A Review of Current Best Practices in Category Management 2019

Introductory Call

Wednesday 28 August, 9am GMT

Please set your mic to “Mute”

Declan Carolan

Co-Chair ECR Community

Agenda

• Overview of who’s on the call

• Setting the scene – why now, why should companies participate etc.

• Objective of Review

• Scope of the Review

• Proposed Template for Review & Examples

• Next Steps and Timeline

• Feedback and Discussion

• AOB

Attendee List1. Declan Carolan, ECR Ireland

2. Ché McGann, ECR Community

3. Sinead Conmy, Diageo

4. Geraldine Finnegan, Boyne Valley

5. Paul Corcoran, Musgrave Retail Partners

6. Sarah Kearns, Green Isle

7. Aikaterini Troupaki, Coca Cola Hellenic

8. Patricia Garry, Unilever

9. Felix Oster, GSK

10.Gerry Byrne, Shelfstock

11.Stratigoula Vamvali, Henkel

12.Emilie Chalvignac, ECR France

13.Francoise Acca, ECR France

14.Colm Rooney, Shopper Intelligence

15.Claudio Czapski, ECR Brazil

16.Lubov Kelbakh, Mania

17.Ekaterina Litvinenko, ECR Russia

18.Nguyễn Hằng Nga, ECR Vietnam

19.Teresa Mischek-Moritz, ECR Austria

20.Zoe Tsagrassoulis, ECR Greece

21.Akram Roziyev, ECR Kazakhstan

22.Carter Yao, ECR China

23.Luc Demeulenaere, Shopting

Apologies – Dr. Brian Harris

Setting the SceneWhy now?

What are the factors that make 2019 an ideal time to conduct such a review?

• Category management is a chosen focus area for ECR Community in 2019/2020

• 8 years since the publication of the ECR Consumer and Shopper Journey Framework HERE

• Growth of technology, online retailing & changing shopping patterns requires new Cat Man techniques and processes

Setting the Scene Why participate?

• Highlight your company’s credentials & expertise within Category Management.

• Promote business development opportunities with trading partners.

• Contribute to the global development & progression of Category Management.

• Network & interact with the leading global exponents of CatMan during preparatory Conference Calls.

• Gain global exposure.A rising tide lifts all boats

Objective of this Review

Showcase Showcase modern Cat Man techniques and technologies

Identify and share

Identify and share global Cat Man best practice

Create Create a reference guide for Cat Man practitioners

Chart

Chart the development of Cat Man and how it integrates with a holistic approach to joint business planning and serving the shoppers needs

Proposed Format of this Review

Showcase global best practice in Cat Man in the following format1. Insights

Hear from leading experts on the evolution of Cat Man and the latest trends in consumer and shopper insights, new ways of collaborating, new processes and formats.

2. ActionCase studies from retailers and manufacturers on recent Cat Man projects

3. TechnologyCase studies illustrating how certain technologies have been used to advance Category Management e.g. shopper data, shopper insights, AI, apps, planogram development.

Possible Template

Based on the Consumer Goods Forum Food Waste Booklet -https://www.theconsumergoodsforum.com/wp-content/uploads/2017/10/Environmental-Sustainability-Food-Waste-Booklet-2018.pdf

Examples to follow…

Next Steps

Action Deadline Responsibility

Provide initial feedback and suggestions of who else should be involved

End of Aug 2019 Stakeholders

Submission of expressions of interest

End of Sept 2019 Stakeholders

Agree format and template of submission

End of Oct 2019 Steering Committee

Make Go/No Go decision on review End of Oct 2019 Steering Committee

Submit final case study in agreed template

End of Nov 2019 Stakeholders

Draft review document End of Jan 2020 Steering Committee

Publish document March 2020 Steering Committee

Feedback and Discussion

AOB