A Report On Recruitment and Selection process at Mc Donald’s Ahmedabadect Hrm

Recruitment & Selection a t McDonald’s

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A

Report

On

Recruitment and Selection process at Mc Donald’s

Ahmedabad

Prepared By:

Atithya Vyas

Dhruvi Bhatt

Kinjal Vaghela

Shreya

Dharmaraj Wala

Yash

Submitted To: MS. SHWETA

L.J .Institute of Engineering & Technology

Ahmedabad

2014-15


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Sr. No Particular Page No.

1 Introduction 3

2 Recruitment 6

3 Selection 13

4 Training 15

5 Words By Manager 17

6 Some practical examples of recruitment at Mc Donald’s 18

7 Conclusion 20


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1. Introduction

1.1 Year Established

2012

1.2 Business Information

1.2.1 McDonald's Family Restaurant in C G Road,

Ahmedabad

The restaurant

serves excellent meals at the

most affordable

prices. McDonald's is popular

Fast Food Joint. It is known by

its nickname 'Mc D'.

McDonalds in Ahmedabad is

run by the McDonald's

Corporation (NYSE: MCD),

which is the world's largest

chain of hamburger fast food

restaurants.

The chain of restaurants is

spread over 119 countries and territories. It serves more than 65 million customers daily. It is

headquartered in the United States of America. The brand has more than 34,000 restaurants

worldwide. The employee base of the company is more than 1.7 million people.

The concept of the restaurant was founded by Richard and Maurice McDonald's. Later on, it was

bought and incorporated by Ray Kroc. It was started with an objective to build a restaurant

system that would be famous for food of consistently high quality and uniform methods of

preparation. The Fast Food joint was established in the year 1955. It grew within a short life span

and made a record of selling 100 million hamburger by the year 1958.


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1.3 About McDonalds, Ahmedabad

The restaurant serves Vegetarian as well as Non vegetarian

food. It offers various menus such as Spicy Delights, Extra Value Meals, Happy Price Menu,

Breakfast Menu, Favorites, Happy Meals, Beverages and Desserts. The menu consists of various

types of Burgers, Sandwiches, Chicken items, Breakfast, Salads, Snacks, Sides, Beverages,

Deserts and Shakes. It also includes Nuggets, Salads, Wraps and Smoothies. Some of its famous

items topping the list are Mc Veggie, Mc Chicken, Chicken Maharaja Mc, Coke Float, Veg Pizza

McPuff, Soft Serve, McSwirl, Walnut Brownie with Hot Fudge and French Fries. One can also

organize Birthday

parties at Mc

Donald's. It offers

various Birthday

Packages for children.

Attractive Decor &

Music is arranged

with colorful

balloons, swirly

danglers & cool

Ronald McDonald

posters. Funky

Headbands are

distributed and

exciting games are

played at the

restaurant. Prizes and

Return Gifts are also

distributed among

children. A special

gift is given by Ronald McDonald to the Birthday boy or girl. The company also operates other

restaurant brands such as Piles Café, Mc Café, McStop and McExpress. Some of its restaurants

have indoor as well as outdoor seating. Most of the standalone restaurants of the brand offer both

counter service and drive-through service. Drive-Thru, Auto-Mac, Pay and Drive, or 'McDrive'

are separate stations for placing, paying for, and picking up orders. The restaurant also provides

Take Packages and Home Delivery service.


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1.4 Milestones in McDonald's India Journey:

Launch of First Restaurant - 1996

Introduction of Happy Meals - 1997

Introduction of Drive thru - Kalamboli outlet - 2001

Launch of Delivery - Bandra Outlet in 2004

Introduction of Happy Price Menu - 2004

Introduction of Global Menu - McNuggets - 2009

Introduction of Breakfast Menu - October 2010

HRPL awarded Development Licensee - 2010

Introduction of Global Menu - McSpicy April 2011

Introduction of Global Menu - McFlurry October 2011

Introduction of McValue Lunch Meals - January 2012


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2. Recruitment

As the biggest

family restaurant business in the

world, McDonald’s vision is to

provide the best family restaurant

experience – by far. To achieve

this, we put people at the centre of

everything we do, and that goes for

our employees as much as our

customers. McDonald’s recognize

that people do well when they feel

good in their job, so we go all out

to create the right working

environment for everyone. That’s a

lot of people to consider, which is

why we strive to provide a variety

of rewards and benefits to suit all

kinds of lifestyles. In achieving the

best working experience for our people, we aim to provide the best restaurant experience for our

customers. In working for McDonald’s, employees not only become part of one of the largest

global brands, but a constantly evolving organization that offers a culture of flexibility,

opportunity, equality and diversity.

While our people come from all walks of life, they share a common approach: a

positive one. When recruiting Crew Members, our policy is to ‘hire the smile’. This helps to

foster a workforce of people with a positive outlook and approach, which in turn creates an

upbeat and friendly atmosphere. Of course, it’s not just about hiring happy people – it’s about

doing everything we can to keep them smiling. How? By offering rewards and benefits that fit in

with their lifestyle, whether they’re a part-time employee working to fund their college education

or a Trainee Business Manager straight out of university.

2.1 Recruiting suitable applicants

Whether employees join as a Crew Member or a Trainee Business

Manager, we can provide exceptional support, real progression opportunities, a range of

excellent rewards and all the potential associated with working for a world-famous global brand.


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2.1.1 Crew Members

To make sure we’re right for each other, we’ve designed a

two-step application process for potential Crew Members. The first phase of the application is an

online application. If successful, the candidate will be invited to a restaurant for an On Job

Evaluation (OJE) and interview. The OJE serves two purposes: it gives a good opportunity to

evaluate the candidate’s customer service skills against what’s needed to be a successful member

of the McDonald’s team, and it allows the candidate to see if the McDonald’s high-energy

environment suits their preferred style of working. During the process, which only lasts about 15

minutes, the candidate will work in one of our customer facing areas and will be given full

instruction on what to do. In addition, they will have an interview with the Business Manager.

The whole process should take about 30 minutes.

The responsibilities that go with this job include the following duties:

1. Greeting customers while offering super customer service attention, taking, assembling and

presenting food orders, requesting and receiving payment, operating the cash register (Constant

movement, frequent bending and stooping)

2. Assisting new crew members in learning their new job skills

Cooking and preparing food for sale- (Standing and constant moving)

3. Checking equipment to ensure that it is in proper working order, letting the management team

know if there might be a problem

4.Backing up other crew members in their jobs, assist in any area to ensure that the food is being

prepared, packaged and delivered to customer in a timely manner.

Eligibility Criteria for Crew Members:-

Minimum eligibility for the crew members is 10+2.

Good communication skills

Power to motivate the employees


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Welcome Meeting

Once Crew Members have been hired, they will attend a welcome meeting

at their chosen restaurant or recruitment centre. This meeting will last an hour and is designed to

engage and inform new starters. It involves viewing a DVD which gives important information

about the company, and also allows for manager/new starter interaction.

The second part of the orientation is a compulsory online Health & Safety and Food Safety test

that the new starter completes in their own time. The first shift begins with a tour of the store

highlighting key Health & Safety and Food Safety procedures. It is

recommended that this should last for the first two hours of the shift.

2.1.2 Trainee Business Manager

A Trainee Business Manager will be participating in

an awardwinning management training scheme and will need to show strong leadership skills.

Winning a place on our Management Development Programme is no small feat. Nor is it a

shortterm commitment but rather represents a long-term career decision. We want to make sure

that the candidate and McDonald’s are right for each other, so the candidate goes through a four-

step selection process. The first stage is the initial screening process which ensures that the

candidate meets the basic criteria. If the candidate is successful, they will be asked to complete

the next stage, an online personality questionnaire. This will ensure that the candidate has the

desired attributes and that the McDonald’s environment is suited to their preferred style of

working. The next step will be the restaurant based ‘On Job Evaluation’ or OJE. The candidate

will do the job for real for a day and discover what it’s really like working in a McDonald’s

restaurant. The final step of the selection process is an interview with a Senior Manager. Initially

the Trainee Business Manager will complete an intensive 18-week Management Development

Programme. The Management Development Programme will give the candidate a thorough

grounding in the McDonald’s business and all the commercial skills needed to thrive and

develop into an effective Assistant Manager. An Assistant Manager may later progress to

become a Business Manager or an Operations Consultant (Area Manager) depending on their

desire to achieve.

Eligibility Criterion for ‘Management Trainee:-

Candidates who possess the following qualification are eligible for the job in a McDonalds.

1. M.com

2. MBA graduate from well known universities like lovely professional universities etc.


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Work Conditions

Work in the restaurant. Monday-Saturday 9am-7 pm is required. Expected to be in the office

between 40-55 hours per week depending on workflow. The office is located at S.g. road opp.

Iscon temple.

Salary and compensation

4K + 1K bonus + benefits

2.1.3 Restaurant Manager

Restaurant managers ensure that restaurants operate

efficiently and profitably while maintaining their reputation. They must coordinate a variety of

activities, whatever the size or type of the outlet. Managers are responsible for the business

performance of their restaurant, as well as maintaining high standards of food, service, and

health and safety.

Business activities in McDonalds by Restaurant Manager:-

Taking responsibility for the business performance of the restaurant.

Analysing and planning restaurant sales levels and profitability.

Organising marketing activities, such as promotional events and discount schemes.

Preparing reports at the end of the shift/week, including staff control, food control and

sales’

Creating and executing plans for department sales, profit and staff development.

Setting budgets and/or agreeing them with senior management.

Planning and coordinating menus.

Eligibility Criteria for ‘Restaurant Manager:-

Should have minimum 3 years of experience

Should obtain master degree in hotel management


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Good communication skills

Applicant who knows any foreign language like French will be prefer

2.2 Analysis of Recruitment and Selection Process in McDonalds

In the McDonalds the recruitment process consists of the following steps;

Planning

Strategic development

Searching

Screening

Evaluation and control

Planning

In the Mcd 1st step in the planning. Planning also gave an clear idea about number of candidate

and the type of candidate applying for the job. An important part of the planning is to attract

more people than the organisation needed so that they can choose the right candidate and also

attracting the type of candidate similar to the advertisement.

Strategic Development

After deciding how many people are required and what qualification required the McDonalds

concentrate in the strategic development. Different companies have different view about strategic

development. The first thing is to decide in strategic development is to decide whether to recruit

someone with past experience or whether to recruit someone with fresh knowledge and invest

towards the future training of that employee. After deciding the eligibility of the employee the

organizations look different medium to advertise the job and which labor market they want to

target.


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Searching

The searching process begins after the planning and strategic development. If the first two

processes run well then in searching process the McDonald organisation should receive many

application because at this stage the medium is activated as the HR manager gives green signal

about vacancy inside the organization. All the application must be screened and after careful

screening the candidates who passed should called for interview and the candidates did not pass

should sent letter explaining the reason of failure.

Screening

The reason for screening inside the recruitment process is that selection process starts only after

candidates are short listed for the next stage.

2.2.1 Sources Of recruitment

Two types of sources are there which the McDonalds use;

1. Internal Sources

2. External Sources.

INTERNAL

When the McDonalds do recruitment process inside the organization it refers to the internal

sources. Some of the internal sources of McDonalds are:

Through promotions and transfers

Through employees referrals

Formal employees:- Former employees sometimes return to the organization for better

career growth and also sometime after in another job they can compare which is better

this way they can differentiate which employee is better.


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EXTERNAL RECRUITMENT

External recruitment makes is possible interview a wide a range of candidate and chose from that

selection. Sometimes employer need to pump some fresh blood inside their organization to get

some new business ideas and also to put some energy inside the organization. But sometimes

company end up with huge cost for hiring external employees but they are not as qualified as

their curriculum vita says.

It can be through:

1. ADVERTISEMENT:-

The most popular method of job recruitment in the McDonalds is advertisement through

different medium. Employers describe the job responsibilities and requirement of the job

followed by how to apply and by which date they have to apply. The most popular medium of

advertisement are the newspaper, company website and different jobsite which post job from

different company.

2. Professional and trade association

Professional association for trade and technical bodied are very active in the field of recruitment

and selection. They provide employer with people according to their need and those

professionals are trained with international standard. Like for accountant and technical jobs are

always preferred by the professional bodies. Now days there are some websites like linked in

which network among different professional people.

3. Through official website of McDonalds

4. Another popular method among the employee or job seeker for different store and food shops

are known as walk in store. Company advertise in front of the stores or there is a particular place

where companies hired.


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3. Selection

The McDonalds Corporation mostly did the selection process for the new hires in an

organization.

The following process is followed in McDonalds for selecting the candidate;

1. Preliminary Interview:-In McDonalds they firstly do the preliminary screening of application

of forms which enables the manager to eliminate the candidates who don’t full fill the required

the qualification.

2. Selection Tests:- When they do the screening of a application forms the next step in

McDonalds is that they take some selection tests which are;

Ability Test

Intelligence Test

Interest Test

Personality Questionnaire

3. Employment Interview: - After the selection tests then the next step is Employment

interview which involves a formal depth interview conducted by a employer to judge a

candidates suitability for the job.

4.Refrence and Background Checks:- After the employment interview then the next step is

reference and background checks so to verify the information and to obtain more information

about a candidate, if need be.


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5. Selection Decision:-the final selection is made from among those candidates who have

successfully cleared the tests, interview and reference checks. The manager, selects the

candidates is held partly responsible for subsequent performance of the employee.

Medical examination is really necessary in McDonalds because it is the fast food restaurant

where the crew members are providing the foods like burger, lava cake etc if they have a disease

like chicken pox that can be easily spreaded so the medical examination is a main part of

McDonalds.

6. Job Offer: - when the candidate passes all the stages of a selection process which are given by

McDonalds the McDonalds organization provides the job offer to the applicant.

7.Contract of Employment:- Contract of employment is a written contract which contains the

following checklists;

Job title

Duties and responsibilities

Date of joining

Allowances

Leave rules

Work rules


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4. Training at McDonald’s McDonald’s continued success is built on the highest standards of quality, service

and cleanliness delivered to customers in each of its restaurants. Well trained crew and managers

are the first step to achieving these standards. It is company policy to provide career

opportunities that allow all employees to develop their full potential. This policy includes a

comprehensive development program for crew and operations management, and career

progression that enables a ‘first job’ employee to progress to a senior management position

through merit-based promotions.

4.1 Crew Development Programme

The first stage of training is at the Welcome Meetings where the Company

standards and expectations are explained. This is followed by a structured training programme

that provides training in all areas of the business. Crew Trainers work shoulder-to-shoulder with

trainees while they learn the skills necessary to run each of the workstations in the restaurant,

from the front counter to the grill area. The majority of the training is floor based, or on-the-job

training, because people learn more and are more likely to retain information if they are able to

practise while they learn. All new employees have an initial training period. During this period

they are shown the basics and given the chance to develop their skills to a level where they are

competent in each area within the restaurant. The time scale for this will depend on their status

i.e. whether they are full or part-time employees. They will also complete workbooks and unit

tests in the areas of quality, service and cleanliness. After the initial training period all employees

receive ongoing training. This is done with the aid of ‘Station Observation Checklists’, a score

sheet for the skills needed to work in each part of the restaurant. The ratings from the checklist

will go towards their Performance Review.

4.2 Management Opportunities

Restaurants do promote Crew Members to hourly paid management

positions where they have the responsibility for shift running within the restaurant. The training

begins within the restaurants with a Shift Management Development Programme and

development days which cover areas such as Customer Care, First Aid, Taste of Quality and

Food & Restaurant Safety. On successful completion of a management entrance exam,

employees will attend a training course held by the Training Department before returning to the

restaurant in a management position.


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4.3 Curriculum

The McDonald’s Management Development Curriculum takes new

recruits from Trainee Manager to Business Manager. The curriculum consists of on-the-job

training and open learning development modules supported by courses and seminars at National

and Regional Training Centres. The Shift Management Development Curriculum is divided into

four key programmes: Shift Management - Enabling Trainee Managers to develop

the skills and techniques required to become effective in all aspects of running a shift.

Systems Management - Targeting Second Assistant and newly promoted First Assistant

managers, this programme covers all areas of McDonald’s systems, increasing the manager’s

business knowledge. It also develops the individual’s management skills. Restaurant Leadership

- Introducing managers to the key skills needed to become effective leaders, e.g. team-building,

decision-making and communication. Business Leadership – Focuses experienced Business

Managers on the need to develop a business strategy that encompasses both internal and external

factors. Most departments offer Business Managers opportunities to be seconded to work in a

regional office. This gives an experienced manager a chance to develop and learn new skills, to

see a different side of the business and to experience how each department’s strategies have a

role in achieving the company’s goals. A training curriculum is available to office based

employees that combines online learning, IT training and soft-skills development to help

individuals further develop and progress in their roles.


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5. Words By Manager Mr.Sitesh Singh:-

At McDonald’s we believe in lifelong learning. We provide training and development at all

levels to help you refine your skills, grow in your current position or transition to a new role in

the company.

Especially for crew members we provide them the training like how they handle the customer at

McDonalds.

We provide them the training of how to speak fluently through English speaking course.

At McDonalds, trainings are conducted in phases and each phase aims at developing a particular

competency. The various training phases comprise of:

New Hire Training

Induction

Pre-Process Training

Process Training

On-Job Training

Refresher Training

Remedial Training

Development Training

New Hire Training is carried out in four different phases – Induction, Pre-Process Training,

Process Training and On-Job Training. Training is typically instructor led (in most of the

business processes) and focuses on classroom sessions, group activities, role plays,

demonstrations and hands-on practice. The image below highlights the salient features of each

phase of training.

On-Job Training (OJT) is normally included as part of the New Hire Training, post completion

of Classroom / Buddy Training. In most businesses / accounts (back-office business) in

McDonalds, an OJT program exists but not in a structured form. In most cases it does not factor

in / include all the critical components to help make a new hire successful at the start of their Job.

McDonalds has the most experienced Development Team in the restaurant sector specialising in

acquiring leasehold and freehold sites for development. We can also take the hassle out of the

leasing process for site owners by taking care of everything from planning/change of use

applications to surveys and construction (subject to agreed contribution to fees).


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6. Some practical examples of recruitment at Mc Donald’s


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A. Crew Member Interview

Crew Member

I applied through other source and the process took a day – interviewed at McDonald's inMay

2011.

Interview Details :

First the interviewer took the PI round. Then he asked me about the salary expectations & my

willingness to work for overtime if required. I replied calmly & positively. I got through it.

Interview Questions

If required are you willing to work till late night..

Salary will be paid to you by per hour rate, Are you ok with it..

B. Crew Member Interview

Anonymous Employee

I applied online and the process took 2 days - interviewed at McDonald's in January 2014.

Interview Details I walked into the store and asked for the hiring manager. They were currently

hiring so when I asked for an application and she told me it was all online. She took down my

name and I went home and applied. Later that night I go a call for an interview. On the day of

my interview I was interviewed by 2 people. They ask the standard questions like;

What would you do in this situation...etc...


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Explain a difficult time you had with a co-worker.

How would you greet the customers.

They basically asked the same questions twice.

I got hired on the spot and took the offer.

Interview Question –

Explain a time when you needed to get something done quickly.

Negotiation Details –

no negotiation

C. Management Trainee Interview

Anonymous Employee

I applied in-person and the process took 4+ weeks - interviewed at McDonald's inJanuary 2010.

Interview Details –

Was monotonus based on checklist, mostly focussed on team work, initiative skills and

leadership skills.

7. Conclusion

McDonald’s believes that the success of the restaurants and the company is

achieved through their people. The company aims to recruit the best people, to retain them by

offering ongoing training relevant to their position and to promote them when they are ready.

The recruitment policies, procedures and practices reflect the company’s determination to fulfill

its aim.

http://www.glassdoor.co.in/Interview/McDonald-s-Interview-RVW1565006.htm

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A Report On Recruitment and Selection process at Mc Donald’s Ahmedabadect Hrm