...a Presentation-cum-Demo with Focus on SMS Portal and Farmers
Portal 1 ATMA & ICT A Panacea for Agricultural Extension?
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THE PROBLEM STATEMENT 2 Agriculture beset with challenges:
Climate change, resource depletion, less efficient supply chain,
volatile markets Agriculture has to be knowledge intensive to
transcend impediments of dynamic scenario Physical outreach has
remained limitedInter-departmental and inter-scheme barriers; R-E
LinkagesSubstantial inter-regional disparity in yield and lab to
land gaps Limited adoption of PPP Mode (>=10% provision ) and
now 150% deduction Stunted integration of NARS with State
Agriculture machinery
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Approach to Strengthening Extension Extensive physical outreach
and interactive methods Enhancement in quality through domain
experts Regular capacity building Institution Building Effective
Regulatory Mechanism Innovative & Extensive use of Technology
From FIGs to FPOs Public Private Partnership Pervasive use of ICT
/Mass Media Restructuring & strengthening of agricultural
extension & technology should be judicious mix of 3
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NMAET EXTENSIONIT Plant Protection M&TSeeds
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CONVERGENCE AMONG DEPARTMENTS & SCHEMES Roll of PRIs in
Selection of Beneficiaries Joint Circular by DAC and ICAR SMS
Gateway of DeitY & NIC and NeGP Department of Space - NCFC
Field level manpower of NFSM, NHM & NPMSF and BTM/SMSs under
ATMA will cover designated Panchayats while providing domain
knowledge for respective schemes Convergence of District Level
Committees at ATMA GB and State Level IDWG Extension Components in
SEWP Field Level Extension Workers can also double up as Pest
Surveillance Scouts Provisions of RKVY to supplement NMAET
components
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CONVERGENCE AMONG SUB-MISSIONS Even today, more than 30% focus
on areas other than traditional agriculture & horticulture.
Demonstrations, Farm School and Trainings are also on Animal
Husbandry, Dairying, Fisheries, IPM, Seed Treatment, INM etc.
Integration of isolated efforts in different Sub-Missions under
ATMA (e.g. half day Seed Village training a part of Farm School,
Field Workers to act as Pest Scouts also)
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CENTRALITY of SREP Vision docume nt for 5 years - a basis for
AAPs. Local farmers, PRIs, line Depts., KVKs etc. Identifies gaps
at AES level. Provides a platform for converg ence. SREP vetted by
ATMA GBs and used in DAAP 8
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Cafeteria of Activities Fairs, Exposure Visits, Interactive
Trainings SMS, USSD, IVRS, Kiosk, KCC & CSC SAMETIs, ATMA,
NARS-Agri Farmer to Farmer Extension Farm School, Farmer Friends
Infra, RE- Linkages Training, Exposure and Demos ICT and Mass
Media
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Physical Outreach of Extension Personnel 11
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Optimal Use of Manpower? Village level pre-announced roster of
Extension Personnel (GPS Tracking) Display Board with contact
details of Extension Personnel Orientations training of at least
for 15 days by ICAR/ KVKs Attrition due to low level
salary/contractual job ATMA should be an over-arching umbrella
Convergence among programmes & schemes as per CCEA and
Guidelines (viz. RKVY, NFSM, NPSMF) and also with PP, M&T and
Seeds Single Committee headed by the Collector; Project Director
ATMA (V.C. of M.C. and Member Secretary of G.B.) 12
Slide 13
Direct Farmer Oriented Activities 13 Total Farmers Benefitted
since 2005-06 = 202.98 lacs
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Farmer to Farmer Extension 14
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THE NUMBERS JUMBLE. 15
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FPOs A Way Forward Aggregating smallholders into FPOs to
improve bargaining power, move up value chains & improve access
to inputs, technology, markets. Aggregation only way to enable SMF
to exploit emerging opportunities domestic and global Climate
change coping mechanisms and risk mitigation requires aggregated
platforms for efficient delivery Aggregation will facilitate
effective targeting of subsidies to farmers Budget Announcement 16
Institution building strategy can only succeed as an integral part
of a larger smallholder agriculture support policy, not as an
isolated intervention.
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Model FPO Network Structure 17 Village level (Crop planning,
seed production, demonstration, knowledge sharing, aggregation)
Cluster level (10-12 villages) (Credit, inputs, technology,
capacity building, marketing linkages) State level (Policy
advocacy, explore wider markets, strategic partnerships) Federation
of KPCs KPC (1000 farmers/ 50 FIGs in each) FIG (15-20 farmers in
each group) FIG Kisan Producer Co/Coop FIG
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Input supply (Seed, fertilizer, machinery) Financial &
technical (Credit, savings, insurance, extension) Marketing
linkages (contract farming, procurement under MSP) Training and
Networking (HRD, policy advocacy, documentation) FPO Typical Range
of services by FPOs
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Front line Demonstrations How to capture the number of Farmers
replicating what they have learnt under FLDs?
(http://extensionreforms.dacnet.nic.in)http://extensionreforms.dacnet.nic.in
How to ensure that no farmer gets double benefits from different
schemes? Large number of farmers fields at vantage points for FLDs.
Demonstration plots may be allotted on the basis of lottery system.
Selection of beneficiaries to be linked to Land Records Linking
with Aadhaar records
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21 DRILLING DOWN TO DEMO PLOTS
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Mobile Based Extension Different modes for sending SMS Comma
separated, Database and Excel Sheet Different databases from above
offices, Kisaan Call Centres and Web Registration have been
integrated 50 lac farmers (37 lacs distinct). Entire Ministry of
Agriculture, IMD, SAUs, KVKs etc. and State Governments down to
Block level Mobile phones density in rural areas - 400 million
phones; India # 3 in terms of Internet Users but percentage
penetration is still 12 Launched by Honble President of India on 16
July 2013 20 crore SMS 22
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Unique Features Easy Phonetic Typing Tools for12 Indian
languages. Option for English and regional language in Roman Every
farmer can opt for up to 8 crops / agricultural practices Coverage
of farmers decided by jurisdiction but higher level can drill down.
To avoid duplication & contradiction, IT enabled checks and
search facility for previous advisories by text & topic SMS
based services such as Soil Test, Market Information, can be
integrated Text to Speech conversion, USSD & IVRS under
development
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ZPD Name KVKsRegisteredVerifiedApprovedAdvisoryMsgs Zone
1(Punjab, Haryana, Delhi, Himachal Pradesh, J&K)
65352522109104719 Zone 2(West Bengal, A&N, Bihar, Jharkhand)
8077718115 Zone 3(Assam, Arunachal Pradesh, Manipur, Meghalaya,
Mizoram, Nagaland, Sikkim, Tripura) 7362515029330463 Zone 4(Uttar
Pradesh, Uttarakhand) 77433167054 Zone 5(Andhra Pradesh,
Maharashtra) 784640393941498212 Zone 6(Rajasthan, Gujarat)
701476285062 Zone 7(Madhya Pradesh, Chattisgarh, Orissa) 9923171455
Zone 8(Karnataka, Goa, Tamilnadu, Puducheery, Kerala, Lakhsadweep)
81423936758961464 24 How do KVKs Stack Up
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Selection of Beneficiaries for Extension All Panchayats in a
Block to be covered on a rotation basis Panchayats to be covered to
be decided by BTT and BFAC. Number of beneficiaries (including SC,
CT etc.) to be decided by BTT in consultation with BFAC 50%
S&MF, 30% women Individual beneficiaries by Gram Sabhas OR Gram
Panchayats in consultation with FIGs and FOs If Gram Sabhas dont
respond in time, BFAC in consultation with BTT, FIGs and FOs
Linkage with Land Records and Adhaar to avoid duplication 25
Slide 26
FACs at Block, District, State and National Level 26 BFAC
consists of 20-25 members covering different categories of farmers
in a Block Due representation to women farmers and weaker sections
of the Society Feedback and Meeting Expenses 4417 Block level, 333
district level and 10 state level (11 under process) FACs
constituted at various levels DFAC SFAC
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PUBLIC PRIVATE PARTNERSHIP Selection of right private partner
Bidding process? Inflated Project Costs to cover private share?
Contribution of at least 50% either in terms of funds or in kind
Weighted tax deduction to the extent of 150% for extension work
announced in the budget Successful examples Safeguard against
pushing private partners business agenda Responsibility sharing by
both Public and Private partner
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Pico Projectors & Low Cost Films 28 No PC needed, battery
operated alsoExperience of Digital Green and DAC the middle path
Video films focusing on specific themes and preferably directed by
farmers themselves, HD but not broadcast quality The agriculture
films and success stories to be shown to small group of farmers by
the Block level functionary. Involvement of KVK and the State
officials for vetting these films
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Hand-held Devices Edge/3G + GPS Open Source, Mobile Kiosk
(being tried in TN) Use of Hand- held Devices for on the spot data
entry to generate farm- wise details Biometric authentication of
data and updation using voice recognition Farm Level Planning to
minimize the gap between yield and potential.
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Electronic Mass Media 30 DD-National: Krishi Darshan from 06:30
a.m. to 07:00 a.m. Monday to Saturday 18 Regional Kendras: Krishi
Darshan 30 minutes in the evening 180 HPTs and LPTs: Narrowcasting
by about 5 transmitters for local needs 96 Rural FM Stations:
Kisanwani 30 minutes Community Radio Station: 11(53 under
process)
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Farmers Portal An integrated portal (presently Beta version in
Hindi & English) from the stand point of a farmer converging
elements from 800 plus websites of the Central & State
Governments and NARS Drill down approach down to Block level
initially States are to make one time data entry of NARP Zones,
Dealers, Manufacturers etc. and periodically update the same.
Databases integrated from different sources and displayed as per
farmers needs instead of only giving links Backend integration with
mobile based advisories (Text, Voice, IVRS, USSD) Portal can be
launched only after data entry is completed by States in English
and Language of the State 32
Slide 33
National e-Governance Plan-Agriculture 33 PHASE-I First Phase
being implemented in 7 States Concurrent Evaluation will be done
Roll-out in the remaining States and UTs being planned by
aggregation of Data Centre Resources PHASE-II Constraint of
Resources has compelled us to alter the cost sharing pattern Norms
for field hardware availability have also been reduced