking for solutions to these issues?How to create solid relationships with your

    customers

    Build a winning quality service strategy

    Create customer loyalty and building repeat

    business

    Keep the human connection in the age of

    technology

    How to serve your customers better by listening

    to their needs

    Link customer satisfaction and loyalty to business

    results

    Create an environment for success

    Agenda

    Customer Service Management

    Create a culture of service excellence

    Strategies for delivering world-class customer

    service

    Customer win-back: how to recapture lost

    customers

    Customer satisfaction is worthless customer

    loyalty is priceless

    Customer Experience Management

    Dene your customer experience

    Build superior loyalty by obsessing over every

    step of the customer experience

    Turn customers into advocates

    Know what customers really expect and how to

    deliver it

    Real People/Real Solutions

    Leverage human capital through leadership

    Employee loyalty = customer loyalty

    How to inspire great performances from your

    service workforceHow to teach employees to give 110%...

    and then some

    Masterclass Timings: Masterclass registration begins at 08:00 with the Masterclass commencing at 08:30 and concluding at 14:30.

    There will be two breaks for refreshments at approximately 10:30 and 12:30. Lunch will be served at 14:30 following the close of

    day.

    Pre-Forum Masterclass Day: Sunday, 9 November 2008

    Keeping Customers For Life

    At The End Of This Masterclass, You Will:

    Have a clear comprehension of what it takes to

    Keep Customers for Life

    Learn how to retain customers and maximise customer

    loyalty Learn how to directly improve your bottom line through

    effective customer-driven strategies

    Understand through practical examples and case

    study illustrations

    About Your Masterclass Leader:

    Barbara Wold is an internationally known

    speaker and authority to the retail and

    consumer industries. More than 40 years of

    rsthand retail experience in executive and

    sales management, marketing and

    repositioning have made Barbara one of retails

    most sought after speakers. She is an authority

    on building business through customer driven

    strategy and maximising human assets.

    Her areas of expertise include customer care, marketing strategy,

    consumer buying patterns, image, sales and service quality, public

    relations, CRM, redevelopment and tourism, which truly makes her

    a master in the retail industry. Barbara is now taking on the airport

    retail industry and Duty-Free.

    She is also considered an expert on what drives the Asian consumer.

    Barbara works extensively in SE Asia with the Singapore Retailers

    Association, the International Council of Shopping Centres/Asia

    Pacic, the Malaysia Retailers Association, Retailer Association of

    India, the Confederation of Indian Industry, Images Retail and many

    clients from luxury retailers, shopping centres, franchise groups,

    licensees to an amusement park.

    In an average year Barbara presents over 100 speeches around

    the globe and has taught in all 50 of the United States, Puerto Rico,

    Guam, Colombia, Brazil, Venezuela, Canada, Singapore, China,

    Hong Kong, Philippines, Japan, Indonesia, Malaysia, India and UAE.

    Customer Relationship Management

    Adopt a single view of the customer through

    multi-channel interaction

    Turn customer data into customer understanding

    Create a real-time enterprise to drive competitive

    advantage

    Collaborative relationships drive ROI

    971-4-3352437 971-4-3352438 [email protected] www.iirme.com/customerservice

    Barbara Wold was the buzz word all during lunch . . . everyone walkedaway from the conference with a greater understanding of what customer

    service means, how it is effected by the changing demographics and the

    services that need to be offered today.BMW of North America

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    Forum Day Two: Tuesday, 11 November 2008

    15:45 Working Group Session

    You told us you want more interaction within the forum.

    Working group sessions have been developed to give you

    the opportunity to express your challenges, learn from each

    other, so you can walk away with tangible solutions to assist

    you in your organisation. Each

    facilitator will introduce themselves, followed by an open

    discussion clinic amongst the table on the

    particular theme. You will have the opportunity to hear

    from an industry expert as well as exchange ideas on all

    four tables during this one hour session.

    Table 1: Leadership

    Gaining top level buy in showcasing how your bottom line

    can be affected by bad customer service.

    Facilitator Fritz Bangert, Group Directorof Learning

    and Development, Jumeirah Group, UAE

    Table 2: Customer Loyalty And Retention

    Exploring the true value of retention

    Facilitator Adel Abdulla Alromaithi,

    Training Manager, Global Learning, UAE

    Table 3: Customer Experience Management

    How memorable are the services or products you provide?

    Facilitator Andrew Kingham, Country Customer

    Service Manager, TNT Express, UAE

    Table 4: Customer Satisfaction And Metrics

    Measuring true satisfaction

    Facilitator Graham Burne,

    General Manager Customer Service, Nakheel, UAE

    16:45 Closing Remarks From The Chairperson

    17:00 Close Of Day One

    08:00 Morning Coffee

    08:30 Chairpersons Opening Address

    Barbara Wold, International Speaker,

    Author and Business Strategist

    Global Retail and Consumer Expert, USA

    08:45 Do All Customers Matter?

    Too often we spend too much time with the wrong

    clients because were not brave enough to let

    them go, too dependant upon their low prot

    margin business or because we obsess over

    turnover not prot or client association and prole.

    By creating a template that clearly reects

    quality we increase the number of criteria

    considered when assessing the quality of our

    clients. It is then possible to understand more fully

    who the stars are, who should be removed from the

    portfolio entirely and who should be nurtured and

    given more attention.

    The goal here is to create long term valuable

    client relationships

    Mike Pagan, Professional Speaker, Mike Pagan,

    UK

    09.30 Delivering An Online Perfect Customer

    Experience That Will Wow Your Customers

    First impressions are the most important to

    customer loyalty

    Power of the internet in driving business

    success

    The importance of a user friendly websiteProfessor Moira Clark, Directorof the

    Henley Centre for Customer Management

    Henley Business School, UK

    10:15 Exploring Best Practice And Frameworks For

    Achieving Customer Service Excellence In Your

    Contact Centre

    Best practice for identifying your customers

    needs

    Importance of periodically reviewing service

    standards

    Successfully achieving business excellence in

    your contact centre that will sustain long term

    growth

    Ruth Birkin, Vice President Customer Services,

    Gulf Air, UAE

    Winner 2006 Middle East Call Centre Manager Of

    The Year and 2007 Call Centre of the Year

    11:00 Networking And Refreshment Break

    11:15 Recruiting Service Stars Identifying The Right

    People At The Interview Stage

    Hiring for attitude training for skills

    Recruiting people with values that t your

    business strategy

    Having a formulised recruitment process to

    ensure consistency

    Khaled M. Ramadan, PMP, CCCM, P.CRM,

    Assistant General Manager

    Head of Alternate Delivery Channels Division, Arab

    National Bank, KSA

    Winner - Middle East Call Centre of the Year 2006

    and Middle East Call Centre Driven Organisation

    2007

    9 - 13 November 2008 JW Marriott Hotel, Dubai, UAE

    Customer ServiceContact Centre Forum

    &

    971-4-3352437 971-4-3352438 [email protected] www.iirme.com/customerservice

    Excellent event! Made me think outside the box after

    hearing international experiencesAhmed Al Qassabi

    Customer Service Operation Section Head

    Nawras, Oman

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    12:00 Understanding How Staff Retention Leads To

    Customer Retention Happy Staff Contribute To

    Happy Customers

    Top ten ways to identify motivation problems

    through understanding CCC denition,

    principles and pillars (people, process,

    technology, relationships)

    Identify reasons for staff dissatisfaction

    Identify reasons for staff satisfaction

    Understand the cost related to recruitment and

    retention

    Identify the key contributing factors to staff reten-

    tion through survey, recruitment, training, leader-

    ship and supervision

    Develop and implement a motivation plan

    Track , measure and retain satised staff

    Nasa Salah Taha, Operation Manager

    Abu Dhabi Distribution Company Customer

    Contact Centre, UAE

    Winner Call Centre Manager 2007

    12:45 Lunch For Speakers And Delegates

    14:00 Converting A Complaining Customer Into A

    Company Advocate

    Using complaints and feedback to your

    companys service level

    Recognising the importance of a

    complaining customer to improve

    customer experience and care

    How effective problem resolution can have a

    positive impact on customer loyalty and advo-

    cacy

    Andrew McMillian, Former Customer Service

    Manager, John Lewis, UK

    14:45 Exploring New Contact Channels - Utilising New

    Technologies To Deliver Customer Information And

    Services More Conveniently And Cost Effectively

    Implementing cutting edge technology to

    improve productivity and deliver superior

    service

    Selecting the best technology that will result in

    cost saving and increase your revenue

    TBC,

    Senior Representative, Etisalat, UAE

    15:30 Creating An Outsourcing Strategy To Compliment

    Your Contact Centre Development Goals

    Identify which areas to outsource so as not to risk

    losing corporate brand

    Ensuring you closely monitor the level of service

    quality provided by the outsourcing partner

    Gain a competitive advantage and increase

    prots through a successful partnership with your

    supplierXxxxxx, XXXX,

    Xceed Professional Services, UES

    16:15 Interactive Voting Session

    Using our exclusive interactive voting

    technology you will contribute your thoughts on the

    key issues raised at the Forum. During a series of live Q

    & A sessions facilitated by the chairperson you will be

    asked a number of questions to gauge your opinions.

    The responses will be automatically collated and

    condensed into a report that will be distributed to

    all delegates and speakers through the website ve

    days after the event.

    17:00 Review Of Interactive Voting Results And Closing

    Comments From The Chairperson

    17:15 Close Of The Forum

    9 - 13 November 2008 JW Marriott Hotel, Dubai, UAE

    Customer ServiceContact Centre Forum

    &

    Implementing A Contact Centre Talent Management

    Workshop Timings: Workshop registration begins at 08:00 with the workshop commencing at 08:30 and concluding at 14:30.

    There will be two breaks for refreshments at approximately 10:30 and 12:30. Lunch will be served at 14:30 following the close of day.

    IntroductionNearly everyone I know has had a bad experience in

    relation to phoning a contact centre. And bad news

    travels fast.Many contact centres have a notoriously

    high turnover of staff, so creating and sustaining the right

    culture to attract and retain talented people is even

    more challenging. In this workshop, we will consider how

    to assess the current state of talent management in your

    contact centre; think about how to develop the strategy,but mostly focus on implementation. Whether you are a

    business executive or HR professional; in a small or large

    contact centre (new or mature), this workshop will strike a

    chord.

    Workshop HighlightsTalent management in reality

    Health check assessment

    Strategy development

    Putting a talent management strategy into

    practice

    Agenda

    Talent ManagementWhat does it mean in theory?

    What does it mean in practice?

    Key components of a strategy

    www.iirme.com/customerservice

    Post-Forum Workshop A: Wednesday, 12 November 2008

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    At The End Of This Workshop, You Will:

    Understand how to undertake an objective talent

    management health check in your contact centre

    Have shared solutions and pitfalls, and learned some best

    practice implementation techniques from other delegates

    Have a clearer understanding about how to

    develop a talent management strategy

    (or optimise/ne tune your existing one)

    Be better equipped to successfully implement the strategy

    and take your top management/other key stakeholders

    with you on thejourney

    Workshop Leader Prole:

    Debbie McGowan has more than 20 years

    experience in leadership and consultancy roles,

    largely within the nancial services industry, but

    also within the charity and public sector. She was

    latterly Contact Centre Directorfor Lloyds TSB

    Bank plc, leading three call centres employing

    over 2,000 people. Prior to that, she directed the centralisation ofcustomer calls away from retail branches. She is an ambassador

    for diversity and inclusion, being the founder chair of a regional

    womens network in the UK. Debbie holds a degree in

    mathematics and is an Associate of the Chartered Institute of

    Bankers.

    Assessing The Current State Of Play Of Talent

    Management In Your Contact Centre

    An objective health check

    How do you measure up?

    What about the rest of the

    organisation ?

    Developing The Strategy

    The puzzle

    The jigsaw pieces

    The complete picture

    Implementation

    Turning the strategy into reality

    The Plan

    Words are important.

    The Communication

    But actions speak louder.

    The Delivery

    If you dont measure it,

    you cant improve it

    The Success

    Post-Forum Workshop B: Wednesday, 12 November 2008

    Winning And Building Premium Client Relationship

    Workshop Timings: Workshop registration begins at 08:00 with the workshop commencing at 08:30 and concluding at 14:30. There will be

    two breaks for refreshments at approximately 10:30 and 12:30. Lunch will be served at 14:30 following the close of day.

    IntroductionToo often companies spend too much time with the

    wrong clients because they are not brave enough to let

    them go, too dependant upon their low prot margin

    business or because they obsess over turnover not prot.

    In todays climate of hyper growth there is no time to carry

    poor staff or clients - they must be nurtured, redeployed or

    removed!

    OverviewWhat would you consider to be the most important

    asset in a business? Its staff? Its customers? Well, the

    answer is both. Both are clients, one is internal (staff)

    and one is external (customers). Both are vital to the

    success of a business and need to be treated with equal

    amounts of investment and care.

    This workshop is designed to improve your approach to

    client management. Client proling or segmentation

    enables businesses to spend the correct amount of time

    with the clients that truly matter for long term growth.

    Many businesses offer excuses such as constantly needingto increase the number of clients and not having the time

    or resources to really look after the most important existing

    clients.

    By creating individual premium client templates for

    customers, both existing and prospective, you will

    change the way you approach client relationships

    and management.

    When was the last time your business:

    - Reviewed progress to date?

    - Cleaned its databases?

    - Created a formula that reects quality?- Culled the non performers?

    This Workshop Equips You With Tools And Techniques To Enable

    You To:

    Better assess the quality of your clients

    Increase the number of criteria considered

    Invest the correct level of time, money and effort

    into the current stars and potential stars of the future

    Boldly remove those that dont t

    Reduce the number of marketing activities used to

    attract more stars

    Focus on the best pipeline for winning business

    971-4-3352438971-4-3352437 [email protected]

    Very educating, made you aware of how important

    customer service is in your organisation

    Sanjiv Chhiber

    Senior Manager

    DP World, UAE

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    By The End Of The Workshop, You Will:

    Focus on creating long term valuable client

    relationships built around real substance

    Have created individual templates for quality clients;

    both existing and prospective

    Incorporate specic techniques relevant to your

    clients prole, requirements and real potential

    Enjoy more success through focusing on your

    premium clients

    Have a one page action plan for ongoing

    implementation, review and accountability

    Workshop Leader Prole:

    Mike Pagan is forthright, practical and thought

    provoking. He speaks passionately about proling

    your clients more effectively and selecting the

    correct marketing channels in order to advance

    your business.

    As a result of seeing, hearing and absorbing one of

    Mikes workshops you will go away and take action,

    he is not an entertainer he is an agent provocateur. Its not rocket

    science its business sense.

    He is on a mission to make business simple and doesnt do uff. His

    clients understand this rst hand, as his philosophy making business

    simple, building relationships and having fun - delivers results.

    Effective Performance Measurement ForContact Centres And Help Desks

    Post-Forum Workshop C: Thursday, 13 November 2008

    Workshop Timings: Workshop registration begins at 08:00 with the workshop commencing at 08:30 and concluding at 14:30. There willbe two breaks for refreshments at approximately 10:30 and 12:30. Lunch will be served at 14:30 following the close of day.

    Introduction

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    Workshop Highlights

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    Agenda

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    At The End Of This Workshop, You Will:

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    Workshop Leader Prole:

    Ahmad Tahlakis the founder and Presidentof The TeleServices Company which wasestablished in 2000 and has evolved tobecome a world class Call Centre ServicesOrganisation which specialises in contactcentre establishment, training, and consultancy.He brings in over 18 years of experience inconsulting, training and strategic management

    direction in CRM, customer service, and call centre services andsolutions.

    Ahmad holds a degree in business administration andmanagement information systems from the University of Arizona, aDiploma in Airline Management from International Air and TransportAssociation (IATA) in Geneva, a Call Centre ManagementCertication in San Diego, USA, was awarded The Global CallCentre Manager of the Year Award for two consecutive years in2001 and 2002 from The International Call Centre ManagementAssociations (ICCM), Chicago, USA.

    During his professional career, he spearheaded the set up ofEmirates Airline Call Centre which he turned from a cost to a protcentre and established the DNATA call centre as a one-stop-shopfor multiple airlines prior to moving to his own consultancy andtraining rm. He established Emirates

    Marketing and Promotions (EMP) in 2005 and currently heoversees the strategic management of EMP which providesstate-of-the-art call centre solutions and direct marketingservices along with promotions in diversiedelds.

    www.iirme.com/customerservice

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    ntroduction

    Customer Service data is of no use if you are not

    measuring it properly and using the information effectively

    o improve service to your customers. This workshop will assist

    ou in developing Key Performance Indicators both internally

    nd externally to ensure you are measuring the right metrics.

    ou will then learn how to use this data

    ffectively so you can provide the WOW factor to both your

    nternal and external customers.

    Workshop Highlights

    What to measure how to identify key drivers

    The relevance of different measures for different

    organisationsObjective measures their benets and drawbacks

    Subjective measures how to make them more

    robust and meaningful

    How to report measures and who to

    How to introduce KPIs to maximum effect

    genda

    What Will Differentiate Your Organisation

    How to identify what will make a difference

    What is important for the organisation

    What is important for customers

    What will stand out from your competitors

    Data Driven Measurements

    Staff turnover

    Staff cost percentage to sales

    Footfall measures

    Call centre performance measures

    Automated customer feedback capture

    Experience Measures

    Employee opinion surveys

    Mystery shopping

    Customer comment cards/voicemail/e.

    mail/text/web surveys

    Customer focus groups

    Large scale customer perception surveys

    Customer complaints and appreciations

    Reporting And Analysis

    Who should see the statistics

    How should data be reported

    KPIs and PIs

    Introduction of KPIs to maximum effect

    Internal competition

    Correlation to nancial performance

    Understanding How To Develop And MeasureCustomer Service Experience

    Workshop Timings: Workshop registration begins at 08:00 with the workshop commencing at 08:30 and concluding at 14:30. There will

    be two breaks for refreshments at approximately 10:30 and 12:30. Lunch will be served at 14:30 following the close of day.

    At The End Of This Workshop, You Will:

    Have started a review of your own customer service strategy

    and what you measure

    Understand the benets and drawbacks to data driven and

    experience driven metrics

    Have reviewed the KPIs for your organisation and their

    relevance

    Have considered some new measures

    Understand how to implement measures and how they can

    improve customer experience and nancial performance

    Workshop Leader Prole:

    Andrew McMillan, Principal Consultant, Charteris Plc, Formerly

    Manager, Customer Service, John Lewis, UK

    Andrew joined John Lewis as an A level trainee at

    John Lewis Brent Cross. The original intention was

    to stay for a year or so while he decided whether

    to go to university or embark on another career;

    the logic being that he liked working with people

    and John Lewis would look good on his CV!

    Several years later having been a Selling Assistant and Assistant

    Manager in a variety of departments at Brent Cross he was made

    Department Manager of Furniture at John Lewis Watford. A few

    years later he moved to John Lewis Oxford Street as Department

    Manager, Beds and Bedroom Furniture and a few years after that

    moved to Head Ofce to manage the Intelligence department.

    The Intelligence team are an internal consultancy whose brief is to

    look at all aspects of the business from a customers perspective

    and deliver appropriate recommendations to the relevant

    Directors.

    He was then appointed to manage customer service for the

    department store division, a post he held for eight years. He

    was responsible for all customer complaints that went through to

    Head Ofce and numerous service related projects such as the

    running of customer focus groups in branches, comment cards,

    establishing the balance between service and productivity and

    point of sale developments. However, most of his time was spent

    developing the culture and attitude towards customer service

    and selling with the 20,000 customer facing Partners in the 26

    John Lewis shops across the UK, his focus being to ensure every

    customer received a unique brand of John Lewis service every

    time they shopped.

    Earlier this year Andrew left John Lewis and joined Charteris,

    a business and IT consultancy based in The Barbican. He is

    now helping other businesses develop their customer serviceexperience delivered through their people and has already

    started work with three local government authorities, a bank and

    two retailers.

    Post-Forum Workshop D: Thursday, 13 November 2008

    971-4-3352438971-4-3352437 [email protected]

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    Endorsing Bodies

    Institute of Customer Service is the independent

    professional body for customer service. Their primary

    purpose is to lead customer service performance and

    professionalism.

    ICS is a not-for-prot company established in February

    1997 by a group of cross-sector employers who decided

    that customer service performance and the status of those

    working directly or indirectly in customer service roles

    needed to be signicantly raised.

    They are a membership organisation with bothOrganisational Membership - from across the private and

    public sectors - and Individual Membership. In believing

    that customer service is increasingly thedifference

    between success and failure, ICS supports its

    organisational members in raising customer service

    standards and individual members in achieving

    professional recognition. In particular they:

    Inuence employers and policy makers

    Spread authoritive knowledge and good practice

    in customer service

    Dene national professional customer service

    standards and ways they can be acquired

    including the ICS Professional Awards and N/SVQs

    in customer service

    Conduct wide-ranging customer service research

    Supporting the lifelong development of customer

    service professionals

    Recognise achievement

    For further information surrounding the work of the Institute

    visit www.instituteofcustomerservice.com

    stablished in 1994 to promote the profession of Call Centre

    Management, the CCMA (UK) is an

    ndependent, not for prot organisation for Call Centre

    Managers, Supervisors and Team Managers funded by

    membership subscriptions. The CCMA is run on an unpaid,

    oluntary basis by an elected Board of call centre

    rofessionals who give up their own time to put something

    ack into their industry and help to support others.

    here are around 600 CCMA members in the UK and ourmission is to contribute to the continuous

    rofessional development of call centre managers and

    upervisors and to assist wherever we can in sourcing high

    uality training courses.

    www.iirme.com/customerservice

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    Ofcial Telecoms Partner

    Etisalat has been the telecommunications service

    provider in the United Arab Emirates since 1976.

    Since then, it has built up state-of-the-art telecom

    infrastructure and taken a leadership position of

    innovation and reliability among regional and

    international operators.

    Penetration of Etisalats mobile phone service in the

    UAE exceeded 152 per cent in November 2007.Internet and broadband penetration in the UAE

    exceeded 60 per cent, a signicant achievement

    compared to regional average. Etisalat has

    roaming agreements with over 444 operators around

    the world.

    The corporation is one of the top 500 companies

    based on market capitalisation according to the

    Financial Times. It operates across 16 markets, with

    investments in ten African markets including Nigeria

    (to launch in 2008), Sudan, Zanzibar and West Africa.

    In the Middle East, Etisalat subsidiaries can be found

    in Egypt, and Saudi Arabia, whilst in Asia, Etisalat has

    interests in Afghanistan, Indonesia and Pakistan.

    Sponsorship & ExhibitionOpportunities

    Only at IIRs Customer Service andContact Centre Forum will theregions leading decision makers

    be discussing the way forward andbe seeking new solutions andservices. They will be networking withpotential partners to evaluate theright consultants within the area ofattaining excellence.

    There are limited sessions andplaces available on the programmefor our event sponsors, so if you havethe solutions please contact Andrew

    Watts on +971 4 407 2718 or [email protected] for details onpackages to suit your needs.

    www.iirme.com/customerservice

    Sponsor

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    IIR Middle East Certifed by

    PERSONAL DETAILS

    Please the sessions you wish to attend:

    WEB A0946

    FIVE WAYS TO REGISTER

    www.iirme.com/customerservice

    IIR Holdings Ltd.

    P.O Box 21743

    Dubai, UAE

    GCS/IIR Holdings Ltd.

    P.O Box 13977

    Muharraq, State of Bahrain

    [email protected]

    SIGNIFICANT GROUP DISCOUNTS AVAILABLE!Contact Details:

    Tel: +971-4-3352483 Email: [email protected]

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    If you are unable to attend, a substitute

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    If this is not suitable, a US$ 200 service

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    Avoid Visa Delays - Book Now

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    Visas for non-GCC nationals may take

    several weeks to process.

    Event Venue:

    JW Marriott Hotel, Dubai, UAE

    Tel: 971-4-262 4444

    Accommodation DetailsWe highly recommend you secureyour room reservation at theearliest to avoid last minuteinconvenience. You can contact theIIR Hospitality Desk forassistance on:Tel: 971-4-4072693Fax: 971-4-4072517Email: [email protected]

    Payments

    A conrmation letter and invoice will be sent upon receipt of your

    registration. Please note that full payment must be received prior to the event.

    Only those delegates whose fees have been paid in full will be admitted to the

    event. You can pay by company cheques or bankers draft in Dirhams or US$.

    Please note that all US$ cheques and drafts should be drawn on a New York

    bank and an extra amount of US$ 6 per payment should be added to cover

    bank clearing charges. All payments should be in favour of IIR Holdings Ltd.

    Card Payment

    Please charge my credit card: Visa Mastercard American Express

    Name on Card: ..................................................................................

    Card Number: ............................................... Exp. Date: ....................

    Signature: .........................................................................................

    To assist us with future correspondence, please supply the following details:

    IK XXXXXX

    Event

    Customer Service and

    Contact Centre Forum

    Before 24

    August 2008

    Between 24

    August and 14

    September 2008

    After 14

    September 2008

    Entire Event US$ 4,195SAVE US$ 2,190

    US$ 4,445SAVE US$ 1,940

    US$ 4,695SAVE US$ 1,690

    Two-Day Forum and any2 Workshops(Masterclass + 1workshop)

    US$ 3,785SAVE US$ 1,345

    US$ 3,985SAVE US$ 1,145

    US$ 4,185SAVE US$ 945

    Two-Day Forum and any1 Workshop/Masterclass

    US$ 3,155SAVE US$ 720

    US$ 3,305SAVE US$ 570

    US$ 3,455SAVE US$ 420

    Two-Day Forum US$ 2,420

    SAVE US$ 200

    US$ 2,520

    SAVE US$ 100

    US$ 2,620

    1 Workshop/MasterclassUS$ 1,155SAVE US$ 100

    US$ 1,205SAVE US$ 50

    US$ 1,255

    Pre-Forum Masterclass 9 November 2008Keeping Customers For Life

    Two-Day Forum 10 - 11 November 2008

    Post-Forum Workshop A 12 November 2008mplementing A Contact Centre Talent Management Strategy

    Post-Summit Workshop B 12 November 2008Winning And Building Premium Client Relationships

    Post-Summit Workshop C 13 November 2008Effective Performance Measurement For Contact Centres And Help Desks

    Post-Summit Workshop D 13 November 2008Understanding How To Develop And Measure Customer ServiceExperience

    Early Bird Discounts

    Extra Saving ofUS$ 2,190!

    OR

    OR

    OR

    XXX

    9 - 13 November 2008 JW Marriott Hotel, Dubai, UAE

    Customer ServiceContact Centre Forum

    &