A NM Restaurant Association Southwest 2nd Quarter 2013 · Money Saving Programs Exclusively for NMRA Members MUSIC LICENSING ... Local and Wholly American Owned, Equal Reliability,

SOUTHWEST RESTAURATEUR 2ND Quarter 2013 1

Southwestrestaurateur

A NM Restaurant Association Publication • Volume 13, Issue II

2nd Quarter 2013

SOUTHWEST RESTAURATEUR 2nd Quarter 2013 3

Money Saving Programs Exclusively for NMRA Members

MUSIC LICENSING20% off music licensing services

BMIMusic licensing services for those establishments playing music in-house.Jessica Frost (615) 401-2873 [email protected] www.bmi.com

NATIONAL REPRESENTATION National Restaurant AssociationEvery regular member of NMRA is also an automatic member of NRA. Education, training, advice and more.www.restaurant.org

NATURAL GAS PROVIDERS10% to 20% off natural gas pricing

Seminole Energy ServicesDiscounted Natural Gas Providers, Local and Wholly American Owned, Equal Reliability, Superior Personal Service, Natural Gas Savings. Anthony Apodaca (505) 563-4259 • [email protected]

STATEWIDE ALCOHOL SERVERCERTIFICATION30% off alcohol server certification courses

New Mexico Restaurant AssociationProviding weekly classes STATEWIDE. See Education & Training Calendar forschedule. Victoria Sanchez Martinez (505) 343-9848 or (800) 432-0740

ONLINE AND E-MAIL MARkETING SERVICES10% discount on e-mail marketing services

FishbowlThe leading provider of e-mail and loyalty marketing solutions to the restaurant indus-try. Let us create a turnkey solution to your marketing needs.(800) 836-2818 x205 www.fishbowl.com

Credit and Debit Card Processing and Payroll Services Association pricing for processing services

Revolutionize your business operations — and maximize your profitability — with Full Course Business SolutionsSM. Full Course delivers an exclusively endorsed suite of payment products including card processing, gift marketing, tip management and check management services . To learn more about Full Course, visit http://www.heartlandpaymentsystems.com/gofullcourse/solutions.aspx?state=NM.

v i s i t o u r w e b s i t e a t W W W . N M R E S T A U R A N T S . O R G

ACCOUNTING SERVICES Free consultation for members

Zlotnick, Laws and Sandoval, PC We know restaurant accounting! Over 30 years experience. David Zlotnick(505) 982-3894

OTHER MEMBERSHIP BENEFITS• Annual educational retreats• Listing on leading New Mexico restaurant website• Training and consulting services

FOOD SAFETY TRAINING30% off food safety education for managers and employees ServSafe® TrainingNationally accredited food safety training for managers, owners and employees.Victoria Sanchez Martinez (505) 343-9848

See Education and Training Calendar for schedule

NMRA does reasonable due diligence into the reputation for commercial reasonableness and fair dealing of the businesses who apply for and are accepted into the NMRA Endorsed Program, however each member of NMRA who enters into a business relationship with any business listed above must perform their own due diligence at the time of engagement of the Endorsed Program provider and may not rely upon the denomination of that provider as having been accepted into the NMRA Endorsed Program. NMRA expressly disclaims any liability to any NMRA Member or any other party who elects to retain or employ an NMRA Endorsed Program provider.

WORkERS’ COMP INSURANCEAssociation created and admininstered program

Food Industry Self Insurance FundClaims control, low rates and friendly service. We know your business!(505) 298-9095 or (800) 288-0893

HEALTH AND BUSINESS INSURANCEAffordable Coverage, Many Options

Linton and AssociatesSolutions for property and casualty insurance, as well as individual and group health and wellness plans for NM employers. Get a quote or policy analysis by calling 505-247-1530. www.lintonandassociates.com

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Endorsedprograms


“Cheer up – things are getting worse!” This phrase is from an advisor to Margaret Thatcher when things looked bleak in the “winter of discontent” in the United Kingdom (circa 1978-79). The unions had a stranglehold on the economy of England, shutting down everything from garbage collection to grave digging. The government was trying to hold down an inflation rate of 26% with public sector laws controlling everything from prices to pay increases. None of the socialist government policies were working.

This scenario reminds me of New Mexico’s current situation. I guess I feel some sort of relief that it can’t get much worse. That we can’t be placed further at the bottom of any more lists. My hope is that we have hit bottom and will not continue to slide deeper. Cheer up!

My recent trip to Washington DC was less than encouraging. We talked to our elected officials, or in most cases their assistants, about the healthcare situation and our inability to raise prices enough to cover the costs of insuring our employees. They didn’t want to deal with the real, common-sense solutions we were offering them to deflect this horrible calamity we are about to experience when the healthcare law goes into full effect. Cheer up!

I am accused of being Chicken Little (the sky is falling) about issues affecting our industry, but I am actually the canary in the coalmine (providing advanced warning of danger). When you hear from me that the business climate is bad and getting worse, it’s time to stop and listen. My members are the small local businesses that are hurt every time someone wants to control the corporate big wigs on Wall Street. We are Main Street. Just look, there are more restaurants than any other business on Main Street and most are owned locally. You do not hurt Wall Street with your ill-advised social control systems, you hurt locally owned businesses on Main Street. Cheer up!

Hello Everyone!I hope that you have survived the winter doldrums and are gearing up for a wonderful spring and summer time. For many of us, we are about to enter our busy season and we need to think about new marketing and promotion ideas to remain profitable.

I believe that before looking at new marketing and promotion ideas, we need to look at our own operations. We need to look at all processes and the way we do business and make sure that our operations are as streamlined and efficient as possible. Restaurateurs are the best at adapting and changing our ways to survive. Also, besides the wonderful product you may produce, all of us, due to the current economic situation, must concentrate, improve on and provide great customer service. This is a challenge considering our skyrocketing labor costs. However, you must remember, no matter how good your product is, the customer will not return if your customer service is poor.

As far as new marketing and promotion ideas, you should look at the NMRA and the wonderful loyalty and endorsed programs that Carol and the staff have compiled. Please contact the staff at the NMRA and use the Southwest Restaurateur magazine to see what programs are available and which programs will be the most beneficial to you. These programs are effective and beneficial for everyone, but I truly believe that they can be most beneficial to those of you that are independent operators. This is another way for you to maximize your membership in the NMRA.

Best regards,Randy KennaPresident NMRA

RandyKennaDirector of Operations for Rudy’s “Country Store” and Bar-B-Q

CarolWightChief Executive Officer

President's perspective executive forum

Crisis, What Crisis?


i N S i D E2 N D Q U A R T E R 2 0 1 3 C O N T E N T S

Chris Bryant

Kathy Diaz

Joan Duran

Deborah Gagnon

Florence Jaramillo

Lou McLeod, Emeritus

Tom Martin

Mike Maxwell

Dave Minneman

Steve Paternoster

Juergen Peters, Emeritus

Sharon Richards, Emeritus

Tom Willis

Maurice Zeck, Emeritus

Carol Wight – Chief Executive Officer

Delayne Beutel – Membership Sales

Mary Brown – Membership Administrator

Russell Garcia – Alcohol Server Instructor

Victor Martinez – Certification Coordinator

Victoria Sanchez Martinez – Development Director

Gina Mensay – Communications Director

Cynthia Ploen – Director of Finance and Administration

Scott Sharot – Alcohol Server Instructor

Allison kuper Smith – Government Affairs Director

9201 Montgomery NE, Suite 602Albuquerque, NM 87111

(505) 343-9848 or (800) 432-0740www.nmrestaurants.org

[email protected]

Albuquerque Gene Baca

Bueno Foods

Dan BuserProClean

Chris ChristyBlack Mesa Coffee Co.

Marie ColemanChurch Street Cafe

Bob DawsNational Distributing Company

Bill FockeShamrock Foods

Pat HafnerOutback Steakhouse

Todd HickamBen E Keith Foods

Randy KennaRudy’s Country Store and BBQ

Johnny RileyBowlin Travel Co.

John SzurekUS Foods

Gary WilesCarl’s Jr.

lAs CruCesJanet Green, Ex-Officio

NM State University

Ed LindermanVillage Inn/Applebee’s Grill and Bar

Ashley SpringerDe la Vega’s Pecan Grill

and Brewery

MesillAJerry HarrellDouble Eagle

Tom HutchinsonLa Posta

PortAlesMark Vigil

Mark’s Restaurant CateringVines Italian Restaurant

red river Paula Richey

Mountain Treasures Bistro/Gallery

sAntA FeMonique Jacobson, Ex-Officio

Secretary of Tourism

Al LuceroMaria’s New Mexican Kitchen

Fernando OleaBert’s La Taqueria/Bert’s Burger Bowl

Marie ColemanChairman

Church Street Café

Chris ChristySecretary

Black Mesa Coffee Company

boArd oF direCtors

HonorArY MeMbers

nMrA stAFF

DEPARTMENTS:NRA News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6NM Public Affairs Update . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 New Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Health Dept . FYI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14MEMbER LoYALTY PRogRAM . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 2013 bUYERS gUIDE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17-20Annual Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21Education and Training Calendar . . . . . . . . . . . . . . . . . . . . . . . . . .22Calendar of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22bits and Pieces… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

FEATURES:Top 10 Marketing Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Member Profile: Santa Fe Culinary Academy . . . . . . . . . . . . . . 12NRA Educational Foundation Honors Steve Paternoster . . . 13Albuquerque Updates Health Inspection Forms . . . . . . . . . . . . 14Celebrity Chef Chauhan Visits Albuquerque . . . . . . . . . . . . . . 14NM ProStart Students in Invitational . . . . . . . . . . . . . . . . . . . . . . . 15

ADVERTISERS INDEX:ben E Keith Foods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . back CoverFISIF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Heartland Payment Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15La Montañita . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7NMRA Mobile App . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 Shamrock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Sysco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Universal Water System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Valencia Flour Mill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Zlotnick, Laws and Sandoval . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Please support the advertisers in this publication. They have made this

magazine possible. For advertising information contact Gina Mensay

at 505-343-9848 or 800-432-0740 or [email protected]

This publication is intended to provide accurate and authoritative information on the subject

matter covered. It is distributed with the understanding that authors, publishers and/or

distributors are not rendering legal, accounting or other professional services and they

assume no liability whatsoever in connection with its use.

randy KennaPresident

Rudy’s Country Store and BBQ

Gary WilesTreasurerCarl’s Jr.

bill Focke Associate Vice President

Shamrock Foods

eXeCutive oFFiCers

Office: 575-523-1799 Fax: 575-523-1080

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Simply put...Your Media Group.

Dining Guide NMRA Website

Southwestrestaurateur


Tom HutchinsonNRA Board Representative, La Posta De Mesilla

THE NEED FOR COMPREHENSIVE IMMIGRATION REFORM

As of this writing, several of your Board Members along with our CEO, Carol Wight, just returned from the National Restaurant Association (NRA) Public Affairs Conference in Washington DC. We once again had the opportunity to visit with our Senators, Representatives, and /or senior staff to discuss issues important to our industry. Of course, at the top of the list was Healthcare followed by Immigration Reform, Tax Issues and Minimum Wage. At the time of our visit, our leadership seemed preoccupied with gun control legislation being debated in both houses. But another issue near and dear to our industry, Comprehensive Immigration Reform, seemed to be developing bipartisan momentum, especially in the Senate, toward agreement on a variety of necessary reform elements.

The NRA has long been engaged in promoting and supporting Comprehensive Immigration Reform. We are encouraged by the current bipartisan effort and apparent commitment to fix our broke immigration system. However, there are elements of Immigration Reform we continue to insist are part of the final package.

NRANEWs

They include:

■ Border security and efficient border enforcement that gives consideration to national border security protection while still promoting and facilitating business and tourism travel

■ Earned legalization for some of the 11 million undocumented workers currently contributing to our economy

■ An accurate and reliable federal employment verification system that replaces the state and local enforcement patchwork currently in place

■ A robust legal visa system that meets the needs of the U.S. economy by giving employers, who have made every reasonable effort to hire Americans, a workable system for hiring legal foreign workers at all skills

With the need to employ over 1.3 million new workers in our industry over the next decade, it is extremely important our national leadership achieves reasonable and common sense solutions to this issue. We can be thankful our NRA leadership has had and continues to have a prominent seat at the table throughout the Immigration Reform debate.

As a final note, several of us were on hand at our NRA Awards Dinner in Washington DC to witness our own Steve Paternoster, Scalo Northern Italian Grill in Albuquerque, receive the Cornerstone

Humanitarian Restaurant Neighbor Award. The Restaurant Neighbor Awards, sponsored by American Express, honors restaurants and individuals in the field of outstanding community service and involvement. Steve was selected from over 150 nominees nationally. With this recognition, Steve was awarded $5000 from American Express to continue his charitable work.

A BIG Congratulations, Steve, from all of us in New Mexico, for all you do for your community and our industry. Well deserved!

THE NEED FOR COMPREHENSIVE IMMIGRATION REFORM


My article in the last edition of Southwest Restaurateur magazine was about the Health Insurance Exchange in New Mexico. While all of the information was accurate at the time I wrote the piece, much has changed since then, so I thought it would be wise to revisit the issue.

In the last article I reported that the Health Insurance Alliance was the quasi-governmental entity responsible for implementing the exchange. After that was printed, Attorney General Gary King determined that the Alliance did not have legal authority to qualify health plans. So, during the 2013 legislative session several proposals to enact a state based exchange were introduced, all different in how to approach the issue.

The bill that was successful in passing the legislature was a measure sponsored by Senator Benny Shendo (Jemez). Senator Shendo along with Senator Gerald Ortiz y Pino (Albuquerque) and Representative Tom Taylor (Farmington) worked to pass legislation to create a separate Health Insurance Exchange Board to implement a state based exchange, or marketplace for purchasing insurance.

It was my honor to work with the legislators, the Governor’s office and the leadership of the House and Senate, to negotiate a bill that would ensure that New Mexico had a state based exchange instead of relying upon the federal government to implement an exchange for New Mexico. I was very pleased to see people from both parties work together toward the goal of a state

based exchange. While the legislation is not perfect, and we know we will be back in Santa Fe making necessary changes, it was the perfect collaboration and compromise that is essential to making government work.

The board is comprised of thirteen members appointed by the Governor, the President Pro Tempore of the Senate and the Speaker of the House of Representatives and includes the Superintendent of Insurance. The legislation gave authority to the board to develop the policies that will guide the exchange. The legislation includes designating a Native American liaison, opening a walk in service center and creating a statewide consumer assistance program.

The exchange board had its first meeting April 29-30 where they elected a chair, Dr. JR Damron of Santa Fe, and vice chair, Jason Sandel of Farmington. The board is jumping into the monumental task of having the exchange operational by October 2013. I am sure by the time you are reading this article they will have had more meetings and will be well on their way to achieving the goals set forth in the legislation.

exchange FacTs

The exchange: Must be ready to enroll members by October 2013 Must be fully operational by January 1, 2014 Subsidized rates will be available to individuals up to 400% of poverty Will be available to businesses with 50 or fewer employees

The complete list of board members: JR Damron MD (physician in Santa Fe), Terriane Everhart (businesswoman in Las Cruces), Gabriel Parra (lawyer Presbyterian Healthcare Services), Ben Slocum (CEO Lovelace Health Plan), J. Deane Waldman MD (Professor at UNM Health Science Center), Sidonie Squier (Secretary of Human Services Department). Martin Hickey MD (CEO NM Health Connections), David Shaw (CEO Nor-Lea General Hospital), Larry Leaming (CEO Roosevelt General Hospital), Patsy Romero (CEO Easter Seals El Mirador), Teresa Gomez (CEO Futures for Children), and Jason Sandel (Vice Chairman NM Medical Insurance Pool) and the Superintendent of Insurance who will be appointed by a panel chosen by the Governor and the Legislative Council (the current Superintendent is John Franchini, the panel will make their appointment before the first of July).

insurers who have applied To oFFer plans:

NM publicaffairs update

HIX Revisited

By: Allison Kuper Smith NMRA Government Affairs Director/Lobbyist

Lovelace Health Plan Presbyterian Health Plan Blue Cross and Blue Shield of New Mexico and New Mexico Health Connections.


Graham ELLIOTWednesday, September 11th10:00 am – 4:00 pm

Albuquerque Convention Center NE & SE Exhibit Halls401 2nd Street NW | Albuquerque, NM 87102

Featuring Celebrity Chef & Restaurateur

Join us at the

L E A R N • T A S T E • C R E A T E

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SOUTHWEST RESTAURATEUR 2ND Quarter 2013 1 0

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So you’ve got your restaurant design done, menu prepared, food cost set and staff hired. Now you need to get people in your restaurant and that’s going to take some marketing. It would take many more pages than this publication offers to tell you all the ins and outs of restaurant marketing, but we’ve assembled a few important ones here for you to consider.

▼ Be The soluTion To The MealTiMe dileMMa

Just because the economy is down doesn’t mean people have all the time in the world to cook at home and they will still celebrate special occasions. In your marketing messages, focus on what you can offer your customers – they don’t have to cook tonight, birthday patrons get a special dessert, they can escape from the drudgery of the day, etc.

▼ Be a coMMuniTy supporTer 52% of adults say they are more like to

patronize restaurants that support charities. Use your establishment to host fundraisers and sponsor community groups. The more you give to the community, the more they will give back.

▼ don’T ignore your weBsiTe The majority of your patrons are checking

you out on the internet before they even set foot in your door. Your website needs to be your calling card and should tell someone everything they need to know about why they should eat at your place. Suprisingly, many restaurant websites don’t even have their menu or location and phone number on their site. How are people going to find you without an address?

▼ don’T ForgeT social Media. Like it or not, social media outlets like

Facebook, Twitter, Yelp and others are here to stay. Your restaurant is being discussed on the web and you need to be a part

of it. Consider hiring a dedicated person to manage social media for you if you don’t have the time or knowledge to do it yourself. See NMRA’s endorsed program Fishbowl for more information on how you can integrate social media into your online marketing plans. Members get a great rate and professional marketing.

▼ Focus on loyal cusToMers and repeaT Business

Loyalty programs don’t have to be complicated and can be an effective way to get repeat customers. Don’t make it hard for the customer to earn and give them a reason to come back often.

▼ garner aMBassadors Invite influential people from the

business community in to your place. Make sure your service and food is up to par so they will be encouraged to bring in their contacts and return. If you provide a great experience them for them, they will do your marketing for you.

▼ MainTain your Brand Your brand should encompass your whole

restaurant persona. All your advertising materials, menu, signage, etc should be a consistent reflection of your brand and what customers should expect from your establishment.

▼ Be unique Try to differentiate your business from

all the other choices your patrons have. Revamp your menu, go green, or add a new chef. Show your customers how your food quality, ambiance or customer service is different than the other guy.

▼ geT creaTive Think out of the box and do some

original promotions that are unique to your establishment. Themed dinners, special wine or beer tasting events and celebrations of unusual holidays or events can bring people in during a normally slow period.

▼ don’T do iT all Strategize your marketing and advertising

efforts in the mediums that bring you the best ROI. Focus on those so you can do them well and pass up the ones that aren’t effective for you.

RegulaR (RestauRant) membeRs:

Adobe Deli, Deming

Amore Neapoliten Pizzeria, Albuquerque

Bodega Burger Co and Lounge, Socorro

Brasserie La Provence, Albuquerque

Charlie’s Bakery and Café, Las Vegas

Chaos Café, Artesia

Days Inn – Hotel Circle, Albuquerque

Dixie Girl, Los Alamos

El Camino Restaurant and Lounge, Socorro

Hartford Square, Albuquerque

Holiday Inn Express, Socorro

Joseph’s Bar and Grill, Santa Rosa

La Quinta Inn and Suites, Ruidoso

Lin’s Buffet – Montgomery, Albuquerque

Los Ojos Bar and Saloon, Jemez Springs

Michael J’s Restaurant, Ruidoso

Mosaic Fine Dining,Taos

New Choices Inc, Las Vegas

Pastian’s Bakery, Albuquerque

Pow Wow Restaurant and Lizard Lounge, Tucumcari

Quiznos – Coors, Albuquerque

Rosati’s Pizza Grill, Albuquerque

Santa Fe Grill, Santa Rosa

Taberna La Boca, Santa Fe

VFW Post 614, Aztec

Villa Di Capo Italian Restaurant, Albuquerque

Viola’s Place, Los Alamos

YellowBrix Restaurant, Carlsbad

associate (vendoR) membeRs:

On Deck Small Business Loans, New York

Santa Fe Culinary Academy, Santa Fe

Sign-A-Rama, Albuquerque

Synergy World, Inc., San Diego

Wells Fargo Insurance, Albuquerque

xltshirt, Albuquerque

TOP TEN MARKETING FOR RESTAURANTS

New Members

By: Gina Mensay,Communications Director


We recently had the pleasure of talking with Rocky Durham, Executive Chef and Tanya Story, Executive Pastry Chef, both co-founders of the beautiful new Santa Fe Culinary Academy (SFCA) in central Santa Fe. Located in the Plaza Mercado Building in Santa Fe, SFCA has a mission to “provide excellence in culinary education for students seeking futures in the food service industry. Our program provides students with professional engagement and solid, real-world skills to achieve success in the culinary field.”

The two chefs started thinking about the academy over a year ago imagining something that was more than just a business. They are motivated by the local community and the potential that a vital culinary industry provides. Both are well aware of how much a vibrant and successful culinary industry can contribute to tourism as well as the community as a whole. According to Durham, they “wanted to repopulate the restaurant community with excellence”. They felt it was time for their community to have a professional culinary academy.

The undertaking was huge in scope and they are still putting finishing touches on some of their plans while waiting to be fully accredited. The academy has been designed into a beautiful workspace that includes two demonstration kitchens, three lab kitchens, a student run restaurant, and an events venue including the only private top floor portal in the city. The facility is specifically tailored to be a professional academy rather than just a cooking space.

For cooking professionals, they have a one-year program that encompasses all aspects of culinary education and restaurant management. The program begins in September with a five week intensive boot camp. Food safety certification and alcohol server training is completed in this phase as well as basic cooking methods, product identification and proficiency in using professional kitchen equipment. Culinary history and guest lecturers will also be part of the curriculum during this time.

After boot camp, the first rotation begins where students learn the fundamentals of pastry, garde manger and à la carte cookery as well as some front-of-the-house management skills. The program is designed so that students are exposed to all areas of running a restaurant. Durham points out that their academy is not “a chef school but rather it is designed to produce well-rounded restaurateurs who can do it all”.

Following the first rotation, the second rotation focuses on running the student restaurant. Each cohort runs through four departments: À la Carte, Garde Manger, Pastry and Dining Room. They are responsible for all aspects of the restaurant’s operations and daily lunch service. During the second rotation, students also begin externships and elective courses. SFCA has partnered with several hotels, bakeries, restaurants and farms in and around Santa Fe to provide opportunities for students to have real-world experience in their culinary pursuits. Electives allow for focus on specialized topics of interest.

The third rotation involves a more complicated dinner service with true front-of-the-house management concepts, service keys and advanced instruction in the modules.

The fourth and final rotation involves professional development in restaurant concepts of accounting, management, marketing and human resources. The final project involves complete development of a restaurant concept including everything from design and menu to budget, food cost, and marketing plans. The final project plans are presented to a panel of professionals from the community who will then select the winners to install their restaurant into the students’ restaurant modular facility. The team then runs that restaurant for the remainder of the program.

The academy offers community classes as well as opportunities for professionals looking to further their education. Weeklong intensives are offered and one-on-one instructional opportunities are available as well for specific needs. The chef-founders are excited that people see culinary education as a viable career path. They feel that industry professionals should be spending time with the next generation regardless of the industry, giving back to the community. They see their academy as a place to foster future generations of well-trained culinary professionals to enhance the culinary landscape.

To learn all about SFCA’s One-Year Professional Culinary Program, attend their Open House on Saturday, June 1, from 11am – 2pm. Tuition is reduced for the September 2013 inaugural class and multiple scholarship opportunities are available. RSVP to [email protected], or call 505-983-7445.

SFCA is located at 112 W. San Francisco Street, Ste. 300 in Santa Fe. You can reach them at 505-983-7445 or online at www.santafeculinaryacademy.com.

Santa Fe Culinary Academy

Member Profile


The National Restaurant Association Educational Foundation (NRAEF) honored its 2013 “Cornerstone Humanitarian” award winner at an April 17 gala during the National Restaurant Association’s Public Affairs Conference in Washington, D.C.

The Foundation’s “Cornerstone Humanitarian Award,” founded in partnership with American Express, celebrates the outstanding charitable service performed by restaurant operators.

“The recipient of the 2013 ‘Cornerstone Humanitarian’ award exemplifies a level of spirit for service and giving that is so uniquely prevalent in the restaurant industry. This award shines the spotlight on the important role the industry plays helping others achieve success and fulfill their dreams,” said Rob Gifford, executive vice president of philanthropic initiatives for the National Restaurant Association Educational Foundation. “Their stories

are inspiring and highlight the very best of what the industry has to offer. We applaud their commitment and are proud to recognize their achievements.”

Steve Paternoster, owner of Scalo Northern Italian Grill, an Albuquerque institution for over 20 years and YMCA of Central New Mexico President/CEO, recipient of the 2013 “Cornerstone Humanitarian Award” will receive a $5,000 contribution to continue supporting their charitable initiatives, which Mr. Paternoster will be donating to the YMCA of Central New Mexico.

Paternoster was honored for his significant support of and contributions to non-profits and his local community. Paternoster has founded several charitable organizations, including Youth Matters, in memory of his daughter, to help teens in the children’s court system, and Haley’s Haven, a home to provide counseling, self-esteem classes and employment training for girls,

which includes a culinary component. “Right now”, says Paternoster, “besides maintaining Scalo as Albuquerque’s finest restaurant, my most important mission is helping make our YMCA locations the best in the nation.”

For more information on the “Cornerstone Humanitarian” and “Faces of Diversity Award” programs, as well as the national winners and finalists, visit the National Restaurant Association’s website at www.nraef.org/Build-Talent/What-We-Do/Restaurant-Neighbor/.

National Restaurant Association Educational Foundation honors NM RESTAURATEUR Steve Paternoster with the ‘CORNERSTONE HUMANITARIAN’ AWARD

Steve Paternoster accepts the Cornerstone Humanitarian Award check presented by Stephanie Chadwick, American Express and Ken Conrad, Vice Chair – National Restaurant Association.

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Celebrity Chef Maneet Chauhan

Celebrity chef Maneet Chauhan, judge on the Food Network’s Chopped, made a stop on her book tour in Albuquerque at the end of April. She held a special dinner at Artichoke Cafe and partnered with Sandia High ProStart students in The Cutting Edge Tour – a competition for ProStart students. Rebecca Ruiz won the competition and received a knife kit and signed cookbook. Steve Paternoster, National Restaurant Association Cornerstone Humanitarian and owner of Scalo Northern Italian Grill in Albuquerque, was also a judge. The overall national winner will be flown to Washington, D.C. to spend a day cooking in the Vice President’s home!

Rebecca Ruiz, Sandia High ProStart Student, wins cooking competition judged by celebrity chef Maneet Chauhan.

Makes Book Tour Stop in Albuquerque and Judges ProStart Students in Cooking Competition

As many of you already know, the City of Albuquerque Environmental Health Department adopted the 2009 FDA Food Code in October 2010. The City’s Food Sanitation Ordinance reflects the most current food science which aims to ensure public health and safety.

After 2 years of a “soft transition” the City has also updated its Food Inspection Form to more closely correspond with the adopted code. A copy of the form is available on our website in the “Resources for Restaurateurs” section. For the most part, the updated form is very similar to the previous form, but the updated form requires the inspector to be more thorough while documenting his/her observations. The most noticeable change deals with supervision and employee health. The Person In Charge is required to be present at the facility and to demonstrate appropriate knowledge of all safe food handling for their particular facility. There are 3 ways to demonstrate this knowledge – but you only need one! Attend a certified training (such as ServSafe by NMRA); receive an inspection without any “critical” or “priority” violations; OR talk with the inspector and provide them with sufficient

information to indicate your knowledge of food safety and illness prevention.

The inspector will also be documenting that the facility has a plan in place which shows that each employee is aware of the 5 reportable illnesses (Norovirus, Salmonella, E. coli, Shigella, and Hepatitis A virus) – all known to cause foodborne illnesses, and that each employee agrees to notify their Person In Charge if they are experiencing any of these illnesses.

The City of Albuquerque has information and sample FDA forms available to help the industry fulfill these requirements and maintain compliance with the 2009 FDA Food Code. The information can be obtained from both NMRA and City of Albuquerque websites or by calling your City food inspector at 505-768-2638.

The National Restaurant Association has also published Nine Tips to Prepare for a Health Inspection for your reference on their website.

Albuquerque Using Updated Health Inspection FormsHealth Dept.FYi


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The Hospitality Industry Education Foundation was pleased to send a culinary team from Gadsden High and a management team from Cloudcroft High to compete in the 12th Annual National ProStart Invitational in April. The teams competed against 40 other qualifying teams from across the country for a chance to win the national title in Baltimore, Maryland. At the national competition, hosted by the National Restaurant Association Educational Foundation, the top five teams from both the culinary and management competitions were awarded scholarships to pursue a college education.

To qualify for the national competition, students first had to win the New Mexico ProStart Invitational. The event was hosted by Ben E. Keith during their annual food show on March 27, 2013. Over $550,000 in scholarships were awarded to the first, second, and third place winning teams by The International Culinary Schools at The Art Institutes, Johnson and Wales University, Louisiana Culinary Institute, New England Culinary Institute, and Sullivan University. Sandia High and Clovis High took second and third in the culinary competition. Silver High and Taos High took second and third in the management competition.

New Mexico High School Students Excel at the New Mexico ProStart InvitationalGadsden High and Cloudcroft High Students Advance to the National ProStart Invitational

First Place Culinary Team Gadsden High

First Place Management Team Cloudcroft High


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accounting and Bookkeeping serviceskoko proFiT cenTer9804 Kokopelli Dr NWAlbuquerque, NM 87114(505) 899-3838www.kokoprofitcenter.comRestaurant accounting and bookkeeping services to increase profits, decrease taxes and manage cash flows.

ricci and coMpany6200 Uptown Boulevard, Suite 400Albuquerque NM 87110(505) 338-0805www.riccicpa.comCertified Public Accountants

ZloTnick, laws and sandoval cpas1 Calle MedicoSanta Fe NM 87505(505) 982-3894CPA restaurant owner providing tax and accounting services as well as operations and profitability consulting.

advertisingagenda, llc400 Gold Ave SW, 12th FloorAlbuquerque NM 87102(505) 888-5877www.Agenda-Global.com

alBuquerque convenTion and visiTors Bureau20 First Plaza Building NW Ste 601Albuquerque NM 87102(800) 733-9918www.itsatrip.orgMaximize your exposure to profitable visitor and convention markets through partnership with ACVB, Albuquerque's official destination marketing organization.

koaT3801 Carlisle Blvd. NEAlbuquerque NM 87107(505) 884-6264 www.koat.comAction 7 News - Coverage You Can Count On

Corrales, NM 87048505-377-6074www.rsvpnm.comWANT MORE BUTTS IN YOUR SEATS? RSVP NM gets it done.Direct mail 4 color postcard advertising to qualified and targeted upscale homeowners in NM.

sign-a-raMa7200 Jefferson St NE Ste AAlbuquerque NM 87109(505) 797-3076www.speedysign.comWe are a full service sign company. From the smallest paper sign to billboards - vehicle wraps/graphics, banners, digital, vinyl & way finding.

souThwesT resTauraTeur9201 Montgomery NE Ste 602Albuquerque NM 87111(800) 432-0740www.nmrestaurants.orgTrade publication dedicated to the restaurant industry in New Mexico. News, information, events and services for restaurant professionals.

alcohol server educationnM resTauranT associaTion9201 Montgomery NE Ste 602 Albuquerque NM 87111(800) 432-0740www.nmrestaurants.orgAlcohol server certification and ServSafe food safety education and training for managers and employees. HIEF also administers the ProStart Program for hospitality education for high school students and we offer scholarships for those pursuing a career in the hospitality industry.

apparel and uniforms

xlTshirT1010 Sawmill Rd NWAlbuquerque NM 87104(505) 842-9256www.xltshirt.comScreen print, pins and patches, embroidery. Casual restaurant attire and promotional products.

armored car serviceslooMis624 Industrial Ave NEAlbuquerque, NM 87107 (505) 344-9444Armored car service plus a total safe point solution for your cash handling needs.

Bakery productsk and B coMpany109 S Arnold StGallup NM 87301(505) 863-9347Bakers of Loretta's Products, distributors of Earth Grain breads and Dolly Madison pastries.

Beverage supplies

nuco27809 Harwood Ave NEAlbuquerque NM 87110 (505) 400-0657www.nuco2.comCO2 and Nitrogen Gas systems. Customized economical solutions for all restaurants and bars regardless of volume and size.

sandia ice7441 Pan American Fwy NEAlbuquerque NM 87109(505) 342-1326Food-grade packaged ice for all occasions. Also have 300lb carving block available.

Beverages – alcoholicanheuser Busch coMpanies1005 Congress Ave Ste 680Austin TX 78701(512) 236-9242www.anheuser-busch.com

naTional disTriBuTing co5920 Office Blvd NEAlbuquerque NM 87109(800) 354-3526www.ndcweb.comFull-line distributor of spirits, wine, beer, and mixers.

preMier disTriBuTing coMpany4321 Yale NEAlbuquerque NM 87107(505) 344-0287

souThern wine and spiriTs oF nM1601 Commercial NEAlbuquerque NM 87103(505) 247-4186Purveyors of the finest wines and spirits available in New Mexico. Dedicated to quality and service.

Business services/consultantseZFoodorder5614 Alora LoopAnchorage AK 99504907-727-3556www.myezfoodorder.comOptimizes food purchasing by ensuring operators receive best of market pricing on every line item of every order.

new Mexico coMMission For The Blind2200 Yale Blvd SEAlbuquerque NM 87106-4212(505) 841-8844 x211The New Mexico Commission for the Blind, Business Enterprise Program establishes and maintains food and vending services operated by qualified and trained legally blind individuals.

new Mexico TourisM deparTMenT491 Old Santa Fe TrSanta Fe NM 87501(505) 827-7400

pnM/alvarado conFerence cenTer414 Silver SWAlbuquerque NM 87102(505) 241-4474

sanTa Fe chaMBer oF coMMerce8380 Cerrillos Rd Ste 302Santa Fe NM 87504(505) 988-3279www.santafechamber.comSanta Fe's premier business advocacy organization.

cleaning ceilings and walls servpro oF rio rancho/sandoval co.282 S Camino Del Pueblo Ste 2EBernalillo NM 87004(505) 891-2345High pressure hood & vent cleaning. Flooring refinishing & restoration. HVAC cleaning, fire restoration, flood mitigation & restoration.Packouts,demos & rebuilds. Mold removal.

cleaning equipment and suppliesproclean821 Rankin Road NEAlbuquerque NM 87107(800) 454-5544ESS (costs less, does a better job). Low temp and hot water dishwashers, laundry and housekeeping products. Our products are manufactured for NM water conditions. 24 hour emergency service.

pure Force11504 Palm Springs Ave.Albuquerque NM 87111(866) 444-7450www.pureforce1.com A team of experts focused on bringing your business innovative, cost effective solutions. Offering low, high temp dish machines, laundry and cleaning products to protect your business and customers.

coffee, Tea, cocoaFarMer BroThers Foodservice5911 Office Blvd NEAlbuquerque NM 87109(800) 743-9018Quality and service for your coffee beverages since 1912. Supplier of coffee, tea, chocolate, spices, soup base.

contractorMick rich conTracTors, inc.8401 Firestone Lane NEAlbuquerque, NM 87113(505) 823-9782www.mickrichcontractors.comWe can build, renovate or refresh your new or existing restaurant anywhere in New Mexico. For rural New Mexico we offer “off site conventional construction”.

PLEASE NOTE: While every attempt has been made to verify these listings, information does change. NMRA is not responsible for inaccurate or missing information.

2013BuyersGuide

New Mexico Restaurant Association9201 Montgomery NE Suite 602 • Albuquerque, NM 87111

505.343.9848 or 800.432.0740 • Fax: 505.343.9891 • [email protected] • www.nmrestaurants.org

NEW MEXICO

credit card services hearTland payMenT sysTeMs8106 Prospect NEAlbuquerque, NM 87110(505) 269-3961www.heartlandpaymentsystems.comRevolutionize your business operations and maximize your profitability with Full Course Business Solutions Delivers an exclusively endorsed suite of payment products. These effective tools and resources empower you to reduce your expenses, enhance your operations and increase your profitability.

culinary educationhospiTaliTy indusTry educaTion FoundaTion9201 Montgomery NE Ste 602 Albuquerque NM 87111(800) 432-0740www.nmrestaurants.orgAlcohol server certification and ServSafe food safety education and training for managers and employees. HIEF also administers the ProStart Program for hospitality education for high school students and we offer scholarships for those pursuing a career in the hospitality industry.

sanTa Fe culinary acadeMy112 W San Francisco St Ste 300 Santa Fe NM 87501(505) 983-7445www.santafeculinaryacademy.comA new organization that offers a one year Professional Culinary Program, community based classes, a student restaurant and event space.

cutlerykniFe guys cuTlery service, The320 Roehl Rd NWLos Ranchos de Albuquerque NM 87107(505) 897-9911We professionally grind cutlery with our traditional grinding process and accommodate the specific needs and preferences of every customer. By customizing knives to the customers preference, we are able to please the most discriminating of clients.

dairy productscreaMland dairies10 Indian School Rd NWAlbuquerque NM 87102(505) 247-0721www.creamland.com

education and TraininghospiTaliTy indusTry educaTion FoundaTion9201 Montgomery NE Ste 602 Albuquerque NM 87111(800) 432-0740www.nmrestaurants.orgAlcohol server certification and ServSafe food safety education and training for managers and employees. HIEF also administers the ProStart Program for hospitality education for high school students

and we offer scholarships for those pursuing a career in the hospitality industry.

new Mexico sTaTe universiTy – school oF hoTel, resTauranT and TourisM ManageMenTBox 30003, MSC 3HRTMLas Cruces NM 88003(575) 646-5995

equipment repairr & B coMMercial service3110 Los Arboles Ave NEAlbuquerque NM 87107(505)889-4090www.rbcommserv.comRefrigeration and commercial food equipment parts, service and repair.

equipment sales and servicesTandard resTauranT supply2405 Candelaria NE Albuquerque NM 87107(505) 341-1054Sales/Service of cooking equipment, refrigeration, storage, kitchen supplies, tabletop, janitorial, paper products,ice machine leasing.

exhaust service BlasT MasTers4103 Franklin Rd SW Los Lunas NM 87031(800) 665-7391www.blastmastersinc.comKitchen exhaust cleaning service.

Financial planning and servicesaaa new Mexico10501 Montgomery Blvd NEAlbuquerque NM 87111(877) 222-1020 • www.aaa.comNMRA members can join AAA New Mexico for $20.00 off first year membership. Enjoy services such as roadside assistance, insurance and financial products, and travel benefits

on deck sMall Business loans1400 Broadway, 25th floorNew York, NY 10018(888) 701-4390www.ondeckcapital.comProvides restaurants with the financing they need to purchase equipment, hire new employees or launch a new marketing campaign. With fast decisions, quick funding and competitive rates - On Deck should be your first stop for financing. Ask about our preferred rates for NMRA members.

Fish and seafoodseaTTle Fish coMpany oF nM2500 Comanche NEAlbuquerque NM 87107(505) 888-6969 ext. 210www.seattlefishnm.comFine Fish and Seafood for 25 years. Serving the Southwest with the largest

variety of quality seafood products from around the world. Marine Stewardship Council Chain of Custody Certified SF-C-1232.

Food BrokersadvanTage way poinT2506 Washington NEAlbuquerque NM 87110(505) 837-1976

synergy enTerprises alBuquerque5500 San Mateo NE Ste 110Albuquerque NM 87109(505) 883-8226www.isaonline.netSales and marketing company representing leading food manufacturers.

Food safety educationnM resTauranT associaTion9201 Montgomery NE Ste 602 Albuquerque NM 87111(800) 432-0740www.nmrestaurants.orgAlcohol server certification and ServSafe food safety education and training for managers and employees. HIEF also administers the ProStart Program for hospitality education for high school students and we offer scholarships for those pursuing a career in the hospitality industry.

Foodservice distributorsBen e keiTh Foods3205 Broadway SEAlbuquerque NM 87105(800) 675-2949www.benekeith.comFull line foodservice distributor. Quality products include produce, dairy, frozen foods, fresh and frozen meats, dry grocery, beverage, nonfood and chemicals

la MonTaniTa co-op disTriBuTion cenTer901 Menaul Blvd NEAlbuquerque NM 87107(505) 217-2010Natural/local foods distributor.

laBaTT Food service221 Airport Rd NWAlbuquerque NM 87121(505) 831-1411www.labattfood.comFull line distributor. USDA meat and FDA fresh seafood processing facilities onsite.

qualiTy Foods500 Broadway SEAlbuquerque NM 87102(505) 884-9050New Mexican food distributor.

shaMrock Foods2 Shamrock Way NWAlbuquerque NM 87120(505) 345-4488www.shamrockfoods.comThe leading broadline foodservice distributor in the Southwest.

sysco new Mexico601 Comanche Rd NEAlbuquerque NM 87107(505) 761-1200www.sysconm.comDelivering the highest quality products at the most competitive prices, to help our customers succeed.

us Foods3700 Prince St SEAlbuquerque NM 87105(800) 742-7598www.usfoods.comBroadline foodservice distributor with nationwide and regional distribution.

gift certificates and gift cardssynergy world inc.12625 High Bluff Dr Ste 208San Diego CA 92130(858) 569-8842www.synergyworld.comIn business since 1995 and specializes in gift card and loyalty card processing.

health insurancelinTon and associaTes1204 Central Ave SWAlbuquerque NM 87102(505) 247-1530www.lintonandassociates.comOffering a complete suite of employee insurance benefits, each customized to meet your needs along with the service you deserve.

insuranceBrown and Brown insurance5200 Eubank Blvd NE Suite C3Albuquerque NM 87154(505) 857-2136www.bbnm.comInsurance and risk management services.

FirsT sanTa Fe insurance services inc7620 Jefferson NEAlbuquerque NM 87109(505) 798-5850www.fnb-nm.comOffers both personal and commercial insurance services to cover all of your insurance needs.

Free MarkeT insurance agency6200 San Mateo Blvd #120Albuquerque, NM 87109(505) 881-2645Commercial insurance for the restaurant industry.

huB souThwesT7770 Jefferson NE Suite 101Albuquerque NM 87109(505) 992-1855www.hubinternational.comInsurance, Risk Management and Wealth Management Services.

leavell insurancePO Box 848Hobbs NM 88241(575) 393-2550www.leavellinsurance.comWorkers compensation, liability and property insurance at the most competitive rates for restaurants and food service.

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leTcher, golden and associaTes1901 W MainArtesia NM 88210(575) 746-2793www.letchergolden.comInsurance, Property and Casualty, Workers Compt.

wells Fargo insurance320 Osuna Rd NE Ste G1Albuquerque NM 87107(505) 262-2621

legal servicesross B perkal, aTTorney708 Marquette NWAlbuquerque NM 87102(505) 797-4000Corporate, real estate and business legal services.

linen and laundryaMeripride517 1st StAlbuquerque NM 87102515 N Virginia AveRoswell, NM 88201(505) 247-2234www.ameripride.comA premier hospitality, health care and industrial linen & uniform provider. Providing Quality Linens and Superior Service since 1889.

delTa uniForM and linen1617 Candelaria NEAlbuquerque NM 87107(505) 345-0991Locally owned and operated uniform linen service company.

Mission linen supply4315 Hawkins NEAlbuquerque NM 87109(505) 344-4838www.missionlinen.comProvider of choice for linens, uniforms and related products and services to the foodservice industry since 1930. Also at 1552 Center Dr, Santa Fe (505-438-6262)

liquor licensing

new Mexico liquor licenses, llc1801 Lomas Blvd. NWAlbuquerque NM 87104(505) 980-5614www.newmexico-liquorlicense.comLiquor license brokerage, consulting and general services.

livestockMckenZie land and livesTockHC 61 Box 57Encino NM 88321(575) 472-5109

roswell livesTock aucTion sales and Trucking900 N GardenRoswell NM 88201(575) 622-5580Livestock auction and restaurant company.

Manufacturers and processorscervanTes agriBusiness9926 S Hwy 478Vado NM 88072(575) 233-3429Agricultural

Marketing strategies

Corrales, NM 87048505-377-6074www.rsvpnm.comWE HELP PUT BUTTS in YOUR SEATS! Grow your customer base with our proven "Direct mail to the upscale" program and our Customized online Marketing Services.

MeatsFT suMner processing26450 US Hwy 60Ft Sumner NM 88119(575) 355-2004We custom slaughter and process beeves, hogs, lambs, goats, ratites and wild game. Grass-fed lamb, retail meat cuts.

Music licensingBMi10 Music Square ENashville TN 37203(800) 925-8451www.bmi.comA non-profit-making organization, serves as a liaison between songwriters and businesses by providing copyright clearance and royalty distribution services for approximately 6.5 million affiliated musical works.

new Mexico Made productsBueno Foods2001 Fourth St NWAlbuquerque NM 87102(800) 888-7336www.buenofoods.comManufacturer of delicious, authentic Mexican food

new Mexico deparTMenT oF agriculTurePO Box 30005 MSC 5600Las Cruces NM 88003(575) 646-4929Promote New Mexico food products through processors, suppliers and all foodservice operations.

valencia Flour Mill74 Mill RoadJarales NM 87023(505) 864-0305Fully licensed manufacturer of top quality, traditional tasting, just-add-water sopaipillas and fry bread mixes for restaurants. Custom mixes with R&D capability.

online and e-Mail Marketing

cliFFdweller producTions llc3791 Southern Blvd SE Suite 101Rio Rancho, NM 87124(505) 891-7401www.cliffdwellerdigital.comWebsite development, maintenance & social media. Search engine optimization, online marketing service.

coverBooM317 Commercial St. NE, #300Albuquerque, NM 87102(800) 940-0451www.coverboom.comExtend your restaurant brand online with a beautiful, effective website, and online marketing tools that expand your reach and save time and money!

FishBowl44 Canal Center Plaza Suite 500Alexandria VA 22314(800) 836-2818 x 205www.fishbowl.comThe leader in permission-based email marketing for the restaurant industry, providing services to over 21,500 restaurant locations.

FronT Flip10851 Mastin Blvd. Suite 100Overland Park KS 66210(913) 730-1838www.frontflip.comOur mobile customer engagement and loyalty platform helps businesses engage with their customers through fun in-store experiences and targeted mobile outreach.

Corrales, NM 87048505-377-6074www.rsvpnm.comGive us an hour, we'll give you a year's worth of custom online marketing. We help drive more traffic to your website and into your door.

payroll services

hearTland payMenT sysTeMs8106 Prospect NEAlbuquerque, NM 87110(505) 269-3961www.heartlandpaymentsystems.comRevolutionize your business operations and maximize your profitability with Full Course Business Solutions Delivers an exclusively e ndorsed suite of payment products. These effective tools and resources empower you to reduce your expenses, enhance your operations and increase your profitability.

payday, inc.5011 Indian School NEAlbuquerque NM 87110(505) 255-5433www.PaydayInc.comAffordable, customized, payroll processing because you don't have time. Simple solutions for tip and tax compliance, employee time tracking, human resources, employee benefits and more. A New Mexico company in business since 1985.

The payroll coMpany10433 Montgomery Parkway Loop NEAlbuquerque NM 87111505-944-0105www.yourpayrollco.comPayroll processing & human resource consulting

pest controlpiraTe pesT conTrol1380 Rio Rancho Blvd SE Suite 223Rio Rancho NM 87124(505) 514-7694www.myspace.com/piratepestcontrol505"Make your bugs walk the plank". Impact-driven services that solve pest problems.

photographycasTillo iMages7820 Enchanted Hills Blvd Suite 196Rio Rancho NM 87144(505) 796-6008www.castilloimages.com

plumbingarMsTrong services2409 Princeton NEAlbuquerque NM 87107(505) 345-6390Full service plumbing and electrical company specializing in all types of commercial service work since 1980. Emergency service 7 days/week, 24 hours/day.

roTo rooTer pluMBing service731 Rankin Rd NEAlbuquerque NM 87107(505) 299-6464Provides plumbing and drain service 24/7, 365 days. From emergency 2 hour response time to main programs.

point of sale systemscash regisTer sysTeMs6011 Constitution Ave NEAlbuquerque NM 87110(505) 265-5979www.crsabqnm.com Point of sale systems for restaurants.

harBor Touch2202 N. Irving StreetAllentown PA 18109(800) 201-0461 x242www.harbortouch.comProvides an unparalleled "free" full featured point of sale system with no upfront costs plus a full range of credit card processing.

poinT oF sale usa1000 Cordova Place #516Santa Fe NM 875051-888-243-3831www.posusa.com Cost effective, state of the art, iPad Point of Sale system. Certified POSLavu distributor serving all of New Mexico.

reTail daTa sysTeMs8804 Washington Street NE Suite AAlbuquerque NM 87113(505) 341-9091www.rdspos.com We represent the Aloha POS system in the Albuquerque & Santa Fe NM communities. We help your restaurant be more profitable!

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promotional productsachieveMenT gallery4421 McLeod NE Suite DAlbuquerque NM 87109(505) 881-4625www.achievementgallery.comPromotional Products, Giveaway Items, Custom Engraving Awards, Name Tags, Custom Framing.

publicationsalBuquerque Business FirsT116 Central Ave SW Ste 202Albuquerque NM 87102(505) 343-8318www.bizjournals.com/albuquerque

local iq907 3rd St. Albuquerque NM 87102(505) 247-1343www.local-iQ.com Free bi-weekly culture magazine with a heavy focus on the New Mexico dining scene, chefs, mixologists, wine, beer recipes and restaurants.

souThwesT resTauraTeur9201 Montgomery NE Ste 602Albuquerque NM 87111(800) 432-0740www.nmrestaurants.orgTrade publication dedicated to the restaurant industry in New Mexico. News, information, events and services for restaurant professionals.

real estate david n. FiTe2001 Mountain Rd. NWAlbuquerque NM 87104(505) 217-9526www.reanm.comHave a question about restaurants, real estate sales, leasing or liquor licensing? Contact “The Restaurant Specialist” today.

Trade associationsalBuquerque hispano chaMBer oF coMMerce1309 4th Street SWAlbuquerque NM 87102(505) 842-9003www.ahcnm.org

disTilled spiriTs council oF The us3808 Merriman DrPlano TX 75074(972) 578-1635www.distilledspirits.orgTrade association representing producers and marketers of distilled spirits sold in United States

edgewood chaMBer oF coMMercePO Box 457Edgewood NM 87015(505) 286-2577www.edgewoodchambernm.comTo improve the climate for business development while strive to enhance the area's quality of life.

greaTer alBuquerque innkeepers associaTionPO Box 14757Albuquerque NM 87191(505) 550-6118

MoriarTy chaMBer oF coMMercePO Box 96Moriarty NM 87035(505) 832-4087www.moriartychamber.comEnhancing and promoting business in the Moriarty/Estancia Valley area.

new Mexico BeeF council1209 Mountain Rd Pl NE Ste CAlbuquerque NM 87110(505) [email protected]"Beef, it's what's for dinner."

new Mexico lodging associaTionPO Box 2088Santa Fe NM 87504(505) 983-4554Association to promote the lodging industry in the state.

ski new MexicoPO Box 90037Albuquerque NM 87199(505) 858-2422www.skinewmexico.comNon-profit trade association that promotes skiing and snowboarding in New Mexico.

TourisM associaTion oF nM6121 Indian School NE Ste 216Albuquerque NM 87110(505) 345-5553www.tanm.orgA non-profit organization of over 300 tourism-related businesses, organizations and individuals with goals of improving New Mexico's tourism industry through leadership, education, communication and cost-saving benefit programs.

utilitiesseMinole energy services842 S Camino del Pueblo #ABernalillo NM 87004(505) 563-4259www.seminoleenergy.cotmMarketer of discounted natural gas to PNM customers. Providing discounted, flexible natural gas pricing and contracts, exceptional service and natural gas savings.

waste disposal

souThwesT enviroTec4755 Del Rey BlvdLas Cruces NM 88012(575) 382-9596

water conditioninguniversal waTer sysTeMs8532 Paseo Alameda NE Albuquerque NM 87113(505) 881-2142Water purification systems for restaurants. We service all makes and models. We have been perfecting the water for business for over 20 years!

workers compensation insuranceFood indusTry selF insurance FundPO Box 14710Albuquerque NM 87191(800) 288-0893www.fisif.comYou do have a choice! Workers compensation insurance for the food industry. Competitive rates, dividends and tight claims control. Be a member, not a number.

hunTon insurance2708 1/2 N Main St Suite 7Roswell NM 88201(575) 622-1227www.huntoninsurance.comIndependent insurance agency

otherJardin de los ninos1300 El Paseo PMB 272Las Cruces NM 88001(575) 522-2111

Joy JuncTion4500 2nd St SWAlbuquerque NM 87105(505) 877-6967www.joyjunction.orgNew Mexico's largest emergency homeless shelter.

Tresco, inc.4500 2nd St SW1800 Copper Loop, Bldg 1Las Cruces NM 88005(575) 528-2200www.trescoinc.comMilitary Dining Facility at WSMR and Cafeteria at HELSTF.

PLEASE NOTE: While every attempt has been made to verify these listings, information does change. NMRA is not responsible for inaccurate or missing information.

2013 BUYERS GUIDE

LOYALTY

MEMBER

Here’s what you’ll fi nd on the NMRA app:

Register for alcohol server certifi cation coursesAccess important legislative news

Sign up for our e-newsletter Contact a member of our staff

Download the NMRA App Today!

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NMRA Annual Sponsors

CONTRIBuTOR SPONSORS

505/269-3961

505/345-4488

BRONZE SPONSORS

505/345-4492 505/247-4186

BENEFACTOR SPONSORS

PLATINuM SPONSORS

505/344-0287

505/831-1411

505/243-2293 505/345-4723

800/345-7619

These businesses have made a commitment to support the restaurant industry in New Mexico with their sponsorship of the New Mexico Restaurant Association. Please consider these companies first when making purchasing decisions for your business.

505/243-2722 505/255-5433505/247-0721 678/742-1042800/454-5544

505/352-3233

505/247-2997

505/343-2200

505/298-9095

505/843-7766505/761-1200

DIAMOND SPONSORS


ALCOHOL SERVER CERTIFICATION COURSES OFFERED STATEWIDECourse meets the mandatory requirement for certification for anyone selling or serving alcohol in NM. Classes are offered in Albuquerque, Santa Fe, Farmington and Roswell. Pre-registration not required. Member Class Fee - $20 in Albuquerque metro area, $25 outside of AlbuquerqueNon-Member Class Fee - $25 in Albuquerque metro area, $30 outside of Albuquerque

Albuquerque - Classes held at the New Mexico Restaurant Association ClassroomFarmington - Classes held at Courtyard by MarriottRoswell - All Classes held at the Best Western Sally Port InnSanta Fe - Classes held at Courtyard by Marriott, The Lodge, and Hyatt PlaceTaos - Classes held at Don Fernando and Quality Inn

NOTE: Schedule subject to change. Check our website at www.nmrestaurants.org for most current schedule.ServSafe® is a registered trademark of the National Restaurant Association Educational Foundation.

EDUCATION & TRAINING CALENDARJUNE, 2013Sat, 1 Alcohol Server Certification Albuquerque, 10 am - 3 pmMon, 3 Alcohol Server Certification Albuquerque, 1 pm - 6 pmWed, 5 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Alcohol Server Certification Santa Fe, 10 am - 3 pmThu, 6 Alcohol Server Certification Albuquerque, 10 am - 3 pmSat, 8 Alcohol Server Certification Albuquerque, 10 am - 3 pmMon, 10 Alcohol Server Certification Albuquerque, 1 pm - 6 pmTue, 11 Alcohol Server Certification Taos, 9 am - 2 pmWed, 12 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm Alcohol Server Certification Farmington, 5 pm - 10 pmThu, 13 Alcohol Server Certification Albuquerque, 10 am - 3 pmThu, 13 ServSafe® Certification MANAGER Course RUIDOSO, 8 am - 5 pmSat, 15 Alcohol Server Certification Albuquerque, 10 am - 3 pmMon, 17 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Alcohol Server Certification Roswell, 5 pm - 10 pmTue, 18 ServSafe® Certification MANAGER Course Albuquerque, 8 am - 5 pmWed, 19 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Alcohol Server Certification Santa Fe, 10 am - 3 pmThu, 20 Alcohol Server Certification Albuquerque, 10 am - 3 pmSat, 22 Alcohol Server Certification Albuquerque, 10 am - 3 pmMon, 24 Alcohol Server Certification Albuquerque, 1 pm - 6 pmTue, 25 ServSafe® Certification EMPLOYEE Course Albuquerque, 2 pm - 5 pmTue, 25 Alcohol Server Certification Taos, 9 am - 2 pmWed, 26 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm Alcohol Server Certification Farmington, 5 pm - 10 pmThu, 27 Alcohol Server Certification Albuquerque, 10 am - 3 pmSat, 29 Alcohol Server Certification Albuquerque, 10 am - 3 pm

JULY, 2013Mon, 1 Alcohol Server Certification Albuquerque, 1 pm - 6 pmWed, 3 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Alcohol Server Certification Santa Fe, 10 am - 3 pmSat, 6 Alcohol Server Certification Albuquerque, 10 am - 3 pmMon, 8 Alcohol Server Certification Albuquerque, 1 pm - 6 pmTue, 9 Alcohol Server Certification Taos, 9 am - 2 pmWed, 10 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm Alcohol Server Certification Farmington, 5 pm - 10 pmThu, 11 Alcohol Server Certification Albuquerque, 10 am - 3 pmSat, 13 Alcohol Server Certification Albuquerque, 10 am - 3 pmMon, 15 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Alcohol Server Certification Roswell, 5 pm - 10 pmTue, 16 ServSafe® Certification MANAGER Course Albuquerque, 8 am - 5 pmWed, 17 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Alcohol Server Certification Santa Fe, 10 am - 3 pmThu, 18 Alcohol Server Certification Albuquerque, 10 am - 3 pmSat, 20 Alcohol Server Certification Albuquerque, 10 am - 3 pmMon, 22 Alcohol Server Certification Albuquerque, 1 pm - 6 pmTue, 23 Alcohol Server Certification Taos, 9 am - 2 pmWed, 24 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm Alcohol Server Certification Farmington, 5 pm - 10 pmThu, 25 Alcohol Server Certification Albuquerque, 10 am - 3 pmSat, 27 Alcohol Server Certification Albuquerque, 10 am - 3 pmMon, 29 Alcohol Server Certification Albuquerque, 1 pm - 6 pmWed, 31 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm

Visit our website (www.nmrestaurants.org) to pre-register for a $5 off coupon and to confirm class date, time and location.

ServSafe® Certification - food safety education for managers and employees. Uses nationally certified ServSafe® curriculum. All classes held at the NMRA Classroom, 9201 Montgomery NE, Suite 602, Albuquerque. Pre-registration IS required and is available online at www.nmrestaurants.org or by calling NMRA at 505/343-9848 or 800/432-0740. Spanish and private classes held occasionally. Call Victoria Sanchez Martinez at 800-432-0740 for more information.

NEW MEXICO RESTAURANT ASSOCIATION calendar

June, 201316Father’sDay

July, 20134IndependenceDayHolidayNMRAOfficeClosed

sept., 201323HospitalityIndustryAwards

Special NMRA member benefit. NMRA offers great member pricing for Alcohol Server Certification and Food Safety Certification. Alcohol Server classes only $20 (in Albuquerque, $25 out of Albuquerque) for NMRA members and manager-level food safety certification is only $125 for NMRA members.


NEW LAWS FOR ALCOHOL SERVICE

Alcohol and Gaming has issued a new memo outlining the new rules for Sunday Sales, Alcohol Server Training and Frequency and more. The complete memo can be found on our website resources page ( w w w . n m r e s t a u r a n t s . o r g / d i s p l a y c o m m o n .c f m ? a n = 1 & s u b a r t i c l e n b r = 1 2 3 ) . Here are the highlights.

SB 154 - Sunday Sales before Noon [effective June 14, 2013]: Allows alcohol to be served by the drink for on premises consumption beginning at 11:00 a.m. on Sundays, but only in local option districts that have voted to approve Sunday sales by the drink. Package sales still begin at noon on Sundays.

SB 259 - Increased Server Training Frequency/Decreased Criminal Penalty [effective June 14, 2013]: Increases the frequency of alcohol server training from 5 years to 3 years. Decreases the criminal penalty for selling alcohol to a minor from a 4th degree felony to a misdemeanor for the first offense – each subsequent offense remains a 4th degree felony.

Approved Server Training - many servers have participated or are participating in an on-line server training course called Seller Server that is NOT an approved server training provider under New Mexico law. Please warn any current or future employees not to take the server training available at www.sellerserver.com for the purpose of getting a New Mexico server permit. NMRA offers the only training for the industry by the industry.

Duplicate Permits - As of May 1, 2013 AGD no longer accepts the alcohol server permit duplicate request form via mail without a $10 money order or cashier’s check AND a copy of the server’s government issued, valid picture ID.

Firearms Signs - As of July 1, 2013 AGD will require that one of two posters be posted on your licensed premises. The first sign prohibits firearms of any kind, whether open carry or concealed, on the licensed premises and must be posted on all licensed premises that are licensed to sell beer, wine or spirits for on-premises consumption AND any establishment that has elected to prohibit firearms of any kind whether open or concealed, on its licensed premises. The second sign prohibits open carry of firearms, but informs the public of the concealed carry exception. The second sign is required to be posted on all licensed premises that do not fall into the category described previously in this paragraph.

ARE YOU NM TRUE

This summer the NM Tourism Department will be asking travelers “Are You New Mexico True?” and offering a $5000 prize to one of the best answers. The department is requesting support in gathering these New Mexico True Stories from industry partners. The winners will earn a spot in the New Mexico True Insiders Guide either online or in the 600,000 printed copies.

They have a variety of materials to help get the word out about the contest, and to encourage travelers to submit their True Stories and they need your help distributing and displaying these promotional materials. The benefit is that contestants will be submitting stories and photos of their NM travels which ideally will include your business. It’s free publicity. The promotional materials are just the start. You are also encouraged to create “NM True” experiences by naming a special item (ie. NM True Burrito) or give a free item to anyone mentioning you in their story or enter your own NM True story. If you need more info, e-mail or call either Dan or Noah at:

[email protected] 505-231-2368 [email protected] 505-239-6629

BERNALILLO COUNTY TO SEE MINIMUM WAGE INCREASE

As expected, the Bernalillo County Commission voted to approve an ordinance that would raise the minimum wage from $7.50 per hour to $8.50 per hour. The minimum wage will increase by $.50 to $8.00 an hour on July 1, 2013 and another $.50 to $8.50 an hour on January 1, 2014. Then it will increase annually based on inflation with no correction for a recession. The tipped wage remains at $2.13. We will send more details on the regulations as they are implemented.

BOBBY LEE LAWRENCE WINE ACADEMY NOW OPEN

New Mexico State University hosted a grand opening for the Bobby Lee Lawrence Academy of Wine Saturday, April 20. The facility is part of the university’s School of Hotel, Restaurant and Tourism Management.

The Bobby Lee Lawrence Academy of Wine is a beverage management laboratory completed late last year inside NMSU’s Gerald Thomas Hall. Lawrence, known throughout the area as the “Southwest Wine Guy,” passed away in 2010. Marion Lawrence established the academy with a $250,000 gift to the university.

“This facility expands our ability to offer more wine education courses in the future,” said Janet Green, head of NMSU’s School of Hotel, Restaurant and Tourism Management. “More than anyone, students will get the most use out of the academy as part of their courses of study.”

NEW I-9 FORM EFFECTIVE MAY 7

The grace period for incorporating the newly revised I-9 Employment Eligibility Verification forms into the hiring process is ended. U.S. Citizenship and Immigration Services said employers could use either the old and revised versions until May 7. After that, the revised forms must be used. Employers who do not use the revised form for employees hired on or after May 8 may be subject to penalties.

BiTS ANDPiECES

“TRUE” TONEW MEXICO

It’s always your choice.Thank you for choosing Ben E. Keith, where quality and service set the standards. We’d love to provide exceptional Ben E. Keith service for you. We look forward to your call.

Ben E. Keith - New Mexico Division | 3205 Broadwary SE | Albuquerque, NM 87105 | 505.843.7766 | 800-675-2949 | www.benekeith.com

Thanks to Steven and every Ben E. Keith employee who goes above and beyond to serve our customers across New Mexico with on-time

deliveries, customer service and fresh ideas.

Part of the delivery fleet for Ben E. Keith’s new Transportation Manager Steven Mesa has an updated look on the food distributor’s 36-foot trailer.

The company recently partnered with the New Mexico Tourism Department in wrapping the trailer with a scenic mountain vista, part of the

department’s “New Mexico True” campaign.

“Our customers love the new design on the trailer,” said Mesa. “When we’re making a delivery, some customers say it attracts business to them

because people are excited about the campaign.”

Mesa has been with Ben E. Keith for nine years, starting as a night selector. After several promotions,

he now oversees our professional driving force and the fleet of trucks, including the first “New Mexico True” unit.

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Documents

A NM Restaurant Association Southwest 2nd Quarter 2013 · Money Saving Programs Exclusively for NMRA Members MUSIC LICENSING ... Local and Wholly American Owned, Equal Reliability,