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A Recruiter's Guide to Connect with Companies on Social Media
Jackie SchierenbergTalent Acquisition
February 7, 2018
Agenda
• Reflection
• What’s new with Dignity Health
• #1 Rule for Social Media
• Optimize your LinkedIn profile
• How to engage with employers & leverage your network
• Sneak Peak: Applicant tracking system
• Best Practice Tips
3
Reflection
4
• Dignity Health and Catholic Healthcare initiatives are combining to form a new non profit health system focused on creating healthier communities.
• Headquarters = Chicago
• Employees = 159,000
• Hospitals = 139
• States = 28
• Combined Revenue = $28.4 B
➢ www.AdvancingHealthCareTogether.org
What’s new with Dignity Health
5
#1 Rule with Social Media
What would Kate say?
6
• Complete your profile 100%, shows you are active in the ecosystem
• Add a professional picture
• Create a headline, think of this as your brand tagline
• Add a LinkedIn background
• Customize your LinkedIn URL & share it
– https://www.linkedin.com/in/jackieschierenberg/
• LinkedIn Publisher
• Share your story
• Endorsements
• Recommendations
Optimize your profile
7
The key to success on LinkedIn is to:
8
• Connect with those you know (colleagues, classmates, leadership, and vendors)
• Ask your contact for introductions
• For people you don’t know, be sure to include a personal note explaining why you want to connect
• Follow relevant news, through LinkedIn influencers, companies
• Join groups
• Be visible
– Update your status
– Share events you are attending
– Share interesting articles
– Help others in need
• Remember: It’s not just about who you are, it’s what you do
Meaningful Connections
9
• Recruiters
• Human Resources
• Hiring Managers
• People with similar skills
• Colleagues (current and past)
• Former bosses
• College Alumni
Who to network with?
10
Hi this is Sarah, I recently connected with you on LinkedIn and was hoping we could chat about the business analyst position you have open in Phoenix. I feel like I could be a good fit………..
Sample Voicemails vs Sample messages phone calls
Hi this is John, I have a friend who works in the ICU at Chandler and has shared with me what a great place it is to work. I have 5 years of ICU experience and I am looking to relocate to AZ, could we setup a quick call this week to discuss the position in more detail?
11
Sample Messages from Candidates
12
LinkedIn: Search company recruiter
13
• Chrome extensions are small software programs that customize your browsing experience
• Must be in Google chrome to leverage them
• They are Free in the Chrome Store
Chrome Extensions
14
Chrome Extension: People Finder
15
Example: Search Dignity Health
16
Tool: Hunter.io• Try direct contact with employers
• Avoid LinkedIn inMails
17
• He shared his story
• Expressed gratitude
• High engagement
• People came to help
Social Share: Asking for help
18
Social Share: Active in the Community
19
1. Target list of employers – go to their career site (most accurate & current)
2. Jobs on Google (PPC campaign)
3. Indeed
4. Social Media (LinkedIn, Facebook, and Twitter)
5. CareerBuilder
6. Association sites (example: AORN)
From an employer perspective:
It’s all about the
Best Plan of Attack: Searching jobs
20
Facebook Pages for Employers
• Events
• Jobs
• Live chat
• Connect with us
• Videos
• Share stories
• Careers vs Consumer
21
LinkedIn.com Employer pages
• Jobs
• Shared Connections
• Discover new connections
• Follow
• Videos
• Share stories
• Suggest other employers
22
ATS: Candidate Profile
• Keywords
• Resume is parsed
• Ability to apply using your Social media profiles
23
ATS: Candidate Profile
• Searchable fields
• We tag specialty areas, locations, and titles
• Take your time when you fill out an application
24
ATS: Search
25
• Social Media rule – would my mother approve
• Optimize your LinkedIn profile
• Create meaningful connections
• Be personal, be consistent and give generously
• Follow employers on social media & engage
• Leverage keywords on your resume – take your time on your applications
Best Practice Tips
26
Career Page: www.dignityhealthcareers.org
LinkedIn: www.linkedin.com/in/jackieschierenberg/
Email: [email protected]
Calendar: www.meetme.so/jackieschierenberg
Phone: 602-406-6241
Want to connect?