Embed Size (px)
Citation preview
A new digital strategy :
the power of social networking
tools
Julia Chandler,
Department for International Development, UK
• Context and background
• Developing a strategy
• The tool set
• Encouraging others
• Recent example: responding to an
emergency
• What others are doing in UK government
departments
Context : Department for International
Development
• Formed in 1997, one of 25 central government departments
• Overall aim: leading the UK government’s fight against world poverty
• Aims of our digital engagement? to offer the UK public and our wider international audience:
– Authoritative
– Two-way; and
– A wide range of channels
Developing a strategy
• Recognise social media is new to many
people
• Spend time thinking through risks
• Experiment, and be prepared to fail
• Get something out quickly
• Explain, demonstrate, evaluate
Encourage others
• Join networks – share best ideas
• Build enthusiasm
– Social media cafes
– Celebrate successes
– Highlight and publicise, using traditional
channels such as newsletters, regular
meetings. Talk at events (especially non-
digital!)
Example – responding to an
emergency
• First real opportunity was earthquake
which destroyed large areas of Haiti
• Tools in place, people with the skills to use
them
• Audience round the world also using these
channels
Other UK government online
activities
• London Summit – G20 meeting – wide use
of multimedia. Focus on partnerships with
communities of key stakeholders
• Collaborative drafting – Copenhagen
conference
• NHS choices – interactive tools to carry
out health checks
