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8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
http://slidepdf.com/reader/full/a-study-of-customer-perception-towards-tvs-wego-part-2 1/18
A Study of Customer
Perception Towards TVS
Wego – Part 2
Done For Customers who enquired about the
product but didn’t purchase
Done by: Shobhit Prakash
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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This part of the presentation is based on the
survey conducted on a sample of 30 customerswho enquired about TVS Wego, but then
didn’t purchase the vehicle and tries to
understand the customer perception on whydidn’t they after showing the interest in the
same and suggest the ways on how to improve
the vehicle so as to generate more interest and
bring down the alteration rate so as to have a
much better market share.
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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Sample Distribution (Male – Female)
21
16
59
2
7
0
5
10
15
20
25
Male Male
Unmarried
Male
Married
Female Female
Unmarried
Female
Married
N u m b e r
Gender
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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Sample Distribution(Age Group)
2
11
9
4
0 1
3
1
8
5
3
0 1
3
1
3
4
1 0 0 00
2
4
6
8
10
12
18-25 25-30 30-35 35-40 40-45 45-50 50-60
N u m b e r
Age Group
Total
Male
Female
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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Sample Distribution (Occupation)
Work for an
MNC, 15
Student, 1
Housewife, 5
Self Employed, 4
Retired, 2
Professor, 0
Doctor, 0
Other, 3
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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Which vehicle did customer
purchase in place of Wego(%)?
Activa
16%
Scooty6%
Access
42%
Rodeo
0%
Duro
0%
Aviator
3%
Pleasure
23%
Others
10%
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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How People got information about
TVS – Wego(%)
TV
17%
News Paper
0%
Magazine
0%
Internet
27%
Relatives
12%
Friends
44%
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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Some Other Details From theSurvey
• 97% of the customers have had no problems at the
dealership
• 87% of the customers have taken decision of not
purchasing the vehicle on the word of Mouth.
• 50% decided not to buy by reading reviews online.
• Nearly 50% of the people who didn’t purchased
Wego purchased Suzuki – Access.
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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Major Reasons - Why did
customers didn’t purchase Wego?
• Heavy as compared to other Vehicles.
• The height is more and is a problem for pillion rider
and Ladies.
• Less Space as compared to others
•
Not easy to maintain and others have a betterquality.
• Finance Problems – Credit Card
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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Major Reasons - Why didcustomers didn’t purchase Wego?
• It doesn’t have a better resale value.
•
It has a starting problem.
• Personal Reasons – No specific reason provided.
• Its costly in comparison to others.
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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How could we Improve the customer
perception about the product?
• The biggest problem product faces is from the – word
of Mouth – As revealed in both the Surveys.
– We Need to work on improving that, make sure
that the magazines in comparison show the product
as better
– The local mechanics talk about the product being
better.
– We need to increase awareness about the company
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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Finance Problem?
• We need to address the finance issue
– Should take less time to process
– We should encourage credit card purchase –
2.5% tax to be not levied.
– More flexible finance options should be made
available.
– We can have finance options as Bajaj has itOwn.
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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How to Improve the Functionality
• Should find ways to increase Space –
•
We May provide with Hook to hang thingsinstead of the Compartment in the front also
below the seats too.
• We can also add a helmet holder as we have in
Scooty.
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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How to improve major complains?
• Mileage
– We can provide the vehicle with a digital fuel
meter
– In addition to making the vehicle stand apart
from the rest it will insure a proud customer.
– We can make sure that any customer who
complains about the mileage is provided with amileage test, so that he/she leaves the service
center satisfied and without complain.
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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How to improve major complains?
•The Center Stand• We can provide a rubber - bush over the stand
that makes it comfortable for the bare footcustomers to park the vehicle and avoid
injuries.• In addition to providing the safety it also
insures additional future sales.
• The Front Shockers – •
Not complained by a lot of people in person butvarious websites have reported it as a majorproblem.
• We need to work on the same in order toimprove its workability.
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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Improving the Perception
• We need to work on bringing the TVS – History
and work in front of the people.
• India is country where in people love being proud
of the fact that we have done something great.• We need to showcase how TVS is a part of there
life and has been.
•
We need to make sure TVS makes them feelproud.
8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2
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Conclusion
The suggestions given above should be able to
improve the perception of the vehicle in the
minds of the people, in addition to if
implemented will improve the functionality
and also make it a better product in
comparison to others.