A Sponsorship Proposal for Samsung Philippines

HIMIG BULILIT 4: A City-wide Chorale Competition by FACEPI

SAMSUNG Citizenship Focus

Samsung believes that a company’s success is measured not only by its business achievements, but also by how well it serves its community, protects our planet’s resources and makes a difference in people’s lives.

Samsung embraces its responsibility to contribute as a good citizen, taking action around the world to foster a better society, protect and improve the environment, and strengthen our communities.

Samsung’s citizenship efforts encompass a broad range of areas that touch people’s lives, including social welfare, culture and arts, volunteer services, academics and education, environmental protection, and international exchanges.

FACEPI

The Foundation on Arts, Culture and Education of Parañaque, Inc. (FACEPI) was established in 1999 to promote and preserve Parañaque’s arts and culture. It is mainly composed of active and inactive members of Saint Andrew’s Parish Choir, an institution that has been in existence for the last 39 years.

In recent years FACEPI has focused more heavily on music, particularly in developing love for music among the youth of Parañaque through an annual children’s competition.

FACEPI like SAMSUNG sees the importance of nurturing this tradition of providing a platform for music competition, an activity which is not very common in the local community.

Thus, HIMIG BULILIT Chorale Competition was conceptualized. This annual event has proven to be a potent tool to enhance

love for music, to identify musically talented children early on and to train these children develop this talent.

BACKGROUND The local community looks forward to Himig Bulilit because it also

allows children to acquire discipline, promote unity and teamwork, and to experience preparing for a serious contest.

This activity has become an important avenue for children to learn values and attain a certain level of maturity outside of classroom teaching.

Each year of Himig Bulilit revolved around a theme. Himig Bulilit 1: "Diwa ng Pasko“ Himig Bulilit 2: "Himig Pag-ibig mula sa Bulilits"; Himig Bulilit 3: "Ating Kalikasan ... Ating Kinabukasan".

For each theme, we hoped to imbibe among our youth the values of each circumstance to their being in particular, and society in general.

For Himig Bulilit 4, we have chosen “Nationalism” as an appropriate theme to teach our youth to be proud of their heritage. Thus, we adopted the theme “Pangangalaga sa Kalayaan” for this Himig Bulilit’s episode.

PROJECT OBJECTIVES

Himig Bulilit is aimed to: Develop the musical talent of children at an early age

and hone their musicality through regular choir practices.

Train children for real and serious competition and be competitive.

Help children acquire discipline, develop teamwork, self-confidence, camaraderie and be goal-oriented.

Foster unity among members of the school community as they support and cheer for their respective schools.

Increase the level of nationalism of the children and teach them to love and preserve our hard-earned freedom and democracy.

PROJECT OBJECTIVES

Prizes at stake Grand Prize: P30,000 – Choir; P20,000 – School plus trophy First Runner-Up: P18,000 – Choir; P12,000 – School plus trophy Second Runner-Up: P12,000 – Choir; P8,000 – School plus

trophy Consolation prizes of P5,000 each to schools that fail to make it

to the top slots.

Criteria for Judging Quality of Voice – 30% Musicality – 30% Technique – 30% Audience Impact – 10%

PROJECT BENEFITS

The local school community looks forward to this annual children’s choir competition because this event brings intangible benefits to the target direct beneficiaries. Approximately 300 school children usually expected to join this activity.

These children, through regular practices acquire discipline and become exposed to the values of teamwork and unity.

The competition itself teaches children to develop self-confidence, be highly competitive and become goal-oriented.

They are also trained the value of sportsmanship.

PROJECT BENEFITS

The music teachers are given an avenue to develop their skills in teaching music ensembles.

Indirect beneficiaries are the school administration officials, classmates, parents and friends of the direct beneficiaries who come rooting for their respective teams and benefit from the fun and excitement this competition brings. Approximately 1,000 people regularly attend this event.

This year’s theme urges everyone to protect our freedom which is the call of the times. People are reminded of using peaceful means to effect change and that Filipinos must always be united to achieve common purposes.

SAMSUNG and FACEPI Partnership

Samsung being a digital leader and a responsible global citizen is guided by its philosophy, strong values and high ethical standards that strives to help make people’s lives better. It’s citizenship efforts covers a broad range of areas that touch people’s lives, including culture and arts, academics and education, and in keeping its promise of making the youth sector connected, among others.

FACEPI promotes projects that enriches Parañaque’s cultural heritage; and develop and provide scholarships in the field of the arts among qualified indigents of Parañaque City.

This partnership shall strengthen and broaden the benefits of Himig Bulilit to the entire community of Parañaque particularly the youth sector. Likewise strengthening Samsung’s digital leadership in this part of country that is highly dense with its various target markets.

PROFILES

Profiles of Participants Private Schools versus Public Schools

5

23

2

6 67

8

0

2

4

6

8

Private Schools Public Schools

Himig Bulilit 1 Himig Bulilit 2 Himig Bulilit 3 Himig Bulilit 4

Profiles of Participants By Number of Participants

11

8

10 10

0

2

4

6

8

10

12

Total Participants

Himig Bulilit 1 Himig Bulilit 2 Himig Bulilit 3 Himig Bulilit 4

List of School Participants

List of Schools HB 1 HB 2 HB 3 HB4

Baclaran Elementary School Central 1    

Baclaran Elementary School -Unit II 1    

Col. E De Leon Elementary School 1 1 1 1

Camp Claudio Elementary School   1 1 1

Don Galo Elementary School     1 1

Escuela de San Dionisio 1

F. Serrano Elementary School   1   1

Holy Francis School 1    

La Huerta Elementary School 1 1 1 1

Legacy Christian Academy 1    

LH Montessori High, Inc.     1

Parañaque Elementary School - Central     1 1

Sampaloc Site Elementary School 1    

San Antonio Elementary School 1    

St. Andrew's School 1 1 1 1

Sto. Niño Elementary School 1

St. Paul College of Parañaque 1 1 1

Sun valley Elementary School   1 1 1

Tambo Elementary School Main 1 1 1

TOTALS 11 8 10 10

PROJECT COST

PROJECT COST Professional Fee P 44,000

Prelims Judges – P9,000 Finals Judges – P25,000 Arranger – P10,000

Prizes P147,000 Champion – P50,000 1st Runner-up – P30,000 2nd Runner-up – P20,000 Trophies – P9,000 Consolation – P35,000 Plaque – P3,000

Venue P 10,000 Documentation P115,000

Video & Stills – P25,000 Souvenir Program – P90,000

Marketing & Promotion P 25,000 Food & Drinks P 31,000 Miscellaneous P 35,000

TOTALP407,000

SPONSORSHIP PACKAGE

SPONSORSHIP PACKAGE

PACKAGE A: Presenter Cost of Sponsorship P 250,000.00

Company logo/mention in all tarpaulin materials, posters, flyers, stage backdrop, and cover of the souvenir program.

A Message by the president of the company An ad placement in the Outside Back Cover of the

souvenir program Booth for promotional activities: flyers, banner displays,

product samplings Live mentions of the company or its promotional activities

during the program. Company mentions in the pre and post event press

releases. Company mentions in TV and/or radio releases.

SPONSORSHIP PACKAGE

PACKAGE B: Major Sponsor Cost of Sponsorship P 150,000.00

Ad placement in the Inside Back Cover of the souvenir program.

Booth for promotional activities: flyers, banner displays, product samplings.

Live mentions of the company or its promotional activities during the program.

Live mentions of the company or its promotional activities during the program

Company logo/mention in all tarpaulin materials, posters, flyers, stage backdrop.

Company mentions in the post pre-event and post-event press releases

SPONSORSHIP PACKAGE

PACKAGE C: Sponsor Cost of Sponsorship P 100,000.00

Full page ad placement in the inside pages of the souvenir program.

Booth for promotional activities: flyers, banner displays, product samplings.

Live mentions of the company or its promotional activities during the program.

Company logo/mention in all tarpaulin materials, flyers, posters, stage backdrop.

PACKAGE D: Sponsor Cost of Sponsorship P 25,000.00

Half-page ad placement in the souvenir program. Flyering and leafleting as promotional activity.

SPONSORSHIP PACKAGE

PACKAGE E: Sponsor Cost of Sponsorship P 15,000.00

One-fourth ad placement in the souvenir program

PACKAGE F: Sponsor Cost of Sponsorship P 5,000.00

One-eighth ad placement in the souvenir program.

FUTURE PLANS

FUTURE PLANS

Provide summer workshops for various public and private schools in partnership with the University of the Philippines College of Music.

Create a scholarship program for music teachers especially for public schools in partnership with the University of the Philippines College of Music.