16 ADVERTISING FEATURE The EastAfrican NOVEMBER 24 - NOVEMBER 30, 2018 SUPERBRANDS AWARDS 2017/18

Superbrands East Af-rica celebrated 50 of the EA region’s top

brands during its Tribute Awards Ceremony held at the Serena Hotel, Nairobi on Friday November 16, 2018. Of the 50 brands, SonySugar was the only product in its category that was cited for recognition. This recognition is the outcome of a singular corporate focus on consumer satisfaction, consistent drive for improvement in product quality and purposeful in-vestment in human capital and processes.

Fifty of the regions’ top brands were recognised at the 2017/2018 event, with SonySugar making the cut for listing of top brands in Uganda, Tanzania and Kenya among other East African nations. The latest edition of Superbrands East Africa - Volume 5, features several global brands in a broad range of products and service sectors, signifying the com-ing of age of SonySugar.

The SonySugar brand, whose tag line is “Simply the Sweetest,” represents reliability, distinction and superior value for consum-ers. South Nyanza Sugar Company Ltd is home to the SonySugar brand.

The super brands council for East Africa and Super-brands as the world’s largest independent arbiter, offers insight into East Africa’s strongest brands.

Superbrands recognises, re-wards and reinforces leading brands world over. Super-brands is synonymous with trusted brands. The rigour of the Superbrands selection process, the independence of the consumer research pro-cess defines the journey to Superbrand status. We take pleasure and feel humbled by the resounding verdict of the sugar consumers in the region, in recognising Sony-Sugar brand above its peers. This cements a journey to etching SonySugar’s legacy as a crème de la crème, in the regional sugar market.

We feel the inspiration and need to continuously recipro-cate the consumer confidence in our brand. We believe that small is beautiful. Promotion of regional brands, grow presence and consumer sup-

port is something we do not take for granted. We are a Truly Authentic East African Product, produced by a Ken-yan company.

The product: SonySugar is a unique granular crys-tal sugar made from clean, fresh, mature sugarcane and offers two brand choices; SonySugar White and Sony-Sugar Brown. The packaging is distinctive and assures ease of recognition on the retail shelves and trolleys.

ISO 9001:2015 certifi-cation coupled with the Diamond Mark of Quality demonstrates commitment to continual improvement, sustainability production of sugarcane, manufacture and market of quality sugar and associated products for the delight of customers. Our laboratories are accredited through the Laboratory Management System that ensures that stringent sys-tems of quality assurance

We feel the inspiration and need to continuously reciprocate the consumer confidence in our brand. We believe that small is beautiful. Promotion of regional brands, grow presence and consumer support is something we do not take for granted. SonySugar is a truly Authentic East African product, produced by a Kenyan company.

SonySugar Head of Marketing and Business Development (Ag) Ken Nyangwara and Marketing Assistant Carol Opiyo receiving Superbrands award on behalf of the company.

CONSUMER CONFIDENCE

We feel the inspiration and need to continuously reciprocate the consumer confidence in our brand. We believe that small is beautiful, promotion of regional brands, groW presence

The EastAfrican

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Simply the Sweetest among peers

Sony complex school National music festivals.

SonySugar football Club - award by Sportpesa.

Social governcance - Road development.

Company head offices Sare Awendo.

and controls conform to third party audits, guaranteeing our processes deliver to consumer expectations on product quality and standards.

The SonySugar brand as an undisputed regional market preferred choice of consumers offers the largest range of retail consumer packs in 5kg, 2kg, 1kg, 1/2kg, 1/4kg and 6 gramme sa-chets. Bulk option is available in

A TRIBUTE TO SONYSUGAR

50kg and 25kg bags.Commercial Agriculture: SonySugar models

cane production through partnership with small holder growers. Contracting of farmers assures them of training in agronomic practices, provision of agricultural services/inputs, development of rural access roads/transport infrastructure and competitive prices for sugarcane delivered. Our unique contracting model for sugar cane growers and consistently upholding high ethical standards in our weighbridges, assures grower loyalty.

Education: SonySugar supports education within its catchment community through local public schools and institutions. Our own SonySugar Complex School boosts pace setting alumni in various spheres of society. In the year 2018, a total of 54 candidates sat for their Kenya Certificate of Primary Education (KCPE) and achieved a mean standard score of 375.31 marks.

Recreation: SonySugar Football Club nurtures local and national talent among the youth and offers entertainment to the community and Ken-yans in general. The team is a regular feature in the Kenya Premier National Football League. The cadre in the team have regularly been cited for rec-ognition in the player of the month and coach of the month award schemes.

We thank our consumers and following, look out for the Superbrand seal, status, and SonySugar trade mark. Stewardship is our hall mark in mat-ters environment, stakeholder engagement, and social governance.

ISO 9001: 201579974®