A Study on Retailer Perception of Grasim Bhiwani Textiles

Objective of Project

• The objective of my project is to find out the perception of Grasim Bhiwani textile’s retailers.

• What is the communication between retailers and distributors while purchasing the Grasim products and how the supply chain management is used retailers satisfaction can be found of Grasim textile.

• Perception can be find out by comparing from other brand of textiles industry or brand ,its depend upon price, quality, loyalty, awareness of products, delivery at time

Research methodology•Type of Research : Exploratory Research Design.•Method of Research : Data Collection Method.•Primary Data : Through observation as well. As personnal interview•Secondary Data : Through Journals, Research Paper, Annual reports, and Financial Reports..•Sampling Unit : Grasim Bhiwani Textiles Ltd.• Sampling Element : Top Management managers and customer

Finding

• Grasim fabric is stocked by 25%(appro.) of the retailers where as others brands are stocked by 75%

• While purchasing fabric the consumers give an

importance to Brand Name&Quality.

• Most of retailers feel advertisement of Grasim does effects their sales of the same fabric.

Cont…..

• In promotional means majority of retailers thought T.V. would be a better ad. media.

• A huge no of retailers wanted co. to engage in social services.

• Many retailers said that they want to sell Grasim’s product but the dealers are not available to provide sample

Retailer’s name

Normal Emporium, Rohtak Fancy Cloths Store Rohtak Bariwal Cloths Store, RohtakGopal & Sons Rohtak Naresh Cloths Store RohtakVigyan Store , Panipat Jairam Cloth Store HissarBhumika Cloths Store, Bhadurgarh Mahavir &Sons Cloths , Bhadurgarh

Suggestions

• Keeping in mind the taste of consumers and company should produce thick stuff fabric.

• The price range should be wider• The advertisement should be unique & popular• In advertising media the company should

concentrate more on hoardings and T.V.