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8/14/2019 A Study on Role of effective communication in the success of DLF as a household name in property development
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A STUDY ON ROLE OF EFFECTIVEA STUDY ON ROLE OF EFFECTIVE
COMMUNICATION IN THE SUCCESS OF DLF AS ACOMMUNICATION IN THE SUCCESS OF DLF AS A
HOUSEHOLD NAME IN PROPERTY DEVELOPMENTHOUSEHOLD NAME IN PROPERTY DEVELOPMENT
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Submitted to:Submitted to:
Mrs. Shriemi SrivastavaMrs. Shriemi Srivastava
Prepared by:
Dhaval Modi (8NBSU012)
Shreyash Doshi (8NBSU004)
Vatsal Pastagiya (8NBSU039)
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ObjectivesObjectives
Introduction of DLFVision & Mission
Product
How to communicate with people?Awards
Future planning
Summary
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LogoLogo
The pyramid symbol and the mission line'Building India is collectively
.referred to as the DLF Logo
D L F UILDING INDIA
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IntroductionIntroduction
The company's business wasfounded by late Mr.Raghvendra Singh andthe promoter ofDLFLimited, Mr. K.P.
Singh in March 16, 1946. Registered Office:
Gurgaon 122 002,Haryana, India
Corporate Office: NewDelhi 110 001, India
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ContCont
Thereafter, DLF United Limited merged with DLFLimited, then known as American Universal Electric(India) Limited, with effect from October 1, 1978.
The merged entity was renamed as 'DLF Universal
Electric Limited' with effect from June 18, 1980. In line with its current expansion plans, DLF has over
751 million sq. ft. of development across its businesses,including developed, on-going and planned projects.
This land bank is spread over 32 cities, mostly in metrosand key urban areas across India.
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Vision & MissionVision & Mission
DLF Vision: To contributesignificantly to building thenew India and become the worlds most valuable realestate company.
DLF Mission: To build world-class real-estate conceptsacross six business lines with
the highest standards ofprofessionalism, ethics,quality and customer service.
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ProductProduct
ProjectsProperties
Flats
ApartmentsMalls
Golf Club
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Communicate with peopleCommunicate with people
Mega ProjectsHousehold facilities
Banner & Hoardings
DLF & IPL Cricket
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Mega ProjectsMega Projects
DLF CityDLF City is spread over 3,000 acres in Gurgaon and is an integratedtownship, which includes residential, commercial and retailproperties in a modern city infrastructure with schools, hospitals,hotels, shopping malls, prestigious DLF Golf and Country Club withnight golfing facilities.
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Household facilitiesHousehold facilities
Type I (2 BHK 2 Toilet ; area
around 1200 sft )
Type II
(3 BHK 2 Toilet ; area
around 1480 sft ) Type III
(3 BHK 3 Toilet ; areaaround 1680 sft )
Type IV
(3 BHK 3 Toilet ;areaaround 1980 sft )
Each block will have 3 liftsincluding 1 with stretcherduty.
Terrace Garden, Balcony, gym,
swimming pool, theatre, etc.
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Banner & HoardingsBanner & Hoardings
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DLF & IPL CricketDLF & IPL Cricket
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AwardsAwards
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Complete ProjectsComplete Projects
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Future PlanningFuture Planning
Some of the upcoming DLF Projects inIndia are:
DLF Town Square in New Delhi DLF Savitri in New Delhi DLF Andheri in Mumbai DLF Hyderabad DLF Ludhiana
DLF Chennai
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SummarySummary
Sixty years on and DLF continues to
be a dynamic and vibrant entity
that has constantly striven to stayahead through a combination of
quality, excellence, innovation and
technology.
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h a n k Y o uh a n k Y o u