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A Powerful New Partner for ccTLDs
CENTRALNIC
• Ranked Number 1 or 2 Backend for newTLDs every week for past two years
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• 20 year old company
• Listed on the London Stock Exchange
• 10 year history as backend for Asian ccTLDs.la for Lao PDR.pw for Republic of Palau
• Licenses registry software to major Asiancompanies
GMO Registry in Japan (.tokyo, etc.)Smart – telco in Philippines
• Recently acquired Instra• A leading registrar spcialising in Asia-Pacific ccTLDs• 55 staff
© 2016 CentralNic Group PLC. Commercial in Confidence
LEADINGASIA-PACIFICCCTLD REGISTRAR
• 17 year track record of service to ccTLD operator
• Leading registrar in sales of Asia-Pacific ccTLDs, from .ae to .sg
• All management and staff based in Asia-Pacific region
• Dedicated registry-relations team specialised in Asia-Pacific ccTLDs
• Multilingual customer service
• State-of-the-art customized sites for local markets under multiplebrands: Instra, AsiaRegistry, OnlyDomains, etc.
• Reseller API to assist local entrepreneurs to sell your domain in-country
2© 2016 CentralNic Group PLC. Commercial in Confidence
NEW REALITY IN DOMAIN NAMES
5© 2016 CentralNic Group PLC. Commercial in Confidence
900 new gTLDs have launched, and there are more to come
All registrars have scrapped their old sites and built new ones
Registrars are inundated with sales calls and discount offers
Many registrars have found that their own marketing is failing
They don’t know what to offer in search results
Open rates for emails diminishing
Many registries have no idea what to do either: We heard of one yesterday with 9 people in their marketing team “experimenting” – they don’t know what marketing strategy will work
CENTRALNIC’S POSITION IN THE MARKET
IN 22 months we have sold 3 million domains
SOURCE: ntldstats.com, 18 FEBRUARY 2016
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CENTRALNIC’S POSITION IN THE MARKET:
Out of 900 new TLDs launched, CentralNic has 5 out of the top 20
SOURCE: ntldstats.com, 18 FEBRUARY 2016
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WHAT IS CENTRALNIC DOING?
1. Great entrepreneur partners who understand the global domain industry and the needs of consumers:
.XYZ - Daniel Negari, 30 year old serial entrepreneur
Radix – Bhavin Turakhia, creator of Reseller Club, Logic Boxes
.co.com – Ken Hansen, formerly of Neustar
2. Close collaboration with registrars – understanding the needs of their markets, including price sensitivity in the developing economies
3. Serious investment in marketing
4. Global domain distribution network already in place –
.CentralNic is already integrated with and has accounts with registrars in 77 countries, with resellers globally.
CentralNic’s top new gTLDs are actively sold through more registrars than any others, on any backends
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MARKETING co-marketing with leading registrars
CENTRALNIC SALES & DISTRIBUTION
We have a dedicated global sales and marketing force plus proprietary communications channels and a schedule of events and
face-to-face meetings
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I N S T A N T G L O B A L D I S T R I B U T I O N C H A N N E L
© 2016 CentralNic Group PLC. Commercial in Confidence
DEVELOPINGDOMESTICMARKETSFOR CCTLDS
• Reseller solutions to allow local entrepreneurs to set upregistrar businesses in-country
9© 2016 CentralNic Group PLC. Commercial in Confidence
• Instra can set up a local company in your country and develop a state-of the-art registrar site specifically for your national domestic market
• Software solutions to enable telcos and business registration bureaus in your country to sell your domain names
• We can build you a registry operated flagship store website, enabling you to sell domains in-country using the latest web technology and design
