A Report on an Industrial Visit To

8/3/2019 A Report on an Industrial Visit To

1/31

A report on an industrial visit to

MOTHER DAIRY-GANDHINAGAR

SUBMITED BY : - TEJAS I. MANGLANI

FY BBA A

ROLL NO. 61

SUBMITED TO : - SHRI CHIMANBHAI PATEL INSTITUTE OF

BUSINESS ADMINISTRATION

YEAR 2008-09


2/31

PREFACE

Todays age is an age of management. It is the backbone of any

organization, management is the critical factor. A which determines the

success or failure of the business unit. Success in management depends onthrough understanding the principals of management. The sell success of

management dies in applying professional management in all management

activities.

The B.B.A. degree course has its own distinguished & unique

salidauty like other professional courses. One of its basic requirements

during the terms for the student of B.B.A. is to undertake a visit to any

industry to take such training. It is an important part of syllabus and study.

The objective behind this type of practical training at first year is todevelop among students feeling of industrial environment & consciousness

of business partners. Students of B.B.A. must be well informed by industrial

activity because its a university criteria.

I am also B.B.A. student so, I had an opportunity to visit industry. In

our programme, we had visited a dairy industry namely MOTHER

DAIRY at Gandhinagar. We were welcomed by them & given us necessary

information about Mother Dairy.

I have prepared this report, which contains all the details of each

department. I have studies in detailed the various process & operations

taking place in this unit general information about is also included.


3/31

Acknowledgement

First of all I am very thankful to God for giving me this opportunity to

visit MOTHER DAIRY and I believe that anything that happens is only

by God.

I am also thankful to following persons.

Co-ordinator of institute: - Prof. Seema Hariramani to arrange this

visit.

Prof. in charge of our visit: - Prof. G. R. Arora to guide and being

very helpful on visit with us.

Employees of the company & specially MR. A. K. Das and MS.Dimple Patel to provide us such important things & information about

their firm (industry) .

I am also very thankful to my parents for giving me permission and

allow me took admission in B.B.A. faculty and allow me to go for

visit.

Index


4/31


5/31

INTRODUCTION

DIAL-A-MARKET . TO INDIA

BEGINS WITH A MILK STRIKE

The first Amul co-operative was the result of a meeting of farmers in

Samarkha (Kaira district, Gujarat) on January 4, 1946, called by Shri

Morarji Desai under advice from Sardar Vallabhabhai Patel, to fight

rapacious milk contractors.

Decision: Milk producers' unions in villages, federated into a district

union, should alone handle the sale of milk from Kaira to the government -

run Bombay Milk Scheme. The government, British then, resisted the move.

The farmers called a milk strike. After fifteen days the government

capitulated.

The Amul people confounded the scoffers by processing a variety of

high-grade dairy products, several of them for the first time from buffalo

milk, and marketing them nationally against tough competition.

Today, India is 'The Oyster' of the global dairy industry. It offers

opportunities galore to entrepreneurs worldwide, who wish to capitalize on

one of the world's largest and fastest growing markets for milk and milk

products. A bagful of 'pearls' awaits the international dairy processor in

India. The Indian dairy industry is rapidly growing, trying to keep pace with

the galloping progress around the world. As he expands his overseas

operations to India many profitable options await him. He may transfer

technology, sign joint ventures or use India as a sourcing center for regional
http://www.indiadairy.com/ind_need_offer_openings.htmlhttp://www.indiadairy.com/ind_need_offer_openings.html


6/31

exports. The liberalization of the Indian economy beckons to MNC's and

foreign investors alike.

In this 21st Century, the Indian dairy industry has set its goal to better

manage its national resources for enhancing milk production and upgrading

milk processing through newer technologies. Multinational dairy giants can

carve a niche for themselves in this challenging task a win-win situation

that can be won!

Dairy industry in India has come a long way from dependence to self-

reliance as the total amount of milk produced more than tripled from 23million tones back in 1973 to 81 million tones in 2000.

Interestingly, it's the single largest contributor to India's GDP and

involves as many as 80 million small farming households. The social impact

of developing the dairy industry has thus been profound. With the opening

up of the Indian market to an influx of foreign goods, much concern has

been expressed over the state of the Indian dairy industry.

Indian milk farmers are paid on the basis of the value of fat in the milk.

In the last one year, due to lower realisation ofghee prices, there has been

approximately 15 per cent erosion in the milk value realized by the farmers.

A further drastic decrease in the milk fat price would be enough for the

farmer to exit the dairy industry. If the undervalued imports are not checked,

then all the gains achieved by Operation Flood may be wiped out.


7/31

INDIAS MILK PRODUCT MIX

NAME OF VARITY % OF USED MILK FOR PRODUCT

{1}FLUID MILK 46.00%

{2}GHEE 27.50%

{3}BUTTER 6.50%

{4}CURD 7.00%

{5}KHOA 6.50%

{PARTIALLY DEHYDRATED CONDENSED MILK}

{6}MILK POWDER INCLUDING IMF 3.50%

{7}PANEER & CHANNA{COTTAGE CHEES} 2.00%

{8}OTHERS, INCLUDING CREAM & ICE-CREAM1.00%

TOTAL 100%

India has the world's cheapest milk but unfortunately costliest of milk

products. It may be due to cost diseconomies, process inefficiencies and

poor yield. In post-WTO regime cheap foodstuff need not necessarily mean

poor quality. It could be a very high quality product from the developed

countries, available at low prices due to lower tax barriers. I think we have

already started to feel the heat of such market changes with multinationals

and domestic majors like Amul improving their product mix and package.


8/31

Being a large country with small milk producers even a slight signal of a

shortfall or surplus in production tends to influence its interests. While

developed countries may have evolved better institutional mechanisms to

protect the interests of farmers and processor, this is not the case with India.

Indian milk production, however, in contrast to other milk producing

countries, is characterized by lakhs (millions) of small and marginal farmers

including landless milk producers for whom it is not only a business but also

the main source of earning.

We can successfully meet the emerging challenges and harness the newopportunities if we ensure widespread adoption of the latest available

technologies for processing, packaging and marketing of milk and milk

products, organize milk producers and professionally manage their

organizations. I feel that there should be level playing games for all the

countries under WTO rules.

INDIA HAS EMERGED AS THE BIGGETS PRODUCER OF MILK

WITH AN OUTPUT OF 81 MILLION TONES IN 2000-01, OUTPACING

72 MILLION TONES PRODUCED IN THE UNITED STATES.


9/31

ABOUT MOTHER DAIRY GANDHINAGAR

Mother dairy, owned by Gujarat co-operative Milk Marketing Federation

Limited (GCMMF) a state level apex co-operative organization of 1.9

million farmers of Gujarat, was commissioned in September 19, 1994 and

establish under operation flood III with a sole objective of receiving each

and every drop of milk from its member unions dairies.

The plant was set up by L&T on turn key basis and supported by a

consortium of world renowned dairy equipment and services supplied such

as APV-Denmark, LT NIRO Denmark, NUCON-New Zealand, Prepac-

France and Westphalia-Germany.

The total investment made into Mother Dairy is to the tune of

Rs. 150 crores including recently set up Ice Cream and Long-Life milk

facilities. The dairy operates in shifts round the clock and managed by 250

young professionals.

It has the ownership of 23 lacks milk producers of Gujarat.


10/31

Mother dairy general information

Name of administration : - MOTHER DAIRY - GANDHINAGAR

Address : - MOTHER DAIRY,

BHAT VILLEGE,

GANDHINAGAR HIGHWAY,

GANDHINAGAR.

Head office : - AMUL,

ANAND,

GUJARAT.

Admin. Type : - CO-OPERATIVE

Marginal detail

Chairman : - DR. VERGEES KUMAR, GCMMF

M. D. : - MR. M B VYAS

General Manager : - MR. D R CHITLE

Auditors : - MR. SURENDRA PATIL

MR. ASHISH PATEL

MR. V S BHARANAGA

Bankers : - S.B.I, DENA BANK, U.T.I, UNION BANK

Apex decision making body: - GSMMF

Objectives:


11/31

To meet the requirement of fresh & quality milk of

customers of Ahmedabad & Saurashtra region.

To handle the surplus milk of all members union of

GCMMF Ltd.

To cater the requirement of milk and milk products at

reasonable rate.

To safeguard the interest of the farmers and prevent

their exploitation by offering remuneration prices.

To provide employment to the people of rural areas.

Mission:

We are in the business of manufacturing and marketing

of food and dairy products to serve the best interest of

milk producers.

We are committed to satisfy our customer by meeting

their market milk requirement by optimum utilization of

available recourses and minimizing the losses.

We will achieve our above goal through using frontline

technology and all quality tools with our dedicated and

highly motivated team by providing them best working

environment.

MOTHER DAIRY GANDHINAGAR


12/31

ENERGY POLICY

At mother dairy, they are committed to optimally utilize various forms of

Energy in a cost-effective manner to affect Conservation of Energy.

To accomplish this, they are planning to:

Monitor closely the consumption of Energy through an

effective Total Energy Management System.

Benchmark continuously our performance against the best in the

world.

Adopt Latest and Eco-friendly Technologies to minimize

the waste and protect environment without

compromising on product quality.

Make Energy Conservation a mass movement with the involvement of

all Employees bycreating awareness and training them.

Promote Reuse and Recycle of possible energy resources.

Carry out regular Internal and External audits to identify areas for

improvement.

Enrich our experience on energy conservation by

exchange of ideas with other industries/agencies.


13/31


14/31

PRODUCTION

Indias modern dairy sector has expanded rapidly. From an insignificant

200,000 liters per day (lpd) of milk being processed in 1951, the organized

sector is presently handling some 20 million lpd in over 400 dairy plants.

Since the country is not faced with milk shortage, innovative use of

technology and proper resource management can help the industry to

achieve export competitiveness in terms of price and yield and quality.

Plant capacity for production

Name of the plant capacity/day

Milk processing 18 lakh liter.

Pouch packing 08 lakh liter.

Milk powder plant(old) 60 MTMilk powder plant(new) 100 MT

Ghee 60 MT

Ice-cream 01 lakh liter.

Long life milk (UHT) 2.5 lakh liter.

Pizza cheese 10 MT


15/31


16/31


17/31

PROCESS OF COLLECTING MILK FOR PRODUCTION

Reception

Weightage Process

Mixing of milk

Sample

Testing

Final

The milk received from unions is being weighted.

Than the mixing of milk in trucks takes place.

After that the in charge person took sample and tests it.

If he thinks it is ok than it is sended to pasteurize machine for further

process.


18/31

Cheese Production Process

Raw milk

Pasteurization

Rennet milk

Cutted into cubes

Storage in cold room (storage)

Ripening

Final product out


19/31

Curd process

Raw Milk

Standardization

Pasteurization

Maintaining balanced micro flora

Packing

Storage in cold room


20/31

Milk process

Received milk

Testing

Chilling

Standardization

Packing

Storage in cold room


21/31

Milk powder production process

Pasteurized raw milk

Powder plant

200 fer. Milk boil

Change into tidiness

Continue to boiling process

Become a type of powder

Packing process


22/31

Ice-cream Production Process

Pasteurized Raw Milk

Milk Homogenize

It comes to tanker from pipeline

Flavor mixing

Anomia freezer {machine}

Storage of product

Van distribution {-13c}


23/31

Ultra heat treatment production process

Pasteurized milk

Hygienic milk

Heating for 1 second

Urgently chilled (so bacteria can finished)

So it would Homorganic

Vacuum Tetra Packing

Checking Packs Leakage

Storage Automatically


24/31

Milk pouch packing

Pasteurized milk

Balance Tank (part of machinery-where are plastic roles)

Milk double deck machine

Final pouch comes out

100 pouches/ minute

24 pouches/ canter


25/31


26/31

Marketing

The biggest brand in dairy industry AMUL in India has almost

covered every area of India to distribute its product.

Now, in Gujarat = Ahmedabad it had opened 54 Amul parlors in

many different locations like gardens, parks, highways, etc. It is one of its

advertisement policy/strategy.

List of products Marketed:-

Breadspreads:

Amul Butter Amul Lite Low Fat Breadspread

Amul Cooking Butter

Cheese Range:

Amul Pasteurized Processed Cheddar Cheese

Amul Processed Cheese Spread

Amul Pizza (Mozarella) Cheese

Amul Shredded Pizza Cheese

Amul Emmental Cheese Amul Gouda Cheese

Amul Malai Paneer (cottage cheese) Frozen and Tinned

Utterly Delicious Pizza

Mithaee Range (Ethnic sweets):

Amul Shrikhand (Mango, Saffron, Almond Pistachio, Cardamom)

Amul Amrakhand

Amul Mithaee Kulfi Mix
http://www.amul.com/bread-butter.htmlhttp://www.amul.com/bread-lite.htmlhttp://www.amul.com/cheese-cheddar.htmlhttp://www.amul.com/cheese-spreads.htmlhttp://www.amul.com/cheese-mozzarella.htmlhttp://www.amul.com/cheese-emmental.htmlhttp://www.amul.com/cheese-gouda.htmlhttp://www.amul.com/desserts-shrikhand-.htmlhttp://www.amul.com/desserts-kulfi.htmlhttp://www.amul.com/bread-butter.htmlhttp://www.amul.com/bread-lite.htmlhttp://www.amul.com/cheese-cheddar.htmlhttp://www.amul.com/cheese-spreads.htmlhttp://www.amul.com/cheese-mozzarella.htmlhttp://www.amul.com/cheese-emmental.htmlhttp://www.amul.com/cheese-gouda.htmlhttp://www.amul.com/desserts-shrikhand-.htmlhttp://www.amul.com/desserts-kulfi.html


27/31

UHT Milk Range:

Amul Taaza Milk

Amul Gold Milk

Amul Slim-n-Trim milk

Amul Chocolate Milk

Amul Fresh Cream

Amul Snowcap Softy Mix Amul Taaza Double Toned Milk

Pure Ghee:

Amul Pure Ghee

Sagar Pure Ghee

Amul Cow Ghee

Infant Milk Range:

Amul Infant Milk Formula 1 (0-6 months)

Amul Infant Milk Formula 2 ( 6 months above) Amulspray Infant Milk Food

Milk Powders:

Amul Full Cream Milk Powder

Amulya Dairy Whitener

Sagar Skimmed Milk Powder

Sagar Tea and Coffee Whitener
http://www.amul.com/fresh-gold.htmlhttp://www.amul.com/fresh-slim.htmlhttp://www.amul.com/fresh-chocolate.htmlhttp://www.amul.com/fresh-cream.htmlhttp://www.amul.com/cooking-sagar.htmlhttp://www.amul.com/cooking-sagar.htmlhttp://www.amul.com/powder-milkfood.htmlhttp://www.amul.com/powder-milkpowder.htmlhttp://www.amul.com/powder-dairy.htmlhttp://www.amul.com/powder-skimmilk.htmlhttp://www.amul.com/powder-coffee.htmlhttp://www.amul.com/fresh-gold.htmlhttp://www.amul.com/fresh-slim.htmlhttp://www.amul.com/fresh-chocolate.htmlhttp://www.amul.com/fresh-cream.htmlhttp://www.amul.com/cooking-sagar.htmlhttp://www.amul.com/cooking-sagar.htmlhttp://www.amul.com/powder-milkfood.htmlhttp://www.amul.com/powder-milkpowder.htmlhttp://www.amul.com/powder-dairy.htmlhttp://www.amul.com/powder-skimmilk.htmlhttp://www.amul.com/powder-coffee.html


28/31

Fresh Milk:

Amul Fresh Milk

Amul Gold Milk

Amul Shakti Toned Milk

Amul Taaza Double Toned Milk

Amul Lite Slim and Trim Mil

Curd Products:

Amul Masti Dahi (fresh curd)

Amul Butter Milk

Amul Lassee

Amul Ice creams:

Royal Treat Range (Rajbhog, Cappuchino, Chocochips, Butterscotch,

Tutti Frutti) Nut-o-Mania Range (Kaju Drakshi, Kesar Pista, Roasted Almond,

Kesar Carnival, Badshahi Badam Kulfi, Shista Pista Kulfi)

Utterly Delicious (Vanilla, Strawberry, Chocolate, Chocochips, Cake

Magic )

Health : Isabcool
http://www.amul.com/fresh-tazza.htmlhttp://www.amul.com/cooking-mastidahi.htmlhttp://www.amul.com/icecream/royal.htmlhttp://www.amul.com/icecream/nutomania.htmlhttp://www.amul.com/fresh-tazza.htmlhttp://www.amul.com/cooking-mastidahi.htmlhttp://www.amul.com/icecream/royal.htmlhttp://www.amul.com/icecream/nutomania.html


29/31

Market Domestic & International

Domestic market:-

Mother Dairy usually makes production for AMUL and that production of

all product trades into the Ahmedabad, Saurashtra & inside of Gujarat only

and some of the product also exported to other states.

International Market:-

AMUL also exports products to other countries like china, Japan,

Bangladesh, etc. But its sales export in international market is very small.

Competitors in market:-

The biggest competitors for AMUL in dairy industry are the loose milk

traders. As we can see in the following diagrame there is 55% of people uses

pouch milk and 45% of people uses loose milk. So the biggest competitors

according to AMUL are all the loose milk traders.

Type of milk consumed by people Shifting of consumers fromAMUL to other brands


30/31

Advertisement

Marketers who believe that only English sounding brand names wouldsucceed in post-British India were proved wrong by AMUL.

In production networking and advertising have been much admired.

Te current Amul Butter advertising campaign(utterly butterly delicious

Amul) with its topical one-liner and preference for outdoor media, has now

run for 30 years probably the longest running campaign in India and the

winner of the largest number of awards.

The popular Amul Butter Girl of the ads quickly found a place on

The packing.


31/31

Supply chain

Final product

1} Storage

2} Dealers

3} Parlors/ Retailers

4} Consumers

It is a very simple supple chain of a product. After the final touch to

the product directly goes to the parlors or the retailers through the dealers in

a safe and cold van.

Documents

A Report on an Industrial Visit To