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A Vision for Breastfeeding in Suffolk. Dr Amanda Jones Assistant Director of Public Health Lead Consultant Health protection & Health Improvement. This Lunchtime. Why we should invest in Breastfeeding What our peer local authorities have achieved - PowerPoint PPT Presentation
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A Vision for Breastfeeding in Suffolk
Dr Amanda Jones Assistant Director of Public Health
Lead Consultant Health protection & Health Improvement
This Lunchtime•Why we should invest in Breastfeeding
•What our peer local authorities have achieved
•Four environmental barriers to breastfeeding in Suffolk
•What can each of us can do to improve breastfeeding in Suffolk? (workshops)
The evidence
The UK has some of the lowest breastfeeding rates in the world.
A recent UNICEF report suggests that investment in supporting women to breastfeed will improve the quality of life for women and for children
The evidenceIf 45% of women in the UK exclusively
breastfed for four months, and if 75% of babies in neonatal units were breastfed at discharge it
is estimated that there would be: • 3,285 fewer gastrointestinal infection-related hospital admissions • 5,916 fewer lower respiratory tract infection-related hospital
admissions • 21,045 fewer ear infections requiring a GP consultation• 361 fewer cases of the potentially fatal necrotising enterocolotis
The effect on these 4 conditions alone could save the NHS over £17 million each year.
Increasing Breastfeeding will decrease breast cancer
• If half the women in the UK who do not breastfeed now were to do so for up to 18 months in their lifetime there would be 865 fewer breast cancer cases
Other counties similar to Suffolk are doing better
For 2012/13
Somerset Wiltshire Gloucestershire Suffolk0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Initiation 6-8 weeks
Four elements which negatively impact on Breastfeeding in Suffolk
• Perceived views of the community
• The work environment for mothers going back to work
• Lack of exposure to breastfeeding
• Formula milk companies
Perceived views of the community
50% of mother’s do not breastfeed in Suffolk.
From mothers surveyed these are the reasons why mothers do not breastfeed:
Physically unable to 10%Convenience 23%Laziness 11%Lack of education / Support 17%Embarrassment / Fear 22%Other 17%
• Here is one women telling us about her experience
Link to Sarah’s vox pop
Perceived views of the community
Street survey
Do you think Breastfeeding is a good idea?
Yes 96% No 4%
Reasons why breastfeeding is good idea?Best start for baby 83%Cost and convenience 10%Other 7%
Mothers going back to workMothers going back to work
• Work place Regulations and Approved Code of Practice require employers to provide suitable facilities for pregnant and breastfeeding mothers to rest
• Many work places do not have facilities for women who want to express
• They need privacy, to wash their hands, to store expressed milk
• Support can include employers offering flexible hours, part time-time work or job share
Lack of exposure to breastfeeding
Reasons:• 64% It’s Natural•21% of people would not be offended to see an uncovered breast but think it should be discreet•13% said they would not be offended but it depends on the environment•2% Other
I wouldn’t be offended to see an uncovered breast because:
Formula milk companies
• Be aware of the power of these organisations
• Minimise their impact by providing counter arguments whenever possible
• Offering breastfeeding friendly environments
Some things public sector organisations in Suffolk can do to improve breastfeeding.
• Create breastfeeding friendly return to work policies
• Ensure services you contract recognise the benefit of breastfeeding
• Ensure there are breastfeeding areas in facilities you own or manage
In 2010 Bristol was designated the first Unicef baby-friendly city in the UK
Worcestershire has a breastfeeding
approved businesses scheme
Have online details of all their walk in breastfeeding
support sessions
Hull have an a dedicated website
iBreastfeed
Our vision Within 2 years we want to increase
breastfeeding at 6-8 weeks by almost 6% - so that 54% of mothers breastfeed.
Then we want to continue to increase until 2/3 of mothers in Suffolk breast feed.
• What can you do to help?