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A Simple Social Media Plan presented by John Logar Enjoy the presentation there are several resources to take advantage of.
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www.JohnLogar.com
Presented By John Logar
Putting Together a Simple Social
Media Plan
Big Questions
How important will social media be to the future success of my business?
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Big Questions
How do I reach my target markets with social media?
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The Big Questions
In terms of my marketing efforts and investment what percentage of my marketing mix is going to be dedicated to Social Media Marketing?
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Big Questions
How do I start?
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A few questions need to be answered first
• Who are you trying to attract?
• Where do they socialise online?
• When you get them to connect with you what are you going to do with them?
Do your research
• Where do your customers hang out?
• Forums
• Groups
• Communities
• Facebook, Twitter, Linked In, You Tube, My Space, etc
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Find out what people are talking about
Google Alerts
www.SocialMention.com
www.AskTwitter.com
www.Ask.Com
View discussions on
LinkedIn, Facebook & Twitter
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Build Your Social Profiles on
The Big 5Your Blog, Facebook, Twitter, LinkedIn, You Tube
When ever you create content post it to all your platforms.
* Make sure your branding is consistent over all your profiles
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Find your key words
• Do a key word search using Google key word tool.
• Create a list
• Tag all your posts, pictures, videos, blogs, websites,
• Aim for keyword domination
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4 Things to do When Using Social Media
1. Listen (to the discussions in your "niche."
2. Observe (who the influencers are)
3. Engage (into discussions with said "influencers")
4. Initiate (new discussions)
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Maximising your opportunity
• Engage your target audience
• Invite them to comment on your posts and videos
• Invite them to retweet your tweets
• Invite them to like what you’re doing on Facebook.
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Set Some Goals
• The number of subscribers or optins
• Search Engine Results for key words
• Number of leads generated
• Increase in sales
• Advertising and marketing cost savings
• Brand Awareness
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Measure Your Return On Your Investment
• Website Analytics
• Social Mentions
• SEO Ranking
• Subscribers
• Social Engagement
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Financial ROI
• New Customers
• Sales Revenue
• Number of Transactions
• Average Dollar Value
• Frequency of Purchase
• Promotion Results
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1 hour a day to social media domination
• Create a presentation using Google docs • Headline it with 3 things you need to know about… point 1.2.3
keep it simple.• Make a Power Point or Keynote video with Jing ( FREE screen
capture video application @ http://www.techsmith.com/jing/)• Tweet about it• Post it on your Social Media Networks remember to ask for
feed back• Remember to use your key words
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Social Media Management Tools
www.seesmic.com
www.tweetdeck.com
www.ping.fm
www.onlywire.com
www.HootSuite.com
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Social Media Resources
www.Mashable.com
www.SocialMediaExaminer.com
www.BrianSolis.com
www.ChrisBrogan.com
www.JohnLogar.com (Social Media)
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John Logar is a Professional Speaker, Business Development Strategist and Consultant. He delivers presentations to Corporate, Retail, Franchises, Not For Profit, and Government groups. These are some of the topics he presents.
•How to Generate an Abundance of A Class Clients•Social Media Business Development•Practical Response Driven Internet Marketing•Winning Proposals, Quotes and Tenders at Higher Prices•Develop and Dominate Niche Markets•Business Generation From Targeted Keyword Research•Consultants Client Attraction Strategies•It’s All About You ( Having The Time of Your Life )
These presentations can be delivered in 1 hour keynotes, half day seminars,
or full day workshops with training materials included
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If you’d like me to present to
your team on Generating
Business From Social Media
contact me at
Connect with me @http://au.linkedin.com/in/johnlogar
Follow me @ www.Twitter.com/JohnLogar
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