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A Service Provider
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A SERVICE PROVIDERMARKET ANALYSIS
SERVICE PROVIDERGeneral:
Organization, business or individual which offers service to others in exchange for payment.
Internet:
A company that provides customers with an internet connection.
Top 10 Internet Service Providers (ISP) in the Philippines
1. Smart Broadband Inc.
2. Globe Telecom
3. Philippine Long Distance Telephone Company (PLDT)
4. Sun Cellular [Digitel Mobile Philippines, Inc. (DMPI)]
5. Bayan Telecommunications, Inc. (BayanTel)
Top 10 Internet Service Providers (ISP) in the Philippines
6. Meridian Telekoms Inc.
7. Sky Cable
8. Eastern Telecom Philippines Inc.
9. Bell Telecommunication Philippines Inc.
10.Wi-tribe Telecoms Inc.
Smart Broadband Inc.
It is a wholly-owned subsidiary of Smart Communications, Inc.. It offers an wireless internet broadband service, Smart Broadband (SmartBro), with 1.73 million total subscribers at the end of the fourth quarter of 2012. While Smart Communications, Inc. is a wholly-owned subsidiary of Philippine Long Distance Telephone Company (PLDT).
CUSTOMER BEHAVIOR
CULTURAL FACTORS
CULTURESUBCULTURESOCIAL CLASS
CUSTOMER BEHAVIOR
SOCIAL FACTORS
REFERENCE GROUPSFAMILYROLES AND STATUS
CUSTOMER BEHAVIOR
PERSONAL FACTORS
FAMILY LIFE CYCLEOCCUPATION AND ECONOMIC
CIRCUMSTANCESLIFESTYLEPERSONALITY AND SELF - CONCEPT
CUSTOMER BEHAVIOR
PSYCHOLOGICAL FACTORS
MOTIVATIONPERCEPTIONLEARNINGBELIEFS AND ATTITUDES
POST - PURCHASE BEHAVIOUR
SATISFACTIONACTIONSUSE AND DISPOSAL
MARKET STRUCTURE
The market structure of Smart Broadband Inc. in the Philippines is OLIGOPOLY.
Decision of one firm is greatly influenced by the other firms.
Products are considered homogeneous or standardized. This market structure comes with innumerable external
hindrances that do not allow entrants easily.
REPORTERS:
GRACE
MONALISA RYAN
DIANE
JUDY
A - RI - GA - TO - U
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