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A new character shows up more and more often in the Bucharest’s landscape. You see them everywhere, on the streets, at the sub, at the crossing signs, dressed almost the same, speaking fussy on the phone or listening to Buddha Bar on their attached mp3’s thinking about a single thing: to get known whatever it takes. They are the Corporate Broads. If until now we knew about the corporate man for some time now, the corporate broad came up relatively recent along with the forced capitalisation of Romania and with the enhanced employment opportunities. She has about 20-30 years, but reports show that some specimens exceed these limits (late corporate-woman), and she must be a student or a graduate at Bucharest University of Economic Studies. It may hardly pass as a student at Romanian-American University or studying finance and banking because this category is first a broad and then becomes corporate. If she wears glasses then surely she needs to wear contacts, to look good, but if she doesn’t have eye problems then she must wear anti- glare glasses in order to look like a stern person. She lives in a rented flat, rarely with her parents, because she wants to be independent. In fact most of the corporate-women are seeking for a thoroughbred corporatist to provide for her. Working in a multinational or in a bank is also a must. Or a multinational bank to be sure. The less fortunate broads works in insurances. All the corporate-women claims that they have amazing knowledge since high school and for that they request the one thousand bucks bonus. After the unavoidable internships or training programs they become frigid and they leave. The ones that leave, they return to Slobozia and they become shopkeepers or they enrol in the insurance business. The ones that stay, are working in marketing, PR, HR, (SD) and sometimes, if they don’t have anything better to do, in accounting. Even though neither one of them admits it, most of them are doing BJs. At work they listen to David Bisbal as loud as their speakers can hold and on messenger they are Busy or Out of Office. They use the must have doggy or kitty wallpapers or the ones with flowers or some extremely feminist quotes like: “This spring you are gorgeous, get

A New Character Shows Up More and More Often in the Bucharest

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A new character shows up more and more often in the Bucharests landscape.You see them everywhere, on the streets, at the sub, at the crossing signs, dressed almost the same, speaking fussy on the phone or listening to Buddha Bar on their attached mp3s thinking about a single thing: to get known whatever it takes. They are the Corporate Broads.If until now we knew about the corporate man for some time now, the corporate broad came up relatively recent along with the forced capitalisation of Romania and with the enhanced employment opportunities.She has about 20-30 years, but reports show that some specimens exceed these limits (late corporate-woman), and she must be a student or a graduate at Bucharest University of Economic Studies. It may hardly pass as a student at Romanian-American University or studying finance and banking because this category is first a broad and then becomes corporate.If she wears glasses then surely she needs to wear contacts, to look good, but if she doesnt have eye problems then she must wear anti-glare glasses in order to look like a stern person.She lives in a rented flat, rarely with her parents, because she wants to be independent. In fact most of the corporate-women are seeking for a thoroughbred corporatist to provide for her.Working in a multinational or in a bank is also a must. Or a multinational bank to be sure. The less fortunate broads works in insurances. All the corporate-women claims that they have amazing knowledge since high school and for that they request the one thousand bucks bonus. After the unavoidable internships or training programs they become frigid and they leave. The ones that leave, they return to Slobozia and they become shopkeepers or they enrol in the insurance business. The ones that stay, are working in marketing, PR, HR, (SD) and sometimes, if they dont have anything better to do, in accounting. Even though neither one of them admits it, most of them are doing BJs.At work they listen to David Bisbal as loud as their speakers can hold and on messenger they are Busy or Out of Office. They use the must have doggy or kitty wallpapers or the ones with flowers or some extremely feminist quotes like: This spring you are gorgeous, get better. In breaks they read Unica, Felicia, Ciao, Cancan, Bolero or Joy magazines. They arrive at home after 8 pm because they cant efficiently organize their time and most of the time they spend 6 out of 10 hours at a smoke. Certainly, the family knows all about the rough treatment they are under at work.Unlike the previous heroic moms generations, the corporate-broads they dont give up, they struggle and they are ready to sacrifice anything in order to get the bosss attention or to promote them in career, so they eat 3 yogurts in a week. With crackers. Without any milk or eggs(nu stiu cum se traduce de post).The mandatory uniforms contains tailored suits, counterfeited LV handbags and white shirts. Cleavage must be present, otherwise its all for nothing. The casual corporatists expose their ballerinas and tights (leggings) as they are addicted to brown and glossy clothes.The phone must be one of the top brands and must be filled with hundreds of thousands of corporate-men phone numbers with who they hooked up but dumped for the weekly girls night out.I

n the spring and in autumn they hang out in clubs like Bamboo or Cuba and if a summer goes by without Greece or Vulgary its a lost summer. The dreams are often in Palma de Majorca. Because they are the spirit of any corporation, they have the office parties in their genes, but they secretly crave for the drinking parties with the IT guys.Early aged corporatist-women have emo tendencies but in fact they party hard on electro-dance music. They dont mind even if a taxi playing manele pass by them. But the appearances are everything. Every corporate-broad must hit the gym or get tanned at least once a week, or both. Otherwise how will the bosss son the one from sales with the awesome car notice her and she will be forced to stay with her other 3. The IT guy, the masters degree graduate and that barman from Gossip Girl.In spite of all the appearances the corporatist-women arent faint-hearted they can be even fierce with other corporatist-women which interfere with their business. The lifecycle of a corporatist broad ends at the age of 30 by finding a wealthy old sponsor or by reaching the highest rank, but unfortunately it often ends with a nervous breakdown.