A NEW MARKETINGWEB SITE

funded and created byARTS-Dance

And it’s free for you to use

History (pg 1)• Spring 2008 - Individual gets the idea to create a

couple of 2-3 minute videos that show what square dancing and round dancing are.

• Spring 2008 – Individual contacts a custom video production company with the idea. The company convinces the individual that he would be wasting his money, and that in today’s marketplace, the way to sell a product is with a 24/7 web site. Cost $15,000 to $20, 000. The individual decides to go ahead with the project.

• Late Spring 2008 – Individual watches stock market (and retirement accounts) take a nose dive.

History (pg 2)• June 2008 – Individual asks ARTS-Dance for help

funding a web site dedicated solely to promoting Square, Round, & Contra dancing. Site to include HD video of each dance form and resources for finding caller, teachers, and clubs throughout North America.

• ARTS decides to fund the whole project ($22,000) and put individual in charge.

• June 2010 – Site launches at NSDC in Louisvillle, KY.

HOME PAGE• First page when

entering site• Figures change

position every 7 seconds

• Buttons take you to video or content page

• Footer has links to various organizations and a newsletter (not shown) sign up.

3 sentence description of each dance form

Pause button Manually rotate illustrations.

Watch video & Get Started Buttons

Sq Dance Landing Page(Top Half)

Detailed description of activityOn all pages (photo to be changed)

To other dance forms or back to Home page

3 Buttons To video To Blog articles To Resources

Takes you to Get Started Resources Associations Blog Articles (other links to follow)

(More text below this)

Note: The remaining slides have similar set ups for the Round and Contra sections.

Get Started Page(Top Half)

Possible space for advertising

More good stuff about each dance activity and how to get started.

Quotes relating to dancing

More ways to get to the resource pages

(More text below this)

Resource Page(Top Half)

By clicking here,, here, or here

You will be takento a page where you can select your state or province.Each state or province will list every caller, cuer, and club for which we have info.

Below here is a maple leaf to select Canada, and below that, an identical set up entitled “Find A Club”. Similar set up in the Round and Contra sections

Blog Page(Top Half)

The intent is to always have 3 articles to read. This one will always be a default if we are short of material.

Associations PageThis page lists all 10 member associations of

ARTS-Dance

How to use You 2 Can Dance – pg 1• Make you2candance.com your home page. Every time you go on line,

you will register a” hit” to the site. This helps it move to the earlier pages when someone does a search.

• If you have a web site, be sure to add a link to this site. The number of links to a web site is a major factor in moving it to the first few pages of search engines.

• Make sure you are listed on the web site, whether you are a caller, cuer, or club.

• If you have a web site, we will put a link to your web site.• If you have an email address, we will put a link to it for immediate contact

by a visitor to the site• Send data to info@you2candance.com• Everywhere you can, advertise “you2candance.com”. It is a non-

threatening; no pressure way to get people to check us out, and no one will bother you unless you choose to be a contact.

How to use You 2 Can Dance - pg 2• Put a little sign in one of your car’s rear windows. Just you2candance.com,

nothing else. You don’t have to put your phone number or any explanation. If enough people do this, eventually people will visit the site, just to see what it’s all about.

• Print up business cards that jus say www.you2candance.com. Leave them laying around in waiting rooms, libraries, on supermarket bulletin boards, anywhere someone might just pick it up and say “What the heck is this?”

• Make up a banner and hang it outside where you dance, or when you do a demo.

• Use this web site on your flyers for open houses or other recruiting literature. People unfamiliar with the dance activity can watch a video of actual dances and listen to a description of the activity given by a professional voice-over artist.

• This web site isn’t by any means the only tool you will need to help our activities grow. It is, however, another weapon to put in your arsenal. ARTS-Dance has created this to help you educate the public about what it is that we enjoy so much. Remember, the more times someone sees something, hears something, or comes into contact with something, the more likely they are to at least give it a try. After all, that’s all we’re asking, just give us a try.

THE END

Photo by Roy Gotta