The Association of Partners for Public Lands (APPL) builds and elevates effective nonprofit organizations and exceptional public-nonprofit partnerships for the benefit of public lands and their users.

Dear Public Lands Partners,

Join APPL in Atlanta this February at our annual Partners for Public Lands Convention and Trade Show! We are elevating our agenda this year, providing our participants with all the benefits they experience consistently at an APPL Convention and new opportunities to foster high-level conversations among public lands leaders and explore partnerships in action.

A TRUSTED SOURCE OF TRAINING AND EDUCATION

Whether you support our public lands through a nonprofit organization or a land management agency, you will walk away armed with strategies, tactics, ideas and new con-nections that you can bring back to your organization. With 50+ educational sessions, you’ll be able to choose the learning that will develop your advanced skills and elevate your partnership to a new level. Plus, your education continues in our Trade Show, featuring publishers, business services, products, and more tools that will enhance your ability to fulfill your mission.

CRITICAL DIALOGUE AMONG PARTNERSHIP LEADERS

This year, our Convention builds upon our traditional train-ing opportunities to create forums for nonprofit and agen-cy leaders to engage in high-level discussions about the direction of our partnerships. General sessions will not only feature inspirational speakers, but discussions among public lands, policy and communications leaders to help focus our community’s impact and identify solutions to the obstacles that our partnerships face.

PARTNERSHIP IN ACTION

As we celebrate Black History Month, we have integrated opportunities to visit Martin Luther King, Jr. National Historic Site into our Convention agenda. Experience first-hand how the National Park Service and Eastern National together have made critical investments in park infrastructure, supported educational programming and increased visitor recognition of their partnership.

Face-to-face interaction is the platform where deals are struck, relationships are forged and ideas are generated. Come to Atlanta and prepare yourself to tackle today’s challenges and exploit tomorrow’s opportunities for the benefit of America’s public lands and their visitors. I look forward to engaging with you in Atlanta.

Dan Puskar APPL, Executive Director

Connect with Vendors

Advance Your Skills

Engage in Idea Exchange

Strengthen Your Network Photos by Larry Novak

New Learning Formats

With 50+ educational sessions you can customize a learning experience tailored to your needs. General Sessions: An opportunity to gather as part of the larger public lands community to be inspired and hear perspectives and observations from agency leaders, public land partners and industry experts.

Deep Dives: Extended sessions that allow you to explore hot topics and critical issues, providing sufficient time to delve deeply into content and discussions that matter to you, your organization and the future of public lands.

Partnership Forums: Agency specific gatherings that bring together agency leadership staff and employees with their nonprofit partners for updates on programs and policies.

Consultations: Private one-hour meetings with an industry expert or team of experienced professionals who will help you address issues specific to your organization and situation (see page 14 for details).

BREAKOUT SESSIONS

Classic Presentations (C): Focused looks at particular topics using formal presentations, case studies, participant dialogue and questions to provide you with information, tools and resources to enhance your skills.

Cafés (Ca) / Community Roundtables / Round Robins: Facilitated discussions focused on specific topics that encourage creativity and ingenuity through the sharing of challenges and successes with your colleagues.

Learning Labs (LL) / Games (G): Interactive games and hands-on activities that enable you to develop skills to use in your everyday work as a public lands partner.

Table of Contents

Schedule-at-a-Glance …………………...…… 3

Monday, Feb. 16, 2015 ..………………….….. 5

Tuesday, Feb.17, 2015 ………………………. 6

Wednesday, Feb. 18, 2015 ………………….. 8

Thursday, Feb. 19, 2015 .…………………….. 12

Friday, Feb. 20, 2015 ..……………………….. 14

Consultations ………………………………….. 14

Registration Information ...………..………….. 15

Hotel and Travel Information ..……………….. 17

Association of Partners for Public Lands 2401 Blueridge Ave., Suite 303 Wheaton, MD 20902 Phone: (301) 946-9475 URL: www.appl.org

Register at www.appl.org by Dec. 31, 2014 for the best rates!

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Who Should Attend? NONPROFIT PUBLIC LANDS PARTNERS Cooperating and Interpretive Associations, Friends Groups, Education Partners and Trails Associations

Executive Directors and CEOs Education and Field School Staff Board Members and Volunteers Development Officers Chief Financial Officers Retail/Bookstore Buyers and Managers Fundraising Staff Nonprofit Consultants

PUBLIC LANDS MANAGEMENT AGENCIES Agency staff from DOI, BLM, BOR, NPS, USACE, USDAFS, USFWS and State Parks

Superintendents Chiefs of Interpretation Partnership Coordinators Managers and Rangers Natural Resources Managers Outdoor Recreation Planners Outreach Coordinators Volunteer Coordinators

MONDAY, FEB. 16 (PRESIDENTS’ DAY)

12 p.m. - 2:45 p.m. Optional Workshop Creating a Sustainable and Engaging Internship Program*

3 p.m. - 3:45 p.m. Getting Started: Your Convention and Trade Show Orientation

Executive Directors’ Roundtable

Board Members’ Roundtable

Buyers’ Roundtable

Agency Roundtable

4 p.m. - 6 p.m.

Community

Roundtables Educational Programmers’ Roundtable Membership/Development Coordinators’ Roundtable

6:30 p.m. - 8:30 p.m. Opening Reception*

TUESDAY, FEB. 17

8 a.m. - 10 a.m. General Session

10 a.m. - 10:30 a.m. Beverage Break

10:30 a.m. - 11:15 a.m. Session 1: Breakout Sessions

Leading the Generations in Today’s

Workplace (LL)

How a Bill Becomes a

Law (C)

Activating the NPS Centennial Licensing Program (C)

11:15 a.m. - 12:30 p.m. Lunch Break

12:30 p.m. - 3:30 p.m. Session 2: Deep Dives

Nonprofit Public Lands Boot Camp

Partners Advocate: The Politics of Public Lands

Cultural Competency: Exploring Inclusivity

on America’s Public Lands

Buyer and

Vendor Forum

(12:30 p.m. - 2 p.m.)

Interpretive Products:

Ideation Through

Collaboration

(2:15 p.m. - 3:30 p.m.)

3:30 p.m. - 4 p.m. Beverage Break

4 p.m. - 4:45 p.m. Session 3: Breakout Sessions

Social Media Strategy: How, Why and How Again (Ca)

Planning a Successful Meeting with Congress (LL)

Competitive Sporting Events as Fundraising

Opportunities (C)

Publications and Products Round Robin

5 p.m. - 6 p.m. Session 4: Partnership Forums

National Park Service Partnership Forum and Awards

US Army Corps of Engineers Partnership Forum

All events for the 2015 Partners for Public Lands Convention and Trade Show, except field trips, will take place at the Hyatt Regency Atlanta. The schedule is subject to change. Visit www.appl.org for updates.

* Ticketed events, additional fees apply

Session Formats (see page 2 for descriptions): C = Classic Presentation Ca = Café G = Game LL = Learning Lab

WEDNESDAY, FEB. 18

8 a.m. - 9:30 a.m. General Session

9:30 a.m. - 6 p.m. Trade Show / Silent Auction / Awards Display

9:30 a.m. - 10 a.m. Beverage Break

10 a.m. - 3 p.m. (Two hour tours) Field Trip MLK Jr. National Historic Site*

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CONVENTION SCHEDULE-AT-A-GLANCE

FRIDAY, FEB. 20

9 a.m. - 3 p.m. Field Trip East of Peachtree: Arabia Mountain Rocks!*

THURSDAY, FEB. 19

8 a.m. - 8:45 a.m. General Session

8:45 a.m. - 3:30 p.m. Trade Show / Silent Auction / Awards Display

8:45 a.m. - 9:15 a.m. Beverage Break

9 a.m. - 9:45 a.m. Session 11: Partnership Forum & Breakout Sessions

Bureau of Land Management Partnership Forum and

Awards (ends at 10 a.m.)

What are Funders Looking For? (Ca)

How to Plan, Launch and Grow a Successful Education Program (C)

10 a.m. - 1:30 p.m. Session 12: Deep Dives (Lunch break between 11:30 a.m. - 12:30 p.m.)

Design Thinking for Innovation: Creating Relevant Programs

Business of Strategic Planning

Educational Institutes: A Deeper Look

11:30 a.m. - 1:30 p.m. Lunch Break

1:45 p.m. - 2:30 p.m. Session 13: Breakout Sessions

A New Model: The Visitor Experience Today (C)

Beyond Bird Watching: Engaging New Audiences Through Fresh Arts and Culture Programs (C)

Next Generation Leadership: Bridge to Tomorrow

Perspectives (C)

2:30 p.m. - 3:30 p.m. Beverage Break

3:45 p.m. - 5:15 p.m. Closing Roundtable

7 p.m. - 9:30 p.m. Closing Banquet and Awards Ceremony*

WEDNESDAY, FEB. 18 (CONTINUED)

10 a.m. - 10:45 a.m. Session 5: Breakout Sessions

Earth Science Issues on Public Lands: Moving Into the 21st Century (C)

More Than You Ever Wanted to Know About Fundraising and

Special Event Reporting (C)

Attendee Choice Round Robin

11 a.m. - 11:45 a.m. Session 6: Breakout Sessions

Kids in Public Lands: Partnering for the Health of Our Kids and Our Parks (C)

Interpretation Through Mobile Technology: Using

Smartphones to Reach Your Visitors (C)

Beyond Retail: Growing Your Association Through

Fundraising (C)

11 a.m. - 2 p.m. Lunch Break

1 p.m. - 1:45 p.m. Session 7: Breakout Sessions

The Hit Parade (G) State at the Gate:

An Easy-to-Implement Program for Millennials (C)

Managing Public Lands for Impact and Sustainability (C)

2 p.m. - 2:45 p.m. Session 8: Breakout Sessions

Funding Transportation Infrastructure on Public Lands (C)

Fun and Games: Customer Service

Training with a Twist (C)

Fundraising and Philanthropy

Round Robin

3 p.m. - 3:45 p.m. Session 9: Breakout Sessions

Promoting Literacy: Place-Based Learning and the

Common Core (C)

Looking Beyond Keystone: Increasing Profit Margins

One Product at a Time (C)

Magazines for Members (Ca)

4 p.m. - 5 p.m. Session 10: Partnership Forum

US Forest Service Partnership Forum and Awards

4 p.m. - 6 p.m. Trade Show Reception

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MONDAY, FEB. 16

(Presidents’ Day)

OPTIONAL WORKSHOP Time: 12 p.m. - 2:45 p.m. Creating a Sustainable and Engaging Internship Program

If you’ve ever considered having an internship program at your organization but were unsure of what it involved, you won’t want to miss this informative workshop. Join Unity College Associate Professor Tom Mullin for an overview of how to develop an effective internship pro-gram. You’ll participate in a series of co-creating exercis-es, classic presentations and group discussions as you learn everything you need to know to set up a successful internship program.

Drawing on his extensive experience as a public lands leader with the National Association of Interpretation, Maine Learning Tree Project, Pemaquid Watershed Association and the Maine Environmental Education Association, Mullin will share tips on how to effectively supervise, train and evaluate student interns in the context of their academic program needs. Walk away from this workshop with the tools you need to develop a win-win partnership to recruit affordable help for day to day operations, specific projects or special events while also helping to attract and mentor natural and cultural re-source professionals.

Tom Mullin, Associate Professor of Parks and Forest Resources, Unity College

Workshop Fee: $70 with attendee registration / $110 without attendee registration

Note: APPL reserves the right to cancel this workshop if a minimum of 15 participants are not registered by Dec. 31, 2014.

GETTING STARTED: YOUR CONVENTION AND TRADE SHOW ORIENTATION Time: 3 p.m. - 3:45 p.m.

Join fellow convention newcomers eager to gain a greater understanding of America’s public lands partner community. Want to know how your nonprofit organization, land management agency or supporting business connects into this network? If so, then don’t miss this session. Come meet other participants and learn strategies to maximize your Convention and Trade Show experience.

COMMUNITY ROUNDTABLES Time: 4 p.m. - 6 p.m.

You are not alone in the role you serve as a public lands partner, and the issues with which you’re confronted are likely similar to what others are experiencing. These roundtables provide you with an opportunity to make connections, share experiences and develop ideas with your colleagues from across the country. Join your peers for facilitated discussions on hot topics, challenges and issues you are currently facing in your particular role as a public land partner.

Board Members’ Roundtable

Executive Directors’ Roundtable Buyers’ Roundtable

Educational Programmers’ Roundtable

Membership/Development Coordinators’ Roundtable

Agency Roundtable

Note: Roundtables are included with attendee registration, but pre-registration is highly encouraged. OPENING RECEPTION Time: 6:30 p.m. - 8:30 p.m.

Join us in kicking off the start of the convention during the opening reception. Enjoy hors d’oeuvres and a cash bar as you reconnect and network with friends and colleagues from across the country.

Registration Fee: $50 (Register as an attendee using your Hyatt hotel confirmation number and you can purchase a discounted ticket for $10. See page 15 for details.)

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TUESDAY, FEB. 17

GENERAL SESSION Time: 8 a.m. - 10 a.m. Partnerships have never been more important to the preservation of public lands or the building of a next generation of their stewards. These sessions will explore the current opportunities and challenges our community faces: Stewardship Through Partnerships

Join federal and state land management leaders from the Southeast region for a discussion about new and innovative models for partnerships on public lands. They’ll address the challenges and pitfalls of public-private partnerships.

Moderator: David Poteet, Friends of the Blue Ridge Parkway (APPL Board Member)

Stan Austin, Southeast Regional Director, National Park Service

Cynthia Dohner, Southeast Regional Director, Fish and Wildlife Service

Invited, Interim Southern Regional Director, USDA Forest Service

Invited, Director, State Department of Nature Resources

Partners Advocate: The Politics of Public Lands

With a new Congress elected and an Administration determining its legacy, hear from a panel of national public lands advocates about which issues are best poised for the public lands community to engage with policy makers and elected officials.

Moderator: Greg Moore, President and CEO, Golden Gate National Parks Conservancy

Craig Obey, Senior Vice President, Government Relations, National Parks Conservation Association

Invited, Conservation Lands Foundation

Invited, National Wildlife Refuge Association

BEVERAGE BREAK Time: 10 a.m. - 10:30 a.m.

SESSION 1: BREAKOUT SESSIONS Time: 10:30 a.m. - 11:15 a.m. Leading the Generations in Today's Workplace (LL)

There are currently four generations working side-by-side and the differences among them are one of the

greatest challenges facing employers today. This is a powerful, interactive session that will engage and challenge you to look through new lenses and develop the tools to deal with generational differences. You’ll learn what creates a generation and focuses on what influences a generation's behavior and experiences.

Dina Cipollaro Beck, Trainer, FUNdamental Training Solutions on behalf of CoolWorks.com

Patricia Ceglio, Web Recruiting and Seasonal HR Specialist / Director of Operations, CoolWorks.com

How a Bill Becomes a Law (C)

Turn your vague memories of “Schoolhouse Rock” into practical knowledge of how a bill makes its way through the halls of Congress. Learn about the standard way a bill should move through Congress, as well as the many variations—including appropriations bills, continuing resolutions and omnibuses—that occur regularly. We'll use current public lands bills as case studies throughout the presentation and provide examples of how you can participate in the legislative process.

Christina Kamrath, Senior Manager of Policy Information, Government Affairs, National Parks Conservation Association

Activating the NPS Centennial Licensing Program (C)

In August, the National Park Service and National Park Foundation rolled out a new Centennial Logo and a process for permitting cooperating associations, friends groups, concessioners, vendors and others to use it leading into this historic event. Get the latest information and tools to engage with the program, and to ask your questions about activation beginning in Spring 2015.

Donny Leadbetter, Partnership Coordinator, National Park Service Centennial Office

Julie Williams, Senior Vice President for Community Partnerships, National Park Foundation

LUNCH BREAK Time: 11:15 a.m. - 12:30 p.m.

SESSION 2: DEEP DIVES Time: 12:30 p.m. - 3:30 p.m. Nonprofit Public Lands Boot Camp

Whether you’re looking to build a stronger knowledge base, polish your skills, or simply learn “how the other half lives,” the Nonprofit Public Lands Boot Camp will bring the nonprofit world into sharper focus. Perfect for leaders and future leaders of both nonprofits and land management agencies, the Boot Camp will look at best

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practices for important management and operations functions of nonprofit organizations as well as those practices that fit into building your public lands partnerships.

Facilitator: Chuck Benjamin, Education Coordinator, Association of Partners for Public Lands

Additional Speakers to be Announced Partners Advocate: An Agenda for Public Lands Partners

The nonprofit public lands community will come together and discuss a comprehensive agenda for the new Congress and the final years of the Obama Administration. Where can nonprofit partners have the greatest impact in policies and law? How can we best tackle agency-specific concerns to leverage issues that cut across all public lands? The APPL Government Relations Committee will unveil the association’s new policy platform to inform the conversation.

Diana Saathoff, Executive Director, Mount Rushmore Society (APPL Board Member)

Cultural Competency: Exploring Inclusivity on America’s Public Lands

Public lands leadership teams frequently strive to include a diverse range of perspectives in their organizations and partnerships. But old fashioned approaches to “diversity training” focus on learning specific traits of other cultures to be “sensitive” to them. This workshop invites you to enter a larger framework of institutional and self-awareness to enable the dominant culture to shift positions and become one of many perspectives working toward the shared values and common goals essential to the future of our public lands.

Brigette Rouson, Founder, Rouson Associates Buyer and Vendor Forum This session will take place from 12:30 p.m. - 2 p.m.

Communication is the key to good buyer and vendor relationships and this forum offers the perfect opportunity to put this concept into practice. This open forum is a great way to work together more effectively, share successes and failures, and better relate to each other. Buyers can share their approval processes and the factors that go into their buying decisions while vendors can discuss ways to better meet buyers’ needs for distinctive products, publications and industry services.

John Fasino, Purchasing Manager, Western National Parks Association

Rose Schaer, Specialty Retail, Penguin Random House

Interpretive Products: Ideation Through Collaboration This session will take place from 2:15 p.m. - 3:30 p.m.

With a focus on creating a new product that suits both the visitor’s needs and the interpretive needs of the park, Jefferson National Parks Association’s retail division and Jefferson National Expansion Memorial’s interpretation division will document and share a step-by-step look at the cooperative research, design, feasibility, development, financials and production of a new interpretive product. We will shine a light on the challenges, successes and inner workings of this important collaboration from multiple perspectives.

David Grove, President and CEO, Jefferson National Parks Association

Ann Honious, Chief of Museum Services and interpretation, Jefferson National Expansion Memorial, National Park Service

BEVERAGE BREAK Time: 3:30 p.m. - 4 p.m. SESSION 3: BREAKOUT SESSIONS Time: 4 p.m. - 4:45 p.m. Social Media Strategy: How, Why and How Again (Ca)

A meaningful promotional strategy using social media starts with using smart tools, clear communication and simple planning. Set up the best accounts for your goals and empower your staff for the job in order to build a successful program that works for your audience, without much effort and stress. Learn what is and isn’t necessary for engaging your audience and how to tap into resources you already have. Hear others’ successes and “not-so-successes” in this lively café discussion.

Leonie Mowatt, Communications and Media Director, Red Rock Canyon Interpretive Association

Planning a Successful Meeting with Congress (LL)

Learn the process in preparing for and participating in a successful meeting with a member of Congress. From the meeting request to preparation materials to the expectations when walking into a congressional office, we’ll help new advocates feel more comfortable taking their first steps in influencing Congress. Further, we’ll give you the opportunity through interactive exercises to practice your new congressional meeting skills.

Christina Kamrath, Senior Manager of Policy Information, Government Affairs, National Parks Conservation Association

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Competitive Sporting Events as Fundraising Opportunities for Public Lands Partners (C)

Join us to hear of the possibilities and challenges of holding competitive sporting events as fundraising and park resource celebratory opportunities. Using Friends of Virgin Islands National Park’s 11-year history of holding an open water swim event and a more recent stand up paddleboard race as case studies, the session will cover the specifics of planning and implementing these events and how to capitalize on the fundraising opportunities that they present.

Joe Kessler, President, Friends of Virgin Islands National Park

Publications and Products Round Robin

Join with your fellow merchandising cohorts and share one of your organization’s recently developed products or publications. We’ll celebrate publication or product successes while sharing tips and assessing bumps that occurred along the way. Every attendee contributes in this format, so come prepared for a lively, rich conversation that will allow you to hear and learn about experiences and ideas directly from your colleagues in the public lands community.

SESSION 4: PARTNERSHIP FORUMS Time: 5:00 p.m. - 6:00 p.m. National Park Service Partnership Forum and Awards

Join leadership from the National Park Service for updates on agency-related programs and policies. This forum will also provide you with an opportunity to network with other NPS employees and partners attending the convention. US Army Corps of Engineers Partnership Forum

Join leadership from the US Army Corps of Engineers for updates on agency-related programs and policies. This forum will also provide you with an opportunity to network with other USACE employees and partners attending the convention.

WEDNESDAY, FEB. 18

GENERAL SESSION Time: 8 a.m. - 9:30 a.m. Optimizing Business and Social Impact for Public Lands Drawing on a wide range of experiences across corporate, nonprofit and government sectors, this session explores how to create forward thinking visions and adopt efficiencies in partnership to sustain and enrich America’s public lands through partnership.

BEVERAGE BREAK Time: 9:30 a.m. - 10 a.m.

TRADE SHOW Time: 9:30 a.m. - 6 p.m. The APPL Trade Show is known as the best one-stop shopping opportunity for interpretive associations and nonprofit public land partners. Come explore the premier exhibitors of educational and theme-related merchan-dise, retail management products and services focused to the public lands community. View a list of exhibitors and their show specials at www.appl.org.

SCHOLARSHIP SILENT AUCTION Time: 9:30 a.m. - 6 p.m. Bid on a variety of items, services and trips donated by our generous members, exhibitors and friends. Proceeds benefit APPL’s Education and Scholarship Fund. Auction donation forms are available at www.appl.org. Contact tradeshow@appl.org if you have questions or would like to volunteer to help with the silent auction.

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FIELD TRIP: MARTIN LUTHER KING, JR. NATIONAL HISTORIC SITE Time: Two hour tours offered every hour between 10 a.m. and 3 p.m. Join a special tour that will allow you to walk in the footsteps of Martin Luther King, Jr. You’ll have the op-portunity to learn more about his influence and accom-plishments in leading social change during the civil rights movement. Tour includes visits to the church where he

preached, his tomb, visitor center and bookstore. This field trip is made possible in partnership with MLK NHS, Eastern National and Volunteers in the Park.

Registration Fee: $15 with attendee registration / $20 without attendee registration

(Each tour is limited to 20 participants and pre-registration is required. Fee includes transportation. Bus will depart from and return to the Hyatt Regency Atlanta.)

SESSION 5: BREAKOUT SESSIONS Time: 10 a.m. - 10:45 a.m. Earth Science Issues on Public Lands: Moving Into the 21st Century (C)

The most significant geologic features in the U.S. are on public lands. But they are in no way immune to the issues that face us all: watershed management and groundwater protection; the potential for damage in (or adjacent to) public lands from development; climate change; geologic hazards; etc. Public land managers and their partners need to understand what the issues are. How can we help the public understand why these issues are significant, and how basic research on public lands can help us all toward actions and solutions?

L. Greer Price, Director and State Geologist, New Mexico Bureau of Geology and Mineral Resources, New Mexico Tech

More Than You Ever Wanted to Know About Fund Raising and Special Event Reporting (C)

Join us for an in-depth discussion of various fundraising activities and how each of these are reported on Form 990. Further, you’ll learn practical examples of the key differences between financial reporting and tax reporting of fundraising activities to enable you to prepare your

Tax Form 990, or to be able to track and provide the information accurately for your tax preparer.

Morris Peacock, CPA, Partner, HintonBurdick CPA’s and Advisors

Attendee Choice Round Robin

A facilitator will begin by addressing a topic pre-selected by attendees and then ask participants to share a single thought or reaction to the matter at hand, going around the room so each person can contribute to the discussion. This format will provide for a lively, rich conversation, allowing you to hear and learn about experiences and ideas directly from your colleagues in the public lands community.

SESSION 6: BREAKOUT SESSIONS Time: 11 a.m. - 11:45 a.m. Kids in Public Lands: Partnering for the Health of Our Kids and Our Parks (C)

Imagine our public lands linked to each other through one common program designed to get kids and families unplugged, outside and actively engaged in their world. Through the imagination and commitment of diverse stakeholders, the Kids in Parks program has transformed into a national movement linking the health of our parks and public lands to the health of our children. Through exploration of the partnerships and theory behind the program’s development, you’ll learn concrete examples to connect communities with our public lands.

Carolyn Ward, Chief Executive Officer, Blue Ridge Parkway Foundation

Jason Urroz, Director, Kids in Parks, Blue Ridge Parkway Foundation

Interpretation Through Mobile Technology: Using Smartphones to Reach Your Visitors (C)

Looking to upgrade your understanding of the capabilities of interpretive technology while mindful of the bottom line? We’ll provide a basic understanding of the different forms of mobile technology and how best to utilize smartphone applications to deliver interpretive information, raise funds and/or guide your visitors.

Jeff Bray, Founder, I-Treks

Tim Bleech, Co-Founder, I-Treks Beyond Retail: Growing Your Association Through Fundraising (C)

Retail has served you well for years, but in today’s uncertain economic climate, you might feel the need to move to a different model, a model that embraces fundraising. Is such a move the right one for your

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cooperating association? Hear from organizations who’ve successfully transitioned towards a diversified portfolio that includes philanthropic programs, allowing them to increase their impact. Come with your questions and receive recommendations of how to best prepare your organization to dive into the fundraising stream.

Charles Money, Executive Director, Rocky Mountain Conservancy

LUNCH BREAK Time: 11:00 a.m. - 2 p.m.

For your convenience, food concessions will be available near the Trade Show hall. Take advantage of this time to meet with vendors and get information on the latest products and nonprofit services.

Stay at the Hyatt Regency Atlanta and receive a concessions voucher! Register as an attendee using your Hyatt hotel confirmation number and receive a complimentary concession voucher for Wednesday (see page 15 for details).

SESSION 7: BREAKOUT SESSIONS Time: 1 p.m. - 1:45 p.m.

The Hit Parade (G)

We'll take a collaborative look at the best sellers in several retail categories from a diverse group of cooperating associations. Categories include best profit margin, tops in gross sales, tops in quantity sales, and interpretive super stars. Then let the fun and games begin! How good are you at predicting the next chart topper for your organization?

Steve Kemp, Interpretive Products and Services Director, Great Smoky Mountains Association

State at the Gate: An Easy-to-Implement Program for Millennials (C)

Do you want to engage campus millennials? Come learn dozens of tips and techniques to connect with diverse and dynamic millennials transforming campuses, com-

munities and workplaces for the better. California State University, Chico and San Francisco State University have teamed with the Golden Gate National Parks for the past five years to offer State-at-the-Gate, a weekend program to create life-long links with this special genera-tion.

Emilyn Sheffield, Professor, Department of Recreation and Parks Management, California State University, Chico

Nina Roberts, Professor, Recreation, Parks and Tourism, College of Health and Social Sciences, San Francisco State University

Managing Public Lands for Impact and Sustainability (C)

Explore the formation of the Tamalpais Lands Collabora-tive, the partnership of the agencies responsible for the management of Mount Tamalpais in California—California State Parks, National Park Service, Marin Municipal Water District, and Marin County Parks—and the Golden Gate National Parks Conservancy. We’ll examine the key steps and issues addressed during formation, including governance structure, purpose, mission and goals, partner roles, funding and resource allocation, along with the collective impact approach of the Tamalpais Lands Collaborative.

Sharon Farrell, Director of Park Projects, Resource Conservation and Project Implementation, Golden Gate National Parks Conservancy

Matt Leffert, Director, Philanthropic Programs, Golden Gate National Parks Conservancy

Michelle O'Herron, Project Manager and Communications Specialist, Golden Gate National Parks Conservancy

SESSION 8: BREAKOUT SESSIONS Time: 2 p.m. - 2:45 p.m. Funding Transportation Infrastructure on Public Lands (C)

The majority of funding for transportation infrastructure in national parks and other public lands comes from the Highway Trust Fund and is appropriated by Congress. In 2015, Congress will be debating the reauthorization of transportation funding legislation, currently referred to as MAP-21. Come get a better understanding of the compli-cated way in which transportation infrastructure gets funded, the current reauthorization debate in Congress, and how it all impacts public lands.

Laura Loomis, Deputy Vice President, Government Affairs, National Parks Conservation Association

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Fun and Games: Customer Service Training with a Twist (C)

While it's all of our responsibility to train our staffs in the principles of outstanding customer service, there's no reason it can't be fun! Come learn how to effectively incorporate short, directed games and activities into your trainings. Attendees will participate in multiple games and learn how to effectively incorporate them into your own trainings. Your staff will thank you for attending! This session will be fast, action-packed and fun.

Nicki Phelps, Vice President, Visitor Programs and Services, Golden Gates National Park Conservancy

Fundraising and Philanthropy Round Robin

What big philanthropic project have you just completed or are you about to embark upon? Have you launched a capital campaign or identified a new fundraising opportunity? Join your development colleagues to share your recent fundraising successes and the lessons you have learned along the way. This format provides for a lively, rich discussion so that you will leave inspired to begin your next campaign.

SESSION 9: BREAKOUT SESSIONS Time: 3 p.m. - 3:45 p.m.

Promoting Literacy: Place-Based Learning and the Common Core (C)

The NPS Northeast Region is partnering with the nonprofit National Writing Project to provide place-based student/teacher workshops that promote literacy in all its forms and to develop a web-based platform for sharing information amongst educators, agency staff and other education institutes. You’ll learn how to leverage exper-tise and connections of a national education nonprofit to help public land agencies enhance place-based educa-tional experiences and apply them to the Common Core Standards.

Barbara Pollarine, Chief, Interpretation, Education and Partnerships, Northeast Region, National Park Service

Cinda Waldbuesser, Partnership Program Specialist, Northeast Region, National Park Service

Judy Buchanan, Deputy Director, National Writing Project

Looking Beyond Keystone: Increasing Profit Margins One Product at a Time (C)

All too often merchants default to the keystone rule—double the cost of an item to determine the retail price. Yet there are better ways to arrive at price points. This session will show how to find the items you can mark up over 100% without losing sales. Even with trade books

there are ways to increase margins. A few extra pennies per sale can go a long way to increasing your store’s overall profit.

Jim Adams, Executive Director, Discover Your Northwest

Magazines for Members (Ca)

Do your members need a magazine? Learn how Great Smoky Mountains Association uses its award-winning periodical to gain and retain association members. We'll look at efficient ways to fund, create and produce a magazine about your site that your members won't be able to live without.

Steve Kemp, Interpretive Products and Services Director, Great Smoky Mountains Association

SESSION 10: PARTNERSHIP FORUM Time: 4 p.m. - 5 p.m. USFS Partnership Forum and Awards

Join leadership from the US Forest Service to receive the latest information on activities, policies, opportunities and trends impacting agency partnerships. Facilitated discussions will focus on strengthening nonprofit partnerships and is applicable to both agency and nonprofit partners working on interpretation, education, philanthropic and volunteer endeavors.

TRADE SHOW RECEPTION Time: 4 p.m. - 6 p.m.

Enjoy light refreshments and uninterrupted time with exhib-itors as you shopping the Trade Show. A cash bar will be available during the reception.

Don’t forget to stop by the silent auction to place your bids on exciting products, crafts and public land adventures.

Register at www.appl.org by Dec. 31, 2014 for the best rates! 11

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THURSDAY, FEB. 19

GENERAL SESSION Time: 8 a.m. - 8:45 a.m. 2060: Imaging Public Lands and their Stewards Despite what you’ve heard, Americans continue to engage with their public lands, but not always in the ways you expect. What outdoor recreation activities are big and getting bigger? How will those activities shape new generations of stewards? How will climate change influence our experience? What can you expect in 2020, 2030, 2040 and beyond? This session will think big about how partners and public lands adapt and prosper in the coming decades.

BEVERAGE BREAK Time: 8:45 a.m. - 9:15 a.m.

TRADE SHOW Time: 8:45 a.m. - 3:30 p.m. Be sure you visit all the new and returning exhibitors to take advantage of their show specials.

SCHOLARSHIP SILENT AUCTION Time: 8:45 a.m. - 1:15 p.m. Place your final bids at the scholarship silent auction by 1:15 p.m. Winners can pick-up and pay for their items between 2 p.m. – 3:15 p.m.

SESSION 11: PARTNERSHIP FORUM AND BREAKOUT SESSIONS Time: 9 a.m. - 9:45 a.m. Bureau of Land Management Partnership Forum and Awards

This session will take place from 9 a.m. - 10 a.m.

Join your Bureau of Land Management colleagues and partner organization peers to learn about national BLM partnership, interpretation and education strategies. Share your partnership secrets to success and dialogue about how partner support groups and the BLM can collaborate effectively. This facilitated forum provides an opportunity for you to network and share information on tools, programs, resources and strategies for successful BLM partnerships.

What are Funders Looking For? (Ca)

Foundations and granting organizations are increasing the scrutiny on the organizations and programs they fund. They are looking for more than who or how many you are serving, but also the outcomes your programs create—they want to know their funds are making a difference. Learn how to describe, present and measure the metrics and outcome of your programs to increase interest from funding organizations.

Kimberlee Riley, Assistant Director, Orange County Regional History Center

How to Plan, Launch and Grow a Successful Education Program (C)

Drawing from the experiences of two existing models (one relatively new, the other longstanding), this session will provide practical steps in the formulation and ongoing development of a public lands-based education program. Topics will include strategic planning, coordination with agency partners, program development, risk management, marketing, human resources, legal issues, and the ancillary benefits to the sponsoring association in terms of mission fulfillment, membership, philanthropy and retail sales.

Michael Buchheit, Grand Canyon Field Institute Director, Grand Canyon Association

Susan Cross, Education and Outreach Manager, Western National Parks Association

SESSION 12: DEEP DIVES Time: 10 a.m. - 1:30 p.m. (Note: There will be a break between 11:30 a.m. - 12:30 p.m. for attendees to get lunch on their own) Design Thinking for Innovation: Creating Relevant Programs

The National Parks Conservation Association’s Center for Park Management has created a Design Thinking for Innovation toolkit to support parks and partners—to better connect all Americans to national parks. Applicable to all public lands and partners, this workshop process will empower you to try new ideas, experiment with untested models, and design innovative programs. Come learn how to facilitate these fun and engaging workshops using CPM’s toolkit.

Hayley Mortimer, Vice President, Center for Park Management, National Parks Conservation Association

Jamie Varner, Senior Director, Center for Park Management, National Parks Conservation Association

Register at www.appl.org by Dec. 31, 2014 for the best rates! 12

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Business of Strategic Planning

Nearly every organization has a well crafted strategic plan sitting on a shelf. What if that document was a lively, action-oriented, collaboration tool that helped your organization develop new programs, identify customers, connect with competitors and stakeholders, and ground decision making in sound business analysis? This collaborative session will explore the basics of strategic business planning and use small group labs to apply it to a real time opportunity in your organization.

Andrew Leider, Senior Consultant, Potrero Group Educational Institutes: A Deeper Look

Throughout the United States, educational institutes strive to connect children and adults alike to the natural world. Combining outdoor experiences with classroom techniques, these institutes invoke a strong sense of place, a sense of wonder through knowledge of and immersion in nature. Come join forces with other educators and directors in a facilitated session that takes a deeper look at tackling issues and challenges unique to educational institutes and their partners.

Speakers to be announced

LUNCH BREAK Time: 11:30 a.m. - 1:30 p.m. Grab some lunch, connect with colleagues and continue your shopping at the Trade Show.

SESSION 13: BREAKOUT SESSIONS Time: 1:45 p.m. - 2:30 p.m. A New Model: The Visitor Experience Today (C)

In an age of constrained resources, reimagining the visitor experience sometimes seems like an unreachable dream. But the NPS Northeast Region is doing just that, partnering with the Van Alen Institute, a nonprofit dedicated to the improvement of design in the public realm. Come learn how Van Alen will deploy practicing design professionals to generate strategies that attract broader audiences; create engaging experiences; improve accessibility; and build connections to surrounding urban networks.

Barbara Pollarine, Chief, Interpretation, Education and Partnerships, Northeast Region, National Park Service

Cinda Waldbuesser, Partnership Program Specialist, Northeast Region, National Park Service

Invited, Van Alen Institute

Beyond Bird Watching: Engaging New Audiences Through Fresh Arts and Culture Programs (C)

Learn how a national park, a friends group and an art studio partnered to bring young adults to the park for events that were interesting, educational, unusual and fun. Using the River City Revue program as a case study, the Mississippi River Fund and the Mississippi National River and Recreation Area will share lessons learned on how to redefine the resource to build new, adult audiences for public lands.

Katie Nyberg, Executive Director, Mississippi River Fund

Dan Dressler, Acting Chief of Interpretation, Mississippi River and Recreation Area, National Park Service

Next Generation Leadership: Bridge to Tomorrow Perspectives (C)

A new generation of managers and leaders is emerging across the public lands community—motivated, educated, technically savvy and more diverse than ever before. Their voices bring richness to the conversation and their talents complement those of long-term staff and board members. But, it’s not about passing the torch or taking the reins, it’s about leading together. Join members of the APPL Bridge to Tomorrow program in a lively discussion of hot-button issues in the public lands arena and in building resilient nonprofit partnerships.

Bridge to Tomorrow Participants

BEVERAGE BREAK Time: 2:30 p.m. - 3:30 p.m.

CLOSING ROUNDTABLE Time: 3:45 p.m. - 5:15 p.m. Where Do We Go From Here?

Join leaders from the APPL community to discuss the actions and decisions arising from the Convention and Trade Show, and outline the next steps for the community in 2015.

Moderator: Dan Puskar, Executive Director, Association of Partners for Public Lands

Register at www.appl.org by Dec. 31, 2014 for the best rates! 13

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Private Consultations Meet privately with consultants for an hour to discuss your specific organizational issues related to finances and leading a team.

Your Finances, Your Concerns, Your Questions Consultant Team:

Ellis S. Bacon, Committee Member, Great Smoky Mountains Association (APPL Board Member)

Mitch Crisp, Board Member, Great Smoky Mountains Association

Barbara Muhlbeier, Legal Counsel and Senior Vice President, Pinnacle Financial Partners (APPL Board Member)

Receive a private and personalized review of your organization's financial position from this three member team that has decades of business, retailing, accounting, finance and public lands board experience. They’ll begin with a review of your financial status and then explore any area of interest to you—staffing, cash reserves, monetary aid to host agency, protecting your financial viability, sales analysis, development costs, board involvement, budgeting—to name a few.

Leading Amazing People to Achieve Inspiring Results Consultant: Barbara Bell, Alaska Geographic

Sometimes a fresh and different perspective helps us look at situations differently. Want to talk to a colleague—to bounce off ideas related to leading and managing team members? Want advice on building a partnership? Strengthening your team? Barbara has 15 years of experience working in the cooperating association world, all that time spent working with and through other people. Talk with Barbara about your specific situation and she’ll help you gain a fresh perspective.

Contact Chuck Benjamin at cbenjamin@appl.org to register and schedule your consultation time. Fee: $25 APPL Members / $50 Nonmembers

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CLOSING BANQUET AND AWARDS CEREMONY Time: 7 p.m. - 9:30 p.m. Join fellow convention participants and exhibitors for dinner and the announcement of the 2015 APPL Awards, plus a special $100 cash door prize drawing. A cash bar will be available during the evening.

Registration Fee: $60 (Register as an attendee using your Hyatt hotel confirmation number and you can purchase a discounted ticket for $20. See page 15 for details.)

FRIDAY, FEB. 20

OPTIONAL FIELD TRIP Time: 9 a.m. - 3 p.m. East of Peachtree: Arabia Mountain Rocks!

Spend the day exploring a land 400 million years in the making! An open landscape of breathtaking beauty, peace and wonder just east of Atlanta, the Arabia Mountain National Heritage Area offers stunning natural treasures intertwined with compelling history. Dominated by two granite outcrops, the heritage area offers a unique backdrop for some hearty hiking as well as learning about a culture that forms its modern fabric—a group of slaves that formed a community and thrived through enslavement, emancipation and segregation—and the partnerships that support it. A don’t miss adventure!

Registration Fee: $75 (includes transportation and lunch)

Note: APPL reserves the right to cancel this field trip if a minimum of 25 participants are not registered by Dec. 31, 2014.

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REGISTRATION INFORMATION

Attendee Registration Includes:

Full access to the educational program, which includes community roundtables, general sessions, two deep-dive sessions, nine breakout sessions, partnership forums and closing roundtable

Trade Show admission (15+ hours of shopping time!)

Networking beverage breaks

Convention tote bag

Daily Registration Includes:

Tuesday - All events and convention tote bag

Wednesday - All events and convention tote bag (additional fee applies for MLK Jr. NHS field trip ticket)

Thursday - All events and convention tote bag (additional fee applies for Closing Banquet ticket)

Companion Registration Includes:

General sessions and the closing roundtable

Trade Show admission

Networking beverage breaks

Wednesday concessions voucher

Tickets to the Opening Reception and Closing Banquet

Note: Companion Registration is available to guests of registered attendees only. Those wishing to attend educational sessions should register as an attendee or a daily registrant.

Register at www.appl.org by Dec. 31, 2014 for the best rates! 15

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Registration Categories

and Fees

Early

by Dec.

31, 2014

Regular

by Jan.

30, 2015

Late

after Jan.

30, 2015

Attendee Stay at host hotel to receive a $100 discount on your attendee registration fee.*

APPL Member $550 $600 $650

Government

Nonmember $675 $725 $775

Daily Registrant

APPL Member $225 $250 $300

Government

Nonmember $290 $315 $365

Companion $235 $255 $275

*Save up to $180 by staying at

the Hyatt Regency Atlanta!

Registered attendees who stay at least two nights at the Hyatt Regency Atlanta and use their confir-mation number at time of registration will receive:

$100 discount on your attendee registration fee

Discounts on Opening Reception and Closing Banquet tickets

Wednesday concessions voucher Hyatt confirmation number is required at time of registration to access this special offer. Registered attendees sharing rooms at the Hyatt Regency Atlanta are also eligible for this special offer but all attendee names must be confirmed with the hotel reservation. No refunds will be issued for confirmation numbers provided at a later date. Tickets are nontransferable and daily registrants and companions are not eligible for this offer.

Atlanta Local Offer

Registered attendees that work within a 60 mile radius of downtown Atlanta are also eligible for this special offer. When registering online, select that you are staying at the Hyatt and enter “LOCAL” when prompted for your hotel confirmation number.

Workshops, Field Trips

and Special Events

With

attendee

registration

Without attendee

registration

Monday, Feb. 16

Creating a Sustainable and Engaging Internship Program

$70 $110

Opening Reception $50 ($10*) $50

Wednesday, Feb. 18

MLK Jr. NHS Field Trip $15 $20

Thursday, Feb. 19

Closing Banquet and Awards Ceremony

$60 ($20*) $60

Friday, Feb. 20

Arabia Mountain Field Trip $75

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Registrar Information Mailing Address: 2401 Blueridge Ave., Suite 303 Wheaton MD 20902 Phone: (609) 831-2775 EDT Email: nvanstratt@HelmsBriscoe.com

Payment Policy All registrations must be accompanied with full payment by check made payable to APPL or credit card (Visa or MasterCard). Government employees should classify APPL as a nonprofit organization when arranging pay-ment through their agencies.

Confirmations An email confirmation from appl@appl.org will be sent to the email address entered on your registration form. If you do not receive a confirmation email or need to report corrections or discrepancies please contact the registrar.

Cancellation and Refund Policy Cancellations and requests for refunds must be made in writing and received by the registrar no later than Jan. 30, 2015. A $100 processing fee will be deducted from all refunds (or billed to registrants for cancellations of unpaid participants). You may transfer a registration to another person by writing to the registrar in advance or by presenting a written notice onsite at the convention.

Scholarships Staff and board members of APPL member organiza-tions are eligible to apply for convention scholarships. Scholarship applications are available on the APPL website and are due to APPL office by Nov. 28, 2014.

Join APPL and save!

In addition to reduced convention registration rates and scholarship eligibility, APPL membership is your organization’s link to valuable infor-mation, training, networking opportu-nities and national representation all year round. Those who register at the nonmember rate and join APPL by

Apr. 30, 2015 will be credited the difference of a similar registration at the member rate to use towards their 2015 membership dues. Visit www.appl.org for more infor-mation about APPL membership or contact us at (301) 946-9475.

Volunteering Volunteering at the convention is a great way to support APPL and meet new people. Volunteers are needed to help with bag stuffing, registration desk support, greeting convention attendees, collecting tickets and assisting with the silent auction. You can notate your interest in volunteering when you register and you will receive additional information by email in February about signing up for specific assignments during the convention.

Consent to Use of Photographic Images Registration and attendance at the 2015 Partners for Public Lands Convention and Trade Show constitutes an agreement by the registrant to APPL’s use and distribu-tion (both now and in the future) of the registrant’s image or voice in photographs, videos and electronic reproduc-tions of such events and activities.

Accessibility Those with accessibility needs should specify them when registering for the convention, as well as when making hotel reservations. All convention events, except for some aspects of the field trips, will take place at ADA compliant facilities.

Sponsorship Opportunities To learn more about becoming a convention sponsor, please contact Amy Matthews at (301) 946-9475, ext. 222 or at amatthews@appl.org.

Trade Show Registration For information about exhibiting at the Trade Show visit www.appl.org or contact the Trade Show Coordinator at tradeshow@appl.org.

Three Easy Ways to Register:

1. Online: www.appl.org

2. Fax: (301) 946-9478

3. Mail: APPL – Convention Registrar 2401 Blueridge Ave., Suite 303 Wheaton, MD 20902

To fax or mail your registration, download a registration form at www.appl.org.

HOTEL AND TRAVEL INFORMATION The Hyatt Regency Atlanta is the headquarters for the 2015 Partners for Public Lands Convention and Trade Show. Located in the heart of downtown Atlanta, the Hyatt Regency Atlanta, with its signature Polaris blue dome was the world’s first atrium hotel.

Hyatt Regency Atlanta 265 Peachtree Street NE Atlanta, GA 30303

Make your Hyatt Regency hotel reservations through the APPL convention website or contact the hotel directly at (888) 421-1442. Rates expire when the APPL block fills or after Jan. 16, 2015, whichever occurs first. Be sure to identify you are with the “Association of Partners for Public Lands” to ensure you receive the special convention rate and APPL is credited for your room usage.

Save up to $180 by staying at the Hyatt Regency Atlanta! Use your Hyatt Regency Atlanta

hotel confirmation number at time of online registration to receive additional savings on your attendee registration fee and special event tickets. See page 15 for details.

Travel Hartsfield-Jackson Atlanta International Airport is located approximately 10 miles from the Hyatt Regency Atlanta. There are a variety of ground transportation services available from the airport.

Delta Air Lines is pleased to partner with APPL to offer specially negotiated discounts to participants attending the 2015 Partners for Public Lands Convention and Trade Show. To take advantage of these discounts when booking online, follow these steps:

Visit www.delta.com

Select Book a Trip, then click on Advanced Search

Enter meeting code NMKAC in the box provided on the Search Flights page

You may also call Delta Meeting Network at (800) 328-1111, Monday through Friday, 7 a.m. – 7 p.m. (CDT) and refer to meeting code NMKAC. Please note there is a $25 service fee for reservations booked and ticketed via phone.

MARTA (Atlanta’s Mass Transit System) The Hyatt Regency Atlanta is accessible via the MARTA from the ATL airport for less than $3 one way. Purchase a MARTA Breeze Card at the airport MARTA station and take the northbound train (yellow/red line) to the Peachtree Center Station stop, one stop north of the Five Points transfer station. Exit the train and take the escalator up towards Peachtree Center Mall. Once inside the mall, follow the signs to the covered walkway into the hotel. Visit www.itsmarta.com for more information.

Association of Partners for Public Lands 2401 Blueridge Ave., Suite 303 Wheaton, MD 20902 Phone: (301) 946-9475 Fax: (301) 946-9478 URL: www.appl.org

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Special Convention Room Rates*

Single/Double $159/night + taxes and fees

Triple/Quadruple $174/night + taxes and fees

Regency Club $204/night + taxes and fees

Suites $650 - $2,200/night + taxes and fees

Government Prevailing government rate

*Room rate includes complimentary in-room Internet.