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A Tale of Two Small(ish) Cities Justin Ginsburgh VP, Business Development

A Tale of Two Small(ish) Cities · 2019-06-28 · Smart bike system with the ability to lock out of hubs. Higher density of stations 29 stations, 250 bikes No naming rights sale or

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Page 1: A Tale of Two Small(ish) Cities · 2019-06-28 · Smart bike system with the ability to lock out of hubs. Higher density of stations 29 stations, 250 bikes No naming rights sale or

A Tale of TwoSmall(ish) Cities

Justin Ginsburgh

VP, Business Development

Page 2: A Tale of Two Small(ish) Cities · 2019-06-28 · Smart bike system with the ability to lock out of hubs. Higher density of stations 29 stations, 250 bikes No naming rights sale or

Hoboken and Jersey City

2

Page 3: A Tale of Two Small(ish) Cities · 2019-06-28 · Smart bike system with the ability to lock out of hubs. Higher density of stations 29 stations, 250 bikes No naming rights sale or

Initial RFP RFP released December 2013

Privately funded

600 bikes in Jersey City, Weehawkenand Hoboken

NextBike and Bike and Roll selected asequipment vendor and operator

Page 4: A Tale of Two Small(ish) Cities · 2019-06-28 · Smart bike system with the ability to lock out of hubs. Higher density of stations 29 stations, 250 bikes No naming rights sale or

The Split“The other two towns were more conscious ofthe price, because the system to integrate withNew York is more expensive…. We’d be foolishif we didn’t try to capitalize on the proximity”

---Jersey City Mayor Stephen Fulop

“My priority was city-wide, and his priority wasconnection to New York City.”

--Hoboken Mayor Dawn Zimmer

Page 5: A Tale of Two Small(ish) Cities · 2019-06-28 · Smart bike system with the ability to lock out of hubs. Higher density of stations 29 stations, 250 bikes No naming rights sale or

Jersey City’s Approach Interoperability with New York

City, despite higher costs

Smart dock system

35 stations, 350 bikes

Low density of stations

Naming rights sponsor

Launched September 21, 2015

Page 6: A Tale of Two Small(ish) Cities · 2019-06-28 · Smart bike system with the ability to lock out of hubs. Higher density of stations 29 stations, 250 bikes No naming rights sale or

Hoboken’s Approach Smart bike system with the ability to

lock out of hubs.

Higher density of stations

29 stations, 250 bikes

No naming rights sale or integrationwith Citi Bike

Six founding partners funded thesystem

Launch expected this Fall