Organised by:

In association with:

Attend ICC during IGE week

INTERNATIONALGAMING EXPO

Monday 26th January 2009 Earls Court Exhibition Centre, London

A new conference: from the casino industry, for the casino industry

Hear compelling speakers on key issues:

• European regulatory landscape update

• Impact of smoking bans

• Responsible gaming developments

• Money laundering: fact, fiction and best practice

• Poker: monetising tournaments

• Player loyalty: activity this side of the pond

• Technology showcase: Supplier CEO panel

• Operator CEO Panel

Supported by:

International Casino Conference

IN ASSOCIATION WITH

Conference feesEarly bird (until 21st November 2008): £250.00 plus 17.5% VAT

Standard rate (from 22nd November 2008): £275.00 plus 17.5% VAT

Multi-booking discounts: If you are booking three or more delegates, contact Kiran Rahi on +44 (0)20 7370 8594

or see the website for details.

How to bookW: www.internationalcasinoconference.co.uk

F: Download the booking form from the website and fax back to +44 (0)20 7370 8562.

T: Call Kiran Rahi on +44 (0)20 7370 8594

Venue detailsThe International Casino Conference will take place at Earls Court Exhibition Centre, Warwick Road, London, SW6 9TA

Please note accommodation is not included in the delegate fee.

Sponsor the International Casino ConferenceMore than 25,000 gaming professionals will be gathered in London for the IGE and ATEi shows, which take place immediately after this event. Whether you are already an exhibitor or just looking to reach this sector, sponsoring ICC offers a unique opportunity to position your brand with casino and gaming industry leaders. To discuss opportunities, contact Brian McDonald on +44 (0)20 7370 8566 or brian.mcdonald@clariongaming.com.

Thanks to our Supporting Media

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Clarion Gaming and the European Casino Association announce their first International Casino Conference, created to further learning and understanding within the casino industry and to provide a great focus for the many visitors attending the IGE and ATEi shows in London from around the world.

In a focused afternoon of sessions, delegates will hear from some of the most prominent casino executives, innovators and industry experts as they tackle the hottest issues affecting the casino and gaming industries in a series of practical and targeted presentations.

Benefits of attending:• Join 100+ of your peers to gain the latest

insights into the issues directly affecting your business.

• Get the inside track as you hear from the most influential CEOs in europe’s gaming industry.

• Increase your personal benefit of attending IGE through targeted information and networking.

• Round off the day at the ICC party, held at G Casino’s glamorous Piccadilly venue.

“We’re delighted to announce the conference as part of our exciting ongoing plans with Clarion Gaming. We believe that the time is right for a high-level conference tailored specifically to the needs of the casino industry and are confident that this important new discussion and networking forum will attract not only the ECA members attending IGE but also the broader international casino community.” Ron Goudsmit, Chairman, European Casino Association

Monday 26th January 200912.00 Registration opens

12.00 – 13.00 Light lunch

13.00 – 13.15 Opening remarks from the Chair

Ron Goudsmit, Chairman, European Casino Association

Sessions moderated by Hermann Pamminger, Corporate Head of Marketing, Casinos Austria International

13.15 – 13.45 European regulatory developments

What are the current regulatory trends in the EU with regard to the gaming industry? What effects will these trends have on the casino industry in particular? What will be the important dates and meetings at an EU level concerning gaming in the upcoming year? In this incisive session, we bring together operators, politicians and lawyers at the forefront of monitoring and influencing change in Brussels.

Ron Goudsmit, Secretary Executive Board, Holland Casino and Chairman, ECA

Representatives of the Council of the European Union and European Parliament to be confirmed

13.45 – 14.15 Smoking bans: Case studies from across Europe

In a practical examination of the impact smoking bans have had on casinos across Europe, we will hear frank assessments of the effects on visitors and profits, and receive best practice recommendations from operators with first-hand experience of smoking bans. What can operators facing the introduction of such a ban learn from those who have already gone through the experience?

Matthias Hein, Spokesman, DeSIA, CEO, Spielbank Schleswig Holstein and ECA Board Member Wolfgang Bliem, CEO, Grand Casino Luzern

Stamatis Diavatidis, New Projects Manager, Club Hotel Loutraki and Vice President, Grand Casino Belgrade

14.15 – 14.45 Money laundering: Fact, fiction and best practice

A contentious issue, it is not always easy to distinguish the fact from the fiction regarding the extent to which casinos are implicated in money laundering. In this hard-hitting session, Johan van Kastel will provide an insight into how casinos can effectively prevent money laundering in their operations and look at how recent money laundering regulations have affected current casino business models. For a fascinating “outside industry” view, we will also hear from Nick Kochan, a respected journalist and author of a book on money laundering and several articles on the place of terrestrial and online casinos in this global phenomenon.

Johan van Kastel, VP, Security and Risk Control Holland Casino Nick Kochan, journalist and author of “The Washing Machine: Money, Crime and Terror in the Offshore System”

14.45 – 15.15 Responsible gaming: latest projects and progress

At the heart of any respected casino group’s policy, responsible gaming practices continue to evolve. In this session, we will hear from two of the most prominent names in this field as they discuss their perspectives on this issue and their latest projects. Mark Griffiths will report on GAM-GaRD - a social responsibility tool that can be used by game developers, responsible gaming personnel and game regulators to identify the structural and situational characteristics of the games that present the greatest risks for excessive play. Pieter Remmers will give a broader overview of the current state of play for Resposible Gaming around Europe: what has been achieved and where work still needs to be done.

Dr. Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University Pieter Remmers, Director, Assissa Consultancy Europe and Executive Committee Member, European Association for the Study of Gambling (EASG)

15.15 – 15.30 Afternoon tea

15.30 – 16.00 Riding the Texas Hold’em wave

We focus on one of the biggest gaming phenomenon in recent years. The popularity of Poker continues to grow, but is it really a money maker for a casino? We assess how Poker is really affecting the bottom line. We also look at the growing trend of Poker tournaments and how off and online poker operators are increasingly collaborating in these events. Two operators, Thomas Kellner of Casino Copenhagan and Marco Deen of Holland Casino will describe the European Poker Tour and the Master Classics of Poker respectively, and discuss how such cooperations can produce a win-win situation for all concerned.

Thomas Kellner, Managing Director, Casino Copenhagan

Marco Deen, Poker Team, Holland Casino

16.00 – 16.30 Technology CEO panel

Senior representatives from leading casino supplier companies will discuss the latest market trends and technological developments and showcase the products that will be taking centre stage on their stands at this year’s IGE. They will also offer their prognosis for industry developments in 2009 and beyond.

Top management, Novomatic

Other speakers TBC

16.30 – 17.00 Player loyalty

U.S. casinos spend much of their marketing dollars on player loyalty, but how important is player loyalty for European casinos? What kinds of loyalty systems are already in place and which of these really work? Are the US-made programmes right for the European market? What are the conflicts between loyalty strategies and responsible gambling efforts? In this session, Benjamin Chilcott will look at this issue from the perspective of a loyalty

programme expert who has worked with many leading casinos. We also hear from Mark Banks who will describe the creation and implementation of a loyalty programme tailored to the needs of his local market in Serbia.

Benjamin Chilcott, Managing Director, Iris Concise Iris Concise created the “Fortune” loyalty programme for Gala Casinos (the first UK programme under the 1968 UK Act), “Aspire” for Aspers (first under the 2005 Act) and “Odds On!” for Ladbrokes. They have also worked with Betfair, Mecca, Gamesys and Sportingbet.

Mark Andrew Banks, General Manager, Grand Casino Belgrade

17.00 – 17.50 CEO panel

In this session, members of the European Casino Association Board and other prominent casino professionals will give their opinions on the operational, strategic and regulatory challenges facing the industry in 2009.

Ron Goudsmit, Secretary Executive Board, Holland Casino and Chairman, ECA Heliodoro Giner, General Secretary, Asociación Espanola de Casinos de Juego and ECA Board Member Guido Berghmans, Director General, Casino 2000, Luxembourg and Vice Chairman, ECA Paul Herzfeld, CEO, Casinos Austria International and ECA Board Member Matthias Hein, Spokesman, DeSIA, CEO, Spielbank Schleswig Holstein and ECA Board Member. Neil Goulden, CEO, GalaCoral and Chairman, Business in Sport and Leisure (BiSL)

Nicolas Ricat, Member of Executive Board, Groupe Lucien Barrière and ECA Board Member

17.50 Closing remarks from Chair

18.00 End of ICC 2009

18.15 – 18.45 ECA Press Conference

19.30 – 21.30 ICC Party sponsored and hosted by G Casino

The incredible G Casino Piccadilly, London’s hottest West End venue, will be hosting this year’s ICC party for you and your colleagues to enjoy. With a fantastic top floor bar, great gaming and incredible views over Piccadilly Circus, it’s the perfect place to meet new contacts and relax with friends.

International Casino Conference

IN ASSOCIATION WITH

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