A REVOLUTION IN HIGH-LIFT TECHNOLOGY - Redken...polish up pomade RECEIVE FREE 1 Redken For Men styling puck 18 high up packettes Average Salon Price: $23.10* $30.80 salon value ($7.10/25%

GET INSPIRED. BE PART OF IT.

REDKEN.COM

A REVOLUTION INHIGH-LIFT TECHNOLOGYNEW CHROMATICS EXTRA LIFT advanced

high-lift color

INTRODUCING REDKEN FOR MEN HIGH UP20% OFF TEXTURE PRODUCTS

5TH

PROMOTIONSAUGUST 2013

2

Introducing a revolution in high-lift technology. NEW CHROMATICS EXTRA LIFT maximizes your blonde-ability with Redken’s first-ever zero ammonia formula that lifts up to 5 levels and tones in 1 easy step. Achieve perfectly neutralized blonde results with photo-finish shine and advanced protection for every strand.

*Fortifies the cuticle for 2 times less breakage when using the Chromatics Extra Lift haircolor with Chromatics Extra Lift Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. our traditional non-ODS high-lift haircolor.**Leaves hair 2x softer after coloring.

*

NEW CHROMATICS EXTRA LIFT advanced high-lift color

UP TO FIVE LEVELS OF LIFT, NO AMMONIA

· 2X Fortified*, 2X Softer** Hair· Up to 5 Levels of Lift in 45 Minutes· Zero Ammonia, Zero Odor · Lift and Tone in 1 Easy Step

INTRODUCING 6 NEW HIGH-LIFT SHADES:

Natural

EL-N0

Soft cooling tone to provide a neutral blonde result. Controls all undertones.

Clear

EL-Clear

Can be used alone or mixed with other CHROMATICS Extra Lift shades to give a customized result.

Ash Blue

EL-Ab.1

Icy blue tone to control excess warmth and create a cool blonde result. Counteracts yellow/orange undertones.

Ash Ash

EL-Aa.11

Increased blue tone to neutralize warmth for an ultra-cool blonde result. Counteracts orange undertones.

Gold

EL-G.3

Subtle gold reflects for sophisticated warmth. Ideal for a light honey blonde result. Enhances warm undertones.

Violet

EL-V.2

Iridescent violet tone to control warmth and provide a cool blonde result. Counteracts yellow undertones.

3

AU

GU

ST

201

3 /

Pro

mot

ions

SALON OFFERPURCHASE12 Chromatics shades, open stock (must include 4 NEW Chromatics Extra Lift shades)

RECEIVE FREE1 Chromatics Extra Lift Salon Intro Kit

KIT INCLUDES1 Chromatics Extra Lift Oil in Cream Developer 40 Volume 1 Chromatics Extra Lift Oil in Cream Developer 30 Volume 1 Chromatics Extra Lift Clear 2.0 oz.1 Color Extend Shampoo 1 Liter1 Color Extend Conditioner 1 Liter1 Detailing Freehand Angled Brush1 “All You Need to Know” Sheet1 Shade Chart1 Swatch Card1 Sticker Sheet

Salon Price

$87.00$138.25 salon value ($51.25/37% savings)

NEW FLEX TECH BOTTLE· Dedicated developer:

NEW Extra Lift Oil in Cream Developer

· Replace original cap with custom cap for easy dispensing

· Squeeze and roll flexible bottle to dispense

· Always store bottle upright

NEW CHROMATICSEXTRA LIFTOIL IN CREAMDEVELOPERWITH EASY DISPENSE CAP!

EXTRA LIFT

NAT

UR

AL

Sof

t coo

ling

tone

s to

pro

vide

a n

eutr

al

blon

de re

sult

Con

trol

s al

l und

erto

nes

AS

H A

SH

Incr

ease

d bl

ue to

nes

to n

eutr

aliz

e w

arm

th

for a

n ul

tra-

cool

bl

onde

resu

ltC

ount

erac

ts o

rang

e un

dert

ones

AS

H B

LUE

Icy

blue

tone

to c

ontr

ol

exce

ss w

arm

th a

nd

crea

te a

coo

l blo

nde

resu

ltC

ount

erac

ts y

ello

w/

oran

ge u

nder

tone

s

VIO

LET

Iride

scen

t vio

let t

one

to c

ontr

ol w

arm

th

and

prov

ide

a co

ol

blon

de re

sult

Cou

nter

acts

yel

low

un

dert

ones

GO

LDS

ubtle

gol

d re

flect

s fo

r so

phis

ticat

ed w

arm

th.

Idea

l for

a li

ght h

oney

bl

onde

resu

ltE

nhan

ces

war

m u

nder

tone

s

CLE

AR

Can

be

used

alo

ne o

r m

ixed

with

oth

er

Chr

omat

ics

Ext

ra L

ift

shad

es to

giv

e a

cust

omiz

ed re

sult

EL-

N0

EL-

Aa

.11

EL-

Ab

.1E

L-V

.2E

L-G

.3E

L-C

PURCHASE1 Chromatics Extra Lift “Blonde Ambition” Kit

KIT INCLUDES1 Chromatics Extra Lift Ash Blue (.1)1 Chromatics Extra Lift Violet (.2)1 Chromatics Extra Lift Clear1 Chromatics Extra Lift Natural (0)1 Chromatics Extra Lift Oil in Cream Developer 40 Volume1 Chromatics Extra Lift Oil in Cream Developer 30 Volume1 Shade Chart1 “All You Need to Know” Sheet1 Easel Card

Stylist Price


SPECIAL OFFER: BLONDE AMBITION KITKIT INCLUDES EVERYTHINGYOU NEED TO CREATE THIS AMAZING BLONDE!AMAZING BLONDE!

SALON OFFERPURCHASE3 Redken For Men styling pucks (mix and match)

CHOOSE FROM:NEW high up spiking waxmaneuver working waxfirm grasp texturizing clayoutplay texture puttypolish up pomade

RECEIVE FREE1 Redken For Men styling puck18 high up packettes

Average Salon Price:Average Salon Price:

$23.10*$30.80 salon value ($7.10/25% savings)*Based on average product price

Create gravity-defying styles with ease and flexibility. NEW Redken For Men high up spiking cream wax helps you achieve a range of upright styles, from front flip-ups to sharp spikes. The creamy wax formula with Power Up Technology glides on to lift hair without the crunch. Styles stay moldable with maximum staying power.

Introduce your clients to NEW high up and promote Redken For Men’s other great styles with this special offer!

GO VERTICAL. STAY FLEXIBLE.spiking cream wax

NEW Redken For Men high up spiking NEW Redken For Men high up spiking NEW Redken For Men high up spiking NEW Redken For Men high up spiking NEW Redken For Men high up spiking helps you achieve a range of upright styles, from front flip-ups to sharp spikes. helps you achieve a range of upright styles, from front flip-ups to sharp spikes. helps you achieve a range of upright styles, from front flip-ups to sharp spikes. helps you achieve a range of upright styles, from front flip-ups to sharp spikes. helps you achieve a range of upright styles, from front flip-ups to sharp spikes. helps you achieve a range of upright styles, from front flip-ups to sharp spikes. helps you achieve a range of upright styles, from front flip-ups to sharp spikes. helps you achieve a range of upright styles, from front flip-ups to sharp spikes. helps you achieve a range of upright styles, from front flip-ups to sharp spikes.

glides on to lift hair without the crunch. glides on to lift hair without the crunch.

other great styles with this other great styles with this

· Guys who like to wear their hair high· Guys who want their style to last · Guys who want an easy to use product that offers high performance

WHO IS NEW HIGH UP FOR?

5

AU

GU

ST

2013

/ P

rom

otio

ns

SALON OFFERPURCHASE AT 20% OFF24 cartons of Vector Plus orVector Plus Extra Body (mix and match)

Salon/Stylist Price


per case of 24

ON TEXTURIZING PRODUCTSON TEXTURIZING PRODUCTS

per case of 24

SALON OFFERPURCHASE AT 20% OFF24 cartons of Inner Secret orCreative Curl (mix and match)

Salon/Stylist Price


KIT SPECIAL: 2 FOR $25!

Improve the health and appearance of your clients’ thinning hair in just 30 days with Intra Force! You have nothing to lose!

GET TO THE ROOT OF THICKER HAIR

INTRA FORCE30-DAY CHALLENGE

SALON OFFERPURCHASE2 Intra Force Client Starter Kits (mix and match, natural or color-treated)

Salon Price


As seen in:

PRICE LISTPRODUCT CASE RETAIL SALON CASE ORDER

QTY PRICE PRICE PRICE QTY

HAIRCARE HAIRCARE SHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Dandruff Control, Extreme, Hair Cleansing Cream, Real Control, Smooth Lock, Time Reset1.7 oz. 50 4.00 2.00 100.00 _10.1 oz. 12 14.50 7.25 87.00 _Liters 12 24.50 12.25 147.00 _Gallon 4 N.A. 26.50 106.00 _

CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock, Time Reset1 oz. 100 4.00 2.00 200.00 _8.5 oz. 12 15.50 7.75 93.00 _Liter 12 29.50 14.75 177.00 _Gallon 4 N.A. 41.50 166.00 _

SASAMPLINGMPLINGHAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend, Real Control0.7 oz. 14 N.A. 10.00 140.00 _

TREATMENTSAll Soft Heavy Cream softening rinse-out mask1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 15.50 7.75 93.00 _All Soft Argan-6 multi-care oil**3 oz. 12 30.00 15.00 180.00 _All Soft Supple Touch softening cream-spray5 oz. 12 16.00 8.00 96.00 _Blonde Glam Color Enhancer Perfect Platinum8.5 oz. 12 17.50 8.75 105.00 _Body Full Instant Bodifier volumizing foam5 oz. 12 16.50 8.25 99.00 _Body Full Volume Amplifier thickening lift spray5 oz. 12 16.50 8.25 99.00 _Clear Moisture Instant Polishing Prep leave-in cuttingand detangling lotion 4.2 oz. 12 13.50 6.75 81.00 _Color Extend Rich Recovery protective treatment**8.5 oz. 12 16.50 8.25 99.00 _Color Extend Total Recharge inner hair fuel5 oz. 12 16.50 8.25 99.00 _Extreme Anti-Snap leave-in treatment**1.7 oz. 50 4.00 2.00 100.00 _8.5 oz. 12 17.50 8.75 105.00 _Extreme CAT Treatment protein reconstructing treatment5 oz. 12 15.50 7.75 93.00 _Extreme Strength Builder**8.5 oz. 12 16.00 8.00 96.00 _Extreme Strength Builder Plus8.5 oz. 12 17.00 8.50 102.00 _Real Control Intense Renewal super moisturizing mask**1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 16.50 8.25 99.00 _Real Control Crema Care daily nourishing styling treatment8.5 oz. 12 16.50 8.25 99.00 _Real Control Slim Supreme slimming serum3.4 oz. 12 16.50 8.25 99.00 _Real Control Overnight Treat night recovery3.4 oz. 12 20.50 10.25 123.00 _Smooth Lock Butter Silk intensive rinse-out treatment**8.5 oz. 12 16.50 8.25 99.00 _Smooth Lock Heat Glide protective smoother5 oz. 12 16.50 8.25 99.00 _Smooth Lock Stay Sleek leave-in cream5 oz. 12 16.50 8.25 99.00 _Smooth Lock Step 1 Smooth Activator3x 2 oz. 12 N.A. 14.85 178.20 _Smooth Lock Step 2 Smooth Sealer8.5 oz. 12 N.A. 12.00 144.00 _Time Reset Corrective Defense3.2 oz. 12 20.50 10.25 123.00 _Time Reset At-Home Porosity Filler Kit4 x 0.5 oz 12 20.00 10.00 120.00 _Pre ArtLiter 12 N.A. 25.00 300.00 _

PRODUCT CASE RETAIL SALON CASE ORDERQTY PRICE PRICE PRICE QTY

DDIAMOND OILIAMOND OILDiamond Oil Shampoo*1.7 oz. 50 5.00 2.50 125.00 _10.1 oz. 12 18.00 9.00 108.00 _Liter 12 30.00 15.00 180.00 _Diamond Oil Conditioner*1 oz. 100 5.00 2.50 250.00 _8.5 oz. 12 19.00 9.50 114.00 _Liter 12 34.00 17.00 204.00 _Diamond Oil Deep Facets intensive treatment*1 oz. 100 5.50 2.75 275.00 _8.5 oz. 12 20.00 10.00 120.00 _Diamond Oil Shatterproof Shine*3.4 oz. 12 40.00 20.00 240.00 _Diamond Oil Shatterproof Shine intense*3.4 oz. 12 40.00 20.00 240.00 _

NATURE’S RESCUENATURE’S RESCUENature’s Rescue Refreshing Detox Shampoo6.8 oz. 12 17.00 8.50 102.00 _Liter 12 28.00 14.00 168.00 _Nature’s Rescue Cooling Deep Conditioner4.2 oz. 12 18.00 9.00 108.00 _½ Liter 6 26.00 13.00 78.00 _Nature’s Rescue Refining Sea Polish3.4 oz. 12 19.00 9.50 114.00 _Nature’s Rescue Radiant Sea Spray3.4 oz. 24 17.00 8.50 204.00 _Nature’s Rescue Pump1/2 Liter N.A. N.A. 2.50 N.A. _

CURVACEOUSCURVACEOUSHAIRCARECurvaceous Cream Shampoo*1.7 oz. 50 5.00 2.50 125.00 _10.1 oz. 12 17.00 8.50 102.00 _Liter 12 27.00 13.50 162.00 _Curvaceous Conditioner*1 oz. 100 5.00 2.50 250.00 _8.5 oz. 12 18.00 9.00 108.00 _Liter 12 32.00 16.00 192.00 _Curvaceous Curl Dive nourishing mask*6.1 oz. 6 19.00 9.50 57.00 _

STYLINGCurvaceous Wind Up reactivating spray*5 oz. 6 18.00 9.00 54.00 _Curvaceous Ringlet perfecting lotion*6 oz. 6 18.00 9.00 54.00 _Curvaceous Wave Ahead texturizing mousse*4.7 oz. 12 18.00 9.00 108.00 _Curvaceous Full Swirl cream serum*5 oz. 12 19.00 9.50 114.00 _

INTRA FORCEINTRA FORCESYSTEM 1 NATURALShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _SYSTEM 2 COLOR TREATEDShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _TREATMENTSMicro Boost2.8 oz. 12 45.00 22.50 270.00 _Hair Advance.24 oz. x 10 6 45.00 22.50 135.00 _STYLINGHair Densifer Styling Foam8.5 oz. 12 15.00 7.50 90.00 _

IN SALON SERVICESScalp Stimulate.85 oz. x 6 12 N.A. 20.00 240.00 _

CHOOSE FROM THESE OFFERS:Offer 1: 20% off a Chromatics haircolor serviceOffer 2: $7.50 off the purchase of any 2 Redken retail-size productsOffer 3: $10.00 off the purchase of any 2 Curvaceous retail-size productsOffer 4: $10.00 off the purchase of one Diamond Oil Shatterproof Shine

HERE’S HOW TO GET STARTED:› Step 1 Visit Redken.com’s Professional Site› Step 2 Access “Special Offers” under “My Redken”*› Step 3 Activate one or multiple offers… increase your business!**It’s that easy! Log-on to Redken.com today!

GET “REDKEN READY”

*You must be registered as a salon owner or manager. Click “Edit Profile” to update your account or send your owner an email about this program.**Offers valid from 3/1/13 – 12/31/13 and can be deactivated at any time

DON’T BE THE LAST SALON IN YOUR AREA TO SIGN UP

With the new “Redken Ready” campaign, we’re sharing 20+ how-to videos on our You Tube channel that feature looks your clients want and Redken’smust-have haircare and styling products.

• Throughthiscampaign,consumerswillhavethechancetowinFREERedkentrial kits throughout the year. When they receive their kits, they can scan thetag on the box to locate a Redken salon featuring one of our special offers.Activate an offer now to increase your business!

BE PART OF OUR CAMPAIGN!

*You must be registered as a salon owner or manager. Click “Edit Profile” to update your account or send your owner an

SAMPLING KITS & SPECIAL OFFERSTO BOOST YOUR BUSINESS!•

AUGUST 2013 \ Promotions 7


HAIRSPRAYSWax Blast 10 high impact finishing spray-wax2 oz. 24 8.50 4.25 102.00 _4.4 oz. 12 18.00 9.00 108.00 _Fashion Work 12 versatile working spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _Pure Force 16 non-aerosol fixing spray2 oz. 24 5.50 2.75 66.00 _6.7 oz. 12 16.00 8.00 96.00 _Quick Dry 18 instant finishing spray2 oz. 24 5.50 2.75 66.00 _11 oz. 12 15.00 7.50 90.00 _Forceful 23 super strength finishing spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _Control Addict 28 high-control hairspray*2.1 oz. 24 7.50 3.75 90.00 _11 oz. 12 20.00 10.00 120.00 _

STYLE CONNECTIONPowder Refresh 01 aerosol hair powder/dry shampoo1.2 oz. 24 7.50 3.75 90.00 _3.4 oz. 12 18.00 9.00 108.00 _Powder Grip 03 mattifying hair powder0.245 oz. 24 14.50 7.25 174.00 _Matte Sponge 05 rugged texturizer1.7 oz. 12 18.00 9.00 108.00 _Velvet Gelatine 07 cushioning blow-dry gel3.4 oz. 12 18.00 9.00 108.00 _Wool Shake 08 gel-slush texturizer5 oz. 6 18.00 9.00 54.00 _Quick Tease 15 backcombing finishing spray1.3 oz. 24 7.50 3.75 90.00 _5.3 oz. 12 18.00 9.00 108.00 _

STYLING SINGLE PACKETTES (BAGS OF 18)Align 12 protective straightening lotionOutshine 01 anti-frizz polishing milkVelvet Gelatine 07 cushioning blow-dry gelSatinwear 02 prepping blow-dry lotion.35 oz. Single Packette 28 N.A. 6.00 168.00 _

REDKEN FOR MEN REDKEN FOR MEN HAIRCAREClean Brew extra cleansing shampoo8.5 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _Clean Spice 2-in-1 conditioning shampoo10 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _Mint Clean invigorating shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 21.50 10.75 129.00 _Cool Finish invigorating conditioner10 oz. 12 12.50 6.25 75.00 _Full Impact bodifying shampoo10 oz. 12 12.00 6.00 72.00 _Go Clean daily care shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 20.50 10.25 123.00 _Finish Up daily weightless conditioner10 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _

STYLINGHigh Upspiking Cream Wax*3.4 oz. 24 14.50 7.75 174.00 _Stand Tough extreme gel5 oz. 12 12.50 6.25 75.00 _Grip Tight holding gel5 oz. 12 12.50 6.25 75.00 _Dishevel fiber cream3.4 oz. 12 16.50 8.25 99.00 _Get Groomed finishing cream5 oz. 12 12.50 6.25 75.00 _Work Hard molding paste3.4 oz. 12 14.50 7.25 87.00 _Outplay texture putty3.4 oz. 24 14.50 7.25 174.00 _Maneuver working wax3.4 oz. 24 14.50 7.25 174.00 _Shine Form defining wax2.5 oz. 12 16.50 8.25 99.00 _Polish Up pomade3.4 oz. 24 14.50 7.25 174.00 _


TEXTURETEXTUREAcid WavesCreative Curl 24 N.A. 6.00 144.00 _Inner Secret 24 N.A. 6.00 144.00 _Alkaline WavesVector Plus 24 N.A. 5.00 120.00 _Vector Plus Extra Body 24 N.A. 5.00 120.00 _Shape Control Reducer Neutralizer Normal Reducer 250ml 21 N.A. 29.00 609.00 _ Sensitized Reducer 250ml 21 N.A. 29.00 609.00 _ Resistant Reducer 250ml 21 N.A. 29.00 609.00 _Shape Control Neutralizer Smoothing Neutralizer Liters 6 N.A. 12.00 72.00 _

SALON GEARSALON GEARCOLOR GEARSalon BasicsTint Bowl N.A. N.A. 5.00 N.A. _Chromatics Tint Bowl N.A. N.A. 5.00 N.A. _Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _Chromatics Double Row Tint BrushN.A. N.A. 3.00 N.A. _Applicator Bottle N.A. N.A. 3.50 N.A _Measuring Cup N.A. N.A. 2.50 N.A. _Organizer Tray Cream N.A. N.A. 20.00 N.A. _ (Regular–holds 42)Organizer Tray Cream (Mini–holds 21) N.A. N.A. 15.00 N.A. _Organizer Tray Liquid (Regular–holds 36) N.A. N.A. 20.00 N.A. _Tube Key N.A. N.A. 2.50 N.A. _Chromatics Developer Stand* N.A. N.A. 3.00 N.A. _

SpecialtyDetailing Freehand Brush N.A. N.A. 5.00 N.A. _ (Angled Brush)Detailing Etching Wand N.A. N.A. 5.00 N.A. _ (Mascara Wand) Technique Board N.A. N.A. 15.00 N.A. _Spray Water Bottle N.A. N.A. 6.00 N.A. _Mini-Spatula N.A. N.A. 5.00 N.A. _Mini-Whisk N.A. N.A. 5.00 N.A. _Clips (set of 8) N.A. N.A. 7.00 N.A. _Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _Blonde Icing Scoop N.A. N.A. 5.00 N.A. _

ApparelRedken Favorite Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Cape N.A. N.A. 25.00 N.A. _Chromatics Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Apron N.A. N.A. 25.00 N.A. _Chromatics Apron N.A. N.A. 25.00 N.A. _DuraSilk™ Client Wrap N.A. N.A. 30.00 N.A. _Swatches & MoreShades EQ Gloss Swatch Book N.A. N.A. 30.00 N.A. _Shades EQ Cream & Cover Plus Swatch Book

N.A. N.A. 30.00 N.A. _Color Fusion/Cover Fusion Swatch Book

N.A. N.A. 50.00 N.A. _Color Gels Swatch Book N.A. N.A. 30.00 N.A. _Chromatics Swatch Book N.A. N.A. 50.00 N.A. _Color Camo Swatch Box N.A. N.A. 14.00 N.A. _Swatch Cards N.A. N.A. N.A. N.A. _Shade Charts N.A. N.A. N.A. N.A. _Shade Stickers N.A. N.A. N.A. N.A. _

HAIRCARE/STYLING GEARRedken Chemistry N.A. N.A. 2.25 N.A. _Shot ShakerPumpsLiter (White) N.A. N.A. 2.25 N.A. _Gallon (White) N.A. N.A. 4.25 N.A. _

All retail prices are suggested only. * new product ** new price *** only offered in stores+ not all sizes available for every productN.A. = Not Applicable.


RREDKENEDKEN C CHEMISTRYHEMISTRYAll Soft Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Clear Moisture Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Color Extend Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Extreme Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Real Control Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Smooth Lock Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Time Reset Filler Shot Phase7.6 oz. 12 N.A. 12.00 144.00 _Shot Phix 3.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _

STYLINGSTYLINGSTRAIGHTSheer Straight 06 lightweight straightening gel1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 16.00 8.00 96.00 _Align 12 protective straightening lotion1 oz. 100 5.00 2.50 250.00 _5 oz. 12 17.00 8.50 102.00 _

SHINEGlass 01 smoothing serum2 oz. 48 17.00 8.50 408.00 _Outshine 01 anti-frizz polishing milk1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 18.00 9.00 108.00 _Shine Flash 02 glistening mist4.4 oz. 12 17.50 8.75 105.00 _

VOLUMEThickening Lotion 06 all-over body builder5 oz. 12 15.50 7.75 93.00 _1/2 Liter 12 N.A. 12.50 150.00 _Rootful 06 root lifting spray8.5 oz. 12 16.00 8.00 96.00 _Layer Lift 07 length elevating spray-gel5.7 oz. 12 16.00 8.00 96.00 _Full Frame 07 protective volumizing mousse8.5 oz. 12 16.50 8.25 99.00 _Aerate 08 bodifying cream-mousse2.3 oz. 12 17.00 8.50 102.00 _Guts 10 root targeted volume spray foam2 oz. 24 5.50 2.75 66.00 _10.58 oz. 12 16.50 8.25 99.00 _

TEXTUREWater Wax 03 shine defining pomade1.7 oz. 12 18.00 9.00 108.00 _Tousle Whip 04 soft texturizing cream-wax3.4 oz. 24 16.50 8.25 198.00 _Rewind 06 pliable styling paste.75 oz. 100 5.50 2.75 275.00 _5 oz. 12 19.00 9.50 114.00 _Rough Paste 12 working material.75 oz. 100 5.50 2.75 275.00 _2.5 oz. 12 18.00 9.00 108.00 _Hardwear 16 super-strong sculpting gel8.5 oz. 12 16.00 8.00 96.00 _Structure Wax 17 classic styling wax1.7 oz. 12 18.00 9.00 108.00 _

HEAT STYLINGSatinwear 02 prepping blow-dry lotion5 oz. 12 18.00 9.00 108.00 _Iron Silk 07 ultra straightening spray8.5 oz. 12 16.00 8.00 96.00 _Duo Shield 07 color protecting gel cream5 oz. 12 19.00 9.50 114.00 _Iron Shape 11 finishing thermal spray*8.5 oz. 12 16.00 8.00 86.00 _Spray Starch 15 versatile ironing spray5 oz. 12 14.00 7.00 96.00 _Hot Sets 22 thermal setting mist5 oz. 12 14.00 7.00 84.00 _1/2 Liter 12 N.A. 12.00 144.00 _


SKIN/BODY CARECleanse acid balanced cleansing bar5.3 oz. 36 9.50 4.75 171.00 _

HAIRCOLORColor Camo2 oz. 36 N.A. 4.50 162.00 _Pro-oxide Cream Developer 10vLiter 6 N.A. 6.00 36.00 _

PROFESSIONAL TOOLSPROFESSIONAL TOOLSSteam Infusion Professional Iron*(includes two filters) 1 N.A. 295.00 N.A. _

HAIRCOLORHAIRCOLORShades EQ Gloss Equalizing Conditioning Color & Color Kickers2 oz. 36 N.A. 4.95 178.20 _Shades EQ Cream Equalizing Conditioning Color2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Cover Plus Brightening Conditioning Color Cream2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Crystal Clear16 oz. 12 N.A. 21.00 252.00 _Liter 6 N.A. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1 oz. 36 N.A. 6.50 234.00 _Cover Fusion Low Ammonia 100% Coverage Color Cream2.1 oz. 36 N.A. 6.50 234.00 _Color Gels Permanent Conditioning Haircolor & Fashion Gels**2 oz. 36 N.A. 5.35 192.60 _Chromatics Prismatic Permanent Color2 oz. 36 N.A. 7.25 261.00 _Chromatics Beyond Cover Age-Defying Permanent Color2 oz. 36 N.A. 7.25 261.00 _

HAIRCOLOR COLLECTION KITSShades EQ GlossSalon Intro Kit 1 N.A. 198.00 N.A. _Stylist Trial Kit 4 N.A. 59.40 237 .60 _Shades EQ Cream/Cover PlusSalon Intro Kit 1 N.A. 216.00 N.A. _Stylist Trial Kit 4 N.A. 64.80 259.20 _Color Fusion** Salon Intro Kit 1 N.A. 325.00 N.A. _Stylist Trial Kit 4 N.A. 78.00 312.00 _Color Gels** Salon Intro Kit 1 N.A. 214.00 N.A. _Stylist Trial Kit 4 N.A. 64.20 256.80 _Chromatics Salon Intro Kit 1 N.A. 362.50 N.A. _Stylist Trial Kit 4 N.A. 87.00 348.00 _

DEVELOPERSColor Gels Developer 10v, 20v, 30v, 40v**Liter 6 N.A. 6.25 37.50 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v**16 oz. (20v only) 12 N.A. 3.60 43.20 _Liter 6 N.A. 6.25 37.50 _Shades EQ Processing Solution**Liter 6 N.A. 6.25 37.50 _Chromatics Oil in Cream Developer 10v, 20v, 30vLiter 6 N.A. 10.00 60.00 _

LIGHTENERSBlonde Icing Conditioning Cream Developer 20v, 30v, 40vLiter 6 N.A. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6 oz. 6 N.A. 28.50 171.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 N.A. 28.50 171.00 _Blonde Dimensions Dust-Free Conditioning Lightener**8 oz. 12 N.A. 12.00 144.00 _32 oz. 6 N.A. 30.00 180.00 _Lift 5/15 Highlifting Cream1 oz. 72 N.A. 3.80 273.60 _Lift 5/15 Highlifting Booster21.1 oz. 12 N.A. 21.00 252.00 _Up To 7 De-Dusted Lightener**17.6 oz. 12 N.A. 18.00 216.00 _32 oz. 6 N.A. 30.00 180.00 _Flash Lift Lightening Powder17.6 oz. 12 N.A. 16.50 198.00 _32 oz. 6 N.A. 27.50 165.00 _

OTHER HAIRCOLOR PRODUCTSColor Thickener4 oz. 12 N.A. 7.95 95.40 _

88

PUREOLOGY EXCLUSIVE PRICE L ISTProduct Case

Qty.Retail* Price

SalonPrice

Salon Case Price

HYDRATEHydrate Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Light Condition1.7 oz.8.5 oz.33.8 oz.Hydrate Hydra Whip5.2 oz.Hydrate Hydra Cure5.2 oz.Hydrate Shine Max4.2 oz.

241266

241266

24126

12

12

12

$7.50$27.00$62.00$75.00

$7.50$29.00$64.00$85.00

$7.50$29.00$64.00

$50.00

$50.00

$26.00

$3.75$13.50$31.00$37.50

$3.75$14.50$32.00$42.50

$3.75$14.50$32.00

$25.00

$25.00

$13.00

$90.00$162.00$186.00$225.00

$90.00$174.00$192.00$255.00

$90.00$174.00$192.00

$300.00

$300.00

$156.00

PURE VOLUMEPure Volume Shampoo1.7 oz.8.5 oz.33.8 oz.Pure Volume Condition1.7 oz.8.5 oz.33.8 oz.Pure Volume Blow Dry Amplifier1.7 oz.8.5 oz.Pure Volume Instant Levitation Mist1.0 oz.4.9 oz.

24126

24126

2412

7512

$7.50$27.00$62.00

$7.50$29.00$64.00

$7.00$22.00

$9.00$26.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$3.50$11.00

$4.50$13.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$84.00$132.00

$337.50$156.00

SUPER SMOOTHSuper Smooth Shampoo1.7 oz.8.5 oz.33.8 oz.Super Smooth Condition1.7 oz.8.5 oz.33.8 oz.Super Smooth Relaxing Hair Masque5.2 oz.Super Smooth Relaxing Serum5 oz.Super Smooth Smoothing Cream6.8 oz.Super Smooth Smoothing Elixir2.5 oz.

24126

24126

12

12

12

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$50.00

$24.00

$24.00

$24.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$25.00

$12.00

$12.00

$12.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$300.00

$144.00

$144.00

$144.00

REVIVING REDReviving Red Shamp’oil1.0 oz. 8.5 oz. 33.8 oz.Reviving Red Reflective Condition1.7 oz. 8.5 oz. 33.8 oz. Reviving Red Illuminating Caring Oil4.2 oz. 1.0 oz.Reviving Red Red Reflect EnhancerSet of 4 .34 oz. tubesReviving Red Copper Reflect Enhancer Set of 4 .34 oz. tubes

24126

24126

1280

12

12

$7.50$29.00$64.00

$7.50$29.00$64.00

$32.00$10.00

$40.00

$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$16.00$5.00

$20.00

$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$192.00$375.00

$240.00

$240.00

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

COLOUR STYLISTColour Stylist Fortifying Heat Spray0.5 oz.5.7 oz.Colour Stylist Silk Bodifier2.2 oz.8.4 oz.Colour Stylist Nourishing Nectar5.1 oz.Colour Stylist Anti Split Blow Dry6.5 oz.Colour Stylist Strengthening Control2.1 oz11.0 oz.Colour Stylist Cuticle Polisher3.4 oz.Colour Stylist Illuminating Curl5.1 oz.Colour Stylist Anti Breakage Twist2.5 oz.Colour Stylist Root Lift2.0 oz.10 oz.Colour Stylist Radiance Amplifier0.5 oz.3.2 oz.Colour Stylist Supreme Control2.1 oz.11.0 oz.14.5 oz.Colour Stylist Control Twist Wax1.0 oz.3.4 oz.Colour Stylist Lustrous Volumizer5.2 oz.

4812

2412

12

12

2412

12

12

12

2412

4812

241212

8012

12

$7.00$26.00

$9.00$26.00

$28.00

$30.00

$9.00$26.00

$28.00

$26.00

$26.00

$9.00$24.00

$7.00$26.00

$9.00$26.00$26.00

$9.00$26.00

$24.00

$3.50$13.00

$4.50$13.00

$14.00

$15.00

$4.50$13.00

$14.00

$13.00

$13.00

$4.50$12.00

$3.50$13.00

$4.50$13.00$13.00

$4.50$13.00

$12.00

$168.00$156.00

$108.00$156.00

$168.00

$180.00

$108.00$156.00

$168.00

$156.00

$156.00

$108.00$144.00

$168.00$156.00

$108.00$156.00$156.00

$360.00$156.00

$144.00

HIGHLIGHT STYLISTHighlight Stylist Gold Definer Contour Shine-Gel1.0 oz.5.1 oz.Highlight Stylist Bodifying Luminator Texturizing Shine-Foam1.5 oz.5.0 oz.Highlight Stylist Sea-KissedTexturizer, Salt-Free Tousle Mist1.0 oz.4.2 oz.

4812

2412

8012

$11.00$28.00

$11.00$28.00

$11.00$28.00

$5.50$14.00

$5.50$14.00

$5.50$14.00

$264.00$168.00

$132.00$168.00

$440.00$168.00

ACCESSORIES & MERCHANDISINGPureology Cutting CapePureology ApronPureology Purple Client CapeMini Acrylic Promo StandAcrylic BlockAcrylic Permanent Shelf Talkers (set of 4)Pureology Reusable Large BagPureology Reusable Small BagPureology BowlPureology BrushPureology SpoonPureology CombColour Stylist Combs SetPureology Liter PumpPureology BannerPureology Table Top DisplayPureology Client BagsPureology Paper Shelf TalkersPureology Prescription Tear Pad

1111111111112111111

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

$21.50$21.50$20.00$10.00$20.00$12.00$2.50$1.50$8.00$6.00$6.00$6.00$8.00$1.63

$25.00$20.00$1.00$3.00$3.00

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

ESSENTIAL REPAIREssential Repair Shampoo1.7 oz.8.5 oz.33.8 oz.Essential Repair Condition1.7 oz.8.5 oz.33.8 oz.Essential Repair RestorativeHair Masque5.2 oz.Essential Repair Instant Repair6.0 oz.Essential Repair Colour Max1.0 oz.8.5 oz.Essential Repair Split EndCorrecting Treatment3.2 oz.

24126

24126

12

12

2412

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$50.00

$24.00

$7.00$24.00

$40.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$25.00

$12.00

$3.50$12.00

$20.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$300.00

$144.00

$84.00$144.00

$240.00

PERFECT 4 PLATINUMPerfect 4 Platinum Shampoo1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Condition1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Reconstruct Repair Masque6.8 oz.Perfect 4 Platinum Miracle FillerTreatment0.5 oz.4.9 oz.

24126

24126

12

4812

$7.50$27.00$62.00

$7.50$29.00$64.00

$35.00

$5.00$26.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$17.50

$2.50$13.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$210.00

$120.00$156.00

NANO WORKSNano Works Shampoo1.7 oz.8.5 oz.33.8 oz. (w/pump) Nano Works Condition1.7 oz.8.5 oz.33.8 oz. (w/pump)

24126

24126

$15.00$54.00$124.00

$15.00$58.00$128.00

$7.50$27.00$62.00

$7.50$29.00$64.00

$180.00$324.00$372.00

$180.00$348.00$384.00

PRECIOUS OIL

Precious Oil Shamp’oil1.7 oz.8.5 oz33.8 oz.Precious Oil Condition1.7 oz.8.5 oz33.8 oz.Precious Oil Softening Hair Masque5.2 oz.Precious Oil Versatile Caring Oil1.0 oz.4.2 oz.

24126

24126

12

7512

$7.50$29.00$64.00

$7.50$29.00$64.00

$50.00

$12.00$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$25.00

$6.00$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$300.00

$450.00$240.00

PURIFYPurify Shampoo 8.5 oz.33.8 oz.

126

$27.00$62.00

$13.50$31.00

$162.00$186.00

AUGUST 2013/Promotions

FACEBOOK SAMPLING C AMPAIGNWATCH & WIN!MAKE FACEBOOK WORK FOR YOU WITH OUR EXCITING SAMPLING CAMPAIGN THAT WILL BRING CLIENTS TO YOUR DOOR!

ACTIVATE SPECIAL OFFERS TODAY!DON’T BE THE LAST SALON IN YOUR AREA TO SIGN UP. ACTIVATE AN OFFER TODAY AND START INCREASING YOUR SALES!

*You must be registered as a salon owner or manager. Click “Edit Profile” to update your account**Offers valid from 3/1/13-12/31/13 and can be deactivated at any time

HOW TO ADD A SPECIAL OFFER TO YOUR SALON LISTING:

Visit Pureology.com’s Professional SiteGo to your account page to edit your salon info*

Check the box next to the offers you would like to activate and save**

CHOOSE FROM THESE OFFERS:

$10.00 off the purchase of any 2 Pureology Haircare retail-size products$12.00 off the purchase of 2 Colour Stylist retail-size products$12.00 off the purchase of 2 Reviving Red retail-size products

DRIVE TO SALONSThrough their FREE samples consumers are prompted to find a special offer from a Pureology salon. Activate these offers now to increase your business!

DRIVE TO SALONSThrough their FREE samples consumers are prompted to find a special offer from a Pureology salon. Activate these offers now to increase your business!

Clients will receive their FREE trial kit to discover the Pureology difference, plus a special offer. 40,000 kits will be distributed!

DIRECT-TO-CONSUMER SAMPLINGFACEBOOK ADVERTISINGWe’ll capture consumers’ attention with Facebook ads targeted to their specific hair types, leading to how-to videos.

HOW-TO VIDEOS From Facebooks ads, consumers will discover “Watch & Win” how-to videos that prompt them to redeem a FREE trial kitC

ON

SUM

ER J

OU

RN

EYFa

cebo

ok A

dver

tisin

g

AU

GU

ST

2013

/ P

rom

otio

ns

COLOUR STYLIST BONUS-SIZE MOUSSESPROTECT YOUR HAIRCOLOUR, ELEVATE YOUR STYLE

STYLIST/CLIENT OFFERPURCHASE1 Colour Stylist Root Lift 13 oz. bonus size

SALON PRICE

$11.003.5 oz. FREE product per bottle!

Colour Stylist offers body-boosting volume with Root Lift spray hair mousse and Silk Bodifier voluminizing mousse. Don’t miss these special bonus sizes- get 30% more product free!

CLIENT PRICE


STYLIST/CLIENT OFFERPURCHASE1 Colour Stylist Silk Bodifier 10.9 oz. bonus size

SALON PRICE


CLIENT PRICE


ROOT LIFT Spray Hair Mousse Lightweight, non-sticky formula Builds noticeable volume at the root area Lifts, protects and bodifies with lasting shine Targeted nozzle for easy root application Medium hold

SILK BODIFIER Voluminizing Mousse Rich mousse formula Adds fullness and volume Leaves hair soft and shiny Medium to high hold

As seen in:

30% MORE FREE

11

T H I S S U M ME R,TREAT YOUR HAIRCOLOURTO WHAT IT NEEDS MOST

STYLIST/CLIENT OFFERPURCHASE1 Essential Repair Kit

KIT INCLUDESEssential Repair Shampoo 8.5 oz.Essential Repair Condition 8.5 oz.Essential Repair Instant Repair 6 oz.Essential Repair Colour Max 1 oz.

SALON PRICE


CLIENT PRICE

$66.00$87.00 client value ($21.00/24% savings)

From sun to salt to chlorine, summer means extra stress on colour-treated hair. Pureology’s Essential Repair collection strengthens and fortifies every strand, so haircolour looks beautiful all summer long. Help your clients start caring for their colour with this special kit.

Essential Repair Instant Repair Leave-In Hair Condition

Crystal clear leave-inconditioner helps fortifyagainst breakage, detangles and adds vibrant shine while protecting colour radiance.

Essential Repair Condition

Daily conditioner nourishes distressed hair with repairand colour protection.

Essential Repair Colour Max UV Hair Colour Defense

Lightweight daily-use mistdelivers an extra dose ofAnti Fade Complex® foroptimum colour protection.

Essential Repair Shampoo

Concentrated ZeroSulfate®

shampoo gently cleanses and helps repair distressedcolour-treated hair.

11

TO WHAT IT NEEDS MOST

STYLIST/CLIENT OFFERPURCHASE1 Essential Repair

KIT INCLUDESEssential RepairEssential RepairEssential RepairEssential Repair

SALON PRICE

$33.00$43.50 salon value (

CLIENT PRICE

$66.00$87.00 client value (

From sun to salt to chlorine, summer means extra stress on colour-treated hair. Essential Repair collection strengthens and fortifies every strand, so haircolour looks beautiful all summer long. Help your clients start caring for their colour with this special kit.

2

12

PUREOLOGYEXCLUSIVE

August 2013 • PROMOtIONs

THIS SUMMER, TAKE CAREOF YOUR HAIRCOLOUR

WITH ESSENTIAL REPAIR

COLOUR STYLIST BONUS SIZE MOUSSES

12

THIS SUMMER, TTHIS SUMMER, TOF YOUR HOF YOUR H

WITH ESSENTIAL REP

All rights reserved. U0891100 5/2013

Documents

A REVOLUTION IN HIGH-LIFT TECHNOLOGY - Redken...polish up pomade RECEIVE FREE 1 Redken For Men styling puck 18 high up packettes Average Salon Price: $23.10* $30.80 salon value ($7.10/25%