A Study on Business Opportunities for Women Entrepreneurship in Textile Industry

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A STUDY ON BUSSINESS OPPORUNITIES FOR WOMEN ENTREPRENEURSHIP IN

TEXTILE INDUSTRY

G. MANIMEKALAI 1 & S. KAVITHA 2 1Research Scholar, Department of Textiles, Sardar Vallabhbhai Patel International School of Textiles & Management,

Coimbatore, Tamil Nadu, India 2Associate Professor, Department of Home Science, Mother Teresa Womens University, Kodaikanal, Tamil Nadu, India

ABSTRACT

Entrepreneurs are driven to achieve success in their business along with the qualities of a Leader, Manager,

Dreamer, Innovator, risk taker, continues learner, decision maker & most important is to implement all these qualities intothe work development. Contemporarily less research has been conducted in rural and semi urban areas on women

entrepreneurs motivational factors. This study explains the various schemes for the development and promotion of women

entrepreneurs in India. A woman is involved in entrepreneurship across the globe and India occupies the second position

among the 22 countries where 14.1 percent of women have ventured into entrepreneurship. With increasing importance

given to research on women entrepreneurs, this study is focused to analyze the business opportunities for women

entrepreneurs operating micro, small and medium scale textile enterprises and how the government creates awareness

among women entrepreneurs, encourages them to invest in textiles and technical textile sector.

KEYWORDS : Women Entrepreneurship, Opportunity, Small & Medium Scale Enterprises, Textiles

INTRODUCTION

Women entrepreneurs are defined by Government of India as an enterprise owned and controlled by a woman

having a minimum financial interest of 51% of the capital and giving at least 51% of employment generated in the

enterprise to women. An estimation made by a daily newspaper revealed the fact that women entrepreneurs presently

comprise about 10% of the total number of entrepreneurs in India, with the percentage increasing every year. If the current

trends persist, it is possible that in another five years, women will comprise 20% of the entrepreneurial force. It is

estimated that women entrepreneurs presently comprise about 10% of the total number of entrepreneurs in India, with the

percentage growing every year. If the prevailing trends continue, it is likely that in another five years, women willcomprise 20% of the entrepreneurial force. In almost all the developed countries in the world, women are putting their

steps at par with the men in the field of business.

PRESENT SCENARIO OF WOMEN ENTREPRENEURS

The presence of women can be seen mainly in service sector, HR related jobs and IT Industry. On the contrary,

their participation in hard-core jobs such as marketing or production is considerably less. Only 2.3% of women hold the

posts of legislators, senior managers and officials in the companies. Women in the age group of 29-59 years comprise of

54.9% of the total population but still they constitute only 17.8% of the total employees in the organized sector. Therefore,

it clearly indicates that women are not given the same priority in work as their male- counterparts.

International Journal of Textile andFashion Technology (IJTFT)ISSN(P): 2250-2378; ISSN(E): 2319-4510Vol. 4, Issue 6, Dec 2014, 1-4 TJPRC Pvt. Ltd.


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A Study on Business Opportunities for Women Entrepreneurship in Textile Industry 3

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and women entrepreneurs need to be given confidence, independence, and mobility to come out of their paradoxes.

The following measures are suggested to empower the women to seize various opportunities and face challenges in

business.

There should be a continuous attempt to inspire, encourage, motivate and co-operate women entrepreneurs.

An Awareness programme should be conducted on a mass scale with the intention of creating awareness among

women about the various areas to conduct business.

Organize training programmes to develop professional competencies in managerial, leadership, marketing,

financial, production process, profit planning, maintaining books of accounts and other skills. This will encourage

women to undertake business.

Skill development to be done in women's polytechnics and industrial training institutes. Skills are put to work in

training cum production workshops.

International, National, Local trade fairs, Industrial exhibitions, seminars and conferences should be organized to

help women to facilitate interaction with other women entrepreneurs.

Women in business should be offered soft loans & subsides for encouraging them into industrial activities.

The financial institutions should provide more working capital assistance both for small scale venture and large

scale ventures.

GOVERNMENT SUPPORT FOR WOMEN ENTREPRENEURS

The industrial policies of the Government announced from time to time, have laid considerable emphasis on

promotion of women entrepreneurship, particularly among first generation women entrepreneurs, through various training

and support services. Entrepreneurship Development Programmes (EDPs) are conducted for women to be as entrepreneur.

Entrepreneurship development is usually associated with development of MSMEs and has great importance in developing

countries, as they accounted, on average, for more than 95% of all firms, thus the biggest source of employment, providing

livelihood for over 90% of the countrys workforce, especially women and the young. Women entrepreneurs create new

jobs for themselves and others and by being different, provide different solutions to management, organization and

business problems as well as to the exploitation of entrepreneurial opportunities.

CONCLUSIONS

Entrepreneurship is the lifeblood of any economy. Indian entrepreneurs are more about overcoming barriers,

obstacles, inspiring & surmount in their fields. Entrepreneurship is one of the important segments of economic growth.

The study highlights the present scenario of women entrepreneur and entrepreneurial motivations, and its association with

the success of the women entrepreneurs. Even after so many opportunities and options available for Indian women for their

entrepreneurial ventures, there are various constraints such as; lack of confidence, motivational factors, market oriented

risks, socio-cultural backgrounds, lack of awareness about financial assistance, administration knowledge & experience

and lack of knowledge about available resources that stop women in India from becoming successful entrepreneurs.

There is a need for encouragement for educated, technically sound and professionally qualified women to manage their

own business, rather than depending on wage employment outlets. There is also a longing for a desirable environment for


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4 G. Manimekalai & S. Kavitha

Impact Factor (JCC): 2.9594 Index Copernicus Value (ICV): 3.0

woman entrepreneurs in India to develop their entrepreneurial values and encourage them to involve more in business

dealings. Therefore right efforts and motivation from all industries are required to be provided for women to become as

successful women entrepreneurs.

REFERENCES

1. Anderson, A. & Miller, C. (2003). Class matters: human and social capital in the entrepreneurial process,

The Journal of Socio Economics , 32, pp. 17-36.

2. Donald F. Kuratko et. al. (2004). Entrepreneurship: Theory, process and Practice, Sixth Edition pp. 677-681.

3. Saidapur, S. et.al. (2012). Women candle entrepreneurs in Gulbarga district A micro analysis. Spectrum:

A Journal of Multidisciplinary Research, 4, 7-17.

4. Singh, S. P. (2008) an Insight into the Emergence of Women-Owned Businesses as an Economic Force in India.

5. Sharma, K. P. and Parashar, P. (2008) Entrepreneurship. New Delhi: V.K. (India) Enterprises.

6. Tiwari, A. and Tiwari, S. (2007) Women Entrepreneurship and Economic Development. New Delhi: Sarup &

Sons.

7. The Financial Express (2006) In search of equal opportunities [online]. Available from:

http://www.financialexpress.com/news/in-search-of-equal-opportunities/92880.

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A Study on Business Opportunities for Women Entrepreneurship in Textile Industry