Meeting diverse and changing travellers’ needs with a robust and flexible online shopping platform

A WING ON TRAVEL CASE STUDY

AMBITION: Wing On Travel serves more than 500,000 customers annually through its responsive website and retail storefronts located across Hong Kong and Macau. With over 50 years’ operational experience, Wing On Travel is one of Hong Kong’s leading leisure travel agencies offering an extensive range of travel packages to travellers worldwide. Serving over 500,000 customers annually, the company prides itself on its quality management standards. Its comprehensive scope of travel routes includes over 2,000 outbound tours and travel packages spanning across more than 400 destinations.

A CASE STUDY WING ON TRAVEL

Lanny Leung, director and CEO of Wing On Travel, strongly believes in embracing technology to constantly improve their product offerings and provide a seamless customer shopping experience. As traveller behaviour changes rapidly, Lanny feels that in order to thrive in the intensely competitive travel market, continued innovation is necessary.

With 14 branches located across Hong Kong and Macau, Lanny has set long-term plans for growth and expansion.

“As more travellers move online, we are focused on scaling up our online and mobile channels to complement our offline business,” said Lanny.

“We wanted a technology partner that not only gives us breadth of travel content, but also enables us to better harness the vast virtual shopping opportunity regionally and globally.”

EMBRACING TECHNOLOGY TO DRIVE CUSTOMER ENGAGEMENTEstablished in 1964, Wing On Travel has accumulated over 50 years’ extensive operational experience. As one of the largest travel companies in Hong Kong, the company provides quality and versatile travel services worldwide.

WING ON TRAVEL chose Sabre for its professional consulting services, robust technology platform, and powerful APIs. Bargain Finder Max, the latest innovation in affordable low-fare search technology, helps the company derive the best and lowest available priced itineraries with fast response times.

WING ON TRAVEL has seen a 30% increase in its website response time and booking volumes have more than doubled. The company is now confident to handle heavy booking volumes and looks forward to providing more travel options for its customers.

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A CASE STUDY WING ON TRAVEL

ACTION: Sabre provides high performing shopping system and extensive flexibilityIn the face of the rising booking volume, WING ON TRAVEL needed to boost the scalability capabilities of its online platform so as to deliver an improved online shopping and booking performance for its customers.

WING ON TRAVEL selected Sabre for its unparalleled technology, expertise and consulting services.

An in-depth assessment of Wing On Travel’s website performance and a comprehensive analysis of its existing business priorities were conducted to identify areas of strength and opportunities for potential improvement.

“Sabre was able to provide the flexible technology necessary to support our rapidly evolving business needs,” said Lanny. “We are also confident in Sabre’s stable platform and responsive customer support.”

Customised Sabre APIs were incorporated, enabling new air shopping experiences for WING ON TRAVEL. Bargain Finder Max was deployed to enable customised shopping and derive the best lowest available priced itineraries with fast response times.

Lanny also finds that her frontline productivity has improved with the use of Sabre Red Workspace. “Sabre Red Workspace gives them access to a diverse yet integrated array of travel content - all in one place.”

A CASE STUDY WING ON TRAVEL

We are able to satisfy our travellers’ demands as we are able to offer more

options that meet specified travel criteria, including service, number of connections

or flight duration.

Lanny Leung, Wing On Travel

A CASE STUDY WING ON TRAVEL

OUTCOMES: Prepared to dominate the travel landscapeWith the implementation of Bargain Finder Max, Wing On Travel is able to receive up to 200 low fare, worldwide options in a single request as well as get a display of up to 50 options for complex itineraries.

The capability to display an extensive number of low fare, worldwide itineraries real-time in one entry has helped to reduce multiple shopping transactions. This has significantly decreased the time spent searching for low fares, enabling Wing On Travel to meet varying demands of its customers. Furthermore, all travel options are price validated and backed by Sabre lowest fare guarantee, further reducing traveller frustrations.

Aside from the rich travel content, Wing On Travel was also given many configuration options to customise

the shopping algorithm. This allowed it the flexibility to customise shopping results by regions, city-pairs and even down to customer segments.

“We are able to satisfy our travellers’ demands as we are able to offer more options that meet specified travel criteria, including service, number of connections or flight duration,” said Lanny.

Sabre’s continuous investment in product and technology has expanded website optimisation capabilities and quicker response time by about 30% on average each year. Average monthly bookings have also more than doubled for Wing On Travel since the implementation.

This is made possible with the help of Sabre’s advanced seat validation logic. By drawing the latest carrier seat inventory and availability from multiple sources, it greatly minimises discrepancies in seat

allocation. This ultimately increases the confidence of the Wing On Travel’s agents and the satisfaction of their travellers.

“The Asia Pacific travel market is expanding at an accelerating rate. In order to stand out in this highly competitive travel business, we have to utilise innovative platforms to help us tackle complex problems,” said Lanny. “We believe Sabre will continue to provide us with efficient and reliable technologies that will enable us to drive business performance in the online travel space.”

Sabre is an innovative technology company that leads the travel industry by helping our customers succeed.

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