A STUDY ON

“FIXED ASSET MANAGEMENT”

WITH SPECIAL REFERENCE TO

ICICI DIRECT

(HYDERABAD)

(Submitted in Partial Fulfilment of the Award of the Degree Of)

MASTER OF BUSINESS ADMINISTRATION

Submitted By

K.NARENDRA REDDY

M.B.A

H.T NO: 112G1E0022

LOGO

Under The Guidance Of

Mr.RAGHAVENDRA

M.B.A (ASST.PROF)

DEPARTMENT OF MANAGEMENT STUDIES

ANANTHA LAKSHMI INSTITUTE SCIENCE&TECHNOLOGY

(AFFILIATED TO JNT UNIVERSITY)

ANANTAPUR DIST

2011-2013

DECLARATION

I here declare that the project report entitled “FIXED ASSET

MANAGEMENT” has been prepared by me in partial fulfilment of the

requirements for the award of the degree of “MASTER OF BUSINESS

ADMINISTRATION”I also declare that this project work is a result of my

effort and it has not been submitted to any other university for the award of any

degree or diploma.

PLACE:

K.NARENDRA REDDY

H.T NO: 112G1E0022

ACKNOWLEDGMENT

With a profound sense of thankfulness, I acknowledge my indebtedness to

my company guide Mr.PIYUSH MODI (RELATIONSHIP MANAGER)

Faculty guide Mr.RAGHAVENDRA M.B.A., for their valuable guidance,

timely suggestions and constant encouragement. Their insightful criticisms

and patience throughout the duration of this project have been instrumental

in allowing this project to be completed.

My sincere thanks are to the name of Director, Mr. RAMESH NAIDU

(M.A) (P.hd)., name of HOD NAGA PRABHAKAR (M.com, M.B.A)

and all the staff members of Department of management studies,

ANANTHALAKSHMI INSTITUTE OF

TECHNOLOGY&SCIENCES ,For their consistent guidance in my project

work. Their continual support and careful attention to the details involved in

producing a document of this nature are very much appreciated.

K.NARENDRA REDDY

H.T NO: 112G1E0022

INDEX

CH. NO.CH. NO.

PARTICULARS

PAGE NO.PAGE NO.

CHAPTER -1

INTRODUCTION 1-8

NEED &IMPORTANT OF THE STUDY

OBJECTIVES OF THE STUDY

SCOPE OF THE STUDY

RESEARCH METHODOLOGY

LIMITATIONS OF THE STUDY

CHAPTER 2 COMPANY PROFILE

9-28INDUSTRY PROFILE

CHAPTER -3LETERATURE REVIEW 29-43

CHAPTER-4ANALYSIS & INTERRETATION OF THE STUDY

44-59

CHAPTER -5FINDINGS OF THE STUDYSUGGESTIONS CONCLUSIONS

BIBLIOGRAPHY

60-71

CHAPTER-1