Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836 APJMMR, Vol.6 (8), AUGUST (2017), pp. 19-35 Online available at indianresearchjournals.com

A STUDY ON CUSTOMER PREFERENCE AND IMPACT ON THE

USAGE OF DIGITAL PAYMENT WITH REFERENCE TO VELLORE

CITY

DR. S. SHRILATHA

ASSISTANT PROFESSOR,

B. COM (BANKING & INSURANCE),

AUXILIUM COLLEGE,

GANDHI NAGAR,

VELLORE – 632006.

DR. (SR.) MARY SHEILA SUSAIRAJ

VICE PRINCIPAL (SHIFT II),

AUXILIUM COLLEGE,

GANDHI NAGAR,

VELLORE – 632006.

MS. M. D. LALITH PRIYA

ASSISTANT PROFESSOR,

DEPARTMENT OF COMMERCE (SHIFT II),

GANDHI NAGAR,

VELLORE – 632006.

ABSTRACT

Over a decade customers’ prefer for ease to use and accessibility towards the payment system of

banks. In the present era, technology plays a vital role in satisfying the customers’ need for

payment system by making digitalized as well electronic system. The Internet is utilized in

making payment through online banking, electronic fund transfer combined with mobile apps.

Hence, this study is an attempt to identify the preference and the impact of customer usage on

Digital Payments. The purpose of the study is to identify the preference of modes of digital

payments and problems faced by the customers’ in accessing the digital payments. The sample

size of the study is 42 customers’ from different banks in Vellore City. The statistical tools

applied are Percentage Analysis and One way- ANOVA.

KEYWORDS: Digitalized, Internet, Mobile, Technology.

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836 APJMMR, Vol.6 (8), AUGUST (2017), pp. 19-35 Online available at indianresearchjournals.com

BIBLIOGRAPHY

Shim, J.K., Qureshi, A.A., Siegel, J.G., and Siegel, R.M. (2006): The Hand book

of E-commerce, Infinity Books Publication, New Delhi.

Ramani, D. (2007),“The E-Payment System”, E-business, Vol.7, No.5, pp.35- 41.

Suresh, R. (2008), “E-banking: The Core Capabilities to Exploit”, The

Management Accountant, Vol.43, No.6, June, pp. 49-53

Kumar & Sriram (2016), “Customer Satisfaction on E-banking Service Quality-

An Analytical on Banks in Oman ”, Asian Journal of Research in Banking and Finance,

Vol. 6, No.10, pp. 10-29.

Vennila A (2014), “Problems faced by the Customers with reference to E-

Banking Services in Private Sector Banks ”, International Journal of World Research,

Vol.I, Issue XI, Nov, pp. 44-47.

https://upipayments.co.in/digital-payment/

https://www.techopedia.com/definition/26649/point-of-sale-terminal-pos-

terminal

http://www.businessdictionary.com/definition/ATM-card.html

http://www.wisegeek.com/what-is-mobile-banking.htm#didyouknowout

https://www.onlinesbi.com/sbijava/imps_faq.html

https://www.rbi.org.in/Scripts/ATMView.aspx

whatis.techtarget.com/definition/National-Electronic-Funds-Transfer-NEFT

Abirami Devi K and Alagammai M, “E- Commerce”, Margham Publications,

Chennai, Reprint 2016.

Gurusamy S, “Banking Theory, Law and Practice”, Vijay Nicole Imprints, Pvt.

Ltd, Reprint 2014.