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A Review of the AFP 90-Day Trial Offer & Mobile Marketing Tips. Brief. 13 October 2011. About Kaptivate. - PowerPoint PPT Presentation
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13 October 2011
BriefA Review of the AFP 90-Day Trial Offer & Mobile Marketing Tips
About Kaptivate We help non-profit organizations make new connections, identify
empowering technologies to support their missions, and design donor engagement initiatives that fuel growth. Kaptivate collaborates with a broad spectrum of non-profits to achieve strong donor engagement through mobile media.
Each offering is an affordable, turnkey, and modular solution that can drive impact and grow income.
To ensure success, Kaptivate also provides support through onboarding tools, marketing and promotional support, research, and consulting services.
Visa strategic partner AFP partner
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Our 90-Day Free Trial Promotion
Why mobile fundraising?Growing interest but lingering hesitationKaptivate partners with AFP & Visa to spark
mobile fundraising adoptionTrial offer allows for experimentation
Good timing – End of year/holiday season Low risk – No cost and no obligation Decision support – Results help your organization
decide whether mobile is right for you
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Getting Started with AKtionApp
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Step 1: Go to…
www.aktionapp.com
to sign-up.
Please email your IRS Determination letter and Tax ID
number for vetting to [email protected]
Getting Started with AKtionApp
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Step 2: Complete your log in and billing information
Credit Card will only be billed $1.00 and its used to
authenticate the organization only. Once the 90 days are over you
will need to opt-in to acquire the service for one
(1) year at $475.00.
Getting Started with AKtionApp
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Step 3: Verify email in your inbox.
Getting Started with AKtionApp
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Step 4: We verify your email and apps are set up.
AKtionApp Verification Process - emails
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[Step: 5Complete the bank deposit form.
Promote Donor Access to AppsWhat Donors See: Donor App Options
Donor can select iPhone or Android
Donor selects desired app to download.
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www.samplecharity.aktionapp.com
AKtionApp – What Donors See
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Branded mobile site or appDonors can make a quick donationDonors can store pledgesGet HelpTell A FriendPersonal Menu
History of DonationsPersonal SettingsRecurring Giving
AKtionApp on Facebook
My AKtionApp
My AKtionApp
Your brand on your donor’s Facebook
page via AKtionApp’s Facebook App.
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Administrative – Key Features
You select the donation gift sizes displayed…but the donor can opt to choose their own value.
You create your causes & campaigns.
You Promote your Facebook Page.12
Administrative – Key Features
Automated Donor
Receipting
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Administrative Reports – What you see
Id User Amount Date Status Transaction Email User Address User Phone User City User Zip Donation Type Message Cause
7538 10 10/12/2011 12:33 completed 3913046317 without sign-up Test Ongoing Disaster Preparedness & Response
Export all donation information to a CSV spreadsheet file and upload to your Donor CRM.
Online view of
donation data
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Marketing Tips to Kick Start Your CampaignMake It Accessible
Your organization probably maintains or are actively looking at campaigns in mobile giving, social media, fan pages, web sites, blogs, YouTube, Twitter and more.
Kaptivate empowers non-profit organizations to broaden their digital presence with a turnkey system supported by one simple-to-use backend tool.
Upload your content on one content management system and get your message heard across multiple channels. That is the power of AKtionApp. Let your donors connect with your brand everywhere.
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Marketing Tips to Kick Start Your Campaign
Keep It Simple
AKtionApp simplifies how your donors donate on Facebook, online or through their mobile device. AKtionApp requires only 7 fields of donor information compared to an average of 20 on standard donate now pages. Don't complicate the process. Your donors want to contribute, make it easy!
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Marketing Tips to Kick Start Your Campaign
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Use Clear Call to ActionIdentify an Urgent NeedSet Up CampaignsPromote Your Organization’s
Branded URL via Email20-30% of all email viewed on mobileQuick connect to mobile site and
desired actionCan be used in Canada & USA
Marketing Tips to Kick Start Your Campaign
Promoting your mobile payment page is just as important as having one.
Use all your digital channels to promote.
Send an email invitation to your mobile fundraising app; link your AKtionApp to Facebook; spread the word with a Twitter feed and LinkedIn post.
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Marketing Tips to Kick Start Your Campaign
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Integrate with marketing and social media messaging
Feature your AKtionApp on your websiteUse screenshots "Go to Mobile Donor Site" links/buttons.
If you already use text messaging, link to your AKtionApp instead of your desktop donor page.
Fees After 90 Day Free TrialItem Description
AKtionApp After 90 day Free trial: $475 annual licenseDonation Transaction fees (US dollars)(typical credit card merchant fees)
*3.5 % and $0.25 per completed transaction using a Visa, MasterCard, Discover and American Express credit cards. (option: After 90 day trial an individual merchant account can be set-up with funds deposited within 72 hours)
* Funds distributed monthly to the non-profit includedFeatures
Includes: iPhone, Android, Blackberry, Facebook and Online fundraising applications Administrative Features: Non-Profit Branded URL to use with your Social Media engagement campaigns Mobile and Website applications branded with your logoUnlimited donation gift size (with a $10 min.)Capacity to pre-set one time donation gift sizeRecurring donation capability
Automated donor receiptingDonor Data (View it or export it to an MS Excel file. Upload the data into your existing donor databases or CRM systems and lay the foundation for multichannel donor engagement.) Donor Features:Unlimited donation gift size (with a $10 min.)Pledge Goal meter visualRecurring donation capabilityDonor self-serve donation historyDonor self-serve remindersNo texting fees from mobile carriers20
For more information, contact us at: [email protected] or (202) 607-4964
Thank You
Otto [email protected]
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If you're interested in using mobile technology to engage your constituents and donors, follow us on:
Twitter: http://twitter.com/KaptivateGroup.LinkedIn: http://www.linkedin.com/company/kaptivate-llcFacebook: https://www.facebook.com/KaptivateGroup
