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New Whitepapers - http://www.smartonline.com/whitepapers/ Learn more about - Rapid Smartphone Adoption - What are Smartphone carrying consumers doing? - Mobile Social Networking - Mobile Websites or Applications? - Causes & Mobile - consumer reaction
Citation preview
A Mobile World: how your supporters are using their Smartphones and why
you should care
– Smart Online, Inc. The developers of SmartOn™ Mobile solutions that will help bring your mission further
with mobile
Overview
• Below are a few highlights from our recent whitepaper in March, 2011
• For the full whitepaper go to http://smartonmobile.com/whitepapers/
Smartphones vs. PCs - Sales
• Smartphone sales beat PC sales– 100.9 million Smartphones – 92.1 million PCs (Q4 2010) *
* International Data Corp., 2010
Smartphones vs. PCs –Usage• 72% open emails more often on their
phones or equally on their phones and computers
• 63% open social networking sites similarly
Always on my phone
Equally
More often on my phone
Less often on my phone
Don’t open emails on my phone
Mobile ‘Unfriendly’ Websites
Get frustrated and disengage
Leave the website and forget about it
Open it later on a computer
Zoom in and read information with difficulty
Comparison: Mobile Website or Apps
• 67% prefer app for utility• 62% for social networking• 26% for fundraising events/advocacy
Causes & Mobile – Consumer Reaction
• 21% used phones to support nonprofits• 59% want to receive real time updates
• To Download the full whitepaper visit http://smartonmobile.com/whitepapers/