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MASKBOOK // PRESENTATIONMaskbook is an international and creative action for the climate, developed and implemented by the association Art of Change 21. Maskbook is the first action aimed at the general public on the link between health, pollution and climate and is an amazing, collective and international work of art.

The Maskbook Project includes exhibitions, workshops, events, a mobile App and an international portrait gallery on maskbook.org.

This cultural and environmental action already mobilizes thousands of people from more than 30 countries.

The Maskbook app is sponsored by the United Nations Environment Programme (UNEP) and collaborates with the Climate and Clean Air Coalition (CCAC).

MASKBOOK // OBJECTIVESTo mobilise people on The impacT of climaTe change and on The link beTween climaTe change, polluTion and

healTh Through arT and culTure.

To creaTe a one-of-a-kind collaboraTive and worldwide work of arT.

To offer a means of parTicipaTing and promoTing creaTive and ecological ideas and soluTions To everyone.

To flip The poTenTially worrisome image of The mask in order To make iT a means of expressing everyone’s creaTive originaliTy and ecological soluTions.

• More than 2 000 masked portraits on maskbook.org

• 30 countries involved

• About 50 creative mask workshops of creation of masks in France, China, Kenya…Having gathered more than 900 participants

• 6 exhibitions in France, China...

• 50 personalities in the field of sustainable development area (Achim Steiner, Jacqueline McGlade, Nicolas Hulot, Valérie Masson-Del-motte) and from the creation (Yann Toma, Lucy Orta, Wen Fang ...) have already created their masks.

• More than 10 000 visitors on the web site www.maskbook.org within six months.

MASKBOOK // MAIN F IGURES

MASKBOOK // AN ACTION ACCESSIBLE TO ALLEverybody is invited to take their portrait (or selfie) with a mask of their creation (by hand or digitally) and to share it online in the international portrait gallery on Maskbook.org.

Thousands of portraits of masked people have been collected from around the world creating a global unique and col-lective piece of art.

Artists, involved celebrities eco-designers, ethical stylists, makers, inventors, DIY specialists and upcycling are all part of the adventure!

Everybody can also use the Maskbook mobile app to create his masked portrait in less than 2 minutes, and send it on his social networks.

The www.maskbook.org site includes an international gallery of more than 1500 portraits coming from more than 30 diffe-rent countries, a search engine, a page of news and a map of the world of portraits.It is available in three languages (French, English and Chinese) and is adapted to mobiles.

MASKBOOK // THE ONLINE PORTRAIT GALLERY

MASKBOOK // THE WORKSHOPSThe Maskbook workshops are at the heart of the project. Over 40 have already

taken place between Paris, Nairobi and Bejing!

New workshops will soon be organized in Belgium, in Ecuador, in Morocco…They allow for everyone to participate in a fun a friendly way. Each workshop has its own individual theme. People join together to create a mask using

principles of creation, of DIY, of « upcycling ».

IN FRANCE (Selection)

La Recyclerie Alternatiba Village

« Générations Climat » place – COP21« Grand Palais-Solutions COP21»

« La Galerie » by World Efficiency - COP21World EfficiencyLes Respirations

« Front de Mode » marketSummer University ACIDD

« La Paillasse » - Noise la villeThe offices of the association Bloom

The offices of SNCF Voyages The offices of Greenflex

Sorbonne UniversityNovethic

International Weather and Climate ForumUP Fest - La Bellevilloise

IN CHINA (Selection)

Beijing Design WeekThe offices of the CCDI group

Tianjin UniversityChina Youth Climate Action Network

IN KENYA

UNEP headquarterKangemi Resource Centre

MASKBOOK // THE WORKSHOPS

1 First of all, it is about creating a mask with recycled objects.

2 Then, to be photographed.

3Finally the « masked portrait » is integrated on the interna-tional online portrait gallery Maskbook.org and exhibited!

exhibiTion : (in France) Sorbonne University, « La Recyclerie » (Paris), « Générations Climat » place – COP21, « Grand Palais-Solutions COP21 », « Galerie » by World Efficiency - COP21, (In China) Institut Français (Beijing)

During the COP21 a prestigious Maskbook exhibition took place at the Grand Palais in Paris, during the “Solutions COP21”.

During the COP21, MASKBOOK was also exhibited in Beijing on the façade of the Institut Français.

In October 2015, it was also part of the exhibition “le Méridien Climatique” at the Université Paris Sorbonne.

MASKBOOK // EXHIBIT IONS

MASKBOOK // THE APPL ICATIONThe Maskbook app is an Art of Change 21 and United Nations Environment Programme (UNEP) engaged and fun action, in collaboration with the Climate and Clean Air Coalition (CCAC) and developed in partnership with Kiss the Future / Les Agents Spéciaux. The application was launched during the United Nations Environment Assembly (UNEA2) press confe-rence at their headquarters in Nairobi (Kenya) in may 2016. It gave way to demonstrations during the UNEA2.

The Application allows you to create a mask in a digital, creative and engaged manner for the environment. The idea is to place the « virtual anti-pollution mask » on your portrait, personalise it, transform it with a range of different options.

By participating in Maskbook, people are contributing both to a global collective artwork and a project mobilizing the world to defend their health as it is affected by pollution and global warming. The Maskbook App allows you to express your creative and ecological solutions and therefore to act in favor of climate and to share your message.

A second version of the Maskbook Application will soon be developed with the support of the UNEP. It is available on Apple App Store and Google Play.

MASKBOOK // A DIVERSIT Y OF MASKS

« DO IT YOURSELF » :

Hand made, from anti-dust masks, paper masks or from objects allowing to create a mask... The custo-misation is based on the principles of creation, of DIY, of “upcycling”… It’s a question of participating in a circular economy in order for the mask to become a solution.

SPECIAL :

Innovative and unedited masks are created for Maskbook. For instance, eco-designers of Solar Sound System have created a 3D mask with 3D Scan and 3D printer.

DIGITAL :

With a software that allows you to create a digital mask

(with Photoshop, Gimp).

MASKBOOK // THE HEALTH-POLLUTION-CLIMATE L INK

Maskbook is the first action intended for the general public on the link between health and climate, which today has be-come a major issue on a worldwide scale. The effects of global warming on health are increasing: aggravated effects of pollution on our health, increased exposure to UV rays, heat wave impacts on the rise,displacement of diseases with those of the species, etc.

This thematic is attracting significant media attention since the COP21 and has become the object of many scientific conferences and reports from the World Health Organization, the UNEP, The Lancet… The health-environment link is a major thematic for 2016, for the Ministry of Ecology and Sustainable Development, for the UNEP...

Picture : www.who.int

MASKBOOK // WEN FANG, LEADING ARTIST

The Chinese artist Wen Fang, one the “21”, initiated the idea of the Maskbook project on November 2014 in Paris.

“In China, since we all wear masks to protect us against the pollution, we say that Facebook for us should be re-named Maskbook.”

This famous international artist is regularly exhibited in the most prestigious galleries and foundations in China, France but also Korea and Italy.

She was in Paris from the 4th to the 10th of December du-ring COP21.

She greatly contributes to the dynamic of the project in China.

MASKBOOK // PARTNERSHIP WITH THE UNEPUNITED NATIONS ENVIRONMENT PROGRAMME

Helena Molin Valdés, Executive Head of the Climate & Clean Air Coalition (on the left) and Naysan Sahba, Direc-tor of Department of Commnunication and Information of UNEP (on the right)

Art of Change 21’s partnership with the United Nations Environment Programme (UNEP) on the Maskbook project consists of several initiatives :

• The development and the launch of the Maskbook mobile app in partnership with Climate and Clean Air Coalition and Les Agents Spéciaux / Kiss the Future.• a Maskbook exhibition + a booth with an animation (photocall, workshop, demonstration of the mobile app…) in UNEP headquarters in Nairobi during the #UNEA2 (23-27 May 2016)• a Maskbook workshop with the top management of the United Nations Environment Programme (UNEP) includingExecutive Director Achim Steiner, Chief Scientist Jacqueline McGlade, the 30th of May 2016 • a Maskbook workshop in Kangemi (a poor district of Nairobi) in partnership with UP Nairobi and Climate and Clean Air Coalition during #UNEA2, the 21st of May 2016• an action at the Habitat III in Quito, Ecuador, with a stand and workshops, in October 2016• a big event during COP22 in marrakesh, and many others events to come...

Achim Steiner pendant un atelier Maskbook au PNUE

Démonstration App Maskbook lors d’UNEA2 par Alice Audouin

MASKBOOK // UPCOMING EVENTS• DAEGU PHOTO BIENNALE 2016, DEAGU, CORÉE - 29 SEPT > 3 NOVEMBER 2016 :

Exhibition of a huge maskbook wall of portraits (150) in the Main Exhibition.The day of the opening, a Maskbook workshop will take place, animated by artist Wen Fang.

• BELONG FORUM CHINA, PEKIN et SHANGHAI, CHINE - 18 > 20 OCTOBER 2016 :

Two Maskbook workshops, one in Beijing and one in Shanghai, animated by artist Wen Fang.

• HABITAT III, QUITO, ECUADOR - 15 > 20 OCTOBER 2016 :

One Maskbook exhibition and two workshops, including one very big workshop in the centre of Quito, in partnership with l’UNEP and WHO.

• SIDE EVENT BALAD_E, COP22, MARRAKECH, MOROCCO - 10 > 17 NOVEMBER 2016 :

Four Maskbook workshops in Riad Yima of Hassan Hajjaj, and one exhibitionin Marrakesh.

• ANGKOR PHOTO FESTIVAL, ANGKOR, CAMBODIA - 3 > 10 DECEMBER 2016 :

Exhibition of Maskbook portraits (25) in “We Alter Nature” curated by Claudia Hinterseer.

MASKBOOK // MEDIA (FRANCE)

MASKBOOK // INTERNATIONAL MEDIA

CHINA

CHINA

CHINA

CHINA

La Recyclerie: DIY workshops,photo exhibit, august 2015

Village Alternatiba:DIY workshops (over two days),September 2015

Grand Palais-Solutions COP21 (during the COP21): Photo exhi-bit, photocall and DIY workshops

La Galerie by World Efficiency (during the COP21): Photo exhibit and DIY workshops ; Salon Wor-ld Efficiency : Photo exhibit and workshops, September 2015

Espaces Générations Climat (during the COP21): Photo exhi-bits, photocall and DIY workshops

Université Paris 1 Panthéon Sor-bonne: Photo exhibit, October 2015

Association CYCAN (China Youth Climate Action Network): Ateliers DIY, novembre 2015

CCDI Group (International archi-tectural agency):DIY workshops, October 2015

Tianjin University:DIY workshop, November 2015

United Nations Environment Pro-gramme: DIY workshop with hi-gher management of UNEP, May 2016

Kangemi Resource Centre:DIY workshop, May 2016

Institut Français de Pékin: Ex-hibit during the COP21, De-cember 2015

MASKBOOK // THEY ARE ALREADY PARTICIPATING!FR

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NYASNCF Voyages: Digital and DIY workshops in the head-quarters, December 2015

MASKBOOK // PARTNERS AND L ABELS

Maskbook is labeled « COP21 » by the COP21 SteeringCommittee and « Paris for Climate » by the City of Paris.

Maskbook is a project supported by theUnited Nations Environment Programme (UNEP) and by theSchneider Electric Foundation.

It is under the patronage of the French Ministry of Culture and Communication and is financed by ADEME (French Agen-cy for Environmental and Energy Management) and the French Ministry of Foreign Affairs. Maskbook is sponsored and financed by the Embassy of France in China and the Institut Français.

In 2015 Maskbook was sponsored by private companies: Generali, Orange, Rexel, Blue Solutions, Enercoop…

The association Art of Change 21 was created in 2014 ahead of the United Nations Climate Change conference (COP21) by actors of the cultural and sustainable development fields.

It is the first initiative in the world to ally art, social entrepreneurship and the youth movement. Uniting 21 artists, social entrepreneurs and young leaders of the mobilization for climate and the environment from 12 countries, Art of Change 21 acts in favor of climate and of ecological transition through art and creativity.

It has for sponsors the artist Olafur Eliasson and the entrepreneur Tristan Lecomte.

MASKBOOK // by ART OF CHANGE 21

ALICE AUDOUIN, FOUNDER AND PRESIDENT OF ART OF CHANGE 21

« By conceiving and putting in place social and accessible projects, art can reveal our own personal ressources: Each one of us has the ability to create and thus to make the change we wish to see. »

Founder and President, French pioneer of the link between art and sustainability:

Alice Audouin

A steering committee composed of key figures in the world of culture, sustainable development and digital

communication: Jérôme AuriAc ( Be-linked, ABAquAr), Steven HeArn (Scintillo, le troiSième Pôle, lA GAîté lyrique), kArine nieGo

(Green rAid, yeS We Green) And vice-PréSidente Art of cHAnGe 21 ; StéPHAne riot (noveterrA), GuillAume roBic (monnAie de PAriS)

The MASKBOOK team :

Emilie Thièse, Anjali Cloué, Lisha Sun, Samy Anoï, Élise Rucquoi

Associate experts of MASKBOOK : Valérie Martin (ADEME), Sylvie Bénard

(LVMH), Pascal Le Brun-Cordier (Université Paris I), Sakina M’Sa, Anne-So-

phie Novel, Jean-Pierre Sicard (CDC), Thierry Taboy (Orange)

ALICE AUDOUIN, FOUNDER AND PRESIDENT OF ART OF CHANGE 21

« If nature inspires us to act, it is as an ecosystem. It would be unrealistic to act in favour of sustainabledevelopment without taking a multidisciplinary approach. »

MASKBOOK // THE TEAM

ART OF CHANGE 21

a r t o f c h a n g e 2 1 . c o m

m a s k b o o k . o r g

MASKBOOK_ARTOFCHANGE21