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A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

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Page 1: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

Zoho Campaigns provides a handful of reports to help you measure

the effectiveness of your email campaigns In this guide wersquoll go

over how to view track and compare real-time reports and how to

improve your marketing strategies based on those reports

A User Guide

Table of content

BASIC REPORTS

I View Reports01

II Reports Summary01

III Advanced Tracking05

IV Compare Campaigns14

V Activities Using Reports15

ADVANCED REPORTS

I Campaign-based Reports17

II List-based Reports24

III Yearly stats30

01

Understanding reports

View Reports

To view reports of your campaigns

From the Navigation toolbar choose Reports and select Sent Campaigns

Select the campaign you want to view reports for

Report Summary

A campaignrsquos report summary includes real-time campaign data campaign

reach metrics opens by time and opens by location giving you an

overview of how well that campaign has performed

Real-time campaign data

Our real-time data reports analyze a great deal of information and present it

in an easily digestible format for you Letrsquos take a look at what each of these

data elements can tell you about your email campaign

Unique opens - Number of individual recipients who have opened your

email campaign

Total opens - Total number of times your email campaign was opened

Here is an example

Number of times Ari opened your email - 4

Number of times Eli opened your email - 3

02

Understanding reports

Number of times Cameron opened your email - 2

Total Opens - 9

Unique Opens - 3

Unique clicks - Number of recipients who have clicked links or buttons in

your email campaign

Total clicks- Total number of times recipients have clicked links or buttons

in your email campaign

Bounces- Number of email delivery attempts that failed

Click-to-open rate (CTOR) - This metric displays the rate of contacts

who opened your email campaign compared to how many clicked the

links in it CTOR is calculated by dividing unique clicks by unique opens

This metric is an important indicator of your campaignrsquos effectiveness

Complaints- Number of recipients who have lodged a complaint against

your email campaign

03

Understanding reports

Campaign reach

Here you can get insights into your campaignrsquos overall reach through both

email and social media

Opens by time

This graph highlights which times experience the maximum number of opens Scheduling your email campaign to be sent out at the optimal time can have a huge impact on your open rates increasing the effectiveness of your campaign This graph helps you decide the optimal time to send your email

04

Understanding reports

Opens by location

This geographical map allows you to see where exactly your emails are

being opened This lets you track opens by location and use that data for

segmentation

BenefitsYou can view the exact number of contacts who successfully received

and opened your email campaign by hovering over the countryIt is a

great way to know where the majority of your customers are locatedYou

can use this data to run targeted marketing campaigns in those locations

where maximum response is recorded

Subject and sender detailsThis section provides a preview of your campaign and gives you a quick

rundown of the campaignrsquos subject and sender details

Note In some cases where we are unable to determine

location of a recipient who has opened the campaign you will

be notifiedIf one recipient opens the same campaign in two

different locations opens will be displayed at both locations

whereas the unique open count would remain one

05

Understanding reports

Advanced Tracking

Recipient activity

This page provides a detailed view of your recipientsrsquo activities Recipient

activity is a near accurate metric of your campaignrsquos performance With

this you can make modifications to your marketing efforts in the future

The data consists of the following elements

Sent - You can view the total number of recipients for your email

campaigns

Delivered - You can view the number of emails that were actually

delivered to the recipientsrsquo inboxes

Opened - You can view the number of contacts who have opened the

campaign

Unopened - You can view the number of contacts who are yet to open

the campaign

Clicked - You can view the number of contacts who clicked the links in

the campaign

Unsubscribed - You can view the number of contacts who have

unsubscribed from your mailing list

Marked spam - You can view the number of contacts who have marked

your campaign as spam

Forwards - You can view the number of contacts who have forwarded

your campaign

06

Understanding reports

Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain

of opening and editing every record individually

To mass update a field based on contact activities

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to update

3 Open the Recipient Activity tab

4 Click Mass Update

5 Select the field you wish to update from the drop-down menu

6 Update the field value and click Proceed

7 Click Update to confirm

07

Understanding reports

Click activity

This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map

Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well

From here you can view the following data

Contacts - Number of contacts whorsquove clicked the link

Clicks - Total number of clicks

Occurences - Number of times the link occurs in your email campaign

Link Click Map - The map comes in two versions that you can toggle

between

Total Click Distribution - The individual click percentages for each link

in your email campaign You can use this data to find out which content

your recipients pay more attention to By comparing these percentages

you can more effectively place links in your future campaigns

08

Understanding reports

Click-to-Open Rate - Here unique link clicks are divided by unique opens

and expressed as a percentage This tells you how many of the recipients

who opened your email campaign clicked any given link

User agent stats

This enables you to statistically analyze your contactsrsquo most frequently

used devices operating systems desktop email clients and web

browsers This helps you optimize your email campaigns for your contactsrsquo

hardware and software

09

Understanding reports

Our user agent data is gathered from contacts opening your emails

This allows us to parse related data about contact devices OS desktop

email clients and web browsers However when email clients such as

Google and Yahoo are involved they suppress the user agent string and

encrypt it through their proxy server We do not receive authentic data

from these proxy servers so we remove this user agent data from our

stats This can lead to discrepancies between the number of email

opens and the user agent stats

Devices and operating systems - This indicates the types of devices

used by your contacts as a percentage When you can see what systems

your customers are using you can optimize your messages for them

Email Clients - This lets you see which email clients your contacts are using

to view your emails

10

Understanding reports

Web Browsers - This is where you can see which web browsers your

recipients are using to read your emails and open your links

Top five stats

Here you can view the top five stats for the following data

Top Open Locations - The top 5 locations for your email campaignrsquos open

rate

Top Clicked Links - The top 5 most-clicked links in your email campaign

These stats can help you prioritize and focus on contacts from those

locations while nurturing contacts from other locations You can also find

out which links received the best response and increase the click rates of

other links

11

Understanding reports

Social stats

This is an overview of your campaignrsquos reach on different social media

platforms including Facebook Twitter LinkedIn Pinterest and Google+

Webview Stats - This is where you can view statistics about browser-based

email views and contact actions with your campaign on social media

Views by Location - This is a visual report of the geographic locations of

your contacts Use this to see the countries where social media activities are

taking place

Recipient Social Activities - This keeps track of the views clicks likes tweets

shares saves and G+ shares by your contacts

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 2: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

Table of content

BASIC REPORTS

I View Reports01

II Reports Summary01

III Advanced Tracking05

IV Compare Campaigns14

V Activities Using Reports15

ADVANCED REPORTS

I Campaign-based Reports17

II List-based Reports24

III Yearly stats30

01

Understanding reports

View Reports

To view reports of your campaigns

From the Navigation toolbar choose Reports and select Sent Campaigns

Select the campaign you want to view reports for

Report Summary

A campaignrsquos report summary includes real-time campaign data campaign

reach metrics opens by time and opens by location giving you an

overview of how well that campaign has performed

Real-time campaign data

Our real-time data reports analyze a great deal of information and present it

in an easily digestible format for you Letrsquos take a look at what each of these

data elements can tell you about your email campaign

Unique opens - Number of individual recipients who have opened your

email campaign

Total opens - Total number of times your email campaign was opened

Here is an example

Number of times Ari opened your email - 4

Number of times Eli opened your email - 3

02

Understanding reports

Number of times Cameron opened your email - 2

Total Opens - 9

Unique Opens - 3

Unique clicks - Number of recipients who have clicked links or buttons in

your email campaign

Total clicks- Total number of times recipients have clicked links or buttons

in your email campaign

Bounces- Number of email delivery attempts that failed

Click-to-open rate (CTOR) - This metric displays the rate of contacts

who opened your email campaign compared to how many clicked the

links in it CTOR is calculated by dividing unique clicks by unique opens

This metric is an important indicator of your campaignrsquos effectiveness

Complaints- Number of recipients who have lodged a complaint against

your email campaign

03

Understanding reports

Campaign reach

Here you can get insights into your campaignrsquos overall reach through both

email and social media

Opens by time

This graph highlights which times experience the maximum number of opens Scheduling your email campaign to be sent out at the optimal time can have a huge impact on your open rates increasing the effectiveness of your campaign This graph helps you decide the optimal time to send your email

04

Understanding reports

Opens by location

This geographical map allows you to see where exactly your emails are

being opened This lets you track opens by location and use that data for

segmentation

BenefitsYou can view the exact number of contacts who successfully received

and opened your email campaign by hovering over the countryIt is a

great way to know where the majority of your customers are locatedYou

can use this data to run targeted marketing campaigns in those locations

where maximum response is recorded

Subject and sender detailsThis section provides a preview of your campaign and gives you a quick

rundown of the campaignrsquos subject and sender details

Note In some cases where we are unable to determine

location of a recipient who has opened the campaign you will

be notifiedIf one recipient opens the same campaign in two

different locations opens will be displayed at both locations

whereas the unique open count would remain one

05

Understanding reports

Advanced Tracking

Recipient activity

This page provides a detailed view of your recipientsrsquo activities Recipient

activity is a near accurate metric of your campaignrsquos performance With

this you can make modifications to your marketing efforts in the future

The data consists of the following elements

Sent - You can view the total number of recipients for your email

campaigns

Delivered - You can view the number of emails that were actually

delivered to the recipientsrsquo inboxes

Opened - You can view the number of contacts who have opened the

campaign

Unopened - You can view the number of contacts who are yet to open

the campaign

Clicked - You can view the number of contacts who clicked the links in

the campaign

Unsubscribed - You can view the number of contacts who have

unsubscribed from your mailing list

Marked spam - You can view the number of contacts who have marked

your campaign as spam

Forwards - You can view the number of contacts who have forwarded

your campaign

06

Understanding reports

Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain

of opening and editing every record individually

To mass update a field based on contact activities

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to update

3 Open the Recipient Activity tab

4 Click Mass Update

5 Select the field you wish to update from the drop-down menu

6 Update the field value and click Proceed

7 Click Update to confirm

07

Understanding reports

Click activity

This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map

Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well

From here you can view the following data

Contacts - Number of contacts whorsquove clicked the link

Clicks - Total number of clicks

Occurences - Number of times the link occurs in your email campaign

Link Click Map - The map comes in two versions that you can toggle

between

Total Click Distribution - The individual click percentages for each link

in your email campaign You can use this data to find out which content

your recipients pay more attention to By comparing these percentages

you can more effectively place links in your future campaigns

08

Understanding reports

Click-to-Open Rate - Here unique link clicks are divided by unique opens

and expressed as a percentage This tells you how many of the recipients

who opened your email campaign clicked any given link

User agent stats

This enables you to statistically analyze your contactsrsquo most frequently

used devices operating systems desktop email clients and web

browsers This helps you optimize your email campaigns for your contactsrsquo

hardware and software

09

Understanding reports

Our user agent data is gathered from contacts opening your emails

This allows us to parse related data about contact devices OS desktop

email clients and web browsers However when email clients such as

Google and Yahoo are involved they suppress the user agent string and

encrypt it through their proxy server We do not receive authentic data

from these proxy servers so we remove this user agent data from our

stats This can lead to discrepancies between the number of email

opens and the user agent stats

Devices and operating systems - This indicates the types of devices

used by your contacts as a percentage When you can see what systems

your customers are using you can optimize your messages for them

Email Clients - This lets you see which email clients your contacts are using

to view your emails

10

Understanding reports

Web Browsers - This is where you can see which web browsers your

recipients are using to read your emails and open your links

Top five stats

Here you can view the top five stats for the following data

Top Open Locations - The top 5 locations for your email campaignrsquos open

rate

Top Clicked Links - The top 5 most-clicked links in your email campaign

These stats can help you prioritize and focus on contacts from those

locations while nurturing contacts from other locations You can also find

out which links received the best response and increase the click rates of

other links

11

Understanding reports

Social stats

This is an overview of your campaignrsquos reach on different social media

platforms including Facebook Twitter LinkedIn Pinterest and Google+

Webview Stats - This is where you can view statistics about browser-based

email views and contact actions with your campaign on social media

Views by Location - This is a visual report of the geographic locations of

your contacts Use this to see the countries where social media activities are

taking place

Recipient Social Activities - This keeps track of the views clicks likes tweets

shares saves and G+ shares by your contacts

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 3: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

01

Understanding reports

View Reports

To view reports of your campaigns

From the Navigation toolbar choose Reports and select Sent Campaigns

Select the campaign you want to view reports for

Report Summary

A campaignrsquos report summary includes real-time campaign data campaign

reach metrics opens by time and opens by location giving you an

overview of how well that campaign has performed

Real-time campaign data

Our real-time data reports analyze a great deal of information and present it

in an easily digestible format for you Letrsquos take a look at what each of these

data elements can tell you about your email campaign

Unique opens - Number of individual recipients who have opened your

email campaign

Total opens - Total number of times your email campaign was opened

Here is an example

Number of times Ari opened your email - 4

Number of times Eli opened your email - 3

02

Understanding reports

Number of times Cameron opened your email - 2

Total Opens - 9

Unique Opens - 3

Unique clicks - Number of recipients who have clicked links or buttons in

your email campaign

Total clicks- Total number of times recipients have clicked links or buttons

in your email campaign

Bounces- Number of email delivery attempts that failed

Click-to-open rate (CTOR) - This metric displays the rate of contacts

who opened your email campaign compared to how many clicked the

links in it CTOR is calculated by dividing unique clicks by unique opens

This metric is an important indicator of your campaignrsquos effectiveness

Complaints- Number of recipients who have lodged a complaint against

your email campaign

03

Understanding reports

Campaign reach

Here you can get insights into your campaignrsquos overall reach through both

email and social media

Opens by time

This graph highlights which times experience the maximum number of opens Scheduling your email campaign to be sent out at the optimal time can have a huge impact on your open rates increasing the effectiveness of your campaign This graph helps you decide the optimal time to send your email

04

Understanding reports

Opens by location

This geographical map allows you to see where exactly your emails are

being opened This lets you track opens by location and use that data for

segmentation

BenefitsYou can view the exact number of contacts who successfully received

and opened your email campaign by hovering over the countryIt is a

great way to know where the majority of your customers are locatedYou

can use this data to run targeted marketing campaigns in those locations

where maximum response is recorded

Subject and sender detailsThis section provides a preview of your campaign and gives you a quick

rundown of the campaignrsquos subject and sender details

Note In some cases where we are unable to determine

location of a recipient who has opened the campaign you will

be notifiedIf one recipient opens the same campaign in two

different locations opens will be displayed at both locations

whereas the unique open count would remain one

05

Understanding reports

Advanced Tracking

Recipient activity

This page provides a detailed view of your recipientsrsquo activities Recipient

activity is a near accurate metric of your campaignrsquos performance With

this you can make modifications to your marketing efforts in the future

The data consists of the following elements

Sent - You can view the total number of recipients for your email

campaigns

Delivered - You can view the number of emails that were actually

delivered to the recipientsrsquo inboxes

Opened - You can view the number of contacts who have opened the

campaign

Unopened - You can view the number of contacts who are yet to open

the campaign

Clicked - You can view the number of contacts who clicked the links in

the campaign

Unsubscribed - You can view the number of contacts who have

unsubscribed from your mailing list

Marked spam - You can view the number of contacts who have marked

your campaign as spam

Forwards - You can view the number of contacts who have forwarded

your campaign

06

Understanding reports

Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain

of opening and editing every record individually

To mass update a field based on contact activities

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to update

3 Open the Recipient Activity tab

4 Click Mass Update

5 Select the field you wish to update from the drop-down menu

6 Update the field value and click Proceed

7 Click Update to confirm

07

Understanding reports

Click activity

This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map

Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well

From here you can view the following data

Contacts - Number of contacts whorsquove clicked the link

Clicks - Total number of clicks

Occurences - Number of times the link occurs in your email campaign

Link Click Map - The map comes in two versions that you can toggle

between

Total Click Distribution - The individual click percentages for each link

in your email campaign You can use this data to find out which content

your recipients pay more attention to By comparing these percentages

you can more effectively place links in your future campaigns

08

Understanding reports

Click-to-Open Rate - Here unique link clicks are divided by unique opens

and expressed as a percentage This tells you how many of the recipients

who opened your email campaign clicked any given link

User agent stats

This enables you to statistically analyze your contactsrsquo most frequently

used devices operating systems desktop email clients and web

browsers This helps you optimize your email campaigns for your contactsrsquo

hardware and software

09

Understanding reports

Our user agent data is gathered from contacts opening your emails

This allows us to parse related data about contact devices OS desktop

email clients and web browsers However when email clients such as

Google and Yahoo are involved they suppress the user agent string and

encrypt it through their proxy server We do not receive authentic data

from these proxy servers so we remove this user agent data from our

stats This can lead to discrepancies between the number of email

opens and the user agent stats

Devices and operating systems - This indicates the types of devices

used by your contacts as a percentage When you can see what systems

your customers are using you can optimize your messages for them

Email Clients - This lets you see which email clients your contacts are using

to view your emails

10

Understanding reports

Web Browsers - This is where you can see which web browsers your

recipients are using to read your emails and open your links

Top five stats

Here you can view the top five stats for the following data

Top Open Locations - The top 5 locations for your email campaignrsquos open

rate

Top Clicked Links - The top 5 most-clicked links in your email campaign

These stats can help you prioritize and focus on contacts from those

locations while nurturing contacts from other locations You can also find

out which links received the best response and increase the click rates of

other links

11

Understanding reports

Social stats

This is an overview of your campaignrsquos reach on different social media

platforms including Facebook Twitter LinkedIn Pinterest and Google+

Webview Stats - This is where you can view statistics about browser-based

email views and contact actions with your campaign on social media

Views by Location - This is a visual report of the geographic locations of

your contacts Use this to see the countries where social media activities are

taking place

Recipient Social Activities - This keeps track of the views clicks likes tweets

shares saves and G+ shares by your contacts

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 4: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

02

Understanding reports

Number of times Cameron opened your email - 2

Total Opens - 9

Unique Opens - 3

Unique clicks - Number of recipients who have clicked links or buttons in

your email campaign

Total clicks- Total number of times recipients have clicked links or buttons

in your email campaign

Bounces- Number of email delivery attempts that failed

Click-to-open rate (CTOR) - This metric displays the rate of contacts

who opened your email campaign compared to how many clicked the

links in it CTOR is calculated by dividing unique clicks by unique opens

This metric is an important indicator of your campaignrsquos effectiveness

Complaints- Number of recipients who have lodged a complaint against

your email campaign

03

Understanding reports

Campaign reach

Here you can get insights into your campaignrsquos overall reach through both

email and social media

Opens by time

This graph highlights which times experience the maximum number of opens Scheduling your email campaign to be sent out at the optimal time can have a huge impact on your open rates increasing the effectiveness of your campaign This graph helps you decide the optimal time to send your email

04

Understanding reports

Opens by location

This geographical map allows you to see where exactly your emails are

being opened This lets you track opens by location and use that data for

segmentation

BenefitsYou can view the exact number of contacts who successfully received

and opened your email campaign by hovering over the countryIt is a

great way to know where the majority of your customers are locatedYou

can use this data to run targeted marketing campaigns in those locations

where maximum response is recorded

Subject and sender detailsThis section provides a preview of your campaign and gives you a quick

rundown of the campaignrsquos subject and sender details

Note In some cases where we are unable to determine

location of a recipient who has opened the campaign you will

be notifiedIf one recipient opens the same campaign in two

different locations opens will be displayed at both locations

whereas the unique open count would remain one

05

Understanding reports

Advanced Tracking

Recipient activity

This page provides a detailed view of your recipientsrsquo activities Recipient

activity is a near accurate metric of your campaignrsquos performance With

this you can make modifications to your marketing efforts in the future

The data consists of the following elements

Sent - You can view the total number of recipients for your email

campaigns

Delivered - You can view the number of emails that were actually

delivered to the recipientsrsquo inboxes

Opened - You can view the number of contacts who have opened the

campaign

Unopened - You can view the number of contacts who are yet to open

the campaign

Clicked - You can view the number of contacts who clicked the links in

the campaign

Unsubscribed - You can view the number of contacts who have

unsubscribed from your mailing list

Marked spam - You can view the number of contacts who have marked

your campaign as spam

Forwards - You can view the number of contacts who have forwarded

your campaign

06

Understanding reports

Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain

of opening and editing every record individually

To mass update a field based on contact activities

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to update

3 Open the Recipient Activity tab

4 Click Mass Update

5 Select the field you wish to update from the drop-down menu

6 Update the field value and click Proceed

7 Click Update to confirm

07

Understanding reports

Click activity

This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map

Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well

From here you can view the following data

Contacts - Number of contacts whorsquove clicked the link

Clicks - Total number of clicks

Occurences - Number of times the link occurs in your email campaign

Link Click Map - The map comes in two versions that you can toggle

between

Total Click Distribution - The individual click percentages for each link

in your email campaign You can use this data to find out which content

your recipients pay more attention to By comparing these percentages

you can more effectively place links in your future campaigns

08

Understanding reports

Click-to-Open Rate - Here unique link clicks are divided by unique opens

and expressed as a percentage This tells you how many of the recipients

who opened your email campaign clicked any given link

User agent stats

This enables you to statistically analyze your contactsrsquo most frequently

used devices operating systems desktop email clients and web

browsers This helps you optimize your email campaigns for your contactsrsquo

hardware and software

09

Understanding reports

Our user agent data is gathered from contacts opening your emails

This allows us to parse related data about contact devices OS desktop

email clients and web browsers However when email clients such as

Google and Yahoo are involved they suppress the user agent string and

encrypt it through their proxy server We do not receive authentic data

from these proxy servers so we remove this user agent data from our

stats This can lead to discrepancies between the number of email

opens and the user agent stats

Devices and operating systems - This indicates the types of devices

used by your contacts as a percentage When you can see what systems

your customers are using you can optimize your messages for them

Email Clients - This lets you see which email clients your contacts are using

to view your emails

10

Understanding reports

Web Browsers - This is where you can see which web browsers your

recipients are using to read your emails and open your links

Top five stats

Here you can view the top five stats for the following data

Top Open Locations - The top 5 locations for your email campaignrsquos open

rate

Top Clicked Links - The top 5 most-clicked links in your email campaign

These stats can help you prioritize and focus on contacts from those

locations while nurturing contacts from other locations You can also find

out which links received the best response and increase the click rates of

other links

11

Understanding reports

Social stats

This is an overview of your campaignrsquos reach on different social media

platforms including Facebook Twitter LinkedIn Pinterest and Google+

Webview Stats - This is where you can view statistics about browser-based

email views and contact actions with your campaign on social media

Views by Location - This is a visual report of the geographic locations of

your contacts Use this to see the countries where social media activities are

taking place

Recipient Social Activities - This keeps track of the views clicks likes tweets

shares saves and G+ shares by your contacts

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 5: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

03

Understanding reports

Campaign reach

Here you can get insights into your campaignrsquos overall reach through both

email and social media

Opens by time

This graph highlights which times experience the maximum number of opens Scheduling your email campaign to be sent out at the optimal time can have a huge impact on your open rates increasing the effectiveness of your campaign This graph helps you decide the optimal time to send your email

04

Understanding reports

Opens by location

This geographical map allows you to see where exactly your emails are

being opened This lets you track opens by location and use that data for

segmentation

BenefitsYou can view the exact number of contacts who successfully received

and opened your email campaign by hovering over the countryIt is a

great way to know where the majority of your customers are locatedYou

can use this data to run targeted marketing campaigns in those locations

where maximum response is recorded

Subject and sender detailsThis section provides a preview of your campaign and gives you a quick

rundown of the campaignrsquos subject and sender details

Note In some cases where we are unable to determine

location of a recipient who has opened the campaign you will

be notifiedIf one recipient opens the same campaign in two

different locations opens will be displayed at both locations

whereas the unique open count would remain one

05

Understanding reports

Advanced Tracking

Recipient activity

This page provides a detailed view of your recipientsrsquo activities Recipient

activity is a near accurate metric of your campaignrsquos performance With

this you can make modifications to your marketing efforts in the future

The data consists of the following elements

Sent - You can view the total number of recipients for your email

campaigns

Delivered - You can view the number of emails that were actually

delivered to the recipientsrsquo inboxes

Opened - You can view the number of contacts who have opened the

campaign

Unopened - You can view the number of contacts who are yet to open

the campaign

Clicked - You can view the number of contacts who clicked the links in

the campaign

Unsubscribed - You can view the number of contacts who have

unsubscribed from your mailing list

Marked spam - You can view the number of contacts who have marked

your campaign as spam

Forwards - You can view the number of contacts who have forwarded

your campaign

06

Understanding reports

Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain

of opening and editing every record individually

To mass update a field based on contact activities

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to update

3 Open the Recipient Activity tab

4 Click Mass Update

5 Select the field you wish to update from the drop-down menu

6 Update the field value and click Proceed

7 Click Update to confirm

07

Understanding reports

Click activity

This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map

Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well

From here you can view the following data

Contacts - Number of contacts whorsquove clicked the link

Clicks - Total number of clicks

Occurences - Number of times the link occurs in your email campaign

Link Click Map - The map comes in two versions that you can toggle

between

Total Click Distribution - The individual click percentages for each link

in your email campaign You can use this data to find out which content

your recipients pay more attention to By comparing these percentages

you can more effectively place links in your future campaigns

08

Understanding reports

Click-to-Open Rate - Here unique link clicks are divided by unique opens

and expressed as a percentage This tells you how many of the recipients

who opened your email campaign clicked any given link

User agent stats

This enables you to statistically analyze your contactsrsquo most frequently

used devices operating systems desktop email clients and web

browsers This helps you optimize your email campaigns for your contactsrsquo

hardware and software

09

Understanding reports

Our user agent data is gathered from contacts opening your emails

This allows us to parse related data about contact devices OS desktop

email clients and web browsers However when email clients such as

Google and Yahoo are involved they suppress the user agent string and

encrypt it through their proxy server We do not receive authentic data

from these proxy servers so we remove this user agent data from our

stats This can lead to discrepancies between the number of email

opens and the user agent stats

Devices and operating systems - This indicates the types of devices

used by your contacts as a percentage When you can see what systems

your customers are using you can optimize your messages for them

Email Clients - This lets you see which email clients your contacts are using

to view your emails

10

Understanding reports

Web Browsers - This is where you can see which web browsers your

recipients are using to read your emails and open your links

Top five stats

Here you can view the top five stats for the following data

Top Open Locations - The top 5 locations for your email campaignrsquos open

rate

Top Clicked Links - The top 5 most-clicked links in your email campaign

These stats can help you prioritize and focus on contacts from those

locations while nurturing contacts from other locations You can also find

out which links received the best response and increase the click rates of

other links

11

Understanding reports

Social stats

This is an overview of your campaignrsquos reach on different social media

platforms including Facebook Twitter LinkedIn Pinterest and Google+

Webview Stats - This is where you can view statistics about browser-based

email views and contact actions with your campaign on social media

Views by Location - This is a visual report of the geographic locations of

your contacts Use this to see the countries where social media activities are

taking place

Recipient Social Activities - This keeps track of the views clicks likes tweets

shares saves and G+ shares by your contacts

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 6: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

04

Understanding reports

Opens by location

This geographical map allows you to see where exactly your emails are

being opened This lets you track opens by location and use that data for

segmentation

BenefitsYou can view the exact number of contacts who successfully received

and opened your email campaign by hovering over the countryIt is a

great way to know where the majority of your customers are locatedYou

can use this data to run targeted marketing campaigns in those locations

where maximum response is recorded

Subject and sender detailsThis section provides a preview of your campaign and gives you a quick

rundown of the campaignrsquos subject and sender details

Note In some cases where we are unable to determine

location of a recipient who has opened the campaign you will

be notifiedIf one recipient opens the same campaign in two

different locations opens will be displayed at both locations

whereas the unique open count would remain one

05

Understanding reports

Advanced Tracking

Recipient activity

This page provides a detailed view of your recipientsrsquo activities Recipient

activity is a near accurate metric of your campaignrsquos performance With

this you can make modifications to your marketing efforts in the future

The data consists of the following elements

Sent - You can view the total number of recipients for your email

campaigns

Delivered - You can view the number of emails that were actually

delivered to the recipientsrsquo inboxes

Opened - You can view the number of contacts who have opened the

campaign

Unopened - You can view the number of contacts who are yet to open

the campaign

Clicked - You can view the number of contacts who clicked the links in

the campaign

Unsubscribed - You can view the number of contacts who have

unsubscribed from your mailing list

Marked spam - You can view the number of contacts who have marked

your campaign as spam

Forwards - You can view the number of contacts who have forwarded

your campaign

06

Understanding reports

Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain

of opening and editing every record individually

To mass update a field based on contact activities

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to update

3 Open the Recipient Activity tab

4 Click Mass Update

5 Select the field you wish to update from the drop-down menu

6 Update the field value and click Proceed

7 Click Update to confirm

07

Understanding reports

Click activity

This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map

Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well

From here you can view the following data

Contacts - Number of contacts whorsquove clicked the link

Clicks - Total number of clicks

Occurences - Number of times the link occurs in your email campaign

Link Click Map - The map comes in two versions that you can toggle

between

Total Click Distribution - The individual click percentages for each link

in your email campaign You can use this data to find out which content

your recipients pay more attention to By comparing these percentages

you can more effectively place links in your future campaigns

08

Understanding reports

Click-to-Open Rate - Here unique link clicks are divided by unique opens

and expressed as a percentage This tells you how many of the recipients

who opened your email campaign clicked any given link

User agent stats

This enables you to statistically analyze your contactsrsquo most frequently

used devices operating systems desktop email clients and web

browsers This helps you optimize your email campaigns for your contactsrsquo

hardware and software

09

Understanding reports

Our user agent data is gathered from contacts opening your emails

This allows us to parse related data about contact devices OS desktop

email clients and web browsers However when email clients such as

Google and Yahoo are involved they suppress the user agent string and

encrypt it through their proxy server We do not receive authentic data

from these proxy servers so we remove this user agent data from our

stats This can lead to discrepancies between the number of email

opens and the user agent stats

Devices and operating systems - This indicates the types of devices

used by your contacts as a percentage When you can see what systems

your customers are using you can optimize your messages for them

Email Clients - This lets you see which email clients your contacts are using

to view your emails

10

Understanding reports

Web Browsers - This is where you can see which web browsers your

recipients are using to read your emails and open your links

Top five stats

Here you can view the top five stats for the following data

Top Open Locations - The top 5 locations for your email campaignrsquos open

rate

Top Clicked Links - The top 5 most-clicked links in your email campaign

These stats can help you prioritize and focus on contacts from those

locations while nurturing contacts from other locations You can also find

out which links received the best response and increase the click rates of

other links

11

Understanding reports

Social stats

This is an overview of your campaignrsquos reach on different social media

platforms including Facebook Twitter LinkedIn Pinterest and Google+

Webview Stats - This is where you can view statistics about browser-based

email views and contact actions with your campaign on social media

Views by Location - This is a visual report of the geographic locations of

your contacts Use this to see the countries where social media activities are

taking place

Recipient Social Activities - This keeps track of the views clicks likes tweets

shares saves and G+ shares by your contacts

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 7: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

05

Understanding reports

Advanced Tracking

Recipient activity

This page provides a detailed view of your recipientsrsquo activities Recipient

activity is a near accurate metric of your campaignrsquos performance With

this you can make modifications to your marketing efforts in the future

The data consists of the following elements

Sent - You can view the total number of recipients for your email

campaigns

Delivered - You can view the number of emails that were actually

delivered to the recipientsrsquo inboxes

Opened - You can view the number of contacts who have opened the

campaign

Unopened - You can view the number of contacts who are yet to open

the campaign

Clicked - You can view the number of contacts who clicked the links in

the campaign

Unsubscribed - You can view the number of contacts who have

unsubscribed from your mailing list

Marked spam - You can view the number of contacts who have marked

your campaign as spam

Forwards - You can view the number of contacts who have forwarded

your campaign

06

Understanding reports

Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain

of opening and editing every record individually

To mass update a field based on contact activities

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to update

3 Open the Recipient Activity tab

4 Click Mass Update

5 Select the field you wish to update from the drop-down menu

6 Update the field value and click Proceed

7 Click Update to confirm

07

Understanding reports

Click activity

This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map

Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well

From here you can view the following data

Contacts - Number of contacts whorsquove clicked the link

Clicks - Total number of clicks

Occurences - Number of times the link occurs in your email campaign

Link Click Map - The map comes in two versions that you can toggle

between

Total Click Distribution - The individual click percentages for each link

in your email campaign You can use this data to find out which content

your recipients pay more attention to By comparing these percentages

you can more effectively place links in your future campaigns

08

Understanding reports

Click-to-Open Rate - Here unique link clicks are divided by unique opens

and expressed as a percentage This tells you how many of the recipients

who opened your email campaign clicked any given link

User agent stats

This enables you to statistically analyze your contactsrsquo most frequently

used devices operating systems desktop email clients and web

browsers This helps you optimize your email campaigns for your contactsrsquo

hardware and software

09

Understanding reports

Our user agent data is gathered from contacts opening your emails

This allows us to parse related data about contact devices OS desktop

email clients and web browsers However when email clients such as

Google and Yahoo are involved they suppress the user agent string and

encrypt it through their proxy server We do not receive authentic data

from these proxy servers so we remove this user agent data from our

stats This can lead to discrepancies between the number of email

opens and the user agent stats

Devices and operating systems - This indicates the types of devices

used by your contacts as a percentage When you can see what systems

your customers are using you can optimize your messages for them

Email Clients - This lets you see which email clients your contacts are using

to view your emails

10

Understanding reports

Web Browsers - This is where you can see which web browsers your

recipients are using to read your emails and open your links

Top five stats

Here you can view the top five stats for the following data

Top Open Locations - The top 5 locations for your email campaignrsquos open

rate

Top Clicked Links - The top 5 most-clicked links in your email campaign

These stats can help you prioritize and focus on contacts from those

locations while nurturing contacts from other locations You can also find

out which links received the best response and increase the click rates of

other links

11

Understanding reports

Social stats

This is an overview of your campaignrsquos reach on different social media

platforms including Facebook Twitter LinkedIn Pinterest and Google+

Webview Stats - This is where you can view statistics about browser-based

email views and contact actions with your campaign on social media

Views by Location - This is a visual report of the geographic locations of

your contacts Use this to see the countries where social media activities are

taking place

Recipient Social Activities - This keeps track of the views clicks likes tweets

shares saves and G+ shares by your contacts

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 8: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

06

Understanding reports

Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain

of opening and editing every record individually

To mass update a field based on contact activities

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to update

3 Open the Recipient Activity tab

4 Click Mass Update

5 Select the field you wish to update from the drop-down menu

6 Update the field value and click Proceed

7 Click Update to confirm

07

Understanding reports

Click activity

This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map

Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well

From here you can view the following data

Contacts - Number of contacts whorsquove clicked the link

Clicks - Total number of clicks

Occurences - Number of times the link occurs in your email campaign

Link Click Map - The map comes in two versions that you can toggle

between

Total Click Distribution - The individual click percentages for each link

in your email campaign You can use this data to find out which content

your recipients pay more attention to By comparing these percentages

you can more effectively place links in your future campaigns

08

Understanding reports

Click-to-Open Rate - Here unique link clicks are divided by unique opens

and expressed as a percentage This tells you how many of the recipients

who opened your email campaign clicked any given link

User agent stats

This enables you to statistically analyze your contactsrsquo most frequently

used devices operating systems desktop email clients and web

browsers This helps you optimize your email campaigns for your contactsrsquo

hardware and software

09

Understanding reports

Our user agent data is gathered from contacts opening your emails

This allows us to parse related data about contact devices OS desktop

email clients and web browsers However when email clients such as

Google and Yahoo are involved they suppress the user agent string and

encrypt it through their proxy server We do not receive authentic data

from these proxy servers so we remove this user agent data from our

stats This can lead to discrepancies between the number of email

opens and the user agent stats

Devices and operating systems - This indicates the types of devices

used by your contacts as a percentage When you can see what systems

your customers are using you can optimize your messages for them

Email Clients - This lets you see which email clients your contacts are using

to view your emails

10

Understanding reports

Web Browsers - This is where you can see which web browsers your

recipients are using to read your emails and open your links

Top five stats

Here you can view the top five stats for the following data

Top Open Locations - The top 5 locations for your email campaignrsquos open

rate

Top Clicked Links - The top 5 most-clicked links in your email campaign

These stats can help you prioritize and focus on contacts from those

locations while nurturing contacts from other locations You can also find

out which links received the best response and increase the click rates of

other links

11

Understanding reports

Social stats

This is an overview of your campaignrsquos reach on different social media

platforms including Facebook Twitter LinkedIn Pinterest and Google+

Webview Stats - This is where you can view statistics about browser-based

email views and contact actions with your campaign on social media

Views by Location - This is a visual report of the geographic locations of

your contacts Use this to see the countries where social media activities are

taking place

Recipient Social Activities - This keeps track of the views clicks likes tweets

shares saves and G+ shares by your contacts

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 9: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

07

Understanding reports

Click activity

This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map

Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well

From here you can view the following data

Contacts - Number of contacts whorsquove clicked the link

Clicks - Total number of clicks

Occurences - Number of times the link occurs in your email campaign

Link Click Map - The map comes in two versions that you can toggle

between

Total Click Distribution - The individual click percentages for each link

in your email campaign You can use this data to find out which content

your recipients pay more attention to By comparing these percentages

you can more effectively place links in your future campaigns

08

Understanding reports

Click-to-Open Rate - Here unique link clicks are divided by unique opens

and expressed as a percentage This tells you how many of the recipients

who opened your email campaign clicked any given link

User agent stats

This enables you to statistically analyze your contactsrsquo most frequently

used devices operating systems desktop email clients and web

browsers This helps you optimize your email campaigns for your contactsrsquo

hardware and software

09

Understanding reports

Our user agent data is gathered from contacts opening your emails

This allows us to parse related data about contact devices OS desktop

email clients and web browsers However when email clients such as

Google and Yahoo are involved they suppress the user agent string and

encrypt it through their proxy server We do not receive authentic data

from these proxy servers so we remove this user agent data from our

stats This can lead to discrepancies between the number of email

opens and the user agent stats

Devices and operating systems - This indicates the types of devices

used by your contacts as a percentage When you can see what systems

your customers are using you can optimize your messages for them

Email Clients - This lets you see which email clients your contacts are using

to view your emails

10

Understanding reports

Web Browsers - This is where you can see which web browsers your

recipients are using to read your emails and open your links

Top five stats

Here you can view the top five stats for the following data

Top Open Locations - The top 5 locations for your email campaignrsquos open

rate

Top Clicked Links - The top 5 most-clicked links in your email campaign

These stats can help you prioritize and focus on contacts from those

locations while nurturing contacts from other locations You can also find

out which links received the best response and increase the click rates of

other links

11

Understanding reports

Social stats

This is an overview of your campaignrsquos reach on different social media

platforms including Facebook Twitter LinkedIn Pinterest and Google+

Webview Stats - This is where you can view statistics about browser-based

email views and contact actions with your campaign on social media

Views by Location - This is a visual report of the geographic locations of

your contacts Use this to see the countries where social media activities are

taking place

Recipient Social Activities - This keeps track of the views clicks likes tweets

shares saves and G+ shares by your contacts

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 10: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

08

Understanding reports

Click-to-Open Rate - Here unique link clicks are divided by unique opens

and expressed as a percentage This tells you how many of the recipients

who opened your email campaign clicked any given link

User agent stats

This enables you to statistically analyze your contactsrsquo most frequently

used devices operating systems desktop email clients and web

browsers This helps you optimize your email campaigns for your contactsrsquo

hardware and software

09

Understanding reports

Our user agent data is gathered from contacts opening your emails

This allows us to parse related data about contact devices OS desktop

email clients and web browsers However when email clients such as

Google and Yahoo are involved they suppress the user agent string and

encrypt it through their proxy server We do not receive authentic data

from these proxy servers so we remove this user agent data from our

stats This can lead to discrepancies between the number of email

opens and the user agent stats

Devices and operating systems - This indicates the types of devices

used by your contacts as a percentage When you can see what systems

your customers are using you can optimize your messages for them

Email Clients - This lets you see which email clients your contacts are using

to view your emails

10

Understanding reports

Web Browsers - This is where you can see which web browsers your

recipients are using to read your emails and open your links

Top five stats

Here you can view the top five stats for the following data

Top Open Locations - The top 5 locations for your email campaignrsquos open

rate

Top Clicked Links - The top 5 most-clicked links in your email campaign

These stats can help you prioritize and focus on contacts from those

locations while nurturing contacts from other locations You can also find

out which links received the best response and increase the click rates of

other links

11

Understanding reports

Social stats

This is an overview of your campaignrsquos reach on different social media

platforms including Facebook Twitter LinkedIn Pinterest and Google+

Webview Stats - This is where you can view statistics about browser-based

email views and contact actions with your campaign on social media

Views by Location - This is a visual report of the geographic locations of

your contacts Use this to see the countries where social media activities are

taking place

Recipient Social Activities - This keeps track of the views clicks likes tweets

shares saves and G+ shares by your contacts

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 11: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

09

Understanding reports

Our user agent data is gathered from contacts opening your emails

This allows us to parse related data about contact devices OS desktop

email clients and web browsers However when email clients such as

Google and Yahoo are involved they suppress the user agent string and

encrypt it through their proxy server We do not receive authentic data

from these proxy servers so we remove this user agent data from our

stats This can lead to discrepancies between the number of email

opens and the user agent stats

Devices and operating systems - This indicates the types of devices

used by your contacts as a percentage When you can see what systems

your customers are using you can optimize your messages for them

Email Clients - This lets you see which email clients your contacts are using

to view your emails

10

Understanding reports

Web Browsers - This is where you can see which web browsers your

recipients are using to read your emails and open your links

Top five stats

Here you can view the top five stats for the following data

Top Open Locations - The top 5 locations for your email campaignrsquos open

rate

Top Clicked Links - The top 5 most-clicked links in your email campaign

These stats can help you prioritize and focus on contacts from those

locations while nurturing contacts from other locations You can also find

out which links received the best response and increase the click rates of

other links

11

Understanding reports

Social stats

This is an overview of your campaignrsquos reach on different social media

platforms including Facebook Twitter LinkedIn Pinterest and Google+

Webview Stats - This is where you can view statistics about browser-based

email views and contact actions with your campaign on social media

Views by Location - This is a visual report of the geographic locations of

your contacts Use this to see the countries where social media activities are

taking place

Recipient Social Activities - This keeps track of the views clicks likes tweets

shares saves and G+ shares by your contacts

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 12: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

10

Understanding reports

Web Browsers - This is where you can see which web browsers your

recipients are using to read your emails and open your links

Top five stats

Here you can view the top five stats for the following data

Top Open Locations - The top 5 locations for your email campaignrsquos open

rate

Top Clicked Links - The top 5 most-clicked links in your email campaign

These stats can help you prioritize and focus on contacts from those

locations while nurturing contacts from other locations You can also find

out which links received the best response and increase the click rates of

other links

11

Understanding reports

Social stats

This is an overview of your campaignrsquos reach on different social media

platforms including Facebook Twitter LinkedIn Pinterest and Google+

Webview Stats - This is where you can view statistics about browser-based

email views and contact actions with your campaign on social media

Views by Location - This is a visual report of the geographic locations of

your contacts Use this to see the countries where social media activities are

taking place

Recipient Social Activities - This keeps track of the views clicks likes tweets

shares saves and G+ shares by your contacts

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 13: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

11

Understanding reports

Social stats

This is an overview of your campaignrsquos reach on different social media

platforms including Facebook Twitter LinkedIn Pinterest and Google+

Webview Stats - This is where you can view statistics about browser-based

email views and contact actions with your campaign on social media

Views by Location - This is a visual report of the geographic locations of

your contacts Use this to see the countries where social media activities are

taking place

Recipient Social Activities - This keeps track of the views clicks likes tweets

shares saves and G+ shares by your contacts

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 14: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

12

Understanding reports

Recipient comments

Your email recipients can add comments to email campaigns by clicking

the View in Browser link You have the option to either Publish or Delete

these comments Users in social media who do not want their names to

be revealed will be designated ldquoGuestrdquo

To view Recipient Comments

1 Open the Reports tab

2 Select the Campaign you want to view comments for

3 Click Recipient Comments in the right panel

Note Recipient comments will not be visible to other viewers

until they have been published Recipients can always view

their own comments

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 15: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

13

Understanding reports

Bounces and autoreplies

Bounce- A Bounce occurs when an e-mail cannot be delivered to a

specific email address or is rejected by the receiving mail server Bounces

can be classified into two categories

Soft Bounce - This is a temporary delivery issue where the recipientrsquos

mail server rejects your email Reasons for this include a full mailbox

temporarily unavailable mail server or a defunct email account After

three soft bounces the email is reclassified as a hard bounce

Hard Bounce - This is a permanent bounce where the receiving server

rejects your email outright This can happen because of an invalid or

non-existant email address or because your emails are actively being

blocked

Autoreply- When your recipient is away from their account for a while

they may configure an autoreply to let people know that they wonrsquot be

responding right away When they return they will have a chance to view

and respond to the emails

List-based reports

This is a detailed view of your campaign report based on the mailing

lists the email campaign was sent to

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 16: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

14

Understanding reports

Compare Campaigns

In order to measure your campaign performance you can compare

your sent campaign reports By comparing campaign reports you can

learn whether your campaignsrsquo reach has increased or decreased over

time and which of your campaigns have been successful From this

data you can parse your contactsrsquo tastes and preferences and fine-tune

your marketing strategies accordingly

To compare the campaign reports

1 From the Navigation toolbar choose Reports and select Sent

Campaigns

2 Mouse over the campaigns that you would like to compare and

check their boxes Three campaigns can be selected at a time

3 Click the Compare Campaigns button in the top-right corner A

consolidated report of all the selected campaigns will appear

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 17: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

15

Understanding reports

Activities Using Reports

You can carry out various activities using reports like sharing reports

with other users sharing reports on social media sending followup

campaigns printing campaign reports or previews and downloading

reports as PDF or HTML

Share reportsOnce yoursquove sent a campaign you may want to share the reports with

other users in your organization The Share Reports feature makes this

easy for you through a password protected link When you share a report

generated link the receiving user can view a detailed report summary

To share a campaign report

1 From the navigation toolbar choose Reports and select Sent

Campaigns

2 Select the campaign you want to share reports for

3 Click More in the top-right corner of the screen From the dropdown

list select Share Reports

4 Fill in the following details

Header Details

NameSubject

Access Code

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 18: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

16

Understanding reports

5 Click Generate Report Link to generate the report URL

6 You can now share the report link and its access code with other

users

Note Report links expire 15 days from generation Campaign

reports can be shared with anyone A Zoho Campaigns

account is not necessary for access

Share reports on social media

In the top-right corner of the Reports page you will see the Social

Share button Clicking this button will allow you to share your campaign

report on social media platforms

Additional options

Click More in the top-right corner of the Reports page to see a drop-down

menu with the following options

1 View Details

2 Delete

3 Print Campaign Report

4 Download reports as PDF

5 Download reports as HTML

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 19: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

17

Understanding reports

Advanced ReportsWith the number of campaigns you send increasing day by day there

is certainly a need for you to monitor the performance of the same in a

more advanced way Zoho Campaigns brings to you advanced reports

that facilitates you with insights on the top five campaigns recently

sent campaigns and a yearly statistic (Campaign-based reports) You can

also view reports of the campaigns sent to a mailing list by choosing

the desired lists (List-based reports) Read on to know how advanced

reports help you learn about the sent campaigns

Campaign-based Reports

Campaign-based reports lets you view reports of your recently sent

campaigns most responded campaigns based on opens clicks and the

attached links

1 From the Navigation toolbar choose Reports and select Campaign-

based Reports

You could check your sent campaignsrsquo performance in three different

views Take a look at them here

Top five campaigns

These reports show the first five campaigns and links that have the

best response

Click the Top Five Campaigns tab

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 20: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

18

Understanding reports

In top five campaigns we present the data in three categories as follows

Opened Campaigns

This lists the first five campaigns that have the highest number of opens It gives data on the following elements

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 21: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

19

Understanding reports

Opens by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later

for segmentation

Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were

opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 22: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

20

Understanding reports

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

Clicks by Location

This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 23: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

21

Understanding reports

Last five campaigns

These reports show the last five campaignsrsquo response with respect to opens and clicks

1 Click the Last Five Campaigns tab

You can view the following data here

Delivered count - Total number of contacts that received your campaign

Open count - Total number of times your campaign was opened

Click count- Total number of times links attached in the campaign were

clicked

Open percentage - Open rate of the campaign in percentage scale

Click percentage - Open rate of the links in percentage scale

Opens by Location

This data allows you to see the locations these five campaigns were

opened from and open count from each country You can use the data

later for segmentation

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 24: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

22

Understanding reports

Last 30 days

This section provided you with reports of the campaigns sent in the last

30 days

1 Click the Last 30 Days tab

In last 30 days we present the data in two categories as follows

Opens

The graph here shows data on the open count of campaigns sent in the

last 30 days Use the scroll bar on the bottom of the graph to move to

a different campaign and view its data

Clicks

The graph here shows data on the open count of links attached in

campaigns sent in the last 30 days Use the scroll bar on the bottom of

the graph to move to a different campaign and view its data

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 25: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

23

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

Overall Data

This report shows data on the campaign response based on months for the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of the graph

Monthly Data

This report shows campaign-wise data for every month of the selected

year

To view reports of a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 26: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

24

Understanding reports

List-based Reports

This is an advanced report that shows how your contacts have

responded to campaigns that you sent top five campaigns and an

yearly data on campaigns all of this particular to a mailing list

1 From the Navigation toolbar choose Reports and select List-based

Reports

2 Select the desired mailing list from the dropdown option present in

the top-right corner

Take a look at the different elements that list-based reports present to

you

Contact data

This gives you data on contacts from the selected mailing list based

on their response to campaigns sent to that list so far This information

will help you encourage the active contacts and focus more on the contacts

that are less active with your nurturing campaigns

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 27: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

25

Understanding reports

1 Click the Contact Data tab in List-based Reports

You can view the following data here

Opened

This lists down the contacts who have opened more than one campaigns

sent to the mailing list

Never opened

This lists down the contacts who havenrsquot opened any of the campaigns sent

to the mailing list

Not opened recently

This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months

Never received a campaign

This lists down the contacts in the mailing list who have not received

even one campaign

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 28: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

26

Understanding reports

Devices and operating systems

This shows the various devices used by your contacts as a percentage

When you can see what systems your customers are using you can

optimize your messages for them

Email clients and Web browsers

This lets you see the email clients your contacts are using to view

your emails and the web browsers they are using to read your emails

and open your links

Opens by location

This data allows you to see the locations your contacts have opened

the emails from

Top five campaigns

These reports show the first five campaigns and links that have the best

response This is similar to the one shown in Campaign-based Reports

but with regard to a particular mailing list

In top five campaigns we present the data in three categories as

follows

Opened Campaigns

This lists the first five campaigns with respect to two entities namely

open percentage and open counts for the selected mailing lists Present

in the graph are information on the following elements

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 29: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

27

Understanding reports

Delivered- Total number of contacts that received your campaign

Opens- Total number of times your campaign was opened

Open percentage - Open rate of the campaign in percentage scale

Entities

Open Percentage - The graph displays the top five opened campaigns

based on their open percentage

Open Count - The graph displays those five campaigns that have highest

number of opens

Opens by Location

This data allows you to see the top five locations the campaigns were

opened from and open count from each country You can use the data

later for segmentation

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 30: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

28

Understanding reports

Clicked Campaigns

This lists the first five campaigns with respect to two entities namely click

percentage and click counts Present in the graph are information on

the following elements

Opens - Total number of times your campaign was opened

Clicks - Total number of times links attached in the campaign were opened

Click percentage - Open rate of the links in percentage scale

Entities

Click Percentage - The graph displays the top five opened campaigns

based on click percentage of the URLs attached

Click Count - The graph displays those five campaigns that have highest

number of URL clicks

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 31: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

29

Understanding reports

Clicked URLs

This shows those five links that received the highest number of visits It

gives data on the following elements

Click count - Total number of times the respective link was opened

Link occurence count - Total number of times the respective link has

occurred in the sent campaigns

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 32: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

30

Understanding reports

Yearly stats

In yearly stats we show the performance of campaigns sent to a mailing

list throughout a year

1 Click the Yearly Stats tab

Data for a particular year is represented in two ways

1) Overall Data

This report shows data on the campaign response based on months for

the whole year you have selected

To view reports for a particular year

1 Select year from the dropdown option present in the right corner of

the graph

2) Monthly Data

This report shows campaign-wise data for every month of the selected

year

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 33: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

31

Understanding reports

To view reports of a particular year

1 Select year from the drop-down option present in the right corner of

the graph

2 If you want to view data for specific months you have the option to

deselect the remaining months as shown in the image

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved

Page 34: A User Guide - Zoho · Social stats This is an overview of your campaign’s reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+

32

Understanding reports

Contact us

Zoho Corporation4141 Hacienda Drive

PleasantonCalifornia 94588 USA

+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)

Supportzohocampaignscom

Please feel free to share this document

You can find more details and step by step instruction on our Online Help

Visit httpswwwzohocomcampaigns to sign up for a free account

copy 2019 Zoho Corp All Rights Reserved