A new destination to speak with your audience. INTERCONVERSE 2845 30 th Ave. W Seattle, WA 98199 | (206) 790-0084 | | [email protected]

A new destination to speak with your audience.

INTERCONVERSE

2845 30th Ave. W Seattle, WA 98199 | (206) 790-0084 | http://interconverse.com | [email protected]

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InterConverse Presentation

Take control of your digital marketing campaigns

With InterConverse, you can create, manage,

and deploy very social landing pages, call-to-

actions, and other campaign assets on social

media platforms quickly and easily, without the

need for IT support. Real-time, actionable data

lets you personalize your inbound experience

based on what works, not guesswork.

InterConverse: A digital marketing platform

Who We Are

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Customer engagement is straight aheadA Problem To Solve

EngageHow do I engage my audience in targeted conversation?

ReinforceHow do I reinforce the desire to continue their journey?

EncourageHow do I encourage the customer to take some action?

MeasureHow do I measure How effective my campaigns are?

What’s the story?

As a digital marketer, how do I engage my audience in targeted conversation so that it reinforces their desire to continue with their inbound marketing journey and ultimately encourages them to take some action?

How do I know which marketing assets work best to facilitate this goal?

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01 02 03 04

Beautiful Content

Create targeted landing pages and ad

assets without IT support.

Control Experiences

Control your customers inbound

marketing experience.

A/B Test

Find out what works best through A/B

testing.

Branded Assets

Use branded campaign links to reinforce brand

recognition.

Create and implement campaigns without your IT or Web team support.

Our Solution

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Targeted conversation with your audience

Value Proposition

Analytics & ReportingCampaign analytics and reporting with

Google Analytic integration.

IntegrationIntegrates seamlessly

into existing digital marketing strategies

and programs.

Ease of UseDevelop and deploy

campaigns without the help of IT support.

Beautiful ContentDrag & drop

responsive content editing on template

themed assets.

A/B TestingA/B testing of landing pages and marketing

assets..

A/B

Boost ConversionBoost conversions &

revenue with targeted inbound ad assets.

BrandingUse your own branded

domains to create campaign links.

InterConverse gives digital marketers the ability create, manage, and deploy landing pages, call-to-actions, and other campaign assets on social media platforms without IT support. Real-time analytics provide the ability to make decisions based on what works best with each audience, enabling a personalized inbound experience built around real data instead of guesswork.

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How Does It Work?

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Create campaign links

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Develop beautiful content

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Associate content toCampaign links

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Ideas & PlanningDetermine your marketing

strategy

Broadcast campaign links

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Targeted ExperienceDeliver targeted, branded and beautiful content to

your audience.

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Arrive at destination

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Experience delivered

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InterConverse redirect(Initial Inbound Conversation)

Success!

Link is clicked


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Redirect the conversation with your audience

Use Case 1

<http://www.destination.link>

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InterConverse

<http://icl.ink/shortlnk>

A/B

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3

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<Destination>

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InterConverse

A/B

Continue to Destination

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Landing Page and Micro Sites

Use Case 2

AdWords customDomain points to InterConverse

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InterConverse

<http://icl.ink/shortlnk>

A/B

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InterConverse

Landing Page or Micro Site

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A/B

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A targeted message that speaks to your audience

The Customer Journey

Targeted Conversation


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The Journey

Meet Brandon. He is a marketing manager for a large retail chain. Imagine he is running a weekend 50% off campaign and wants to highlight specific products in inventory.

Meet Emily. She subscribes to the fashion blog, receives email and follows social media for Brandon’s business so she can take advantage of special offers and sales.


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The Journey

Brandon’s ad content and social media posts for the sale contain campaign links generated by InterConverse with campaign assets associated to the Links.

Emily is interested in the sale this weekend and clicks on a campaign link in the marketing content of a social media message.


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The Journey

After clicking the InterConverse campaign link, Emily is presented with a branded ad asset that displays the items Brandon is highlighting in the sale.

Depending on how Brandon configured the InterConverse ad asset, Emily either clicks through to one of the highlighted sale items or clicks through to the main sale site.


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The Journey

Brandon’s campaign, using InterConverse campaign links ad assets, have engaged Emily in a targeted way and have provided her information along her journey she may not have otherwise been aware of regarding the sale.

Emily was pleased to have been notified about sale items she may not have otherwise been aware of and arrived at her ultimate destination for the sale where she found some great deals.


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The Journey

Brandon’s campaign using InterConverse was a success! He sold more of his highlighted inventory and engaged with customers in targeted conversation. Additionally, Brandon was able to design and deploy the campaign without IT Support. He was able to gain valuable insights from real-time data that can be re-used to deploy even more effective campaigns in the future.

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Market Opportunity

Improve Revenue, ROI & Brand Loyalty

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Boost conversions & revenue with targeted inbound ad assetsRevenue Model

Software as a Service (SaaS)InterConverse uses a monthly tiered subscription based revenue model. Subscription levels are based on the number of campaign impressions.

Example:There are currently four(4) subscription levels. The monthly average spend for all levels is about $200 per 10K impressions.

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Create and implement campaigns without your IT or Web teams.

Target Market

Digital Marketing Agencies like:

The Garrigan Lyman Group Wunderman Razorfish

Marketing Automation Suites like:

Hubspot Pardot Marketo

B2B and B2C examples:

Telecoms Retail Educational

Individual and Affiliate Marketers

InterConverse is laser focused on identifying and acquiring B2B relationships as well as technical partnerships with digital marketing agencies and marketing automation suites.

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Market Opportunity

Market Information: 2015 Est.

http://www.emarketer.com/adspendtool

http://www.emarketer.com/adspendtool

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Digital Ad Revenue

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Competition

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Appendix

Engage Your Audience

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A new destination to speak with your audience

Meet Our Amazing Team

Etienne Ohl

Technical solutions engineer with more than 10 years of experience.

Technology & Architecture

Thomas Edmondson

Over 15 years of technical and lead experience in

cross agency, consulting and entrepreneurial

companies.

Marketing Strategy

Robert Fuller

More than two decades of experience in commercial

lending, capital fundraising and regulatory

compliance.

Finance

Brendan Hardy

Founder and main developer with more than

20 years of IT systems and development

experience.

Founder & CEO

https://www.linkedin.com/in/etienneohl

http://icl.ink/tedmondson

https://www.linkedin.com/in/bhardy

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Features

Campaign LinksShorten your long marketing links into branded short InterConverse campaign links for an easier content sharing experience.

Branded DomainsUse your own branded domain to reinforce the bond between your brand and your audience.

Asset ManagementAssign targeting criteria for each marketing asset in order to provide a targeted conversation during the inbound marketing journey.

Experience ManagementDecide how you speak to your audience on the inbound marketing journey by controlling the interstitial experience.

A/B & Multivariate Testing

Find out what works best through A/B and multivariate testing of interstitial assets and/or destinations.

Template and Custom Ad ThemesDrag & Drop responsive customization. Select from a number of pre-built ad themes to build your interstitial ad campaign from, or build your own custom interstitial marketing asset.

CRM IntegrationIntegrate your CRM tracking and/or conversion code.

Click AnalyticsClick analytics including click through, demographics and browser user data.

ReportingExport campaign analytic data in a number of formats. Google Analytics integration.

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Technology

Technology Stack

PaaS Model: Amazon Web Services

Framework/Languages: ASP.NET 4.0 C# PHP JavaScript HTML5

Database: MySQL

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Potential Technical Partnerships

Major marketing platform suites, including content marketing and marketing automation solutions.

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A new destination to speak with your audience

Digital Marketing Statistics

28% of marketers have reduced their advertising budget to fund more digital marketing.

Mobile search ads will be $12.85 billion in 2015, over 50% of the search market.

With increased use of smartphones and tablets, net US mobile advertising is projected to increase to $28.48 billion in 2015. Google dominates with 35.17% of net US mobile ad revenue share. Facebook is second with 16.68% of net US mobile ad revenue share.

In 2015, search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of the firm’s total marketing budget 2014.

Worldwide social network ad spending reached $16.10 billion in 2014, a 45.3% increase from 2013 that pushed social’s share of overall digital ad investment to 11.5%. Combined social network ad dollars from North America, Western Europe and Asia-Pacific represented 93.7% of global expenditure.

Spending on paid media in the US totaled $179.80 billion in 2014. Digital accounted for 28.2% of total ad investments, with 10.6% going toward mobile. Digital ad spending rose 17.7% in 2014 and will rise another 15.5% in 2015, fueled by mobile.

Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process. TV advertising will generate $173.7 billion worldwide in 2014 and grow to $214.7 billion in 2018. During the same period, Internet advertising will grow from $133 billion to $194.5 billion.

Thanks For Watching!

INTERCONVERSE

2845 30th Ave. W Seattle, WA 98199 | (206) 790-0084 | http://interconverse.com | [email protected]

Documents

A new destination to speak with your audience. INTERCONVERSE 2845 30 th Ave. W Seattle, WA 98199 | (206) 790-0084 | | [email protected]