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8/11/2019 A Study on Customer Satisfaction in Vijaya Dairy
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ASTUDYONCUSTOMERSATISFACTIO
N IN
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VIJAYADAIRY INTR ODUCTIONDairying has
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emerged as adynamicinstrument traise
thes ci !
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ec n micstatus
" rura# $e $#ethr ughem$# yment
andinc me
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generatin% The
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n#y &ene"ited
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he mi#'and mi#' $r ducts &uta#s "rmharnessing
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#i)est c'(ea#thand arange " anima#
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Dairyinghas
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ure%E"" rtsare
&eingmade t
rgani*eit as an
industrythr ugh
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c !$erati)
e and $ri)ateenter$rises%Dair ying has
&een atraditi n
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a# rura#h useh#d
ccu$atin% +ut
it c u#dn t
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cia##y)iae" r # ngandremainedun rgan
i*ed%,ith
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thesuccess
" AMU-. and attem
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ng dair y c !
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$erati)es inmany states dur ingOperation
Flood Iand
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II, $e $#e/s
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ec n mic
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emergedin thedairysect r%Since0120.the
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mi#'thr ughthec $erati)es has
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t ta#mi#'c ##ectin "
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num&er" mi#'
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43.356(hich isn (increasedt a& ut26.666
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# ngtime.
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ing u$ dairy units and c
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t r (asde#icensed in0110.
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c m$etiti n% A#argenum&er
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cities%As(e'n ()ery(e##that thedairying
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ma8 rindustryinIndia%The c ((asad rned
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" $#entyand
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cu#ture%24
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nt nagricu#ture" r their #i)e#ih
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9 "therura#"armers
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thesma##"armers.margina# "armer s and agricu#tur a# #a& r
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ers% : $u#ati ne;$# si
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areas" r " d
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" r harnessingthea)ai#ae #and.#i)est c' and#a& r t
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achie)ese#"!su""iciency inmi#' $r
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) #utin r $erati n"# d as it is (ide#y ' n (n. "
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sgenesis in thisthin'ing.im$ressed &ytheec n m
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ictrans" r mati n.it has
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" the
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P R AB H AT H I NS T I TU T EO F CO M PU T E
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ASTUDYONCUSTOMERSATISFACTIO
N IN
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VIJAYADAIRY=Amu#=
r=Anand=
$attern.(hich
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erc nscius
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#e)e#.(asentrusted t Dr.
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they ungEngineer"r m >era#a(h has
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edthis mir ac#eadmirayin
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(ith amissi nary*ea#%Thegr (ingdemand" r mi#' in
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+ m&ay
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in >airadistrict t
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as=Amu#=cameint
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#' $r ducers=s cieties(ith a dai#yc ##ecti
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5. 6.666 "armers hand#ing a&
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inga& utRs% 066cr reannua##yt (ardsthat c st
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su$$#ied &y ac m$any meet
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$art " the " ur $ers$ecti)es "a+a#ancedSc recard%In a c
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tis"acti n isseen as a 'eydi""erentiat randincreasing#y has
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u&stantia# & dy " em$irica# #iterature that estaishes the &ene"its
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Measuring
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customersatisfactionOrgani*ati ns need t r
etain e;isting c
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ust mer s (hi#etargeting n n!cust mersBMeasuring
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mani"estati n
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"satis"acti nde$ends
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i rs suchas retur n andrec mmend rate% The
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S T I TU T EO F CO M PU T ER S CI E N C
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E P ag e?
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