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NuVasive® is an innovative medical device company focused
on developing minimally disruptive surgical products and
procedures for the spine.
“The sales reporting dashboard is
a great addition to our mobility
platform, driving daily focus on
MTD/QTD sales results, open
sales opportunity, and revenue
required to achieve procedural/
product category mix. In
addition, the convenience and
ease of access from the iPad is a
big benefit, as our reps/
managers are not able to
routinely login and access this
data from their computers.
Thanks to the BI team for the
development and
implementation of this mobile
reporting tool to enhance our
sales effectiveness.”
Unsolicited feedback from
VP of Sales, NuVasive
NuVasive’s IT department was recently charged with centralizing
administration, application development and content creation for a
company-wide iPad deployment. As a consecutive project, the
Business Intelligence team kicked off an initiative to create interactive,
informative dashboards for their 400+ highly mobile members of the
sales force in just 60 days, without any additional investments in
software or development activities.
NuVasive leveraged its existing investment to rapidly deploy a high-impact
personalized dashboard to each member of the NuVasive sales force.
A rapid, zero-cost approach to deploying Xcelsius dashboards on the iPad.
Image courtesy of NuVasive
Sample Report
seeing beyondTM
www.infosol.com
Using an SAP portal, users were
able to access detailed reports
with many drilldown options.
They could create custom reports
and email these with “bookmarks”
to other users. Information was
easily exported to PDF or Excel
and it was easily accessible.
When iPads were released to the
NuVasive sales force it was quickly
apparent that accessing the SAP
Portal on the iPads was not
feasible (nor a good user
experience). The question was
how to get users the information
they needed. After careful
consideration of the options, a
decision was made to design and
build Xcelsius dashboards for the
iPad, and distribute them using
InfoBurst.
The dashboards were designed
with sole purpose of iPad viewing.
They focused on information most
viewed by Sales Team on the SAP
Portal. In order to keep it simple,
easy to read and quick to load,
best practices in Dashboard
design were followed closely.
The Webi XDC was built with a
cache key on RepID. Using
InfoBurst, the dashboards are
burst using the “For Mobile”
option for iPad with the XDC
embedded. The datasource for
the e-mails is a SQL query into the
NuVasive BI database. When the
burst is executed a dashboard is
created for each cache key, then
is sent to the respective e-mail
address from the query.
Members of the sales team
receive an e-mail with an icon and
instructions to install the
application.
Six different dashboards are
burst to over 200 different iPad
users. On a daily basis. Due to
the efficiency and ease of use
with the new system,
enhancements to dashboards
require much less time from
development to delivery.
Feedback from a senior
member of the NuVasive
sales force tells it’s own
story:
“Just a little unsolicited
feedback for you, this report
is FANTASTIC! Love the easy
one page snapshot of where
we are at in each bucket and
for the month and quarter,
especially without having to
log onto SAP and fill out all
the variables.”