PowerPoint Presentation
A STUDY ON INSTITUTIONAL SALES BUSINESSMade
by:UmangIMBA/4542/12
Profile of the company In 1893 Caleb Bradham, a young pharmacist
from New Bern, North Carolina, begins experimenting with many
different soft drink concoctions; patrons and friends sample them
at his drugstore soda fountain.
In 1898 One of Caleb's formulations, known as "Brad's Drink," a
combination of carbonated water, sugar, vanilla, rare oils and cola
nuts, is renamed "Pepsi-Cola" on August 28, 1898. Pepsi-Cola
receives its first logo.
Pepsi-Cola North America, headquartered in Purchase, N.Y., is
the refreshment beverage unit of PepsiCo Beverages and Foods North
America, a division of PepsiCo, Inc. PepsiCo Beverages and Foods
North America also comprises PepsiCo's Tropicana, Gatorade and
Quaker Foods businesses in the United States and Canada.
Pepsi-Cola North America's carbonated soft drinks, including:
Pepsi, Diet Pepsi, Pepsi Twist, Mountain Dew, Mountain Dew Code
Red, Sierra Mist, and Mug Root Beer account for nearly one-third of
total soft drink sales in the United States.
Pepsi-Cola North America's non-carbonated beverage portfolio
includes Aquafina, which is the number one brand of bottled water
in the United States, Dole single-serve juices and SoBe, which
offers a wide range of drinks with herbal ingredients. The company
also makes and markets North America's best-selling, ready-to-drink
iced teas and coffees via joint ventures with Lipton and Starbucks,
respectively.PepsiCo in IndiaPepsiCo is a world leader in
convenient foods and beverages, with 2006 revenues of more than $35
billion and more than 168,000 employees across the world. Its world
renowned brands are available in nearly 200 countries and
territories. PepsiCo entered India in 1989 and in the span of a
little more than a decade, has grown to become the countrys largest
selling food and beverage companies. One of the largest
multinational investors in the country, PepsiCo has established a
business which aims to serve the long term dynamic needs of
consumers in India. The group has built an expansive beverage,
snack food and exports business and to support the operations are
the groups 37 bottling plants in India, of which 16 are company
owned and 21 are franchisee owned. In addition to this, PepsiCos
Frito Lay snack division has 3 state of the art plants. PepsiCos
business is based on its sustainability vision of making tomorrow
better than today. Our commitment to living by this vision every
day is visible in our contribution to our country, consumers,
farmers and our people.
Objectives 1To examine the retail distribution of Pepsi in
comparison of its competitors.2To know the expectation of the
retailers.3To evaluate the market position of Pepsi.4To know the
other alternatives and its competitors brands position in
market.5To know the brand image of Pepsi among retailers and
customer or consumers.6To help in development & introduction of
new product.7To identify the organization features of Pepsi food
limited.8To study the effect of irregular supply on the sale of
product.
Research methodologyResearch is a systematized effort to gain
new knowledge. Methodology is the most important part for such
studies. The method of study adopted by me is to increase the
knowledge & to gather more information regarding this
project.The major emphasis in such studies is on the discovery of
the ideas & fruitful relevant information. As such the research
design appropriate for such studies must be flexible enough to
provide opportunity for considering different aspects of a problem
under study.
primary secoundaryMETHODS OF DATA COLLECTION:A) PRIMARY DATA:
Primary data are those data that have been observed and recoded by
the researchers for the first time to their knowledge.Survey method
-- This method was adopted because it helped in securing detailed
information from a sample of respondents. The information received
from the respondents is recorded on a form called the
questionnaire. This is only method to measure attitude &
motivation directly. Open framed discussion with managers.
B)SECONDARY DATA: Secondary data are statistics not gathered for
the immediate study at hand but for some other purposes.
I have also used the secondary data, which included the written
document of the organization & other places.HEAD OFFICE
(Warehouse) {PepsiCo India Holding Pvt. Ltd. In Gurgaon (DELHI
NCR)}INTERNETPAPERS & RECORDSMAGAZINES
Finding and analysis
