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Presentation to National School PR Association 2011 conference
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A thousand conversations
What’s so great about
face-to-face communication?
Jim Grieve, Assistant Deputy Minister
Sylvia Link, APR
Early Learning Division
Ontario Ministry of Education
July 11, 2011
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Conversation is a meeting of minds with different memories and habits
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Early Childhood Education EDU3. As you may know, the government of Ontario introduced a new plan that will provide full-day integrated kindergarten and daycare programs for Ontario's four- and five-year-olds within Ontario's school system, beginning in 2010. Do you think that introducing this program in Ontario is a very good idea, a good idea, a bad idea or a very bad idea?
Base: All Respondents (n=1200)
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What I’ve seen and heard
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ResultsExample 1
Audience highly supportive of the idea of full-day kindergarten
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ResultsExample 2
Audience not supportive of the idea of full-day kindergarten
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I was impressed that the concerns expressed were taken seriously. The willingness of the speaker to take issues back to the Ministry was reassuring.
How To Vote via Texting
1. We have no access to your phone number2. Capitalization doesn’t matter, but spaces and spelling doTIPS
EXAMPLE
How To Vote via Poll4.com
Capitalization doesn’t matter, but spaces and spelling doTIP
EXAMPLE
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Elements of a strategic face-to-face communication plan
presentations
speeches
“stump”
speech
site visits focus groups
individual or small group
meetings
community forums
town hall meetings
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I wish I was a messenger
and all the news was good
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the kryptonite of communications
or
death by PowerPoint
Nearly anyone can withstand adversity, but if you want to test a person’s character, give him power.
point
We Have Met the Enemy and He is PowerPoint
How to use our power for good, instead of evil
point
Tell a story
ticking clock
odd couple
fish out of water
travel through time
butterfly effect
horns of a dilemm
a
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Are we there yet?
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Out of the comfort zone and into the
zone
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Make
the
case
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Power your communications
with conversation